Ptolemay

  Ptolemay is a humble but fantastic product startup team with 7 years of experience in IT software consulting and app development! 

[ptolemaydev]

𝑵𝒐𝒕𝒊𝒐𝒏 𝑨𝑷𝑰 𝑰𝒏𝒕𝒆𝒈𝒓𝒂𝒕𝒊𝒐𝒏 – 𝑨𝒄𝒉𝒊𝒆𝒗𝒆 𝑴𝒂𝒙𝒊𝒎𝒖𝒎 𝑷𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒗𝒊𝒕𝒚

𝑵𝒐𝒕𝒊𝒐𝒏 𝑨𝑷𝑰 𝑰𝒏𝒕𝒆𝒈𝒓𝒂𝒕𝒊𝒐𝒏 – 𝑨𝒄𝒉𝒊𝒆𝒗𝒆 𝑴𝒂𝒙𝒊𝒎𝒖𝒎 𝑷𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒗𝒊𝒕𝒚 https://ptolemay.com/.../notion-api-integration-achieve.../

Notion is an application that allows users to manage and create all kinds of stuff. It is a collaboration platform that integrates databases, Kanban boards, notes, tasks, reminders, etc. Notion has been the most favorable workspace of individuals and teams that lets you achieve maximum productivity with various features. However, many have been waiting for the Notion API that would allow everyone to tailor the software to their own needs. Notion announced their API in public beta on May 13this year, which is a big first step to whole new customized features to become available on Notion.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐍𝐨𝐭𝐢𝐨𝐧? Notion is an all-in-one workspace where you can create, manage, organize, collaborate, plan – it provides components like notes, databases, reminders, wikis, Kanban boards, etc. You can combine these elements to create your own system for project management, data management, or establish your team’s new workspace. Notion is a cross-platform application available on the web, mobile, and on your desktops.

Notion is a single workspace organized for everything that a productive individual or team might need. It is a space of every need-to-know and need-to-do. Notion can be a platform for you to share your thoughts, manage projects or even run an entire company. This is a workspace that offers a clean open surface with organized and unlimited pages that you can design as you want.

𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐓𝐞𝐚𝐦𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐍𝐨𝐭𝐢𝐨𝐧 Everyone needs space for clarity and organization. We always want information to be there where we need it, be it when we work alone or in a team of hundreds. When you work in teams, you can share a workspace with everyone so that the whole team has the same source of information. Notion gives teams a lot of benefits that allow them to achieve maximum productivity, for example:

𝗧𝗮𝗸𝗲 𝗻𝗼𝘁𝗲𝘀: you can capture notes and manage them in any way that you like wherever you are and whenever you want. Notion remembers all your to-do’s, reminders, your thoughts, and your creative new ideas.

𝗚𝗲𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗱: your reading list, your goals, tasks, budget – instead of using multiple apps for so many things, you can easily organize all your info in one place. Notion lets you manage all your information as you like it and organize your home base however you see it simpler.

𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗶𝗻𝗳𝗼 𝗮𝘀 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝗶𝘁: when you are working in big teams you want to manage plenty of information the way you interpret it the best. Notions lets you display information as you need it: by status, calendar, priority, assigned members, sprints, etc.

𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗵𝗼𝗺𝗲 𝗯𝗮𝘀𝗲𝘀: in Notion you can create unlimited pages, pages into pages, and pages into pages into pages; it lets you give each team their own home base to manage their progress.

𝗧𝗿𝗮𝗰𝗸 𝘁𝗮𝘀𝗸𝘀: keeping track of tasks can be often exhausting and inexact. Basic checklists and detailed project boards allow you to turn tasks into action and make what needs to be done.

𝗧𝗿𝗮𝗰𝗸 𝗱𝗲𝗮𝗹𝘀: big companies often struggle with tracking deals and miss huge opportunities. In Notion, teams can track their deals from the beginning to the signing of a contract. Sharing live information of company deals with all team members will allow them to understand which ones to focus on.

𝗢𝗻𝗯𝗼𝗮𝗿𝗱 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀: teams can welcome newcomers and keep them updated on the company’s work on Notion. Onboarding new employees can be very easy by sharing workspaces and assigning tasks to the newcomers.

𝗚𝗲𝘁 𝗯𝗲𝘁𝘁𝗲𝗿: Notion is not just a workplace. With the integrated habit tracker, reading lists, goal tracker – no matter in what way you want to improve, Notion lets you achieve goals and be productive.

𝗕𝘂𝗶𝗹𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀: you can make any page in Notion a website that will be publicly accessible. You can publish your resume, experiences, or build a personal website that will connect you with everyone and everywhere.

Notion is the workspace of many teams and companies. The all-in-one workspace lets everyone grow and develop more than before. Notion has been many companies’ first choice for its simplicity, while it still allows you to accomplish complex tasks. There are a lot of other great features that Notion offers, such as drag & drop, clear navigation, collaboration in real time, synced blocks, and more.

𝐍𝐨𝐭𝐢𝐨𝐧 𝐀𝐏𝐈 (𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐫𝐟𝐚𝐜𝐞) Notion announced their API in public beta back in May 2021 and they’re saying this is just the beginning. Notion API will allow individuals and businesses to connect other software and services to Notion. This is a very big turning point for Notion because many users have been waiting for the API to synchronize this platform with other software/services they use.

Application Programming Interface is a type of software interface offering a service to other software. It is a connection between computer programs. In the case of Notion, API serves as a bridge that lets individuals and work teams add other software/services to their Notion workspace instead of using a separate app. This allows users to spend less time switching between apps and increase the connection between software and services they use.

In order for you to add software to Notion you first need to create an integration. After that, you will need to share pages with this integration for the pages to be accessed by the Notion API. This will allow the integration to read, write and edit the database you gave it access to. Consequently, you may open your terminal, establish a project directory, and you should save your Notion API key and the Database ID as environment variables. For more detailed guidance on how to make an API request using the Notion API, you can visit Notion.Developers.

𝐖𝐡𝐚𝐭 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐀𝐥𝐫𝐞𝐚𝐝𝐲 𝐨𝐧 𝐍𝐨𝐭𝐢𝐨𝐧? IFTTT (If This Then That) has been one of the most wanted integrations of the Notion community. This allows Notion to become a part of the ecosystem of 700+ apps and devices. You can now build a page in Notion with Alexa or Siri, synchronize to-do lists across apps, and more.

𝗔𝘁𝗦𝗽𝗼𝗸𝗲 allows small businesses to manage their company requests and team members can answer team questions on Notion pages.

𝗖𝗵𝗶𝗹𝗶𝗽𝗲𝗽𝗽𝗲𝗿 lets users create customized forms on Notion pages. You can create customized forms with any questions, designs, numbers, and more!

𝗜𝗻𝘁𝗲𝗴𝗿𝗼𝗺𝗮𝘁 can automate processes that were before done manually. Integromat can connect Notion with Google Sheets, Pocket, GitHub, Telegram, Google Calendar, Slack, Discord, Twitter, and more.

𝗧𝗿𝗮𝘆.𝗶𝗼 lets you connect Salesforce, Zendesk, Intercom, and more than 600 other apps to automate business processes.

These and many other services can already be integrated into your Notion pages that will synchronize, simplify and speed up your work processes.

𝐏𝐭𝐨𝐥𝐞𝐦𝐚𝐲 𝐢𝐬 𝐚 𝐇𝐮𝐠𝐞 𝐅𝐚𝐧 𝐨𝐟 𝐍𝐨𝐭𝐢𝐨𝐧 Our team at Ptolemay uses Notion as the major workspace. We share information, capture notes, track tasks, use Kanban boards, build websites on Notion, and many more. Ptolemay has seen a significant increase in productivity and growth since we started shifting our work processes from different apps to Notion. Our team has been collaborating on and managing numerous projects on Notion that have given only a positive result.

