This is fantastic!
I'm reading my textbook for class, Business Ethics, and I think this is great:
"Concern with the serious nature of psychological appeals appears to have motivated the California Wine Institute to adopt an advertising code of standards. The following restrictions are included:
No wine ad shall present persons engaged in activities with appeal particularly to minors. Among those excluded: amateur or professional sports figures, celebrities, or cowboys; rock stars, race car drivers.
No wine ad shall exploit the human form or “feature provocative or enticing poses or be demeaning to any individual.”
No wine ad shall portray wine in a setting where food is not presented.
No wine ad shall present wine in “quantities inappropriate to the situation.”
No wine ad shall portray wine as similar to another type of beverage or product such as milk, soda, or candy.
No wine ad shall associate wine with personal performance, social attainment, achievement, wealth, or the attainment of adulthood.
No wine ad shall show automobiles in a way that one could construe their conjunction.
In adopting such a rigorous code of advertising ethics, the California Wine Institute rightly acknowledged the subtle implications and psychological nuances that affect the message that an ad communicates."













