PAAGC DIGITAL WEB ACADEMY

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PAID CAMPAIGNS

Yes, Paid Campaigns are very important in Digital Marketing to advertise your products through social media channels to reach out to more audience to make awareness of a product we use paid campaigns we get good results in Paid Campaigns.

Paid Campaigns can be done on Facebook, Linked-in, Google AdWords.In Facebook Campaigns we can do  Lead Generation Campaigns and Brand Awareness,.to generate leads we go for a lead generation it's completely paid campaign. Pay Per Click advertising or PPC is the most effective form of online marketing that provides its user with steady traffic. Search Engines like Google give two results to the users organic and sponsored section, the business has to compete with each other in a bid for space in the advertising area. This bidding is better than appearing organically because organic doesn't come free either!

Online Advertising Campaigns are all about being accessible to someone who might be interested in your products or service. The consumer has changed its way for the right product or service. Consumers now flock the internet for information, prospective sellers and ultimately for purchasing too.

FOR MORE INFORMATION Contact Info: 9535-253-533 | http://paagcdigitalwebacademy.com/

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Facebook Marketing

Facebook is a social media where we create an account do all the social media activities like uploading pictures, videos sharing and tagging 

Facebook is one of the best platforms of social media where we get many friends and we learn so many things.

How to do Facebook Marketing?

Create an account first

create a Facebook page related to the industry

optimize the facebook page with a profile pic and cover photo and update all the credentials.

When we go to an Ads Manager we can see 

Brand Awareness

Lead Generation

Website Traffic

Conversions

This all Paid Campaigns

Brand Awareness:-In facebook marketing is most important if we need to branding for a product or a company anything it can be we can do brand Awareness through facebook it's completely Paid. We can set the Target location, Age criteria and we can set up a Daily budget once the Ad starts running it reaches an N number of people and it can be done only in Facebook Marketing.

Lead Generation:-Lead Generation one of the most important in Facebook marketing, if we need to generate any, leads it can be done in Facebook marketing set up a campaign first in proper manner Target location, Age criteria, set up the daily budget may it can start from 200 rupees also. Upload a proper image with all the Text content and mention the website of the Ad and given an Action word and finally create a form where the audience fills the details the one who is interested. We can run N no of campaigns in facebook to generate leads its completely paid leads.

Website Traffic:-In facebook marketing we can generate more traffic to our website by running a Paid campaign.

In Facebook, we have more other options like increasing likes and boosting the post through paid. We can create an event and  We have an option to boost the event. Facebook is one of the best social media marketing where we can do a complete marketing business.

For more inforamtio about Facebook Marketing

Contact Info : 9535-253-533 | www.paagcdigitalwebacademy.com

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Why SEO is so important?

SEO means Search engine optimization which is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.

SEO is the most important concept in Digital Marketing to bring more traffic to a website and to reach a good ranking in a search engine results we go for Seo.

In Search engine optimization

There are 3 types of SEO

ON-PAGE SEO

OFF-PAGE SEO

LOCAL SEO

On-Page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic and search engines. On-Page refers to both the content and Html source code of a page that can be optimized.

Off-Page SEO refers to the actions taken outside of your own website to impact your ranking with  Search engine result page.It involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority.

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. Local Seo offers a target an online marketing approach, Local Seo  Companies allows you to position your business on search engines and other digital marketing platforms.

Main Local SEO are

Website 'localization'

Citation Building

Claiming your Google My Business listing

Managing reviews and ratings

Getting quality backlinks

For more information about Advance Digital Marketing

Contact Info : 9535-253-533 | www.paagcdigitalwebacademy.com

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Freelancing

A freelancer or freelance worker is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term.

Freelancing on the side is a great way to make a little extra cash. If you wanna become a full-time freelancer you have to give more importance to your work and satisfy the need of customers. There are lots of people who do the full-time job at freelancing and earn a nice income that they can enjoy their life with it. Keep in mind before going further. One cannot make billions by freelancing, it just satisfies your needs and some extra stuff.

Moreover, the freelancer can change his work time as he wants. Your the only boss where you decide what to do and what not to. you will have full power in the work. You should not have to worry about the office and the time you work, you can work from anywhere and anytime it depends on you. but while coming to end you have to satisfy the customer by giving the delivery in time.