Ptolemay, like many other companies, has been waiting for the Notion API. We are a team that likes to build new things and simplify work processes. We have been building apps and websites for our clients with this motto as well. We have great plans to build software/services and integrate them through Notion API that will benefit users. If you want to stay informed and notified when we’ll launch our product to Notion you can follow us on our social media profiles.

𝐓𝐡𝐢𝐬 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐭𝐨 𝐂𝐨𝐦𝐞 𝐨𝐧 𝐍𝐨𝐭𝐢𝐨𝐧 Notion has been a real game-changer in organizing and managing huge amounts of information. All types of people, like bloggers, writers, artists, students and even companies with thousands of employees have been using Notion as their main workspace. Notion has already been an amazing platform to self-improve and achieve maximum productivity, but there is no doubt that the Notion API will only help users continue growing and achieving their goals. Notion is the all-in-one workspace for millions of users around the globe!

|𝑾𝒓𝒊𝒕𝒕𝒆𝒏 𝒃𝒚 𝑳𝒖𝒌𝒂 𝑩𝒐𝒕𝒄𝒉𝒐𝒓𝒊𝒔𝒉𝒗𝒊𝒍𝒊

[ptolemaydev]

𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐢𝐬 𝐃𝐞𝐚𝐝 – 𝐁𝐮𝐭 𝐀𝐥𝐢𝐯𝐞 𝐚𝐬 𝐍𝐞𝐯𝐞𝐫 𝐁𝐞𝐟𝐨𝐫𝐞

𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐢𝐬 𝐃𝐞𝐚𝐝 – 𝐁𝐮𝐭 𝐀𝐥𝐢𝐯𝐞 𝐚𝐬 𝐍𝐞𝐯𝐞𝐫 𝐁𝐞𝐟𝐨𝐫𝐞 https://ptolemay.com/.../mobile-app-development-is-dead.../

Mobile app development has become a trend that is no longer something that people have to google to find out about it. It has become very common and popular among businesses, startups, brands, and almost every aspect of our life. Today, it is very unlikely to see some area of our life that is not supported by a mobile app. The constantly rising use of smartphones and the affordability to build an app have been cooperating to offer a huge number of new apps to users. Mobile applications can be very useful for many reasons and in this article our team at Ptolemay has prepared a detailed inside look at why people want to build apps today. Enjoy!

𝐖𝐡𝐞𝐫𝐞 𝐢𝐬 𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐓𝐨𝐝𝐚𝐲?

Mobile app development is now at its peak! There are so many individuals and businesses that demand apps and therefore, the number of mobile development companies and developers is rising as well. There are so many aspects in which app development is booming now.

To illustrate, one very popular area of app development is chatbots. The demand for chatbots has been huge recently as they are a great way to integrate a custom service in a mobile app and work on such a CRM (Customer Relationship Management).

Another recent trend is the rise of voice-chat apps. Since Clubhouse shocked the whole world with its billion-dollar worth in one year, existing messenger apps have been integrating voice-chatting features in their apps, while others have been using creative ideas to build new custom “Clubhouse Alternative” voice-chat apps.

Since smartphones have been adopting the whole foldable mobile devices trend, mobile development has been challenged to start building apps for Foldables. With Samsung, Huawei, LG, Motorola, and other companies having introduced foldable smartphones, app developers have worked on improving and adapting user experience on such mobile devices. The same story happened once smartwatches were brought to the world. Mobile developers had to adapt UX/UI to the small screens that users wear on their screens and they have done their job quite well!

But this is not all that app development has been busy with. Mobile development has been engaging with integrating ML (Machine Learning), AI (Artificial Intelligence), AR (Augmented Reality), and many more into mobile devices. These have been behind the success of applications, such as FaceApp or Pokémon Go. These trends have made many apps successful and are still being used for different reasons, like for online maps.

In addition to all the trends that mobile development has surprised us with, we should not forget about how easier our life has become since we are able to use mobile wallets. Purchasing has become so easy that with a tap on your phone or even on your watch you can buy anything you wish for. People didn’t need cash when they got credit/debit cards, while now they do not even need those because they got their phones/watches. Apple Pay and Google Wallet have made our lives easier and they are definitely going to change our interaction with purchasing goods.

Overall, it has been proven that mobile development is never going to stop. Technology is never finished developing, there are always new trends, new ideas, innovations that will drive these things. Mobile app development is now going full speed and bringing innovations with every step it goes. It has made our lives better and more fun and it will continue to do so in the future.

𝐓𝐡𝐞𝐫𝐞 𝐀𝐫𝐞 𝐒𝐨 𝐌𝐚𝐧𝐲 𝐀𝐩𝐩 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬!

Startups are launching every day and there are numerous app startups or those that need an app for their business idea. Having a mobile app for a startup is a very important and, in some cases, even a decisive factor. An app can not only support the main business idea but it can be a great aspect for raising further investments. There are also a lot of startups with creative and innovative app ideas that are in the process of building their app. Be it one way or another, it can be said that in 2021 a mobile app is essential for startups, and here is why:

𝗨𝘁𝗶𝗹𝗶𝘇𝗶𝗻𝗴 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻: Whenever customers download your app, you will have their attention. This can serve as another way of communicating with them, notifying them about updates, sales, launching events, etc. When you have a customer that uses your mobile app, it is so much easier to get them to subscribe to or purchase your services/goods.

𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗕𝗶𝗴𝗴𝗲𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Since today’s world is becoming more and more mobile, startups must keep up with its pace. Having a website or even a web app is not enough to be a part of your customers’ lives. People today carry mobile phones everywhere they go and because of that, the use of PCs and laptops has decreased dramatically. With a mobile app, you can target and reach much bigger potential audiences!

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: A mobile app can be the easiest way to communicate with customers. This will allow startups to find out more information about their clientele and gain more feedback. When startups develop an MVP the first thing they seek is valuable customer feedback! Be it an app startup or not, a mobile app might actually be the most effective and efficient way to receive customer feedback and further develop your product!

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: Many people are still asking themselves why companies like Nike, Adidas, Louis Vuitton, Burberry, etc. are some of the most successful brands in the world? The answer is that they were able to build a brand and establish strong customer loyalty. All these companies have mobile apps that have played a significant role in their success story. A mobile app can help you build a brand that people will be major fans of and most importantly a brand that they will stay loyal to! If you are interested in how exactly businesses build and benefit from mobile apps, you can read our article Building a Business Mobile App in 2021? Here’s What You Need to Know – Ptolemay

𝗕𝗼𝗼𝘀𝘁 𝗦𝗮𝗹𝗲𝘀: Whatever startup one may launch, it will most likely need a way to generate revenue. Depending on the startup, some might think that a website will be the biggest income source, but this might be very wrong. A mobile app is a great place to generate more revenue not only by the service/goods that the startup offers but by integrating ads. However, even without advertisements, a mobile app can boost sales and increase profit!

𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐚𝐭 𝐏𝐭𝐨𝐥𝐞𝐦𝐚𝐲

Many startups with creative ideas have approached us at Ptolemay to help them bring their ideas to mobile devices. We have been partners of such startups like LogTime (online diary for keeping track of goals & tasks), BlockGains (crypto portfolio tracker), Grov (social & healthcare app), KIMIT (e-commerce & entertainment), UyXona (platform to buy real estate), and many more. You can have a more detailed look at our featured startups in Ptolemay’s portfolio.

𝐆𝐫𝐞𝐚𝐭 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩

You might be thinking what kind of app do you want to create? It can be anything you wish for and anything you are passionate about! You might want to develop an app for gaming, fitness, social & healthcare, e-commerce, food services, entertainment, media, travel, a new messenger, voice-chat app, etc. The list just keeps going and you are the one who makes the choice!

All someone needs to start building an app is an idea! Once you have the idea, you begin working hard to bring your vision to life!

If you already have some sort of business or run a company you might want to consider developing an app for it. Mobile apps are a huge tool that will help increase your brand awareness. Once your customers see that you provide real value, they will be more engaged in your brand. This will definitely bring you more customers to the lower end of your sales funnel. This way your app will skyrocket your sales and bring in more revenue. Today, people find it far easier to shop directly through smartphones rather than going out to the store. Considering today’s pandemic situation, mobile apps have been real saviors to thousands of companies.

