Times Internet For Marketers

TIFM (Times Internet For Marketer) is focused on offering results-driven solutions for the expansion of online brands. The company provides a numbers of services such as digital marketing, content development services, brand marketing service, brand content marketing, marketing video development, internet marketing, content marketing platform, etc, to create brand awareness and engagement and customer's loyalty. We believe in offering a collaborative team effort for every project and coming up with quality work in quick turn-around time frames. Get our services and have enhanced brand loyalty, increased traffic on your websites and increasingly higher acquisitions(ROI) at lower rates in quick span of time.

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5 Tools to Monitor your Online Brand Value

Marketing a web business is a serious job. You can't overall the changing marketing trends, customer behavior, and other aspects while establishing your brand all around the world. If people started recognizing your business online, this means you are going in the right direction.

As a business owner, you should always gauge your online reputation. It doesn't matter how you are putting efforts to marketing your website, just make sure you know where you stand in the web industry. Know what your customers are saying about your brand and make modifications if you are getting negative reviews. All these practices are for monitoring purposes so that you will become more powerful and popular among targeted web audiences.

Here, in this post, we will encounter 5 free or low-cost tools that will help you gauge your online brand recognition across different web channels and social media platforms.

1. Yext

Yext is an amazing online tool that helps you manage your online listings on locations across your sites, mobile applications and other internal systems. It also reviews sites like Yellow pages to ensure whether the information posted is correct or not.

It is super easy to use. You just need to submit your business' name, contact number, address and zip code, and the tool automatically scans all your local listing and also review sites in its database. It keeps a close eye on your online reputation all the time. You can also avail the best brand management service to monitor your online reputation across web channels.

2. Reputology

It is basically a review management and monitoring tool that empowers you to manage your brand value online. It offers analytics for customer service management and gives you a notification whenever there is any negative customer experience.

You will get a detailed summary report of customer feedback via email so that you can improve your site for better user experiences. It is also integrated with Hootsuite and other web management tools.

3. HootSuite

Manage your social media marketing with Hootsuite. It is an ideal platform that lets you monitor all of your social media marketing platforms in one place. Engage with your followers, schedule future messages and see highly-interactive stats about your social media marketing. In the analytics, you can see how social media visitors are reacting to your content.

The tool initially lets you connect three social media profiles, schedule messages, and generate basic analytics report at a free of cost. To avail in-depth report, upgrade the tool for just $10 per month.

4. Google Alerts

Google alerts is beyond a monitoring tool. It is a customized Google search that notifies business owners/site owners whenever new content is added for their specific keywords.

The tool scans and fetches relevant information, such as blogs, articles, web pages within the Google network. All you need to do is to enter your specific search term, pick the type of results you want from Google, choose the frequency to receive alters and where to deliver them. This will help you gauge your brand awareness with ease.

5. Naymz

Analyze your social media reputation with Naymz tool. It will help you measure your online reputation across Facebook, Twitter, LinkedIn and other popular social media networks for generating better results. It also compares your brand value against your close competitors so that you can work more on making your brand stand out of the crowd

Endnote

Creating a brand recognition online is one of the challenging tasks. But maintaining the same reputation for years is extremely difficult. For that, you'll need to keep on monitoring your brand awareness using the best online tool mentioned above in the list.

Source: https://timesinternetblog.wordpress.com/2017/02/10/5-tools-to-monitor-your-online-brand-value/

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Why Content Marketing is Crucial in eCommerce?

Ecommerce brands are creating fully-fledged content marketing strategies to expand their reach and generate more revenues. Most of the web business owners are availing the best content development and marketing solutions from the trusted agencies by keeping the ultimate goal of maximizing online sales in their mind.

While the promotion via quality and engaging content is gaining popularity across the eCommerce industry, there are some businesses who haven't utilized or don't want to merge content marketing into their eCommerce marketing campaign due to different reasons. It may be due to lack of knowledge, or they don't want to take risk – they just want to go with the traditional e-commerce marketing approach.  

Whatever the reason is but you can't deny the fact that content promotion has become an integral part of eCommerce brands today. Below are some reasons that will clarify that why content marketing is crucial in the web business.

1. Enhance Brand Recognition

More than 50 percent of customers trust those brands/products that use custom content. They get influenced after reading the unique, quality, and relevant content of different brands.

This not only strengthens the relationship with web customers but also enhance your brand recognition across the web. The more customer-centric your content, the more web audience will recognize your brand and establish positive relationships with it.

2. Grow Customer Base

Once people started recognizing your brand, they hesitate in buying products from your online store. This means the quality and relevancy of the content can help you grow your customer base with ease. You can distribute your content on different web channels and social media platforms such as Facebook, Google Plus, Twitter, Pinterest, etc.

These are the best places to meet new people and boost brand awareness. You can also re-post your guest posts and articles on relevant websites in order to drive new customers and clients towards your brand.

You can even avail the top-notch content distribution service to boost the visibility of your brand in front of your targeted web audience.

3. Improve your SEO

Boost your search engine optimization practices by creating and publishing fresh, engaging and quality content of your eCommerce store. You can cleverly add the main keyword(s) within your content to get better visibility on Google and other search engine result pages.  

Tip: Instead of stuffing too many keywords, ensure that you add the most relevant keywords into your posts.

4. Increase your conversion rate

Half of the web customers make buying decision after assessing the content regarding your brand or product. This means creating informative and captivating content (be it a product description) can encourage people to buy the product from you eCommerce site itself.

So, ensure that web customers enjoy your content, feel closer to your brand, trust your service and dive into the buying journey. This can drastically boost your conversions and take your web business goals to the new heights.

Conclusion

Since 60 percent of people buy the product online after reading about it, make sure that you develop a well-designed content marketing strategy for your eCommerce brand.

Source: http://timesinternetindia.blogspot.in/2017/02/why-content-marketing-is-crucial-in.html

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3 Mistakes that Every Content Marketer Should Avoid

Nowadays, different scales and sectors of businesses are leveraging content marketing to generate quality leads and maximize their sales. They are creating and distributing all types of content – be it a blog post, article, audio or visual content, etc with the ultimate goal to grow their customer's reach all around the globe.

