PR Sweden

This blog is dedicated to the art of communication and the mistakes in between. I'm driven by context, creativity and the social media revolution. I'm based in Stockholm and I work with communication on a global arena on a daily basis. Name: Johannes Karlsson Work: Electrolux, PR Manager Social Media EMEA.

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Proud of this work that we did togehter with the agency Volontaire in Stockholm.

[prsweden]

It’s all video work these days. Here’s what we’re doing on the Electrolux brand at the moment.

[prsweden]

Kale rocks!

[designthenews]

(via Updated collection: 298 data visualisation resources - Visualising Data)

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It doesn’t take a rocket scientist to perform this tip. Might take one to explain how it works though.

[prsweden]

Here's the teaser trailer for 'The Next Black' -- a documentary about the future of clothing. To be released May 21st. #thenextblack #nextblack

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Watch video

Humanity is connected like never before. In fact, recent white papers have concluded that the proverbial “six degrees of separation” is now down to four because of social networking and mobile phones. It’s not hard to imagine that the true promise of a connected...

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Folding has never been this easy.

[prsweden]

How to mess up a brand on Social Media

Barilla Pasta chairman makes anti-gay comments http://t.co/Sba7Wq4WeN

— HuffPost Food (@HuffPostFood) September 26, 2013

[prsweden]

#social_media #customer #care service

[prsweden]

A third of the world’s Top 100 brands are on Tumblr, and in a recent Tumblr study, we uncovered what is  attracting them to the network: Longevity.

[prsweden]

The Perfect post on #Facebook #Twitter #Pinterest Google+

[prsweden]

Meaningful #Brands 2013: key findings – infographic.

The results from Havas Media Group's 2013 Meaningful Brands study statistically demonstrate that meaningful brands outperform the stock market by 120%. It demonstrates, in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increased wellbeing.

Read more here.

[prsweden]

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[prsweden]

As social media infiltrates our daily lives, it's also becoming an important part of the way we travel.