On the other hand, mobile apps are very effective and beneficial when you build a new messenger, social app, or even a new game. A person with a unique and innovative idea is all it takes to create the new Facebook, WhatsApp, or Clubhouse. All these huge companies were just ideas in the beginning but now they are worth billions!

Investing in a mobile app in 2021 is the real deal. Mobile apps have a huge role in the growing technology and have transformed the way businesses connect with their customers. The global mobile app market is worth over $170 billion and is projected to surpass $400 billion by 2026. Mobile apps have been a tool to reach global audiences and make a change in the whole world!

𝐏𝐭𝐨𝐥𝐞𝐦𝐚𝐲 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐄𝐯𝐞𝐫𝐲 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐈𝐝𝐞𝐚 𝐚𝐧𝐝 𝐁𝐫𝐢𝐧𝐠 𝐈𝐭 𝐭𝐨 𝐌𝐨𝐛𝐢𝐥𝐞 𝐃𝐞𝐯𝐢𝐜𝐞𝐬

Ptolemay has been in the mobile app development business since the beginning of this new tech era that we live in now. Ptolemay has worked with outstanding creators and entrepreneurs to make a change in this fast-growing industry. We have helped startups build mobile apps that have millions of downloads and are used daily. Ptolemay is not just an app developer, we are a team that brings innovation to your smartphones. Every person can come up with an outstanding idea that can change the direction towards which technology is moving. It only takes a single mind and a single idea to change the world! Are you ready?

|𝑾𝒓𝒊𝒕𝒕𝒆𝒏 𝒃𝒚 𝑳𝒖𝒌𝒂 𝑩𝒐𝒕𝒄𝒉𝒐𝒓𝒊𝒔𝒉𝒗𝒊𝒍𝒊

[ptolemaydev]

AI and Mobile Apps

https://ptolemay.com/2021/06/28/ai-and-mobile-apps/

Artificial Intelligence is a tool that has been integrated into mobile apps to give us a much better user experience. AI has gained tremendous popularity and fondness from the public and it is now being integrated into our daily lives through economics, education, fitness, health, etc. into our mobile apps. The presence of AI can be identified in so many areas like simple chatbots, graphic design, data analytics, UX/UI, and many more!

When comparing smartphones and mobile apps now with those that we used 10 years ago, the difference, the improvement, the development, the experience is just unbelievable how it has changed! It has become simpler and more pleasant to use mobile devices and mobile apps in our everyday lives and it is thanks to AI technologies that serve so many niche purposes! You may be asking yourself, what is exactly AI, how is it related to app development, how does it offer a better user experience? Well, you are in the right place because our team at Ptolemay has prepared this article for you that answers these and many other questions! Enjoy!

What is AI? (Artificial Intelligence)

Artificial Intelligence (AI) is intelligence, or as some might refer to it as computer science technology, that makes machines capable of acting in a human manner that involves consciousness, emotionality, and human-like reasoning. To put it in a simpler form, AI is intelligence that machines have, that is integrated into them by humans and allows them to adopt human reasoning and act/respond like natural intelligence beings such as humans or animals.

AI also learns from past interactions and experiences that allow them to develop. This lets AI give us better mobile app or machine experiences that are more pleasant to us as the AI has learned from previous experiences and data analysis.

How to Use AI in Mobile Apps?

You might be thinking that in order to create artificial intelligence and integrate it into machines and mobile apps it would need tens of years and the best minds in the world. Well, maybe in the past this was true for people, but today, advancements in technologies have reduced complexities and smaller issues with AI.

In mobile apps, the main role of AI is to offer users a better experience inside the app. You might think how does AI do that? When users enter personal information in mobile apps, such as age, emails, contacts, gender, location, interests, photos, etc. the AI analyzes all this data about us and offers us more personalized content! An example of AI’s role in mobile apps is to display to us more custom ads. Artificial Intelligence gathers our personal data and uses our past app experiences to analyze and understand our pattern and interests in order to offer us more personalized ads which consequently results in more user engagement and increases profitability.

But not only is AI used to make a profit by displaying custom ads. Artificial Intelligence offers us personalized content to increase user engagement and meet user expectations of the app. AI uses our past app experiences to make our user experience as personalized and as simple as possible!

AI also helps users automate some tasks in their mobile apps to save time and be more productive. As Artificial Intelligence integrated into mobile apps understand how many procedures work, they reduce the duration of some tasks and make our daily life easier, be it to offer us the shortest route to our workplace or automate some emails that need to be sent out.

How Mobile Platforms Use AI to Satisfy Users

Mobile apps and mobile platforms address many issues or tasks with AI solutions to improve user experience/satisfaction and to just make our lives easier. Mobile developers have been integrating AI in apps for quite a while already and offer many functions to users that increase satisfaction and productivity levels.

Some examples of apps that use AI solutions to make our lives easier are: SleepScore accesses users’ mic and speaker to track their breath, movement, and sleep during the night. After the AI tracks and analyzes your sleeping pattern it is assigned to give you advice and even a custom sleeping coach; the Starbucks app’s AI gives its users custom recommendations from its menu whenever they are in the neighborhood of a Starbucks location; there is also an app that tracks your schedule and according to the details you enter it automatically schedules meetings and invites people in your available time.

How AI Impacts Mobile App Development

In today’s world, Artificial Intelligence and Machine Learning are a big part of our daily lives in so many industries. AI has been advancing at a very fast pace and it has reached a very high point since its invention. Today AI is able to beat humans in chess, poker, even table tennis when they are integrated into special robots. In addition to all these, AI has been finding its roots in mobile app development and it has helped developers improve the development process and the result in a magnificent way!

Artificial Intelligence today can solve difficult problems, analyze enormous data, learn from experiences, etc., and knowing all this, there was nothing in the way to integrate them in mobile apps, tools that we use all day every day. The reasons behind the fast and effective adoption of AI and its integration in mobile apps are to acquire high-quality, adaptable learning systems and the need to analyze and manage huge amounts of data in a more effective and cheaper way.

Here are some abilities of AI that mobile developers have taken advantage of:

Adaptable Learning:

Artificial Intelligence is capable of making efforts to learn and improve errors that have gained app developer’s attention. AI uses a variety of methods to overcome a problem that leads to the most adequate result, while the other methods are stored for future problem-solving references. With the constant examination and analysis of methods AI adapts, learns, and perfects over time.

Personalization:

Mobile apps used to customize app experiences and ads for mostly all users together and they didn’t deliver personalization on an individual level. However, mobile apps developed on Flutter have changed the game and can now personalize a user experience to each person. The integrated Artificial Intelligence tracks user behavior and offers custom change according to each user.

Human-like Reasoning:

Artificial Intelligence can learn from the human reasoning of the user and understands why and how people use or don’t use mobile apps. By analyzing user behavior, AI learns the reasons behind every user activity.

AI Connects Humans and Mobile Devices Better:

AI analyzes and learns all user behavior and activities. When handling such huge amounts of data AI understands users better, gives them more control, and connects with them better. To illustrate, mobile apps can track your location but don’t give any recommendations. A mobile app with integrated AI on the other hand, when tracking your location can suggest useful apps or for example when on a road trip it can notify you where the nearest gas/charging station is located and if you can make it there. Another example is Apple’s Siri, Amazon’s Alexa, and Google Assistant, which are all AI and have improved tremendously over time!

Solving Problems:

Taking into consideration how powerful, intelligent, adaptive Artificial Intelligence has become, AI is now capable of solving users’ problems very effectively. Most Mobile Apps serve as problem-solvers in a way, be it to offer better chatting experiences, better calendars, better fitness exercises, better business meeting schedules, etc. Apps are there to offer something better for the user, something simpler, more productive – a tool that humans can use to make our lives easier. AI can contribute to these and it is now the most competent technology to give effective and productive solutions to all of our problems.

