Say Cheese and pick a filter
In lu of our class excursion to Millbank and St Jacobs on Friday to present on various components of rural life in two close but quite different towns, I noticed something interesting – why was cheese priced so differently? In the Millbank cheese factory a literal brick of cheese, and I mean a brick this guy was hefty, could be purchased for a few dollars - $3.48 is the price that sticks out in my mind. Comparatively in a St Jacobs, a much smaller piece, maybe a quarter of the size was priced three times as much! What’s with that?
Though cheese is my no means an indicator of a town at large, these price differences for the same product show that one town was created to promote a certain mentality of what rural areas are – or in the very least what the visitor idealized. Though lovely and walkable with cute shops St Jacobs aims to promote the message that they are a cute little rural place that people visit because it is St Jacobs and a nice little drive to the country before taking your $9 dollar cheese slices and artisan sausage home. I would be very surprised if those living in St Jacobs would ever go into the shops for shopping anything other than a single gift here or there – they most defiantly would go down the street to the actual grocery store for their cheese purchases. Alternatively in Milbank the grocery store there was certainly gentrified to a point with a cute barn like exterior and the cheese store was one of two businesses to have websites of their own. The stores in Millbank were directly firstly to the residents of the town with a consideration to the occasional tourist brought in for Anne Mae’s pies the next street over.
Cheese aside, the underlying question is how rural spaces and ‘the country’ are shaped by how we desire these spaces to look? Further, what does this do to those who call the areas home if their home is drastically changed and gentrified for the consumption of weekend tourists who zoom in for a few hours and zoom out with some cheese and a meticulously carved wooden chair or two? In our discussions we learned that St Jacobs is facing a rising exodus in the last few years of Mennonite families in particular who say that the area is getting too busy. Mennonite families are by no means an attraction, they are people first, a people who are commonly associated with the St Jacobs and Waterloo area and are facing increased pressures to move away as the area becomes busier. If ‘the country’ no longer feels like home to those who grew up there – how much rural is left in the area? And how much staging and cost goes into maintaining rural idylls?
Good afternoon Kaleigh,
I too was puzzled by such contrasting prices of cheese that occurred in communities less than 30 kilometers away from one another. After visiting both Millbank and St. Jacobs, it is clear to see that Millbank targets their products toward local residents while St Jacobs caters their products to tourists. St Jacobs has maintained a certain aesthetic that reflects the stereotypical rural idyll in which urban dwellers expect to see when travelling outside of the city. An example of this, as discussed in class was the creation of a “St. Jacobs Country” marketing campaign for the sole purpose of attracting tourists to the area. The establishment of services such as hotels, chain restaurants and souvenir shops are largely in response to the one million tourists drawn in by the St Jacobs Farmers’ Market. It is upsetting that this increase in recognition of St Jacobs as an economically prosperous town has resulted at the expense of the Mennonite community. The Mennonites are leaving St Jacobs to settle in more remote areas in order to practice their lifestyles in peace, away from the gawking eyes of tourists.
I especially liked when you said, “If ‘the country’ no longer feels like home to those who grew up there – how much rural is left in the area?“. Rural and urban areas are often distinguished from one another by population and degree of development; as rural towns such as St Jacobs begin receiving influxes of both people and industry, at what threshold does it lose its rural designation? I fear that St Jacobs has fallen victim to creative destruction whereby new industries have brought about the demise of what existed previously, including Mennonite people and culture. Hopefully the Mennonite families and residents of St Jacobs can continue coexisting for generations to come.