In fact, according to a recent study, more than 50 percent of online shoppers approach towards the brand/website/product after reading their content. This clearly shows that promotion with unique and quality content has given the new opportunities to all the business owners across the world.

While the content marketing has set its own stage of success, there are some content marketers who still struggle to devise a successful strategy. Most of the content marketers fail to generate positive results because of the four common mistakes. These cut-throat blunders not only ruin your content marketing strategy but also affects your brand image among your potential web customers/visitors.

Below is the list of three most common mistakes that every content marketer should avoid while planning and executing its strategy.

 1. Your Content isn't targeted for your specific web audience

Most of the content creators/marketers create content, without even considering from whom they are creating and promoting. Of course, quality of the content is essential, but you can't overlook your specific web audience.

Instead of focusing on flashy ads and senseless content, invest more time in writing valuable and customer-centric that can help you build loyalty among your specific targeted audience. To empower customer-driven content, first, you need to identify your audience and then write the content that can appeal to your specific niche.

In fact, most of the businesses are outsourcing top-notch services of Content Marketing India to reach the new heights of success.    

2. Ignorance of unique and captivating title

No matter how beautifully you write your content, if your title is not enticing, you won't be able to convert your targeted web audience. Since you have invested plenty of hours in creating a piece of content, you don't want to miss out the chance just because of repulsive title or heading.

Always remember that the headline of your content is more important than its body. That's because web visitors read the entire content if they find that it has a nice and engaging title. This means the title is that aspect that encourages web visitors to visit or access your site at least for once.  

3. Fail to distribute the content for promotion

Most of the content marketers miss the boat when it comes to marketing their content on multiple web channels and social media.

Once after creating the content for your brand, make sure you spend some time in marketing those content across the web. If you want to generate quality leads, you need to concentrate on multiple strategies such as influencer shares, email marketing, social media marketing, AdWords campaigns and other advertising campaigns.

Also, make sure that you choose the right platforms – that can help you reach more targeted web customers with ease.  

Conclusion

The content you create, the strategies you prepare and the efforts you made to your content marketing campaign determines your growth and success. It is one of the best ways to build a unique brand recognition across the web. You can also approach a thriving agency like Times Internet for content development that can accelerate your content marketing strategy and help you achieve targeted business goals with ease.  

Source: http://www.mytechlogy.com/IT-blogs/15363/3-mistakes-that-every-content-marketer-should-avoid/#.WJLjY7OY48o

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List of 5 tools to Foster your Content Marketing Campaign

More than 50 percent of B2B marketers invest half of their time on the production and distribution of high-quality content to generate better outcomes in terms of higher conversions and maximum sales. Most of the modern businesses are focusing on growing their customer reach by promoting their site's content on multiple web channels and social media platforms.

To further foster your content marketing campaign, we bring you a list of five most powerful and result-oriented tools that will help you meet your organizational goals within an estimated timespan.

1. SumoMe SumoMe is a one stop solution for businesses to grow their audience reach across the web. It comes with a built-in list building tool along with an exit intent feature that tracks every movement of user's mouse to know when the user tends to leave your site. With this technology, you can display pop-up messages, or an email opt-in form just before a visitor about to leave your site – this increases the chances of customer retention.

The tool also helps you create beautiful and responsive social share buttons to let your real-time visitors share your content with their friends, family, and colleagues with ease – this can drastically increase your web traffic.

Apart from this, it also comes with an analytics tool and Heat maps that let you show exactly where visitors are clicking on your site so that you can improve your site's performance accordingly. You can even track the overall performance of your site using interactive stats and graphs.

2. Almighty.Press Almighty.Press is a pretty amazing content-discovery tool that helps you gauge the user engagement metrics including likes, shares, and tweets. It helps you discover, track, and publish trending topics before they get saturated.

Since more and more organizations are approaching towards content development services, it becomes quite obvious to discover how your efforts are paying you off when you get into the content marketing campaign.

The best part about this platform is that it displays a filterable news feed of most trending content across the nation.

3. SendGrid Grow your subscriber's list by including this robust tool into your content marketing toolkit. SendGrid comes with a cloud-based solution that helps businesses to send marketing emails to their potential web customers on the fly.

There is a complete suite of a host of delivery and reputation features and IP streams, along with deliverability experts to help you boost your email marketing with ease. In addition, the tool will help you develop email funnels that will run through A/B split test to know which is the best solution for you.

4. Buffer Buffer simplifies the content distribution process on popular social media websites. Post your high-quality content on Facebook, Twitter, Pinterest and other social media channels to generate better leads for your business. It also helps you integrated with all your social media profiles at one central place so that you can schedule the all of your content within a few minutes. Plus, it comes with a post analytics feature that lets you publish your content for your targeted web audience at the right time.  

5. PushWoosh A tool that helps you create engaging push notifications, In-App messages and web push notifications for different devices (be it a desktop, tablet or mobile).

PushWoosh provides a simple way to reach out your web subscribers by sending them to push notifications directly on their mobile or desktop computer. This will encourage them to visit your site once again to explore new content or products on it. No coding or any technical knowledge is required to create and send notifications.

Wrap up A successful content marketing is what that helps you reach your targeted web audience quickly and easily, without any hassle. The tools mentioned above in this post will help you increase your conversions and also maximize your sales. The agency like Times Internet for Marketers can help you achieve your desired business goals on time.

Source: http://timesinternetindia.blogspot.in/2017/01/list-of-5-tools-to-foster-your-content.html

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Persuasive Content For All-Inclusive Digital Growth

In online marketing, you need unique, user-centric and meaningful content to attract traffic to your website, turn them into leads and customers that can provide you sales or business and become your loyal customer forever. You can easily achieve all these ambitious targets if you have quality content.

Although, you can produce content yourself every day if you have enough time. Generally, it doesn't happen at all the times. As a responsible website operator, you are bound to take care of other aspects as well that are essential for the smooth operation of your site. So, how can you ensure the availability of quality content? Content development service is the right instrument to meet all your content requirements.