Other Big Advantages of AI in Mobile Apps:

Productivity:

People tend to download and use mobile apps to be more productive in some aspects of their daily lives. Many mobile apps today help people automate different tasks to save them valuable time and resources. One of the most common automated tasks assigned to AI is responding to or sending out emails.

Face/Image Recognition:

AI is now able to identify people, objects, animals, and even food. It can sort images, filter them, and even create a collage or video for you from your photos and videos. Mobile apps and mobile devices can now with no difficulty recognize/verify your face, emotions, people surrounding you, etc.

Voice/speech recognition:

Recognizing human speech/voice is another great aspect that AI offers us. Artificial Intelligence can automatically and accurately detect and recognize a user’s voice. Some examples of this are Apple’s Siri, Google Assistant, Amazon’s Alexa, Cortana, etc.

Mobile App Development Transformation Through AI

Artificial Intelligence is one of the biggest and most significant advancements in human history. By this point, people understand that AI is the biggest aspect in the tech world that is transforming how humans interact with anything in the world and especially mobile apps. With such a big variety of choices and options, today’s world has become in need of personalized content and experiences. Every mobile app developer today understands how crucial Artificial Intelligence integration in mobile apps has become for user experience and satisfaction.

AI has impacted mobile app development and user experience remarkably. AI is spreading and being taken advantage of in every industry possible, but app development might be the biggest beneficiary. AI is on its way to even further transform our relationship with mobile apps and we will see you later on when it does so… or are you ready too? We will be waiting!

Written by Luka Botchorishvili

[ptolemaydev]

𝐀𝐩𝐩𝐬 𝐀𝐫𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐘𝐨𝐮 – 𝐖𝐡𝐚𝐭’𝐬 𝐠𝐨𝐢𝐧𝐠 𝐨𝐧?

𝐀𝐩𝐩𝐬 𝐀𝐫𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐘𝐨𝐮 – 𝐖𝐡𝐚𝐭’𝐬 𝐠𝐨𝐢𝐧𝐠 𝐨𝐧? https://ptolemay.com/.../apps-are-tracking-you-whats.../

This topic of apps tracking and collecting users’ data has not arisen in the recent period but has been a rather major debating issue since the technology developed and started reaching the hands of millions around the globe. While using an application on your mobile device its system is mostly programmed to track each move and collect some valuable information about you and your behavior to then use it for different purposes.

Yes, this might sound a bit creepy and even scary but most apps that collect data do not really use it against you or to harm you. On the contrary, your data is collected by apps and mostly sold to third parties by which apps generate income. The third parties might include advertisers to offer you goods and services that you are most likely to purchase but the data is also considered to be sold to the government. Now let’s see how apps collect data, why so, and how you can prevent that!

𝐇𝐨𝐰 𝐃𝐨 𝐀𝐩𝐩𝐬 𝐂𝐨𝐥𝐥𝐞𝐜𝐭 𝐃𝐚𝐭𝐚?

Any apps that you install and use on your mobile devices collect some sort of data about you. This is done when you use their apps and interact with what the app has to offer, be it games, educational materials, fitness apps, social media, etc.

The most common way that you are tracked is for example when you see the ‘Cookies’ on a website and you agree to accept them and when companies put special files and algorithms in apps that are doing most of the job for them.

Companies that sell goods for example may track every item you’ve selected, put in your cart, bought/not bought, what goods you searched for, etc. They will track your purchasing pattern and use it to then offer you a more customized user experience that will probably result in more of your purchases and more profit to the brand. Every time you connect to the company and their app you should be aware that all your moves are being gathered. This is very important to companies and it is considered to be working successfully as well.

It is crucial for companies to track their consumers’ data and offer them relevant goods/services. They are also tracking your location through your mobile device that will allow them to, let’s say, recommend stores near you and offer products/services available in your region. Companies are spending a fortune on advertising, while they might be targeting the wrong groups of people. When particular algorithms track and collect users’ data it lets companies save a huge amount on advertising and offer their consumers what they are more likely to purchase.

𝐖𝐡𝐲 𝐃𝐨 𝐀𝐩𝐩𝐬 𝐍𝐞𝐞𝐝 𝐌𝐲 𝐃𝐚𝐭𝐚?

As I see it there are two major reasons why apps are collecting users’ data:

1. To offer a better experience and in some cases increase sales

2. To sell it to third parties.

So, in the first case, apps are gathering your data, behavior, location, information to offer you a better experience while using the app and in a way ‘force’ you to buy or spend more as they offer you a customizable experience. This means that after your data is tracked, algorithms can understand your behavior and make conclusions and predictions about what you are more likely to spend your money on. Consequently, apps will only demonstrate to you those products/services that are most suitable for you (as the algorithms predicted) and there will be a bigger chance that you will give the company more money!

In the second case, apps are tracking and collecting your information to sell it to third parties, such as advertisers, Facebook, Google, Amazon, Apple, etc. As most of the apps in the Apple Apps Store and Google Play are free, they have to find a way to generate profit. Tracking and selling user data is one of the very common ways to do so. Apps will track your purchase history, your interests, preferences, usage durations, location, usage times, and many more. All these data are collected by so many apps and sold to giant companies.

When the bigger companies such as Facebook, Google, Amazon, Apple get their hands on the data of millions of users around the globe they use it to offer and recommend targeted ads, friend suggestions, pages, websites, blogs, from which they are making money as well. While they also have access to your location, they will be presenting you ads available near you that will also increase the chance of you spending more money!

𝐏𝐭𝐨𝐥𝐞𝐦𝐚𝐲 𝐋𝐢𝐦𝐢𝐭𝐬 𝐃𝐚𝐭𝐚 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧

Ptolemay takes this issue very seriously and we are taking the following actions to prevent third parties from tracking users’ info, hacking into the app, or even gathering users’ data:

o Ptolemay keeps all data on the servers that were built custom.

o Ptolemay builds servers only on reliable and trusted cloud infrastructure providers (Digital Ocean, AWS).

o Safe Code. Ptolemay does not store critically important data in code that allows the application to be hacked by decompiling.

o Ptolemay uses reliable encryption algorithms.

o Ptolemay uses refresh tokens. We update the keys to reduce the likelihood of hacking.

Securing users’ data is Ptolemay’s priority and our developers are professionals and experienced in ensuring safe storage of valuable data.

𝐖𝐡𝐢𝐜𝐡 𝐀𝐩𝐩𝐬 𝐂𝐨𝐥𝐥𝐞𝐜𝐭 𝐭𝐡𝐞 𝐌𝐨𝐬𝐭 𝐃𝐚𝐭𝐚 (𝐒𝐭𝐚𝐭)

According to some statistics, the top three apps that know the most about their users include Facebook, Instagram, and Tinder. The data they collect can be anything like your location, personal data, phone numbers, financial info, biometrics, browsing history, education info, photos, recorded payments, transactions, etc.

These apps collect most of your data and here are the % of users’ personal data they possess: Facebook(70%), Instagram(58.82%), Tinder(55.88%), Grindr(52.94%), Uber(52.94%), Strava(41.18%), Tesco(38.24%), Spotify(35.29%), MyFitnessPal(35.29%), Jet2(35.29%)

𝐖𝐚𝐲𝐬 𝐭𝐨 𝐏𝐫𝐞𝐯𝐞𝐧𝐭 𝐃𝐚𝐭𝐚 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠

There are so many apps that have been tracking users’ data already for a long time but it doesn’t seem that everyone cares about it. I see it as there are two groups of people: those who do not care if apps track data and those who do not want valuable data to be collected by apps and sold to third parties. I believe many people do not show much concern for this as it doesn’t harm them in any way and sometimes even improves user experience. I also believe that as long as apps do not track really valuable data or personal information that may result in court trials, I think it may not bother many users.

