Overdue Loans

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This approach works extremely well for us, and email is consistently one of the top 5 or 6 referrers of traffic to our website each month. It actually ranks in the same playing field as Twitter and Pinterest which is huge.

It’s also one of our highest growth channels. In fact, in 2013, our traffic from email was up 23% month over month, and in 2014, traffic from email grew by 20% on a monthly basis. …

One of the best ways in which we drive new subscribers is by creating and publishing dedicated posts around our newsletters, such as this one titled “19 cute ways the BuzzFeed Animals newsletter will ruin your day”

» How BuzzFeed uses email marketing to drive growth - Campaign Monitor

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Long gone are the days that you need your old Nokia phone to play Snake. At Granary Square in London, people can play this game in real life! By taking control of the fountains, Granary Squirt allows passersby to play Snake against each other and become the ‘king of the square’. All you have to do is go to King’s Cross, download the special app, and make sure you keep that snake on track during the game!

» Five Interactive Games That Turn The City Into A Playing Board — Pop-Up City

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Jasper Visser and Jim Richardson have updated their excellent strategic model known as the Digital Engagement Framework. We’ve been using this for a few years for planning digital activity to connect audiences with organisations. The most exciting addition in version 3 here is the new emphasis on co-created value.  

1. Assets

How do you create value for your audience? What are the (possible) products, services, experiences and emotions you make and share with your audience?

2. Audience

How does your audience create value for you? What are their resources (money, time, ideas, energy) and when are they willing to share these with you?

3. Co-created value

Which combinations of your assets and your audience’s resources create additional or surplus value for all stakeholders involved?

» Digital Engagement Framework

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70% of Twitter users expect a response from brands they reach out to on Twitter, and, of those users, 53% want that response in less than one hour.

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» Six Ways Personalization Trends Are Affecting Museums and Cultural Centers (DATA) | Know Your Own Bone

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National Geographic has one of the most effective social media strategies on the planet. Their stunning visual storytelling keeps fans engaged across platforms. NatGeo has become the largest, fastest-growing, and most-interacted profile on Instagram. The photo/video sharing app offers elements of a high-end magazine – a perfect fit to house NatGeo’s amazing footage and images from their global community of visual storytellers. To put their success into perspective: they have 15 million followers and gain roughly 18,000 new followers per day. In 2014, they increased their following by 180% – that’s 6.5 million new followers. This monumental growth has been met with a highly engaged audience – they have over 750 million interactions since January 2014.

» National Geographic’s Social Media Success in 2014 | Social Media Statistics & Metrics | Socialbakers)

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Audience acquisition costs are the investments that an organization makes in advertising, public relations, social media, community relations…basically, anything and everything intended to engage your audiences.

Market potential is a data-based, modeled outcome that indicates an organization’s potential engagement with its audiences. For most organizations, “market potential” primarily concerns onsite visitation. In other words, it answers the question, “If everything goes well, how many people can we reasonably expect to visit us this year? (NOTE: Market potential may not match an organization’s historic attendance – organizations “underperform” their market potential all the time…for reasons that we’ll soon explore.)

Earned revenues are the product of admissions, memberships, merchandising, food and beverage, facility rentals…basically, all revenues attendant to the onsite experience that are supported by audience acquisition investments. These revenues exclude annual fund, grants, endowment distributions and other sorts of philanthropy.

» Audience Acquisition: The Cost of Doing Business for Visitor-Serving Organizations (DATA) | Know Your Own Bone via @drsophie73

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Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

» FAQ: All About The New Google “Hummingbird” Algorithm

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At IDEO.org, part of our mission is to spread human-centered design to social sector practitioners around the world.  The Field Guide to Human-Centered Design reveals our process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centered design in action. The Field Guide has everything you need to understand the people you’re designing for, to have more effective brainstorms, to prototype your ideas, and to ultimately arrive at more creative solutions.

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(via Design Kit)

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A CSIRO analysis of Australia’s galleries, libraries, archives and museums (or GLAM industry) has revealed that digital innovation in the sector is inconsistent and isolated. The report provides a roadmap for the industry in order for it to maximise the potential of the digital economy.

Four strategic initiatives from the report:

Making the public part of what we do

Becoming central to community wellbeing

Beyond digitisation – creative reuse

Developing funding for strategic initiatives

» An Innovation Study: Challenges and Opportunities for Australia’s Galleries, Libraries, Archives and Museums [PDF 1.24MB]

» CSIRO Press Release

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Adrian’s Pinterest board of GLAMs & cultural site designs. 

» www.pinterest.com/adrianwiggins/glams-culturals/

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Tod Papageorge is one of New York’s best witnesses. He was part of the city’s emerging scene of young, visually inventive photographers in the mid-1960s and quickly established himself as an authoritative eye.

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» Studio 54 Audio Book Tour

Via http://www.itsnicethat.com/articles/studio-54-audio-book-tour

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What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?

» econsultancy.com/blog/65443-a-smorgasbord-of-content-marketing-metrics/

via www.theguardian.com/media-network/2015/feb/18/social-media-brand-content-influencers-youtube-vine-instagram

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Fun Palaces are an annual event, combining arts and sciences, welcoming and free. Based on Joan Littlewood and Cedric Price’s original idea of a Fun Palace, they are made by, for and with local people – celebrating culture at the heart of our communities. Fun Palaces are made by you and your community; arts, sciences and technologies are all welcome. What will yours be?The only guidelines are that each one should be free, local, innovative, transformative and engaging.

» funpalaces.co.uk

The organisers of the Fun Palaces 2014 project said on Friday that 105 places across the UK – as well as venues in Canada and Iceland – had signed up to be part of a weekend of events on 4 and 5 October.

+ www.theguardian.com/stage/2014/jul/18/fun-palaces-joan-littlewood-dream-realised-100-years-birth

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But what would a content team look like if I were to assemble one from scratch today? What skills are required in 2014, in the post-social, content marketing, mobile age? What is the perfect recipe for success?

» econsultancy.com/blog/65369-introducing-the-content-marketing-team-matrix

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A set of 16 images - the current day colour photos overlaid with the 1915 black and white shots - are currently on display at the State Library of NSW.

» www.buzzfeed.com/jennaguillaume/anzacs-lemnos-then-and-now

+ www.sl.nsw.gov.au/events/displays/index.html

via @statelibrarynsw

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In a digital landscape built on attention and visibility, what matters is not so much the content of your updates but their existing at all. They must be there. Social broadcasts are not communications; they are records of existence and accumulating metadata. Rob Horning, an editor at the New Inquiry, once put it in tautological terms: “The point of being on social media is to produce and amass evidence of being on social media.”

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» www.theguardian.com/news/2015/feb/26/pics-or-it-didnt-happen-mantra-instagram-era-facebook-twitter via MediaREDEF

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I’ve started asking searching questions, rather than telling people what to do. –Nick Serota, Tate

A century ago, the CEO was a fearsome whip-cracker. Fifty years ago, he was motivator dangling corporate incentives. And now, according to the 2015 Wolff Olins Leadership Report, the CEO has evolved into something new: The designer-in-chief of corporate culture, a mentoring figurehead who gets into the trenches with his employees and inspires them to create the next great innovation. How? By instilling them with the qualities that designers have: the ability to recognize problems or opportunities, propose fixes, and iterate those fixes until they’ve found the one right solution.

The Wolff Olins Report via fastcodesign.com

(via pureandapplied)