Unexpected reminders of the human condition, pt. 1
The 1987 animated classic The Brave Little Toaster is an incredibly interesting piece of pop culture history for those who haven't yet seen it as adults.
The film is essentially a parable about the ways we are dehumanized and transformed into disposable commodities under consumer capitalism, and about how we have been taught to tie up our personal identities in this. Or at least that is how I read it.
First of all, the obvious: the characters are literally appliances, devices built solely to serve a human purpose and nothing else. They are sapient, but despite this, the grand majority of them have internalized the idea that they exist to serve a "master" despite having consciousness and a soul and a capability for finding their own meaning in life. This mirrors the way that neoliberalism functions in real life, as a justifying set of beliefs that we have internalized. In other words, every time we idolize people like Elon Musk and Jeff Bezos, any time we make our personal identity contingent on someone who has power over us, we are appliances.
Also worth noting is the way appliances are constantly upgraded and replaced with the old ones being considered junk, mirroring how capitalism treats the humans under it - as objects who exist to serve a purpose, usually for an individual of a "higher" class, and once they have exhausted this purpose, they are considered "junk" and "worthless." In fact, there's a whole musical number near the end of the film CALLED "Worthless" in which junkyard cars discuss this very subject. And hey, isn't it a little funny that Pixar later made a talking cars movie in which the vehicle aspect is purely aesthetic and the entire film comes across an accidental transhumanist manifesto? (More on that later)
The older, junky appliances (i.e. poor, homeless, and elderly people) are either abandoned by society, or killed to relieve society of the “dead weight,” mirroring the dehumanization of the poor which leads to them being targeted by “population control” programs and other fascist policies. This is how social relations work under capitalism regardless of how people try to deny it.
All of the appliances’ problems, all of the conflict in the movie, is the direct or indirect result of the system of social relations they live under, much like how poverty, homelessness, and related problems stem from the nature of capitalism itself.
My only criticism of the movie is that it doesn't "go all the way" with its metaphor. the movie's "happy ending" is the appliances reuniting with their "good master" who still sees value in them. It never once crosses their minds that, maybe, living under a system that only sees them as things to be farmed for value by humans may be a bad thing. Even your "good master" still thinks of you as a tool, and will discard you when he loses interest.
This mirrors the way neoliberals - and let's be honest, even some leftists - see any problems with capitalism as the result of individual bad actors instead of being natural results of the system itself. When we are younger we often want to identify a single symbolic individual cause of everything wrong with the world, but it's important to move past this as you deepen your understanding. For example, many bosses and rich people are individually fine people and genuinely care about their employees, but this doesn't change the realities of the system and how it functions. Much like in Pixar’s WALL-E, the problems don’t stem from individual humans as much as they are a side effect of the way society is organized. When the chips are down, most business owners will not go down with the ship.
Oh yeah, I didn't mention. This movie is the entire reason Pixar even exists, with John Lasseter being the man who came up with the idea of adapting Thomas Disch’s novel. Once you realize this, you start to notice an odd tension throughout Pixar's filmography, especially in the Toy Story series. Based on what I have already written here, you may be able to guess what I mean. I will explore this idea further in a future post.