Spyfu is a search analysis tool that offers SEO research, PPC research, keyword research, SERP checker, and domain overviews. One of the most loved features is Spyfu Kombat. In the blog Kombat Overview (Shared Keywords) by Sidra Condron, Kombat is described as “easy to start and nearly fool-proof to understand”.
According to Spyfu’s website, PC Mag has awarded Spyfu with the “editors’ choice” badge and has also been categorized by G2crowd as part of the “Top 50 Products for Marketing 2020”.
By adding this tool into your kit, you will be able to search any domain and find out everyplace the domain shows up on Google. As listed on Spyfu’s website, by doing so you will be able to see “every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 14 years.” Furthermore, you will be able to learn how to connect with these domains, find online and traditional leads methods such as social media, email, phone, and address.
How to best use Spyfu
Spyfu Kombat can be especially handy when doing keyword research. For example, you have a client who would like to find out what keywords their competitors are ranking for to generate keyword ideas for new content. Moreover, your client has a PPC campaign already running and is wondering if there is room for improvement.
When utilizing Spyfu Kombat, all you need is to do is to input your client’s domain and compare it against their competitor’s domain. By doing this, you will be able to find out what keywords your client is not ranking for that their competitors are in both organic and paid searches. After obtaining this information, your client can generate new content that will target those better performing keywords.
In terms of the PPC campaign that they are looking for optimizations, Spyfu Kombat can help you determine wasteful keywords to drop and update them with new ones that will outperform the previous keywords. In short, you’ll become the best digital marketer spy in the industry.
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