However, many want to take action to prevent apps from collecting information about them. Here’s how to prevent apps tracking data on iPhone and Android:

𝐢𝐏𝐡𝐨𝐧𝐞: When iOS 14.5 came out the biggest hit was the new “App Tracking Transparency” feature that was introduced. This feature allows you to decide if you want apps to track your data or not. This eventually means that if you choose to not allow apps to track data you will not be shown targeted ads based on collected information, your location, e-mail address, phone number, and other data will not be shared with third parties or data brokers.

In order to activate this feature, you can go to Settings > Privacy > Tracking and enable the feature. With this, apps will ask you to allow or not allow tracking, and by clicking ‘don’t allow’ your data will not be shared!

𝐀𝐧𝐝𝐫𝐨𝐢𝐝: Android doesn’t yet have such an easy feature of not allowing apps to track data as the new iOS 14.5 but there is still a lot you can do. When you first download an app or open one for the first time, it might ask you permission to allow access to different things on your phone, be it your contacts, camera, microphone, calls, etc. You can easily tap do not allow and your data will be safe. If you want to check if other apps have permission to some data, you can follow these steps (might vary by phone): Settings > Apps (Application Manager) > Choose an app > Permission > Turn off the points you do not want the app to access! Or users can head to Security Settings > App Permissions and see what apps access what data and adjust those!

𝐒𝐨, 𝐖𝐡𝐚𝐭’𝐬 𝐆𝐨𝐢𝐧𝐠 𝐨𝐧?

So, looking at today’s image, I can tell you for sure that there are tons of apps that gather information about you and use it for different purposes. You might not care about it if this doesn’t actually harm you (which mostly doesn’t), but you might be worried or skeptical and you can in some ways control your data from being accessed. Overall, you might want to look over the permissions that you give to apps that you install so that they do not track some personal data of yours but if you are using apps that Ptolemay has developed, you do not have much to worry about.

|𝐖𝐫𝐢𝐭𝐭𝐞𝐧 𝐛𝐲 𝐋𝐮𝐤𝐚 𝐁𝐨𝐭𝐜𝐡𝐨𝐫𝐢𝐬𝐡𝐯𝐢𝐥𝐢

[ptolemaydev]

𝐍𝐅𝐓𝐬 𝐀𝐫𝐞 𝐀𝐥𝐫𝐞𝐚𝐝𝐲 𝐇𝐞𝐫𝐞 𝐚𝐧𝐝 𝐆𝐨𝐭 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞’𝐬 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧

𝐍𝐅𝐓𝐬 𝐀𝐫𝐞 𝐀𝐥𝐫𝐞𝐚𝐝𝐲 𝐇𝐞𝐫𝐞 𝐚𝐧𝐝 𝐆𝐨𝐭 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞’𝐬 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 https://ptolemay.com/.../nfts-are-already-here-and-got.../

NFTs, huh? Maybe you’ve heard about them and maybe even not, it probably depends on when you are reading this. NFTs have been making the headlines everywhere recently and it’s probably going to stay this way for quite a while. This new way of selling digital art (of any kind) has become a new trend today. Let’s find out more about what they are, where to find them, who is eligible for creating or buying NFTs, and more.

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐍𝐅𝐓𝐬? A non-fungible token (NFT). This is a digital file that is unique and cannot be changed with something else. They are stored on Blockchain, which is a system based on cryptography that cannot be hacked and guarantees security and authenticity in such a way. With NFTs you might often hear the word ‘crypto’ but NFT is not a cryptocurrency, however, it can be thought to be crypto-art, crypto-possession, etc.

So, NFTs are any type of digital art, such as digital images, videos, sketches, GIFs, and many more that people can create and turn into an NFT on Blockchain and then sell it on their preferred marketplace online. NFTs are not physical objects but rather digital art that can be purchased and created for different audiences.

Hmm, don’t you get it quite yet? Just keep reading and you will catch up.

𝐈𝐬 𝐍𝐅𝐓 𝐭𝐡𝐞 𝐒𝐚𝐦𝐞 𝐚𝐬 𝐁𝐢𝐭𝐜𝐨𝐢𝐧? The short answer is NO. Cryptocurrencies and Bitcoin can be traded easily. One can sell and buy bitcoin very easily or trade it with someone for another Bitcoin but this is not the case with NFTs. Bitcoins are limited and fungible, while NFTs are not limited and non-fungible. You cannot for example trade one NFT for another because they might have different values and could be purchased for different amounts of money. The word itself “Non-Fungible Token” says that it cannot be traded with another NFT as a currency.

Here’s an example to understand it better: as you can trade a one-dollar bill for another one-dollar bill, or trade one Bitcoin for another Bitcoin, you cannot exchange an NFT let’s say a digital image with another NFT let’s say a digital video. In theory, maybe you could but you might be tricked in what value you trade your NFT with the other one.

𝐓𝐡𝐞 𝐇𝐢𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐍𝐅𝐓𝐬 NFTs have been around since the 2010s but gained some attention only since 2017 when ‘CryptoKitties’ was first introduced. CryptoKitties allowed people to buy and “breed” digital cats that were on a limited edition with a cryptocurrency. After that NFTs were used to let gamers win in-game assets like digital swords, shields, etc. This allowed the tokenization of game NFTs to become very popular as they allowed gamers to use their digital assets in different games and even transfer them to other gamers on NFT marketplaces.

Today, NFTs are so much bigger than those in the past. NFTs allow people to sell anything in a digital form, such as images, music, videos, GIFs, and yet virtual real estate in a virtual world (Decentraland).

𝐇𝐨𝐰 𝐚𝐧𝐝 𝐖𝐡𝐞𝐫𝐞 𝐭𝐨 𝐁𝐮𝐲 𝐍𝐅𝐓𝐬 When someone creates a piece of digital art, they can “mint” that and turn it into an NFT on Blockchain. Once it is turned into an NFT that piece of art becomes the ownership of that person and is stored in their digital wallet. Blockchain is the one that proves your ownership of that exact authentic NFT and as long as it is in your digital wallet, no other exact copy will hold the same value as your NFT.

Once an artist has their NFT in their digital wallet they can choose a marketplace (e.g., OpenSea, Rarible, Mintable, etc.). People that are interested in buying the NFT can purchase that for the listed price and will also claim ownership of that NFT. The creator of the NFT can in some cases also receive % from future sales if their NFT will be sold again. However, even though the buyer then claims ownership of the NFT, they are not granted any rights to the intellectual property of the NFT. This is like when you own a painting, you do claim ownership of that but it does not entitle you to the intellectual property and the underlying artwork in that asset.

𝐖𝐡𝐨 𝐒𝐞𝐥𝐥𝐬/𝐁𝐮𝐲𝐬 𝐍𝐅𝐓𝐬? Anyone can create and sell NFTs. People do not even have to create anything but turn something they have already created into an NFT and sell it to someone. On the other hand, this is an amazing opportunity for artists and mainly those who create digital art to earn money and show themselves to the public. NFTs will not only let digital artists unleash their potential but will also direct many artists to shift to digital artwork!

However, artists are not the only ones that can sell NFTs. Many famous people and celebrities have been involved in NFTs and made sales worth millions of dollars. Some examples include the founder of Twitter that sold a tweet as an NFT for just under $3 million; famous YouTuber Logan Paul sold a video clip for up to $20,000; famous model and actress Emily Ratajkowski is preparing to sell an NFT at auction; Elon Musk wanted to sell a song about NFTs as an NFT but changed his mind; people can even buy digital NBA cards some worth over $200,000.

If you are thinking that people are not going to pay for digital art, then you might be a bit wrong. There are many audiences that are interested in NFTs and are willing to pay big money for them. These audiences can include collectors, fans of celebrities, supporters, just people that are interested, and generally, it can be anyone.

