Project 2: Proof #3
Following our proof session from last week, we talked about changing the keyword of the ads taglines to have a script font to highlight that it is the keyword of the tagline. Other changes to Proof #2 that were discussed were replacing the peach in the banner ad to not include a leaf, to include more of the beach and put the horizon more in the centre of the ad. The logo in the full page ad was also to be moved to the left of the ads to follow the same structure/layout as the other ads.
This weeks proofing session led us through the revised ads and the changes that came along with this weeks proofs. We discussed some of the challenges that were felt during this week's proofs and one of those was the process of masking the wheel spokes of the bikes in the half page ad. I was able to share a useful resource to make the process of selecting and masking the bike wheels and spokes.
For the changes to Proof #3, we are changing the script font of the keywords in the taglines to be more rustic and have more imperfections to the strokes themselves, as well as adding more shadows on the peach in the half page ads. Another change that is being made is removing the bottom half of stripes from the pin wheel sunrise in the banner ad as well as cutting off the half of the peach that sits below the waters horizon to make it appear as if the peach is rising from the horizon.
Apart from these changes to the ads, the series of ads are coming along very nicely and I cannot wait to see what proof #4 looks like.














