How to Export Ayurvedic Products from India: Complete Guide
India is the largest hub for Ayurvedic products, and demand for herbal and natural healthcare products is increasing rapidly from international markets. Exporting Ayurvedic products from India is a high-potential business opportunity, but it needs a proper understanding of regulations, certifications, and documentation.
Why the World Loves Ayurveda
Ayurveda has been around for thousands of years. People all over the world have only recently started to really like it. People are buying skincare products and things that help keep them from getting sick. They are also buying wellness supplements. The demand for these things is going up fast. People in countries like the US, UK, Germany, Australia, and Canada really like these products.
In the US, people are buying a lot of ayurvedic products because they want things that are natural. If you want to export products from India to other countries, or become the exporter for ayurvedic medicine from India, you are doing something that a lot of people are already doing. Ayurveda is very popular now. So if you are thinking about sending your products to other countries, that is a good idea. You are already on the right path.
Which Licences Are Required to Export Ayurvedic Medicines from India?
Manufacturing Licence (Drugs and Cosmetics Act, 1940): Take a valid manufacturing licence authorised by the State Licensing Authority under the Drugs and Cosmetics Act. This is a legal requirement if you want to manufacture Ayurvedic medicines in India and want to sell them.
Import Export Code (IEC): Get this mandatory 10-digit import-export code from the Directorate General of Foreign Trade (DGFT). No exporter can export their products abroad without Import export code.
AYUSH Product Approval (for Manufacturers): Your products must meet all the quality standards set by the Ministry of AYUSH. This applies mainly to classical and proprietary formulations.
Good Manufacturing Practices (GMP) Certification: GMP checks that your facility follows all quality and hygiene standards, which is an important trust sign for foreign buyers.
Certificate of Pharmaceutical Product (CoPP): Issued in WHO format by the CDSCO, a Certificate of Pharmaceutical Product is required by countries for Ayurvedic medicine products. It certifies that the Ayurvedic medicine product is registered and sold freely in India. The Certificate of Pharmaceutical Product confirms this for medicinal products.
FSSAI Licence (for Consumables): If you’re exporting ayurvedic products, herbal teas, supplements, or food-based ayurvedic products, this food safety licence is mandatory.
Free Sale Certificate: It checks that your product is legally sold in the Indian market. It is important for selling medicines and supplements abroad.
NPOP Certification (for Organic Products): If you’re selling organic ayurvedic products abroad from India, you must have them certified under the National Programme for Organic Production (NPOP).
Tips for Successful Export Business
Choose high-demand products (immunity, skincare, digestion)
Partner with a certified manufacturer
Ensure strict quality control
Understand country-specific regulations
Focus on branding and packaging
Build long-term relationships with buyers