Digital marketing companies offer a wide range of content development services to their clients such as SEO optimized content for websites/blogs, personalized content for Email marketing, white papers/Press release for corporate communications, image/video content for launching social media marketing campaigns, etc. You can find any type of content based on your business requirements. Just scroll down and observe how quality content can help fulfill your digital goals-

1. Content Writing Services For Websites:

In this digital age, wherein people have easy access to options, having just a good-looking website will not help you to market your products and services. It is your site's content that attracts the potential customers and they decide whether to buy your services/products or not based on the quality of your content.

Well-written content, which describes your products/services very well and explains how they are beneficial for your potential customer, can encourage them to contact you. It also helps you to perform the different practices of SEO and get your site ranked well on different search engines.

Therefore, get informative and persuasive content from content writing companies and update your website regularly to increase the number of visitors and sales as well.

2. Blog Writing Services:

Active blogging is the most popular and an effective way to establish yourself in the digital world and keep your clients/customers/prospective customers engaged in your brand for a long period of time. It also helps you to boost the ranking of your site. Are you worried that your company's blog doesn't attract visitors? If yes, then set your needless worries aside instantly, and get affordable writing solutions from content development agencies. Update your blog with fresh content regularly to meet your targets in terms of leads, sales, subscribers, traffic, business proposals (in case your deal in B2B business), etc.

3. Article Writing Services:

These days, SEO professionals always demand well-researched, informative and error-free articles to submit them on famous article submission websites with an intention to attract traffic and relevant links to the website they are handling. In this way, they also educate website visitors and create the possibility of future conversions.

Writing an effective and compelling article is extremely difficult for unprofessional writers. Therefore, don't let your business down because of the lack of quality articles. You may consider availing the services of Times Internet for Marketers for getting crispy and magical articles (of international standard), written by professional and extraordinary authors. If you are active in article submission, chances are that you can showcase your expertise and excel in your profession easily.

4. Editing & Proofreading Services:

Content writers make a lot of mistakes while writing content. Many times, you compose lousy content with fatal errors, lack of facts and figures, etc. Generally, content writers use online tools to hammer out errors from their content, but such tools can't be relied fully if you expect 100% error free writeups for use.

Google & users love those websites that have error-free articles. If users find errors in your content, they will stop visiting your site from next time.

Therefore, you can use human proofreaders to detect grammatical, linguistic, technical omissions and other errors in your content and make them useful for your readers. It helps you to establish your business reputation and ensure customer satisfaction.

5. Content writing service for SMO:

The exceptional success of the social media channels has given birth to the social media optimization (SMO), which is aimed at growing the size of your audience by advertising your products and services on different social media channels such as Facebook, Twitter, LinkedIn, Pinterest, etc.

SMO experts always demand killer content to popularize the websites on various social media websites and drive social sales (leads created from social media channels). Even Google considers your site's social presence as an important factor while determining its ranking in its search results.

Therefore, get crackling content from content writing agencies to increase the visibility of your website on different social channels and get more likes, shares, leads, customer's queries, feedbacks easily & quickly.

SUMMARY:

Every day, several websites go online and there is a flood like situation on the web. Therefore, it is SEO optimized, fresh and unique content that determines who finds your website on Google & other search engines and what information they consume. If you want to prosper in online business, get quality content from content writing agencies and implement in smart organic content marketing strategy without any fail.

Source: https://timesinternetblog.wordpress.com/2017/01/25/persuasive-content-for-all-inclusive-digital-growth/

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Fresh and unique content will make your brand information favorite of audiences and make the best in search engine eyes to get top index rank. Times Internet for content solutions in India bring the campaign for quality content creation.

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6 Exquisite Ways To Boost Your Content Marketing Outcomes

As content is the root of educating customers, shaping their decision-making processes and improving the performance of your site, online companies need to execute a well-planned content marketing strategy with no ifs and buts to reach out to the maximum number of people in exchange of the minimum cost and achieve their digital goals (in terms of the number of subscribers, leads, readership on website, traffic, user-engagement, etc, ).

As a matter of fact, digital content comes in several forms such as images, animations, graphics, text, and audio/ video files. To create quality content, you need to do a lot of research, collect relevant data and facts, write content with the utmost care, cross check them for possible mistakes, and then proofread once again before forwarding them for further use. The whole process consumes a significant amount of time. So, it's almost impossible for a person (who is busy in handling the different aspects of his/her business) to produce enough quality content frequently to meet the growing demand for meaningful content.

When you are trapped in a complex situation like this, Content Development Services come at your rescue. Yes, by making a simple call, you can ensure the availability of quality content to your digital marketing team and launch several promotional campaigns to meet your digital goals.

Here we will discuss about how you can promote your content over the global Internet to catch people's attention, build your brand and increase your revenues. Just cast a look at them:

1. Inforgraphics:

As our brains do less work to understand the visual content (than a plain text), marketers who embrace visual content have greater returns in terms of customers, leads, readership and revenues. So, you must use inforgraphics extensively to communicate almost any idea or concept to your customers.

In fact, Infographics are widely shared, viewed and loved on social media too. So, you can use it to promote your products and services and get a positive response from web visitors, clients, customers and potential customers.

2. Videos:

Web visitors have a natural inclination towards video content. As a mater of fact, when you use videos in your content, it helps visitors to understand the subject matter of the content easily and quickly. It can attract more traffic to your website, boost customer engagement, increase the total time spent on your site and help you in lead generation.

Therefore, you can upload interactive and user-centric videos such as “how to do”, guides, information about new products, etc, to help your customers get acquainted with your business easily. You can also use several video websites to promote your website using videos.

3. Mobile Apps:

With a sharp increase in the use of various mobile devices, different mobile apps are widely used by visitors to consume information easily and accomplish a number of works easily. In this cutthroat market, marketers take all possible steps to seek the attention of users and cultivate business opportunities from them.

To promote your site, make sure your app is available on different mobile software distribution platforms like Google play, Apple store, Blackberry app World and you update your app with useful and meaningful content that serves the needs of web visitors.

This will help you to extend your brand internationally, increase your sales, consumption of content up to a great extent.

4. Social activities:

Different social media channels are not restricted to the meeting point of people only. Now, it has become great marketing giants, allowing business organizations to access important data about their prospective customer/clients/existing buyers, and free way to get in touch with them.