𝐍𝐅𝐓𝐬 𝐀𝐠𝐚𝐢𝐧𝐬𝐭 𝐭𝐡𝐞 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 You might be thinking how can digital art affect or even harm the environment in any way, but believe me it does so! NFTs are considered to be the opposite of eco-friendly and here is why: NFTs are built on the same tech that Blockchain uses and these are some thousands of computers that use up tons of energy. To illustrate, every NFT transaction that is on the Ethereum network uses the same amount of energy as do two American households in a day. Blockchain’s security network does even worse, as they depend on special computers that use enormous amounts of energy.

This technology is developing and evolving towards an eco-friendlier standard. NFT’s future might also depend on how fast will Blockchain transfer to environment-friendly tech because many artists that fight against climate change and global warming are opposed to NFTs and this might also influence some bigger audiences as well!

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐍𝐅𝐓𝐬 The overall crypto economy and crypto trading have received a lot of positive thoughts from millions of people. NFTs are also kind of a part of this crypto economy and they have received a lot of attention and positive reviews as well!

NFTs are growing very fast and more people day by day get to know this field. As some proof, the biggest NFT sale till now was over $69 million.

Yes, the industry of crypto trading and NFTs is growing but if the future generations will also support and develop these fields is a matter of social and economic interests and opportunities.

A great thing that NFTs have already achieved is that they gave so many digital artists the opportunity to show the world what they can and be valued for it. NFTs were another example proving that crypto-economy is something people favor today and for what is to happen later the future will show us.

|𝑾𝒓𝒊𝒕𝒕𝒆𝒏 𝒃𝒚 𝑳𝒖𝒌𝒂 𝑩𝒐𝒕𝒄𝒉𝒐𝒓𝒊𝒔𝒉𝒗𝒊𝒍𝒊

#nft #nfts #apps #crypto #appdevelopment #mobile #mobiledevelopment #startup #investment #funding #app

[ptolemaydev]

Building a Business Mobile App in 2021? Here’s What You Need to Know – Ptolemay

Mobile app development has become the biggest priority for startups and businesses in 2021. The mobile market was valued at over $170 billion in 2020 and is projected to grow in the coming years. Do you want to be a part of this growth? Are you ready to hop in and start developing your app?? Let’s go!!!

https://ptolemay.com/2021/04/30/building-a-business-mobile-app-in-2021-heres-what-you-need-to-know-ptolemay/

Developing a Mobile App in 2021-Why You Should Do It!?

Mobile applications are not just a piece of software that people are challenged to understand but they’ve become an essential part of our everyday lives. Almost all aspects of our daily routine are linked with a mobile application, starting from an app for our toothbrush that we use in the morning and ending with an app to track our sleep at night!

Mobile apps are a must-have for businesses in 2021 and this is not only due to the current pandemic situation. Since constantly more people are using mobile devices, the need for one to run a business successfully and operate efficiently has become higher than ever!

However, the pandemic has also boosted the demand and usage of mobile apps. So many businesses have been made to switch to online and mobile markets, which has also been the key factor to their success during the lockdown periods. People are demanding more stores, groceries, fashion shops, consumer electronics retailers, and every other industry to develop an app so that consumers could access the same goods/services right from their smartphones at home.

Businesses have shown that having a mobile app can increase brand awareness and make your business stand out from those that do not have one. Companies also make a better impression on their customers when they offer them a connection through their smartphones.

Businesses have developed websites to attract a bigger audience and increase their customer engagement. Still, this is not enough to achieve those ambitious goals that businesses desire to meet. Mobile apps are not just a company’s website in an app software, they offer a totally different user experience, attract an even bigger audience and build a strong customer relationship with the brand!

If you are a company or a startup, now is the best time to take the chance and build a strong mobile presence! Being online and having a store somewhere in the city is fine, but being right in the smartphones of your consumers means a lot more than that!

Why Invest in Mobile Apps: Facts You Should Acknowledge!

Mobile apps have taken over to be the biggest success route for millions of businesses. Looking at the pandemic that has been going on for a year already, businesses have no other option than to go online or ideally MOBILE! A big proportion of startups today are considering launching an app alongside their business idea to keep up with their industry.

According to Statista, there were over 14 billion operating mobile devices in the world in 2020 and the number is just increasing annually. In 2020 consumers downloaded 218 billion mobile apps to their connected devices. As constantly more people use smartphones and download apps, the demand for a bigger variety of applications and custom UX/UIs is growing as well!

The global mobile application market size is valued at around $170 billion in 2020 and it is forecasted to rise to over $400 billion by 2026. The huge projected growth is associated with the corresponding demand from existing and startup businesses to develop an app today!

Top Benefits from Business Mobile Applications!Marketing and Direct Communication

Mobile apps bring your customers even closer to you and create a whole new connection with the brand. Apps enable you to quickly and effectively share new products, discounts, and special offers with consumers. Businesses can so receive valuable information on consumer behavior, demographics, geographical regions, and many more! All these data will help a brand acknowledge the demand for their product/service and they could better develop marketing strategies, set correct goals, and increase sales!

Strong Customer Engagement

Mobile apps play a crucial role for B2C companies that want to increase customer engagement and earn more loyal consumers on their customer funnel. When someone is searching for your product/service you should be able to keep them engaged so that they turn into a loyal consumer!

Customers always want to have their voice heard even if it is a complaint, feedback, or appraisal, so apps can be the ones to get all the heat. Consumers can communicate with the company’s staff right from their smartphones and this way improve and strengthen their relationship with the brand!

Increased Brand Recognition

Every business is spending tons of money on advertising in the forms of social media, paid search, broadcast, display, etc. Today, businesses need to use a more unique form to elevate their brand recognition and an app is the best option!

Today, a mobile app can take over the tasks of brand recognition and awareness. With regular interaction with your target market, you can receive more trust and loyalty! If a business uses their mobile app to help consumers better understand their product, their brand’s identity, and vision consumers would be more committed to the brand itself!

Boosts Sales

A mobile app can actually do more than someone may believe. Businesses offer special sales and loyalty programs all the time and making those available in an app will keep consumers much longer there!!

This way people would not only be more engaged with the brand, but they would also be looking forward to making purchases to earn bonuses or some sorts of rewards that will bring the business only profit!

You Stand Out From The Crowd!

One of the major focuses of an app is to make a business stand out from its competitors and offering custom designs, ideas, UX/UI would be more than enough!! When demonstrating in your stores or on your website that you are also available in the Google Play/App Store, consumers will be delighted to access your products/services from their devices!!! Today is the best time to consider developing an app, while your competitors are still busy paying thousands for billboards and Google Ads.

Factors to Review Before Kick-OFF!Plan Ahead!

Before you reach out to a mobile development company you may want to plan the whole idea of app development. You might want to come up with an idea first, of what you will be using the app for, its main objectives, key roles, etc. You might also want to decide your budget for the project and a possible deadline for it. The more specifications and details you provide the mobile development company, the more accurately and efficiently would they be able to work on your app!!

Besides, you can come up with an idea for your business app and reach out to a development company, like Ptolemay, that also provides consulting services and you could develop the app on your way!!

Develop an MVP!

Developing an MVP in the first place will let you test your app and see how consumers respond. An MVP serves as a tester to the consumers, as an overview for investors, if needed, and it is the best way to get real feedback! The minimum viable product will let you and your developing team recognize how to improve your app to its ideal form before officially launching it to the public!

Choose Correctly!

Mobile application development takes time and too much hard work, so when you are up to choosing a development company, be sure that you will be able to cooperate efficiently and work on this in the most productive way that there is!

You should probably do a lot of research, compare different companies with each other, maybe even meet with some of them online and discuss your vision in advance to see how they will be able to help you!

Ptolemay is a product development team that has lots of experience in the field that can be also observed in the apps that they have developed. Ptolemay develops on cross-platform software, which means they develop on multiple platforms simultaneously, which lets businesses save time, money, and resources while still getting the same if not an even higher quality and custom UX/UI for your app!