How do I become a freelancer online?

How to Become an Accomplished Online Freelancer

Learn about Freelancing. The concept of freelancing is very simple in its essence: You have a skill and you use it to complete the various tasks posted by people all over the world. ...

Identify your skills. ...

Join Freelancing portals. ...

Build a freelancer profile on each site. ...

For more information Contact Info: 9535-253-533 | www.paagcdigitalwebacademy.com

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What is Youtube Marketing?

Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.

A video is where the web is going. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up.

For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, helping your business to move forward.

Think about it: As others struggle to establish their presence on YouTube, you could have an established position with a top-ranked video. Believe us, it’s hard to knock a popular YouTube video out of the number one spot, but our Online Marketing techniques can get your listed and ranked in Google and bring your website more visitors. You’ll benefit from a rise in your Bing or Google ranking. And it goes without saying that a page one Google rank is as good as gold.

The Best Marketing Practices on Youtube Channels vs. Pages It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of the second website. Your channel is the homepage that anchors your YouTube website. Your videos are the webpages.

Every video you have on your channel strengthens the website, because of every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.

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what is youtube marketing?

Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.

The video is where the web is going. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up.

For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, helping your business to move forward.

Think about it: As others struggle to establish their presence on YouTube, you could have an established position with a top-ranked video. Believe us, it’s hard to knock a popular YouTube video out of the number one spot, but our Online Marketing techniques can get your listed and ranked in Google and bring your website more visitors. You’ll benefit from a rise in your Bing or Google ranking. And it goes without saying that a page one Google rank is as good as gold.

The Best Marketing Practices on Youtube Channels vs. Pages It’s important that you reset the way you look at YouTube channels versus YouTube pages as you begin to think about YouTube strategically. You need to think of YouTube as a kind of the second website. Your channel is the homepage that anchors your YouTube website. Your videos are the webpages.

Every video you have on your channel strengthens the website because every video points back to your channel page. The more authoritative your channel/homepage becomes, the easier it becomes for your site to rank.

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What is Pinterest and How Can You Use it for Marketing your Business?

It’s official, Pinterest is becoming the latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the likes of Facebook, Twitter, and StumbleUpon.

What is Pinterest? Pinterest is the newest member of today’s most popular social media websites, but instead of using written content as substance, it uses images and video. It allows users to “pin” images and video to a virtual bulletin board they create. They can be photos they took and uploaded, images found on other websites, videos they find online or videos they have created themselves.

A user then shares that pin with their friends, who can then like or repin it to their boards. The primary purpose is to share your interests with friends through images and video.

Right now, Pinterest is available by invitation only, although as it gains popularity they seem to be opening the invite list more and more. Eventually, they will be opening the service up to the general public.

How can I use Pinterest for my Business? Right now Pinterest has limited uses for businesses. They do not offer any advertising or paid placements like other services do. Although they are analyzing business models and will surely come out with a paid service in the future once a solid user base is established. But don’t be discouraged, there are still a few clever strategies you can use to build targeted traffic, leads and conversions from Pinterest.

Pinterest Isn’t for Everyone First and foremost, if your business doesn’t have images or video associated with it, or is a business you can’t represent visually, you’re going to have a tough time finding any use in Pinterest. If you fall into this category, you need to come up with a way to represent your business visually, whether it is photos of your customers using your product or service, photos of your products or infographics representing the services you provide.

For JOINING OUR ACADEMY Contact Info: 9535-253-533 | www.paagcdigitalwebacademy.com

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About Search Engine Marketing

Search engine marketing (SEM) is a type of internet-based marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

What is search engine marketing and how it works?

SEM utilizes paid and unpaid advertising means to optimize the promotion of online businesses, and we especially created this What is Search Engine Marketing Guide to help you understand how both 'paid & unpaid means' work under the umbrella term Search Engine Marketing.

How do you use search engine marketing?

Consider hiring an SEO firm or marketing professional.

Do keyword research.

Structure your website with a clear hierarchy.

Avoid hiding your keywords inside rich media.

Use simple URLs that contain keywords.

Hire writers to create SEO content.

Use landing pages.

What are the benefits of search engine marketing?

