Difference Between CRM and LMS
CRM (Customer Relationship Management) and LMS (Lead Management System) are both used by businesses, but they serve different purposes.
A CRM focuses on managing customer relationships, tracking interactions, and improving communication with existing and potential customers. It helps businesses organize customer data, manage sales pipelines, and automate follow-ups.
An LMS (Lead Management System) is mainly used to capture, track, and manage leads before they become customers. It helps businesses monitor lead progress, assign leads to teams, and improve conversion rates.
In simple terms:
CRM = Customer management
LMS = Lead management
Many businesses use both systems together to manage the complete sales process more efficiently.
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