Written by | Luka Botchorishvili

[ptolemaydev]

20+ Mobile Stats in 2021 – You Need to Know

Have you ever wondered how the mobile apps that you use every day are built? How do they actually bring revenue? How many apps are downloaded in a day? How many mobile users are there in the world? Or even how much the mobile market is valued at??? Businesses today demand mobile applications to support their brands on their way to success! Before entering the mobile world, investors and CEOs always check some statistics of the industry and you might want to do the same!

Ptolemay is an experienced team in the mobile app industry and we always keep up with the newest stats that will help our clients move forward! We wanted to share some statistics that you as well might find relevant to your business! Enjoy!

Overview of The Mobile App Market1. By 2023, the number of smartphone users worldwide is projected to grow to 4.3 billion. (Statista)

By today, all of us should understand that in the mobile world that we live in, there is no other option than the technology to go mobile as well! In almost every aspect of our everyday life, we interact with goods, services, firms, groceries, etc., that have a mobile app linked to their company to make our lives easier.

2. Global consumers spend about 4 hours and 20 minutes a day on their smartphones. (App Annie)

With the continuously new features and opportunities that mobile devices offer every year, people tend to use their smartphones more often and longer than in the past years. This indicates a huge and fast-growing industry that you may also consider being a part of in the nearest future.

3. Mobile apps are expected to bring in over $935 billion in revenue by 2023. (Statista)

This kind of revenue is anticipated from paid downloads and in-app ads. A paid app is of course not the best way to go but brand loyalty and possible bonuses to the clientele might be intriguing to many!

4. The average user taps, clicks, and swipes their smartphone 2,617 times a day. (Network World)

Mobile app developers try to create the most consumer-friendly UX/UI to let mobile users have a memorable experience while using an app but to also make them use the app in its most efficient way. Apps want us to click, swipe and tap on different icons, ads, widgets to make us stay and offer different kinds of features. This enables consumers to enjoy the app’s features and generate

revenue for businesses.

5. In 2021, it is projected that over 1.5 billion smartphones are going to be sold to end-users. (Statista)

The number of smartphone producers and the produced smartphones is increasing each year. This means that consumers have a broader choice to buy a mobile device, while many users tend to buy more than one smartphone for different reasons: to separate work and personal life, to be accessible on both Android and iOS, etc.

6. $240 billion USD is how much the global mobile advertising spending is forecast to be by 2022. (Statista)

Mobile advertising is growing at a very fast pace and companies are willing to spend a big sum of money on the industry. However, to go mobile doesn’t necessarily indicate developing an app, it can also be defined as shifting to the mobile advertising industry!

7. 48% of the whole web traffic is coming from mobile devices. (Statcounter)

You now have the chance to overcome and surpass your competitors by entering the mobile world ahead of them. People today use smartphones more often than they do PCs or laptops. One of the reasons behind it is the active and mobile world most of us have to engage in. People are on the go and bringing their PCs and laptops everywhere can be a big trouble maker. The mobile market is growing and taking over the biggest tech spaces. You can be a part of this fast-growing industry and go mobile now to grow bigger later!

Mobile App Users

8. Mobile users worldwide downloaded 218 billion apps in 2020. (Statista)

Smartphone users are offered an enormous variety of apps that they can download to their connected mobile devices. Consumers can download financial apps, purchasing apps, online trading apps, games, learning apps, and many more! Now it is quite understandable that with the creation of new apps, the number of downloads is increasing every year, as it did from 140 billion in 2016 to 218 billion in 2020.

9. The average user of mobile devices has about 80 apps downloaded, while they only use 9 in their everyday routine and 30 on a monthly basis. (Social Media Today)

When people download an app, it does not necessarily mean that they are going to use it every day. Even though mobile users spend a long period of their time on their smartphones, apps should keep their users engaged to be a part of their daily used apps. Apps should try out different ways to keep their consumers engaged in order to make their brand a part of their everyday life.

10. 28% of apps are uninstalled in the first 30 days. (AppsFlyer) 25% of apps are only used once after downloading. (Statista)

When you are developing an app, you should keep in mind that building it is not the finish line. In order to make an app successful, you will need to market it properly, keep users engaged, keep it updated and offer new features on a continuous basis.

11. If a brand has an app linked to their business, they will make 59% of their customers even more loyal! (Google)

Consumers feel a lot more attached to a brand when they can download an app on their smartphone that lets them make a better purchasing decision. A very big proportion of brands already have and others are also considering developing an app to offer their goods and services to consumers through their mobile devices!

Android vs iPhone12. In March 2021, 71.8% of the Mobile Operating System Market Share Worldwide was owned by Android, while only 27.4% was owned by iOS. (Statcounter)

When you want to develop an app, you should always know what platform you have to be on! On the other hand, why bother when you can have an app developed on cross-platforms, just like we do at Ptolemay. Cross-platform development saves you valuable time/money/resources!

13. 80% of iOS devices run on the latest version (Ios14) and less than 1% of Android devices run on the latest version (Android 11). (DigitalTrends)

Android and iOS are both doing a great job updating their OS and offering new features to their users. However, Apple is doing a much better job in keeping its consumers on the latest version of their operating systems than Android. When developing an app, you should always consider the changes that could apply to your app with the updating OS on the platforms.

14. In the top 250 non-gaming apps 79% of consumer spending was driven by iOS apps, while the rest was by Google Play apps. (App Annie)

Even though the biggest proportion of the OS market share was owned by Android, iOS still wins the battle in this category. This should be something to keep in mind when going mobile and developing an app.

https://ptolemay.com/wp-content/uploads/2021/04/14stat.png

Battle of App Stores

15. Android users have a variety of 2.7 million apps to download from the Google Play app store, while iOS users can choose to download from 1.82 million apps on the Apple app store. (Statista)

Both of the platforms provide a huge number of apps for their users to download. These two are the biggest and most popular leading apps stores as of the end of 2020. Even though Google Play and iOS app stores remove low-quality content from their stores, the number of apps available on both platforms is enormous!

16. As of March 2021, 96.7% of apps on Google Play are available for free and 92.9% of apps on the iOS app store are free. (Statista)

The question is to be free or to a paid app? This is the biggest question you will have to answer when launching your app. You should consider your revenue sources, engagement strategies, user acquisitions, and many more!

17. Mobile users downloaded 29.6 billion apps from the Apple app store in 2018, while they also downloaded 75.7 billion apps from the Google Play app store in the same year. (Sensortower)

The main reason behind such a big difference in downloads on the battling platforms may be the difference in apps available to users as well as the huge gap in the global market share.

18. Apple app store generated $46.6 billion in Worldwide Gross App Revenue in 2018 when Google Play store brought in only $24.8 billion in the same year. (Sensortower)

This is when it gets confusing. Mobile users downloaded far more apps from Google Play, but still, the Apple app store generated a far bigger revenue. This is when you have to make the decision of where you will get the money from ads, paid apps, in-app buying…

Emerging Apps/Categories

19. Social media apps are used most frequently by 39% of global users, 10% are gaming apps, 10% are communication and messaging apps, and 7% retail apps. (The Manifest)

Social media has been conquering the whole mobile and PC market for a while already. Most of the users spend their time passing through the news feed in the social media apps, liking and commenting on their friends’ photos, posting, etc.

20. The most popular app categories in the Apple app store and Google Play by share of available apps in March 2021. (Statista)Apple app store:

Games

Business

Education

Lifestyle

Utilities

Google Play:

Games

Education

21. The most popular app categories in the Apple app store and Google Play by downloads. (We Are Social)Google Play:

Games

Tools

Entertainment

Communication

Photography

Apple app store:

Games

Photo & Video

Entertainment

Utilities

Social Networking

22. In 2020 there were around 4.08 billion mobile social media users. (Statista)

The number is associated with the increasing and developing mobile technologies and the availability and accessibility of mobile internet. Therefore, people find it easier to access social media platforms from smartphones due to all the advantages that mobile devices bring with them.