SEM offers a set of marketing methods that increase the visibility of your website in search engine results pages (SERPs). As mentioned, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising among others help in this process of making your website visible and easily accessible on the Internet.

Search Engine Marketing (SEM) aids businesses to gain market online by purchasing Ads on search engines such as Google, Yahoo or Bing. The SEM practices revolve around the promotion of websites in SERPs to optimize the brand presence and conversions.

SEM utilizes paid and unpaid advertising means to optimize the promotion of online businesses, and we especially created this What is Search Engine Marketing Guide to help you understand how both ‘paid & unpaid means’ work under the umbrella term Search Engine Marketing.

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What are keywords?

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.

As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

Why are keywords important? Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. If you own a golf shop, for example, you might want to rank for "new clubs" — but if you're not careful, you might end up attracting traffic that's interested in finding a new place to dance after dark.

Keywords are as much about your audience as they are about your content because you might describe what you offer in a slightly different way than some people ask for it. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.

What are long-tail keywords? Keywords can be broad and far-reaching (these are usually called "head keywords"), or they can be a more specific combination of several terms — these are often called "long-tail keywords."  

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What is content writing?

Content writing can be defined as the form of online writing which is closely linked to web marketing campaigns meaning creating the writing which appears on websites that are designed to sell or promote a specific product. The act is professionally performed by content writers who work according to the brief provided by a client. The writers are professionally qualified individuals who create pages keeping in mind SEO.

SEO content writing

SEO content writing is a content writing where pages are created keeping in mind SEO algorithms. SEO friendly pages get place easily on search engine results pages (SERPs). SEO content writing is a form of writing that helps websites become more visible to major search engines, including Google, Yahoo, and Bing. A highly visible website with good content appears on the first few pages of results when someone searches for that topic.

A primary job of a content writer

With the passage of time, the demand for skilled web content writers has increased. This is because quality content often translates into higher revenues for online businesses.

Companies depend on content writers to perform several major tasks:

· Create content that allows the site visitors to get the information they want quickly and efficiently. · Create content pages and other pages which are SEO friendly · Produce content to entice and engage visitors · Ensure efficiently and focused web content gives readers access to information in a user-friendly manner.

· Create or copy edit to inform the reader

How do I become a content writer? Steps to Be an SEO Content Writer Step 1: Earn a Bachelor's Degree. Writers can develop their skills through a bachelor's degree program that offers coursework in creative and technical writing, grammar, proofreading, editing and revising. ... Step 2: Build a Professional Portfolio. ... Step 3: Apply for Jobs.

For Joining the course

Contact Info : 9535-253-533 | www.paagcdigitalwebacademy.com

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who can do digital marketing course?

There is no such eligibility to do digital marketing course, despite that you should have an ample amount of computer and internet skills.

Further, you can even work as a digital marketing executive right after your school grades, if you have prior training in it. But, at some point, you'll be struck with the same job and with low salary growth.

Whether you are a marketer, undergraduate, businessman, student, MBA professional, housewife or an engineer, whoever you may be, learn this revolutionary trend to move ahead in the career ladder.

Digital marketing is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet.

Benefits of Digital Marketing:-

Puts the consumer in control

Provides convenience

Drives brand loyalty

Reduces the selling cycle

It is measurable

It is cost effective

By learning digital marketing you can work in a company, or you can work as a freelancer.

Advantages of Digital marketing

Selling the products are very easy

It is the easiest way to reach the audience

Time consume is less

Cost is less

 ROI is more

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what is Google webmaster Tools?

Google Search Console or Google Webmaster tool is the place Google will speak with you if anything goes wrong like an increase in 404 pages, crawling mistakes, manual penalties, the increment in 404 pages, malware identified, and so forth. In the event that you do not have a Google Search Console account, you ought to get one at this point. Google Webmaster Tools (GWT) is an essential component for Google to communicate with website admins (Or Webmasters). Google Search Console or Google Webmaster Tool lets you distinguish issues with your webpage and can even update you regarding whether your site has been tainted with malware or not. . What is more? – The best part is Google Webmaster is totally free.

Other than purchasing paid traffic via Google AdWords program, the ideal approach to get more traffic is via SEO. In any case, before you begin your site’s SEO campaign, the primary thing you ought to do is agree to use Google Webmaster Tools (GWT).