Getting more eyeballs to your content and making it viral over the world wide web is always a tough job for digital marketers. You must use different social media channels to distribute your site's content to millions of people within a short time duration and get a positive response from active social media users.

Allow your fan/followers to share your content maximum to gain more exposure to your site and receive a steady flow of traffic to it. The biggest benefit of using social media channels for your online business is that it helps your site to rank higher in the results of search engines and you get more monetary benefits.

5. Blogging:

With frequent Google's algorithm updates, the availability of user-centric & SEO optimized content is the first precondition to Internet marketing efforts. There is a great potential associated with active blogging as it helps you to get repeat visitors on your site and translate your site's traffic into genuine leads.

Just intensify your blogging activities using the quality content you get from the content writing firms and feed your readers with content covering all aspects of your business. Active blogging coupled with effective SEO campaigns can help you achieve your digital goals.

6. Email Marketing:

Email marketing is a cost-effective approach to advertise your products and services and generate leads. When you drop useful and attractive newsletters to your subscribers, they take note of your offerings and if satisfied, they come to your site to make transactions.

Receive attractive and user-centric newsletters from content writing agencies and do carefully planned email marketing to boost your site's readership, get more traffic and accelerate the conversion rate.

Summary:

The availability of quality content determines the success of your SEO efforts. If you struggle to create quality content, Times Internet Spotlight can help you to establish a friendly relationship with your customers and expand your E-business by offering you SEO optimized and useful content without any interruption. So, what are you waiting for? Just receive your content from the content writing firm and translate your business dreams into a reality.

Source: http://timesinternetindia.blogspot.in/2017/01/6-exquisite-ways-to-boost-your-content.html

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Why to Embrace User-Generated Content for your eCommerce Brand?

As an eCommerce site owner, you should always work on improving the visibility of your e-store in front of your targeted web customers. Once you are done with the launch of your online store, make sure that you harness the power of content to generate quality leads.

Creating and promoting valuable and quality content on diverse web channels and social media platforms is a great way to grab web audience's attention. But if you want to stand above in the eCommerce market and boost your online sales, then you need to leverage the user-generated content.

It is becoming a significant part of eCommerce industries when it comes to building trust and loyalty among web customers. Today, different scales and sizes of businesses ranging from communications to entertainment to eCommerce are heading towards the User-Generated Content (UGC) strategy to maximize their conversions as well as revenues.  

What is User-Generated Content?

The User-Generated Content has become a buzzword in the web industry. It is determined as a fresh, unpaid content developed by the users or fans of a specific brand. The content can be in the form of testimonials, comments, images, videos, Facebook statuses or tweets.

Such type of contents can help you build trust among those who visit your online store in real time. They usually look for genuine content from the existing customers before making any purchase online. So, make sure that you use this technique in a proper way if you want to get the most of it.

Below are some of the key reasons that will let you know the importance of user-generated content in an eCommerce world.  

1. Build Authenticity

According to the study, most of the web customers take the final buying decision after reading the opinions/reviews of previous customers. In fact, 90 percent of customers trust recommendations from others and engage in online shopping accordingly.

So, instead of spending both time and money in paid advertisements, give your existing customers a prevailing reason to leave genuine and authentic testimonials on your web store. This builds authenticity among web visitors and stimulates them to make the purchase from your store.

2. Boosts website engagement

Creating quality, unique and engaging content for digital marketing can definitely increase the user engagement on your web store. You can even avail a reliable content development service that can help you create fresh content for your business.

But if you want to focus more on user-centric approach, then engage yourself in gathering more user-generated content on your online store. For that, you need to give your customers a personal experience whenever they come to your site and buy products. In return, they will feel connected with you and leave a genuine comment either in the form of product/customer reviews, or comments or forums. This boosts your site's engagement and help you generate more web traffic.

You can play with some innovative tricks as well:

Featuring user-generated content images to drive more people

Add UGC images along with user reviews either on your homepage or product page.

These tricks encourages real-time visitors to make purchase from your online store.  

3. Improves your SEO ranking

Optimizing a site' content for Google and other popular search engine platforms can help you improve visibility among your potential web audiences. A good SEO practice can help you get higher ranking on search engine results pages, which in turn improves your conversions and maximize your sales.

Since the search engine prefers the quality and relevancy of content while determining the ranking, your user-generated content can help you achieve your goals with ease. Optimize the quality of your eCommerce site, incorporate genuine user reviews and testimonials for better SEO performance.

Conclusion

The reasons stated above will help you get into the user-generated content strategy to boost your conversions and online sales. Apart from creating and promoting quality content, don't forget to focus on encouraging web customers to do business with you in terms of testimonials, user/customer/product reviews, comments, forums, etc.

Source: http://www.mytechlogy.com/IT-blogs/15125/why-to-embrace-user-generated-content-for-your-ecommerce-brand/#.WH9nYN8xA8o

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Suitable Panacea For All Content Needs

In today's digital world, consumers rush to search engines to look for products and services. Due to this tendency, almost all business organizations have an online presence through websites, blogs, and social, media accounts.

You need unique and meaningful content to maintain your online presence and keep growing your business. If you update your website/blog/social media channels with user-centric content, you get better financial perks as a result of increased visibility of your site in search engines.

But, content creation is a time-consuming work. It many several hours to draft a meaningful content with proper placement of the main keywords and inclusion of relevant links/videos/images. Apart from this, Google’s algorithm hits your site negatively if it is flooded with lousy content.

So, what can you do to get both user-friendly and SEO-friendly content in bulk? Any answer? Yes, it is content development service that you need to opt for.

In fact, several digital marketing companies provide this service to all those online business operators who struggle with the unavailability of quality content. Companies that have an online presence, bloggers, individual professionals, etc, can obtain carefully crafted content from a content writing agency on almost all topics and can utilize them to propel their business easily. When you have sufficient content, you can optimize them to achieve a number of your goals. Just observe some points as how they benefit you in your digital business:

1. High Quality Content Is Good For SEO:

High-quality and meaningful content published on your site/blog has a great impact on your SEO efforts that you implement to improve your site's visibility in search engines. Unique content which contains well-placed keywords and internal links to other useful content may help your website to appear in Google’s top 10.

