Perkolating

New Media and Social TV links, decks and posts curated for Truly Untitled.

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Twitter's New Video Ads Will Greet Visitors Right Away Each Day

Twitter will start placing a single First View video ad that will appear in people's feeds when they first open Twitter's app or log into its desktop site.

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Predictions about the future of advertising in light of the record-setting cost of a TV spot during Super Bowl 2016.

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IBM’s Watson Helped Pick Kia’s Super Bowl ‘Influencers’

For its seventh Super Bowl appearance, Kia is hoping to add some extra star power by employing some unlikely assistance. IBM’s Watson will help identify “social media influencers” who can buoy Kia’s message before and during the 60-second spot.

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How Twitter is warping your favorite TV shows

Network executives are increasingly obsessed with Twitter buzz — but it comes at a heavy creative price

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Now Anyone Can Sell Stuff on Twitter Directly in the App

Thanks to a new tool from the fintech geniuses at Stripe, Twitter's mobile app now functions as a social-powered storefront, no web required.

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Apple announces an app platform for Apple TV, potentially big for news outlets investing in video

There's lots of news video being produced, and a lot of it isn't reaching big-enough audiences. An open app platform will let digital news publishers play with the big guys.

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Today we're adding new features to Pages to make it easier for the more than 45 million active businesses on Facebook to highlight important information and reach their goals.

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Facebook's Business Pages Are Getting a Mobile-Centric Overhaul

Practically every brand and small business has a Facebook Page set up, but chances are, they look like every other page out there. Today, Facebook is revamping business Pages for the first time since 2012 with new features and a fresh design.

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Moving from customer marketing to customer experience | Deloitte US | Deloitte Growth Enterprise Services

For the last five years, the dialogue around social media has largely been the same: what’s the ROI?

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Pushing the PR industry to adopt the Barcelona Principles

In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 - wr...

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Social TV Grows Up and Gets Real - media decoded

Here's what a veteran TV industry marketer took away from the movement, and what comes next.

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Cool Influencers With Big Followings Get Picky About Their Endorsements

Advertisers work with people who have millions of YouTube subscribers or social media followers to turn promotions into person-to-person conversations.

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Forget Bitcoin -- What Is the Blockchain and Why Should You Care?

It allows total strangers to hold and exchange digital money in a completely transparent way -- without having to trust each other or any central authority.

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Cannes Lions 2015: Sleeping Through Its Wake Up Call.

The annual festival has become a caricature of an advertising industry avoiding important conversations. Can we afford t…

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Infographic: The Optimal Length for Every Social Media Update

The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

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There's a Shiny New Trend in Social Media: Actual Human Editors

It's man against the machine.