PenPath

[penpath]

Ready for another DTC growth hack? Here you go! DTC Growth Hack #5: Create campaigns that promote your most popular blog posts to look alike audiences who haven’t visited your website, then retarget that traffic with more content and product CTAs. Find more DTC here: https://penpath.com/blog/dtc-grow-hacks/

[penpath]

Shopify is an end-to-end cloud-based ecommerce platform. It’s ease of use and affordable price points have made it the go-to platform for DTC brands. Such brands need to integrate data from all their data sources to increase business performance. In this video, we go over PenPath custom Shopify Dashboard that offers much more than what’s available in the Shopify interface and thus helps DTC brands accelerate growth. https://www.youtube.com/watch?v=-oBdZ7p2_HU

[penpath]

Since switching to @snowflakedb, at PenPath we have seen a 67% reduction in time needed to go from data to a dashboard. For our clients, this means more immediate access to insights. In addition, our clients have increased confidence in the accuracy and freshness of their data. Click below to learn how has helped us improve our processes to offer better services to our clients. https://www.snowflake.com/blog/how-snowflake-unlocked-new-value-for-penpath-and-its-customers/

[penpath]

Ecommerce is a vast field, and a lot of what works for one business might not work for another. Therefore, the tools used will depend on the individual entity. However, certain components remain important no matter the methods. These components include: 🗸 Gathering Information (Discovery) 🗸 Acquiring Interest (Acquisition) 🗸 Converting Interest Into Action (Conversion) 🗸 Retaining Customers (Retention) 🗸 Word of Mouth (Advocacy) Follow the link to read more about each component and what exactly can be done to reach your goals.https://penpath.com/blog/the-basics-of-ecommerce-analytics/

[penpath]

Another big change with iOS 14 comes in the form of privacy. Mainly, apps are now required to have a plan when it comes to their privacy practices. In fact, they are required to provide their privacy practices prior to appearing on the Apple Store. More importantly, the apps must adhere to any requests for a user’s data to be deleted. What all of this does is give Apple a lot of power over the apps on its platform, potentially having grounds to make decisions unilaterally because of it. Need more details? Follow the link. https://penpath.com/blog/what-ios-14-means-for-tracking/

[penpath]

Happy Monday! Let's start the week with direct-to-consumer growth hack #3 that we have been looking forward to sharing with you. "Optimize Facebook ads at the campaign level and make sure you exclude audiences you’re targeting in other ad sets to avoid bidding against yourself." https://penpath.com/blog/25-essential-direct-to-consumer-growth-hacks/

[penpath]

How can you increase your revenue? The answer may be in your data. Our ecommerce dashboards can help you dig deeper into your data to reveal new sales opportunities. Want to learn more about and how your business can benefit from having all your ecommerce data in one place? Click below. https://penpath.com/resources/best-ecommerce-dashboards/

[penpath]

We continue sharing with you 25 Direct-to-consumer (DTC) grow hacks for your business that we have seen to be effective. Here is growth hack #2! Try it for yourself and let us know how it worked (well!) for you. https://penpath.com/blog/25-essential-direct-to-consumer-growth-hacks/

[penpath]

Mobile apps rely on an IDFA (which is something very similar to a cookie) when it comes to tracking users. Before iOS 14, tracking could just happen without any additional steps, allowing apps to easily identify and track users. Not only did this help target ads, but it let apps know if the user made a purchase, giving them important data. . Now, due to changes implemented with iOS 14, apps will need permission to track users with an IDFA. If the use of an IDFA is denied, it will prevent apps from collecting important data. Follow the link to read the details. https://penpath.com/blog/what-ios-14-means-for-tracking/

[penpath]

Ecommerce analytics are invaluable, giving you direct answers on what your users are doing and how you can improve the way your site runs. For starters, the number of people shopping online is on the rise, expected to surpass 2.1 billion in 2021. This growth means more customers, which makes ecommerce analytics more impactful than ever. Want to learn how to harness the power of Visit our website to read our latest blog on the topic. https://penpath.com/blog/the-basics-of-ecommerce-analytics/

[penpath]

Maintaining constant business growth is easier said than done. Not only do you need to have the right business strategy and the right people in place, but you also need to be growth-minded. Today we wanted to start sharing with you 25 Direct-to-consumer (DTC) grow hacks for your business that we have seen to be effective. Here is growth hack #1. What do you think? https://penpath.com/blog/25-essential-direct-to-consumer-growth-hacks/

[penpath]

The basic principle of ecommerce analytics is gathering data, utilizing various tools to gain an understanding of user information and how all of that impacts your business. Most ecommerce analytics deal with the same thing, which is onsite behavior, giving you information such as: 🗸 Where your users come from 🗸 How much time they spent on the site 🗸 How much time they spent on various products Follow the link to read more about ecommerce analytics and how to get the most out of it. https://penpath.com/blog/the-basics-of-ecommerce-analytics/

[penpath]

When it comes to business data, the iron is hot. It’s time to strike now on data insights that will turbocharge you past competitors. Chief marketing officers are planning to increase investment in marketing technology and digital channels, per the latest Gartner CMO Spend Survey. Check out our latest blog to see how data insights can pay off big. https://penpath.com/blog/how-data-insights-can-pay-off-big/

[penpath]

At PenPath, we’re committed to helping our clients extract valuable insights from their marketing data to help them make better decisions. That's why we partnered with @SnowflakeDB to unlock new value for our customers. https://www.snowflake.com/blog/how-snowflake-unlocked-new-value-for-penpath-and-its-customers/

[penpath]

PenPath has been leveraging Tableau’s features for years. We’ve seen what works and what doesn’t. In this article, we highlight the 4 best features for marketing teams looking to automate their reporting workflows. https://penpath.com/blog/best-tableau-features-for-marketers/

[penpath]

In September 2020, there were numerous changes that came along with iOS 14, starting with a change to the use of an Identifier for Advertisers (IFDA). Privacy changes have also been made, and on top of all of that, user permission has become an important step and potentially a roadblock when it comes to tracking and data collection. . Read our recent article on what iOS 14 changes mean for tracking and make sure to take them into accoount when dealing with your data if those changes affect you. https://penpath.com/blog/what-ios-14-means-for-tracking/

[penpath]

The most relevant statistics to businesses are key performance indicators (KPIs). To marketers, the precise nature of KPIs gives an advantage by allowing to attach a metric to each step of prospective engagement. If you run a business that relies on KPIs, you know numbers speak louder than words. Read our recent article about the 3 ecommerce KPIs that you absolutely need to be tracking. https://penpath.com/blog/ecommerce-kpis-you-need/