A higher ranking gives more exposure to your company/brand and visitors find your content on the global Internet easily. Constant publication of great content on your site gives more business opportunities for you and helps you to enlarge your business rapidly.

2. A Sharp Boost In User- Engagement:

If your content is lousy, it will not attract people and disappear into the black hole of cyberspace sooner or later. But, good content appeals visitors. If you publish quality content regularly on your site and do SMO aggressively, it results in enhanced user-engagement on your site and they like, comment and share your post. When users recommend your site, it is just like a batch of honor for you and your business too.

So, update your website in a timely fashion with useful content and let users make your content go viral. This will drive more traffic to your website and you will get more eyeballs on your web pages.

3. Lead Generation:

Lead generation is the ultimate goal of each and every individual who is engaged in online business. But, the problem is that the digital market is saturated. Apart from this, users hate content with blatant sales message. So, you have to publish user-centric content to generate leads.

Publish informative content on your site to boost the readership. When your content serves the needs of visitors and helps them find the products they are looking for, your site becomes the first destination of customers, which gives you more chances for sales.

4. More Value To Your Product And Service:

Content writing firms provide new & valuable content smoothly to their clients. Content that helps users to solve their problems in their daily life or teaches them something new, adds more value to your product and service. This is invaluable and it helps you to nourish a friendly relationship with customers. Happy customers are your brand ambassadors and they deal with your business several times if you keep educating them (about your product/service) with webinars, instructional videos, and how-to blog posts.

Summary:

The availability of high-quality content is essential if you want to make increase your site's visibility within search engines, get more traffic and generate leads. Content development Service is a remedy for all difficulties caused by the scarcity of quality content. Just avail it and be a leader in the digital world in a few days or weeks.

Source: http://timesinternetformarketers.postbit.com/suitable-panacea-for-all-content-needs.html

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Superior Quality Content Solutions For A Better ROI

In today's fast moving world, business organizations and firms need to maintain their online presence to create awareness about their business, convince people and generate sales. This fuels a great demand for specialized content to reach out the targeted audience. As a matter of fact, quality and engaging content help you to influence visitor's perception about your organization/business up to a great extent.

Your website is nothing if it doesn't have proper content. The development of content is a complicated and time consuming task as you need to keep various aspects in mind during the process of content development. So, how one you get valuable and relevant content consistently to attract a clearly-defined audience and trigger profitable customer action? Content development services can solve all your puzzles related to the content.

Generally, a content writing agency has a team of content strategy managers, publishing experts, editors, writers, and SEO professionals that make a combined effort to provide you high quality and compelling content for almost all needs such as blog posts, E-books, white papers, website pages, landing pages, workflow emails, autoresponders, press releases, case studies, feature length articles, sell sheet content, brochure content, sales letters, newsletters, video content, infographics, Web-based training materials, etc. In fact, you can get any type of content based on your specific needs.

How quality content adds value to your business?

With the availability of useful content, you can craft advertising initiatives and campaigns with full force to can boost user- engagement and drive sales. Let's see how it works-

1. User-Friendly Content triggers Action:

As online marketing experts need content to connect potential visitors to your business, the availability of great content on your site can easily strike a nerve within your targeted audience, provoke them and cause immediate action (engagement on your site, leads, newsletter subscription, sales, positive/negative feedbacks, increased readership on your blog, etc,). Professional content writers have an idea about as how people consume online content and they create meaningful content accordingly that inspire your targeted audience to become a part of your conversion process.

2. Efficient Option:

To grab a lion's share in online business, entrepreneurs look for quality content in bulk to feed their various marketing efforts and campaigns. Creating high-quality content in sufficient numbers is really a challenging job and even the multinational companies fail to follow their content calender now and then.

But, a content writing agency can streamline the production of your creative content with the help of the content production team and can give supply you high-quality content, so that you may keep up your online marketing campaigns without facing any hassle.

3. Make Your Content Hit On the Internet:

It is important for you to choose the right medium to promote your content on the Internet. Apart from updating your website/blog, you need to promote your content on social media channels to increase your chances of user-engagement on your site. You need to convey your business message vehemently to the targeted audience using various social media channels/article submission websites/apps, E-books, etc, to boost sales and conversion.

4. Keep Visitors Interested In Your Business:

Generally, when users visit on websites, they are bombarded with advertisements and promotional content, which irritate them and they become quite selective when it comes to the type of content they read. Excessive promotional content is rejected by visitors.

          Effectively branded content, provided Times Internet for Content Marketing, offers a great value and utility to the targeted audience. This increases the customer's trust your brand and offers you to get more opportunities of business, organic traffic to your site, backlinks, social media fans and followers easily.

Summary:

Good quality digital content resonates in the digital world and stabilizes you as a thought leader in your industry by increasing the contact between you and your targeted audience. Just propel your digital advertising campaigns with useful content to get dozens of first page rankings on Google, and have more and more business opportunities.

Source: https://timesinternetblog.wordpress.com/2017/01/12/superior-quality-content-solutions-for-a-better-roi/

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Times Internet for Marketers (TIFM) is a digital marketing tycoons as more than 150 million people turn to Times Internet every month. Our  content marketing network India help marketers to reach this audience on the basis of their interests and passions.

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How To Promote Your Content In 2017

It doesn't matter what your content goals are, you need to have quality content and promote it all over the Internet to get traffic to your site & propel leads. When you tend to make your every content go viral and monetize it, you can't rely on developing great content alone because of several reasons such as the lack of appropriate knowledge as how to create useful content, resources, lack of time and other aspects of business. There is where, Content Development Services come in.

As content creation and promotion is not an automatic push-button task at a time when Google's algorithm changes are quite frequent, you need to have a team of expert bloggers, webmasters, SEO professionals, content writers, managers to promote your content and generate leads. Hiring a team of all these professionals make a big hole in your wallet. But, a content marketing agency can do all these at an affordable price tag easily and give you the maximum benefits for the money you invest in content marketing strategy.

