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This is a tiger eating cereal again. This picture shows that the cereal is chocolate flavored, and the large amount of cereal hints that this product is delicious.

The stars in the picture can clearly tell you where you are currently.

The Nutrition Facts Table can help retrieve nutritional information and content

This logo symbolizes the name of the company and is highly recognizable.

McDonald’s packaging has a cartoon style of the past, trying to use this style to let customers feel the flavor of the past.

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This is a Disney map, which contains a large number of rides, but this map does not tell you how far apart the rides are. It may look like a small distance on a map, but in reality, it can be very far. The purpose of this design is to make the picture more compact.

The designs of the Good&Gatger brand are highly similar. If you see one, you will immediately think of the other. The design of this series allows consumers to find items from the same manufacturer faster.

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This is a flyer with a very similar text format and the same margins on both sides of the page.

This is a job posting with different font colors and sizes. Highlighting "Hiring" draws attention to it first, followed by other information.

ascender: letter t

.descender: letter p

counter: letter D

crossbar: letter f

large x-height: elongated L

small x-height: shrink and hide unimportant information

modernist: Most fonts are sans serif and easy to read. The overall design allows people to find countermeasures quickly and is not too complicated.

Emphasize Truth, and trying to connote the truth are more than just the text typed in that font

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Use contrasting colors to make the background board more attractive.

A theme with warm colors highlights the strong atmosphere of the festival

A cold background gives the audience a cold feeling

A billboard using gradient colors makes people feel more intimate

Use color contrast to express the tense scene in the picture

A very active color design to achieve a unique aesthetic feeling

This attempt to imitate America’s Statue of Liberty (previously filmed in Japan)

Use similar colors to make customers feel comfortable

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Ice Mountain Logo: Put the label in the middle, highlight the brand logo, and place a snow mountain behind it, which can fit the meaning of the label.

Tide: Add concentric circles after the brand name to make the picture neater and more eye-catching

MSU logo: Use complete lines to express the decoration on the Spartan helmet, and then use small lines to connect the helmet.

Mtn Dew: Use a lot of lines and textures in the background to highlight the name of the drink, making the picture more impactful

MRE: Use high-contrast outer borders to display product names to make the picture more impactful

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Figure 1: "Origin of Form" uses the form of the sketch to express the similarities between natural design and humanistic design. In this book, most of the pictures are hand-drawn. Figure 2: The interactive posters in the square allow customers to truly participate in the design and have a greater sense of identity. Figure 3: A classic poster that highlights the theme with larger fonts and also shows a very tough feeling. Figure 4: A promotional flyer for a performance. The logo in the upper left corner highlights the location of the performance, and the larger font shows the name of the performance. Figure 5: "When Nature Inspires Technology" also uses hand drawing to express human design. Many inspirations come from animals.