My brother-in-law asked about Google Photos, here’s what I said.
We talk about tech and law from time to time, and he asked if I had any thoughts on the new app, announced today. This is all very preliminary, as I haven’t even seen the Terms of Service (maybe it’s covered by the general policy?) I think it nicely encapsulates a lot of what I encourage folks to think about with regard to these kinds of things.
As ever, anybody who decides to use this very enticing app should try their best to understand the tradeoff they're making: it looks terribly convenient and useful, and it's free, so what does the user give up in exchange? It's glib to say, "their privacy." It's more accurate to say a certain amount of control over those images and the information that is attached to them. (And remember that digital photos can come laden with metadata: including the time and even the place the photo was taken. Imagine taking a picture with an iPhone when location services is on.) Google is an advertising company--they make use of the information you provide to them (search terms, emails, other metadata) by selling advertising space on their platforms and by selling that aggregated, quasi-anonymous information to third parties that want to advertise to you all around the web. So in order for this to work for Google, they are gonna ask: "how can we use this platform to show you ads (here and elsewhere), and how can we link this content to other information we have about you to in order to fine-tune those ads?" Worth mentioning that this may, sooner or later, include facial recognition technology like what Facebook's already been doing. The tradeoff might also include a license to use your pictures in various ways, which would be in the terms of service (all of this would be in the TOS, actually, which I haven't seen). A lot of people get confused and say things like "Instagram owns your photos, not you" but that's not quite accurate. By posting stuff on social media, you usually don't give up your ownership of the content, but you do grant the platform a license to use your content in a variety of ways. So you own it, but so do they. I would expect Google to do the same, even though this is not a social media platform, no matter what they say about how they're going to protect my privacy. So I'd read the TOS very closely for that information before I sign on. As far as data security, it's probably not more or less secure than other platforms that Google runs, which is to say pretty damn secure, but not unhackable forever and ever. They know they are the biggest target in the world, and take security very seriously. So this will be like other Google products: it will probably be super convenient and easy to use, setting the benchmark for this kind of app. It will be highly secure, while adding many drops to a vast, vast ocean of data about its users.
Update: I would also tell him to read this very comprehensive post from Buzzfeed.
