A content writing agency can provide all types of contents (text, video, audio and image) to you based on your needs. When you get meaningful and user-friendly content on time, you have lots of time to promote your content. These are some of the methods through which you can utilize to implement a successful content marketing campaign in 2017 and get the desired results easily:-

1. 45 Minutes for Social Media Optimization:

Different social media channels are the meeting point of today’s Internet savvy audience. A major portion of younger generation and teenagers spend a lot of time on social media channels every day. It provides an opportunity for online entrepreneurs to connect with a large number of people directly and advertise their products and services easily with small text, audio and video content. As social media optimization is an important aspect of search engine optimization and it helps you to increase the ranking of your websites, you must devote at least 45 minutes (or more) to utilize different social media channels to promote your content. Here is how you can do that:

Make sure you have a solid presence on all leading social media channels and chat applications (such as Whatsapp/Google Allo/Viber/Google Hangouts, etc,) and you update it regularly with precise and appealing content,

Add all social media channels to your site and share all new posts (old ones also) when you publish them. It helps you to get more eyeballs (page views) on your site. If your post is appealing, users also share them with their friends, relatives, co-workers, neighbors, social media groups on a large scale. All these give more exposure to your website and more opportunities to generate leads,

Use different video websites to upload educational, informative, how-to- videos and share them with your social media fans and followers. In fact, videos have more page views than plain text content. Make sure you have video content for every post to help your users understand your post easily and generate leads,

Use different Photo sharing sites to promote image contents and

Conduct live sessions on Facebook, Google Plus, Linkedin and Twitter and communicate directly with your visitors. You can suggest your site's link to get detailed knowledge about specific products and services.

If you implement all these honestly on a daily basis, chances of lead generation from social media get increased a lot.

2. 30 minutes for SEO:

Doing SEO doesn't mean you just publish content and expect it to rank in Google's top 10. As SEO determines site's ranking in search engines, you need to pay special attention to it. When you get content from a content marketing agency, don't rush to publish it immediately.

First of all read it out once and make it SEO friendly by adding some relevant links, facts and figures, removing unnecessary data and adding the new ones, etc. Devote at least 30 minutes or more to optimize your content well with the latest practices of the SEO and increase its visibility in different search engines. When your content starts to appear in search results, you get traffic to your site and chances to convert it into leads.

3. 25 Minutes For Email Marketing:

Email marketing is an easy way to contact your customers and help them visit your website on a regular interval. It rewards you with genuine visitors and leads. Therefore, get newsletters and emails created from the content writing agency. Allow customers to subscribe your site's post and get RSS feeds whenever you update your website.

             For doing Email marketing requires you to study the browsing habits of every customer and send personalized email to them to get positive results. If you unfamiliar with Email marketing tricks, Times Internet Spotlight can help you with result oriented Email marketing campaigns and take your business to the next level.

4. 15 Minutes For Guest Blogging:

Guest blogging is link-building technique in which webmasters get your content published on popular blogging sites and help you get quality baclinks. It increases your site's credibility, quality, and utility. It increases click through rates on your website and help you get leads.

              So, get standard content from the content writing agency and send them to blogging websites and publications to promote your site and achieve your targets easily.

5. 10 Minutes To Review Content Marketing Efforts:

When you initiate content marketing efforts, you need to evaluate its performance to point out whether your content promotion activities are working or not. It helps you to grasp what's going on and if there is any need to change in content (based on user's needs), you can notify the content development agency to get the exact content.

         Therefore, view your site's analytics on a daily basis, find user's interest in your site's content and get them created accordingly for maximum leads.

Final Words:

In today's digital market, you need to take all possible steps to promote every piece of your site's content to generate business through the Word Wide Web, you can't fulfill your content needs on your own. Just let Content Development Services to meet your content needs and focus your attention to the other aspects of business to skyrocket your profits, sales, leads and subscriptions.

Source: http://timesinternetindia.blogspot.in/2017/01/how-to-promote-your-content-in-2017.html

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How to Create a Successful Strategy for Mobile Ads in 2017?

The scope and exposure offered by digital marketing can take your business to the new heights where you can meet your determined goals with ease. No matter what you are promoting, just make sure that you use the best web marketing platform for your business. You can choose a method as per your business requirement – be an email marketing, social media promotion, or content marketing.

Apart from these options, the mobile advertisement campaign is also gaining a lot of popularity these days. Since the percentage of smartphones and mobile apps usage is continuously increasing, web marketers and business owners are now planning an effective mobile ads strategies for boosting their brand awareness across the web.

Marketers have evaluated the changing behavior of consumers and this encouraged them to spend both time and money on mobile advertising. In fact, experts believe that the trend will increase to 40 percent in 2017 (it raised 38 % from 2015 to 2016). This means you should prepare a robust strategy for mobile ads in 2017 if you want to create a unique web presence among your targeted customers.

Below are some key tips that will help you master the mobile advertising campaign for your business. Make sure you trail these points after analyzing your business needs and targeted goals.  

1. Create relevant and valuable content for mobile ads The usage of smartphones for browsing Internet has definitely shown a massive growth. New-age mobile phones have become an inseparable part of our lives. Instead of using desktop computers, consumers are making the use of smartphones to explore new brands, companies, and products.

Because of this, digital marketers have diverted towards creating engaging and thought-provoking mobile ads. Whether you use texts, flash movies, videos, audios, or banners, just remember that your content is worth for your targeted mobile audience. Give them a quality time whenever they read your advertisement on their mobile phone.  

Investing money in marketing content development can help you achieve your organizational goals with ease. But, ensure that you understand your audience's requirements and try to create relevant and valuable mobile ads for them.

Instead of striking with too many advertisements and flashiness, try to provide personalized options to your consumers.

2. Personalization is a key As mentioned above, personalized advertising on mobile phones can take your marketing efforts to the next level. It has become even more crucial when it comes to creating unique campaigns for a particular group of mobile audience. The strategies you created for your consumers should reach them in the best possible manner, otherwise, you won't get any benefits out from it.  

So, make sure you prepare a personalized campaign for your targeted mobile consumers to get best possible results out of it.  

For an example, if you have a website development company, you should avoid showing your ads to someone who is on holidays or on a Saturday night. You will save your campaign for the next morning.  

3. Mobile-friendly designs Ensure that all the mobile advertisements you developed for your business work smoothly on different devices and screen sizes. Of course, creating mobile-friendly designs become essential, but make sure that you give rich experience to them. It is important that the design of your ads look equally beautiful on smaller screens.

