This Feminist Campaign Reimagines Sexist ‘50s Ads To Put Men In Women’s Shoes
You’ve definitely heard that a picture is worth a thousand words. So why has no one ever thought to combat sexism using that axiom? Enter Kamie Crawford and Nicholas Ferroni, a pair of activists armed only with some terrible old advertisements and a flare for Photoshop. Shot by Christopher Horne, these reimagined sexist 1950s ads do a terrific job of using the absurdity of the old ads to really get you thinking about how prevalent sexism still is in society.
… The fascinating thing about [the gender-flipped ads] is that while the sexism is certainly evident in the old ads, the gender-swapped versions are far more jarring. Ads making use of women’s bodies and their traditional role in the household have been ubiquitous for years — but besides the occasional men’s underwear ad, it’s rare to see men put into the same position.
The goal of the ads, then, is to get the world to the point where it’s just as jarring to see sexism against women as it is to see it against men. It isn’t an easy thing to do, but Ferroni recognizes that. “We must be active to be activists, and campaigns like this will open some people’s eyes and probably offend others, because the truth always hurts,” he says.
Original advertisements:
Keep her where she belongs
Learn to train your wife in 5 easy lessons
So the harder a wife works, the cuter she looks!
It’s nice to have a girl around the house