GWT is a free toolset provided by Google that aids you understand what is going on with your site.

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what is the use of keywords?

Keyword is a short term which is used to search the element.It refers to the content or a description related to the topic.

TYPES OF KEYWORDS

Short tail keywords

medium tail keywords

Long tail keywords

why keywords are important?

Picking right keywords could significantly rise the CTR.

Keywords help specific Target Audience.

Keyword profiling helps better understanding of customer behavior for marketing practices.

Relevant keywords content can be searched by using the tools.

For  the keywords search we have

List of keywords

Ubersuggest

MOZ

Keyword planner

Google.com

Semrush

K/W Finder

Keywords are important in content writing,In content writing keywords should be mentioned search for the keywords proper related to the topic.whenever you write the content.By using keywords we can write content and it helps to rank the website in search engine.

A keyword may be a single word or phrase,that people will type into a search engine.when they are trying to find a information about a particular topic.Once you have identified that people are regularly using specific terms,you could then use Google ad words keyword to analyse the competition.

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ABOUT DIGITAL MARKETING

Digital marketing is  the process of Building and maintaining a customer relationship through On-line activities.

Benefits of Digital marketing:-

1>Provides the customer in control

2>Provides Convenience

3>Drives Brand Loyalty

4>Reduces the selling cycle

5>It is measurable

6>It is cost effective

Components of Digital Marketing

1>SEO

2>SMM

3>SMO

4>SEM

5>EMAIL/SMS MARKETING

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what is the use of advanced digital marketing?

Digital marketing is the process of building a customer relationship through on line activities to generate sales.

Benefits of digital marketing:-

Drives brand loyalty.

Puts the customer in control.

All the sales will be done in On line.

Puts the consumer in control

Provides convenience

Reduces the selling cycle

It is measurable

It is cost effective

Objectives of digital marketing:-

Reach the right audience

Engage with your audience

Motivate your audience to take action

Ensure efficient spending on your campaign

Maximize return on investment (ROI)

COMPONENTS OF DIGITAL MARKETING

SEO

SMM

SEM

SMO

EMAIL MARKETING/SMS MARKETING

SEARCH ENGINE OPTIMIZATION:-

On Page SEO: On Page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic and search engines. On-page refers to both the content & HTML source code of a page that can be optimized Off Page SEO: Off Page SEO refers to actions taken outside of your own website to impact your ranking with Search Engine Result Page (SERPs). It involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the internet (page sites, people etc.) linking to or promoting your website. Local SEO: Local SEO is the optimization of your online properties so you can be found in localized searches.

SOCIAL MEDIA OPTIMIZATION:-

In social media optimization we run all the ads in Facebook,Instagram,you tube,twitter,linked-in.In social media marketing we run AD and campaigns and lead generation and brand awareness can be done.

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why social media marketing is important?

Social Media Marketing means promoting your product or services through social media channels and increasing brand awareness and reach for the business by regular posting or by paid sources.

BENEFITS OF SMM:-

1>BY RUNNING AD YOU GET MORE CUSTOMERS

2>BRAND AWARNESS

3>PAID CAMPAIGN CAN BE DONE

4>LEAD GENERATION

social media marketing can be done in Facebook,Linked-In,Instagram,Google+,Youtube.

In smm marketing we can do posting,sharing liking the pages and we can create a company page for business purpose.

Facebook users are many now days.

In facebook we can create a acoount ,we invite friends,we can create a group,we can create a page and we can run a paid campaign,in the camapaign we get leads.

social media marketing companies are many now days we can run the ad in all the media.

we should have a proper social media marketing strategy for that to implement.

we get more audience when we do more social media Ads.

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ABOUT DIGITAL MARKETING

Digital marketing is  the process of Building and maintaining a customer relationship through On-line activities.

Benefits of Digital marketing:-

1>Provides the customer in control

2>Provides Convenience

3>Drives Brand Loyalty

4>Reduces the selling cycle

5>It is measurable

6>It is cost effective

Components of Digital Marketing

1>SEO

2>SMM

3>SMO

4>SEM

5>EMAIL/SMS MARKETING