Is it possible to monetize YouTube videos? Some Have Already Been!
How has the success of YouTube Shorts been so far, and can they be monetized? Learn how to make Shorts profitable and understand how the short-form video format works from Prism Digital Marketing one of the best video marketing companies in Dubai.
On March 18, 2021, YouTube Shorts made its debut in the United States. The new short-form video experience, which YouTube describes as “...for producers and artists who want to film short, catchy videos using nothing but their mobile phones,” is still in its early stages.
According to a post on the Official YouTube Blog by Todd Sherman, the Product Lead of YouTube Shorts, the player has already topped 6.5 billion daily global views. Since the beginning of December, the number of Indian channels employing creation tools (where they are being beta tested) has more than tripled.
Will YouTube Shorts Become Popular?
We previously said that there are three target audiences for YouTube Shorts:
● Subscribers and viewers.
● Brands and advertisers.
And, as I previously stated, if creators and artists don't see an increase in the number of viewers and subscribers that advertisers and marketers want to target, this three-legged stool will topple over faster than you can say "Vine."
That's why I didn't focus on the new editing capabilities, which could do things like link together various video clips. The fact that short, vertical videos will be "easily discoverable on the YouTube homepage (on the new Shorts shelf), as well as across other portions of the app" was the deciding factor.
So, has YouTube's new Shorts shelf altered the way videos are discovered?
When Sherman announced the launch of YouTube Shorts in the United States, he made it clear that creation was simply one aspect of the service. YouTube also sought to make it easier for viewers to discover Shorts and artists, hence the new section on the homepage dedicated to them.
“As more people make and watch Shorts, we expect our systems to improve, allowing us to better assist you in discovering new material, trends, and artists you'll enjoy.”
According to YouTube, it is continually experimenting with new methods to present content, and Shorts can currently be accessed in the following places:
● On YouTube's home page and in the Shorts section.
● By default, featured on channel pages.
● By selecting the module titled "What to Watch Next."
● Using the YouTube search engine.
● Subscription feeds for users.
Creators should use the hashtag #Shorts in the title or description of their film to help it get discovered and featured on YouTube. So, what else can you do to make your YouTube Shorts more optimized?
What's Working for Creators of YouTube Shorts
Take a peek at some of the most popular Shorts from the last few weeks to get a sense of what people are watching. According to Tubular Labs, the YouTube video with the most views was uploaded on or after March 18, 2021, and it was only 1:00 in length. “THIS NEARLY GAVE HIM A HEART ATTACK!” it says.
It was uploaded by Woody & Kleiny Extra on March 26, 2021, and it presently has a view count of almost 140 million. Oh, and the hashtags #shorts, #comedy, and #bestfriends are all used.
This is, without a doubt, a prank video. That's a genre that's been around since CarrieNYC's "Telekinetic Coffee Shop Surprise" received 74.9 million views in October 2013. Nonetheless, Woody & Kleiny Extra deserves credit for repackaging this classic wine in a new bottle. It's also worth mentioning that Woody & Kleiny Extra are from the United Kingdom.
Is YouTube Shorts available in that nation already? Certainly not. Many stations in various regions of the world are interested in attracting American viewers and subscriptions. Is it true that this worked? During the two weeks leading up to the posting of "THIS NEARLY GAVE HIM A HEART ATTACK!" the channel received 180 million views and 275,000 subscribers.
In the two weeks after the prank film was uploaded, it received 330 million views and 389,000 subscribers (47.7 percent of their YouTube audiences come from the U.S., while 7.8 percent come from the U.K.). The authors of their Short also encourage visitors to subscribe to our main channel in the description.
In the two weeks after the prank film was released to their secondary channel, their primary channel received 5.5 million views and 20,000 subscribers.
“TwinsFromRussia latest tiktok #shorts” is in second place. This 0:31-long film, which was uploaded on March 22, 2021, has already received 81.3 million views (notice the #shorts hashtag in the title).
“Good always wins bad!” question identical twins Kirill and Filipp Revega, award-winning performers, musicians, bloggers, and public characters, in a pinned comment to their video. “Are you in agreement?”
Although it dates back to Aesop's tales, this genre is relatively new to YouTube. Who knows, maybe we'll start seeing other Shorts that deliver a story's moral in under a minute.
“The Tiktok food Challenge #shorts” is in third place. Tiktoriki's amusing video.” This 0:23-long film, which was uploaded on March 24, 2021, has already had 80.3 million views. The hashtag appears in the title once again.
What genre do you think this video belongs in? It's similar to a mukbang, when two hosts eat varying amounts of food while conversing with the audience. This genre first gained popularity in South Korea in 2010, and it has since become a significant global craze. Why not adopt mukbang shorts? Since March 18, 2021, 96,900 accounts have uploaded 525,000 videos to YouTube with the hashtag #shorts.
In the three weeks ending April 8, 2021, they collectively received 17.4 billion (with a "b") views. So, how popular are YouTube Shorts? Without a doubt.
Can YouTube Shorts Be Profited From?
Now we come to the crux of the matter: can YouTube Shorts be made profitable? If you watch the three short-form videos mentioned above again, you'll see that they all contain advertisements.
However, keep in mind that there are two types of Shorts:
● The first is content made with the Shorts camera, which has a 15-second time limit.
● The other is any vertical video with the hashtag #Shorts in the title or description that is less than 60 seconds long.
We shouldn't be surprised to learn that the lengthier version of Shorts is supported by advertisements. This could explain why the lengthier version is used in nearly three-quarters of the films published with the #Shorts hashtag since March 18, 2021. Is this to imply that making a shorter version of Shorts is a "faith-based initiative"?
Let's take a look at Sherman's post once more.
Near the end, he discusses how YouTube has aided a generation of creators in turning their passion into a business, paying out more than $30 billion to them in the last three years. Okay, that's OK. But what about Shorts' shorter version?
“Because Shorts is a new way to watch and produce on YouTube, we're rethinking how to commercialize Shorts and reward creators for their work.”
They're still figuring out how to monetize this format in the future, so stay tuned for more information. Alternatively, the solution may already be hiding in plain sight, as I suspect.
YouTube unveiled BrandConnect on June 16, 2020, promising to make it easier for creators and marketers to be more real and effective. Henry Scott-Green, the Product Manager of YouTube BrandConnect, said in a post on the Official YouTube Blog unveiling insights-based matchmaking tools to provide eligible creators additional access to sponsored content:
“Our proactive matchmaking delivers highly engaging and relevant sponsored content because of the connection that creators have with their followers. And it's working: the average deal size across the complete service package has increased by more than 260 percent in the last two years.”
He went on to say that new measurement tools like Brand Interest Lift, Influencer Lift, and organic view-through dialogues would provide more accountability and real-time marketing results. He explained that this allows marketers to assess the impact and return on investment of influencer marketing on YouTube.
BrandConnect's first launch was hampered by a number of problems, including the COVID-19 epidemic and early eligibility limits. (Only creators with 25,000+ subscribers in the United States were eligible.) So, if YouTube is looking at future revenue options, my utterly unscientific wild guess is that one of them will likely be reducing the constraints for BrandConnect participation.
Keep an eye out for more developments. Prism Digital Marketing a local video marketing agency will keep you updated and can help you in creating Shorts that will trend and will be very profitable.
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