Your mobile ads should be legible, accessible and clickable – this will help you get more exposure for all your marketing efforts.

Conclusion Whatever you prepare for your mobile advertisement, just ensure that you follow the best practices and techniques. Use the most robust content marketing platform such as, mobile ads campaign to grow your customer's reach across the globe.

Source: http://www.mytechlogy.com/IT-blogs/14883/how-to-create-a-successful-strategy-for-mobile-ads-in-2017/

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Bolster Content Marketing Efforts To Skyrocket Your Online Business

Generating traffic is mandatory for your online business. If you fail to do so, you will not be able to accomplish your goals. There are numerous paid options to get traffic, but you need to generate non-purchased traffic to your site through content marketing to reduce your cost on advertising and get maximum leads.

A website which is regularly updated with fresh and useful content may get organic traffic. Creating sufficient quality content on a regular basis, distributing it across various channels, promoting and making it viral, getting traffic to your site and generating leads- all these activities are extremely tough if you have limited budget for staff and content marketing campaigns or you lack the necessary techniques. Besides this, other assignments of business keep you busy and you have no time to perform all assignments (of your online business) yourself. To automate your work, Content Marketing Platform can help you a lot.

What exactly is a content writing firm?

A Content Marketing Platform is a destination from where you get content driven solutions easily to drive awareness programs and make leads from your content. When you access their services, they craft a proper content marketing strategy and provide you winning solutions for your online business.  Here is how content marketing process works for your business:

1. Deciding The Goal Of Your Content Marketing Plan:

When you advertise your company digitally, you require meaningful and fresh content to perform all online activities such as updating your website/blog, social media channels, conducting online campaigns to increase sales, etc. Therefore, in order to have the desired results, you need to have a clear idea about the goal of content marketing campaigns. Your goals may include-

To increase traffic to your website,

To increase Email sing ups, leads and sales,

Upselling and customer retention and

Education/How to guides, etc.

2. Finding Your Targeted Audience :

The success of content marketing starts immediately when you find the right audience and communicate effectively with them using meaning contents. To find your targeted audience, you can use Google analytics to find out what people are searching, have a look at your competitor's site, browse through social media channels, etc. When you know your audience, you get the exact content that is likely to convert visitors into customers.

3. Incorporate your brand into your content to fascinate users:

As numerous companies offer the same services/products, you need to use compelling contents to build your brand and convey your message to visitors. When you hire a content writing agency, they study your needs at first and supply you contents that represent your company's business to users and encourage them to try your products. An appealing content works as a catalyst when you make efforts to speed up your conversion rate.

4. Following The Content Calender:

If you think that by updating your website with a plain text content, user will rush to your site and buy your products and services, then you need to change your notion as soon as possible. You may need fresh contents for various needs such as updating your website, social media shares, Ad campaigns, Email marketing campaigns, blogging, webinar, Live Q-A sessions, E-books, apps, PPC campaigns, etc.

          Creating useful contents to meet such miscellaneous needs is not an easy task before it requires a lot of research, editing, proofreading, etc. Even the MNCs sometimes fail to follow their content calendar owing to some unexpected reasons. But, with a content writing form, you don't face such issues and get the desired content on time as agreed with the supplier.

5. Content Distribution And Promotion:

Your investment in content creation is of no use if users don't find your website/ pages/blogs on Google or on other search engines. Writing a content is a comparatively easier task , but promoting it over the global Internet is something like a hard nut to crack because of the availably of lots of web pages.

Content writing agencies have a team of skilled and experienced content developers, SEO individuals, designers, Internet security experts, SMOs, Managers that keep a close eye on the latest trends in search engine optimization and optimize your website accordingly to help it climb up in the SERPs of different search engines and appear in results (for the entered keywords).

6. Social connections:

These days, different social media websites are the hub of people looking for their favorite products and services. There is a breed of social media users who prefer spending time on Facebook/Twiter/Instragram, etc, rather than browsing websites or using Google.

             If you promote your content among such users, chances are that your content may get a bigger exposure and potential customers may show interest to buy your products and services. Always make sure your site contains all prominent social sharing buttons so that users may share your site's content. You should get useful audio, video and image content from the content writing agency and promote it on social media channels to generate leads and sales through them.

7. Analysis Of Content Marketing Campaigns :

Marketing content development is vital for online business, but it is not an easy task due to frequent changes in Google's algorithm. Digital marketing experts keep a track on different content marketing campaigns and find out what is working or what is not working (in terms of contents). They use Google analytics to determine the likings/disliking of users and create content accordingly for getting the set target (in terms of ROI and leads).

Wind up:

In fact, content marketing is a technique to promote your brand over the global Internet and generate leads. If done well, it brings about familiarity and trust among current and prospective customers by providing them the information they need. Don't trail in online business simply because of the lack of useful content & opt for Content Marketing Platform to obtain solutions easily.

Source: https://timesinternet.quora.com/Bolster-Content-Marketing-Efforts-To-Skyrocket-Your-Online-Business

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Top 5 reasons why you need Content Development Services

The Internet has changed our lives completely in almost all aspects. These days people spend a lot of time on the World Wide Web to perform a number of works easily and smoothly. This new trend has forced brick and mortar shops to go online in order to market their products and services, reach out more and more people & generate sales in a quick succession.

Do you think Just going online will bring about immediate success (in terms of leads and sales)? If you do, then you need to change your thinking as soon as possible because there is a fierce competition in online business and all of them try to grab more and more market share by hook or by crook. Apart from various other factors, the availability of useful and unique content is rapidly becoming  the center of their digital marketing efforts.

Whether run big or small business venture, one thing is 100% sure that you can't perform all works of your business yourself due to lack of the resource, time and techniques. Content writing is one of them as it takes a lot of time, patience and research to create quality contents. Therefore, by opting for Content Development Services, you can utilize your precious time to take care of the other aspects of business beautifully. Some major benefits of getting contents from a content writing agency are mentioned here below. Have a look and take decision accordingly:

1. Google Updates:

Despite the availability of numerous search engines, Google is the most used & popular search engine all over the world. It has a bigger influence on SEO professionals and how websites are created. Most of the online businesses depend on their performance in Google Algorithm for creating leads and sales.

In fact, Google Algorithm is a set of rules & regulations set by Google. SEO professionals have to follow these updates and implement the latest practices of SEO to get their websites ranked up in Google results. In general, Google makes algorithmic updates to fight black hat SEO techniques and duplicate contents.

Google's algorithm updates make it difficult for SEO gurus and website owners to maintain a good ranking in Google and generate sales. Every content writing agency has a team of expert, skillful and talented content writers that have the knowledge of latest techniques of  SEO and algorithm updates and they design contents accordingly.  

2. Engaging Contents For All Needs:

SEO professionals ask for fresh and useful contents for -

A. Update websites,

B. Blogging,

C. Social Media updates,

D. PR, Email marketing, digital ads,

E. Apps, E-books, Testimonials, white papers, and corporate communications.  

There are several website owners who don't have technical knowledge to create image, audio and video contents. But,when they hire Times Internet Spotlight, they get a smooth supply of all types of contents in a timely fashion. This helps them to optimize their site with quality contents regularly and get traffic substantially.

3. Monetization:

The primary goal of any marketing effort is to generate leads by hook or by crook in order to stay in the market. Many times, it happens that visitors come to your website, read your contents, but don't buy your products and services at all. Did you ever think why they behave like this?

Actually, the Internet is driven by engaging and user-friendly contents. For targeting different types of customers, you need engaging content that generates interest and curiosity in them (about your products and services), and encourage them to buy.

Full time content writers of digital marketing agencies are especially trained for lead generation. They write quality and user-friendly contents to engage visitors on your site, encourage them to sign up for your newsletter, and buy your products and services time and again.

4. Following Your Content Calendar Strictly:

There are several digital marketing firms that don't follow a consistent publishing schedule because of various reasons. One of the main reasons is that creating content itself is a challenging job. But, getting contents from a content writing agency liberates you from such problems. It helps you to stick to your content calendar easily and work continuously (Optimization) to achieve your desired results.

5. Brand building in less cost:

To promote your website online, you have to hire SEO professionals, website security experts, Project managers, web developers, designers and content writers. Maintaining a team of such professionals demand the investment of a handsome sum and there is no guarantee that you will get the desired results.

A content writing agency has a team of all these professionals that conduct research, analyze your specific business needs and take various to build your brand and make people aware of your products and services at an affordable price tag.

SUMMARY:

Publishing relevant and useful contents at regular interval help you to establish yourself on the World Wide Web. If you want a sharp boom in your business, don't hesitate to go for Content Development Services.

Source: https://timesinternetblog.wordpress.com/2016/12/28/top-5-reasons-why-you-need-content-development-services/

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5 Ways to Promote Your Site with Video Contents

Video is an important competent in all SEO campaigns. As millions of people spend thousands of hours to watch videos every day, video marketing can help entrepreneurs to capture the attention of visitors, promote products and services and increase revenues. Web pages with a relevant video get more traffic than a page with plain text content.

In fact, most of the entrepreneurs don't know how to create quality video contents primarily because of the technical knowledge and resources. So, how they can get quality video contents to promote their business? The simple solution is using the services of a digital agency that deals in Marketing content development. When you do so, you get a smooth supply of quality video contents at regular interval. There are many ways to promote your business using the video contents. Some of them are detailed here below:

1. Add “how To” And “Educational”Videos To Your Site's landing page:

When visitors land on your website and buy your products, they fail to understand as how to use the purchased products even after going though a plain text content. But, when you add “how To” and “Educational”Videos to your site's pages, it helps them to grasp the knowledge (about the product and services of your company) and they easily understand as how to use your products properly. This strategy helps you to increase user-engagement on your site and business as well

2. Video Blogging:

These days, visitors are uninterested to go through text contents and every ardent blogger is aware of this fact. In fact, video blogging has taken over traditional blogging. So, it is vital for you to change your blogging practices and adopt the new ones.

There are several video websites (such as YouTube, Daily Motion, Vimeo, Wistia, Sprout, Vine, etc,) on which you can upload your videos to increase your user base and get immense traffic to your website. Active video blogging on all leading video platforms could keep your ahead of your competitors in terms of ROI.

3. Video Testimonials:

As per a survey, out of 10 people, 9 customers trust online reviews as a personal recommendation. User generated content can help you to create a positive perception about your company's products and services and you may get numerous business opportunities from your customers.

Therefore, just interview a happy customer and ask him/her to share his/her personal experience about the products and services you sell. Post that interview on your social media channels. Video testimonials carrying positive feedbacks (about your company's products and services) could impact your the  mind of your potential customers positively when they intend to buy your products.

4. Include Videos In Email Marketing Campaigns:

Online companies do Email marketing campaigns to retain customers and generate leads. There are several customers who ignore your Email primarily because they are not interested to read your text contents. Moreover, there are many servers that treat your newsletters as junk mails and land them in the Junk mailbox of users.

To avoid such unpleasant situation, add videos in your newsletters as far as possible. As Videos communicate with customers quickly compared to other mediums, you will be able to educate your customers (about your products and services), increase brand awareness, click through rate, user-engagement on your site and can capture more leads in an easy way.

5. Share Video Contents On Social Media Channels:

Live video streaming is a new trend that is rocking a number of social media channels. For example-  individuals and businesses can easily connect with their users with the Facebook live feature.

So, you need to post video contents on all your social media channels and conduct Live Q&A sessions with your customer to address the concerns of your existing customers and capture leads regularly.

Summary:

Video marketing is one the best ways to approach your customers in an easy way. If you are struggling with the lack of quality video contents, A Content Marketing Platform can provide you authentic and relevant video contents using which you can govern in online business.

Source: http://www.mytechlogy.com/IT-blogs/14721/5-ways-to-promote-your-site-with-video-contents/

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Times Internet For Marketers (TIFM) is India's leading digital marketing platform that reaches 150MM users monthly in 9 languages. Our brands includes Times of India, Economic Times, India Times, Gaana a favorite Indian music app. We offer marketers, rich media advertising service designed to reach this niche audience.