23. Clubhouse is around one year old, has 13 million downloads, is worth one billion dollars, and is already the 16th most popular app in the ‘Social Media Network’ category of the Apple app store. (Backlinko)

With the introduction and huge success of Clubhouse, voice-chat apps have found their voice and are becoming very popular today. Even existing social apps are adding the feature of voice-chatting in order to keep up with the trend. If you are looking forward to developing an app, you may consider a voice-chat app as well, if it fits your needs.

24. The most popular social networks in 2021 as of active users are Facebook, YouTube, WhatsApp, Facebook Messenger, Instagram, WeChat, TikTok, etc. (Statista)

It is obvious that most of these apps are chat apps. Chat apps have been popular since the beginning and are so till now. There have been apps emerging that offer new chatting features and opportunities, such as voice-chat apps.

And now?

All these above are a lot of statistics, a lot of numbers, maybe a lot of news for you to get in so fast. In mobile app development, every single one of those stats is going to be crucial. These stats will help you better understand the mobile app market, choose the best platforms, choose the right strategies, revenue sources, target audiences and so many more.

If you are here, it means you want to be a part of this emerging industry. A single idea can transform the market and bring something new to billions of mobile users. If you feel right to discuss any idea or you want to start developing an app, Ptolemay is here for YOU. Enjoy!

| Written by Luka Botchorishvili

[ptolemaydev]

Clubhouse Alternative

With all the hype and attention dragged to Clubhouse and the new trend of voice chats, the whole industry is kind of shifting in the new direction. The global mobile application market is valued at hundreds of billions, and there is an explanation. 2021 has already made its point of how a new creative idea, eventually a startup, can snowball that it becomes the top headline of major blogs and magazines worldwide. Clubhouse has proven its growth, and it’s now at its peak. However, it may be only the beginning of many other better voice chats to come and be brought to market.

What is Clubhouse?

Clubhouse is a voice chatting app where people can join or be a speaker of conversations on any topic. This app is mainly for people to listen to live chats of experts or famous people that talk about a specific topic that one wants to find out more about. However, it is also a platform where friends and family can create live rooms and discuss personal matters.

The app was launched in April 2020, and since then, it has gained around 10 million users. As perfect as the app might not seem, is it the best platform for every person to chat and share their opinions, knowledge, expertise, ideas, or problems? Probably not. Clubhouse may be a great platform in many aspects; however, there can be voice chatting platforms dedicated to a specific group of people, such as families, bloggers, dating, truckers, and many more!

How Has Clubhouse Grown!?

In May, after Clubhouse launched in April, it had just 1,500 users and the company was worth $100 million already. In February of 2021, the number grew to 3.5 million users, and in just two weeks the app had more than doubled its users with 8.1 million! With today’s data, Clubhouse is a Unicorn startup with a valuation of $1 billion that was achieved in just one year!

There are multiple reasons for the app skyrocketing its users and valuations in such a short period of time. One of them is linked with the guest appearance of Facebook CEO Mark Zuckerberg and Tesla and SpaceX CEO Elon Musk that had a conversation with Robinhood CEO Vlad Tenev on the voice chat app. The talk took place on 31st January of 2021, and it boomed in China, which resulted in massive downloads in Taiwan, Hong Kong, and Japan! This generated a nearly 15% growth in users!

Another aspect that has generated a flow of thousands of new users was the production of The Lion King on Clubhouse! This was in December 2020, when musicians and actors performed Lion King live on the app!!  The downloads of Clubhouse nearly doubled in the following times!

Clubhouse drew a lot of attention to itself when people found out that it was an invitation-only app. This increased the desire of many to get the app and become a user, so people began to download it and bring their friends and family with their invitations to the app.

Clubhouse also gained popularity by bringing something new to the community by replacing text-messaging, which can sometimes be tedious, with voice chats while also not giving the feature of video calls that increase user’s privacy at the same time! This made it easier and more fun for users to communicate while multitasking, like working, getting ready, doing laundry, or even grocery shopping!

The Growing Industry

Today existing apps have been putting efforts to adapt to the growing trend and include a voice chat feature in their application!! The biggest showcase is Telegram, an enormous and powerful messenger with over 500 million users who recently added a voice chat feature for their cross-platform app! They added this feature before Christmas in 2020, and it has been adapted by the users very quickly!! It can also be said that telegram users that used to voice chat in the clubhouse have now received the same opportunity from their trusted app!!

It has been not only existing messengers that have added features to challenge clubhouse, and there are people today striving to get new ideas that would become the Clubhouse 2.0. There are over 5 billion mobile internet users in the world, and the global mobile application market is worth over $150 billion that is projected to grow to above $400 billion by 2026, and there is a reason for that! Businesses and individuals are entering the mobile app market knowing that this is the key to true success in today’s world, and Clubhouse is the best example for it. It is an app that is around for about a year and is already a $1 billion worth of startup. The industry’s current most significant and fastest-growing trend has become voice chatting. This results in people wanting to bring something even more valuable and successful than Clubhouse to the market, and here are some ideas of potential Clubhouse Challengers.

New ‘clubhouse’ App IdeasFor Families

A voice chatting app designed for families could enable big families that are spread in different countries, regions, and all around the globe to chat together, share new experiences, and make new memories. Considering that many people cannot see their loved ones in the offline world today, creating a platform for them would be the best solution.

Many would say that there already are apps such as WhatsApp, Telegram, IMO, and many more where families can call each other. Still, the idea behind a ‘clubhouse’ for families is a quick and easily accessible platform where family members could join the conversation whenever they are free and could create online rooms in a faster and easier way, without having to schedule a call and discuss ten different suitable times for each family member.

For Bloggers

The idea behind an app developed especially for bloggers to chat and share their experiences and ideas sound just amazing. Bloggers could join live conversations and share ideas about new topics to blog about, new blogging standards, or even share new ways of blogging.

It could also be accessible for video bloggers and vloggers that could discuss and share locations for their vlogs, new equipment to shoot better videos on, such as new cameras, drones, or new technologies like 3-axis gimbals. The new ‘clubhouse’ for bloggers could give beginner and already experienced bloggers to gather in the same online room and have a voice chat about recent trends, past experiences, possible collaborations, and many more!

For Dating

Yes, there are already too many dating apps and websites out there that people tend to use to find their soulmates. However, a new ‘clubhouse’ for dating could have a perfect shot to being a game-changer! The new app could bring together two people with the same interests, as in every other app, and give them a chance to have a chat about whatever they feel like talking about. By just talking with another person and not even seeing them, one can get close to the other and see if they are suitable for them. Video calls are great, and they have many advantages for dating. However, the only voice chat feature will give people more privacy, and most importantly, people could find exciting individuals that they might date in the future!

For Truckers

The truckers’ primary focus, people who drive long distances on lorries, is to get the truck from point A to point B. There aren’t many activities that truckers could engage in during their dive, while a new app that would keep drivers interested and entertained along the long route would be an incredible creation. The app would allow truckers to voice chat with other drivers, discuss different topics, share their experiences, and many more. This app can create new friendships and fellowships, while it could also allow truckers to find other drivers with a similar route and stop at the exact location for lunch and meet each other in person. This would add tons of interest and engagement to the whole long-distance drive!

For Networking

Networking has proven to be a fantastic tool to get in touch with interesting people and even to make new connections with professionals to cooperate with in the future! An app for this purpose could serve as an emerging platform in 2021 for easier and more accessible networking opportunities. People from all kinds of backgrounds and professions could meet online and have voice chats to share information and build social or professional contacts!

For School

A new ‘clubhouse’ type of app could be developed for both teachers/professors and pupils/students. It could let teachers share information about upcoming exams, new topics to discuss in classes, share class materials and discuss new student engagement ideas. On the other hand, students could talk about their homework, group presentations, discuss topics, opinions, and brainstorm ideas for their upcoming group works!

Corporate ‘Clubhouse’ for Use Within the Company Among Employees

This concept design for the app below is a fantastic product development objective that we have created for one of our clients. The app’s idea is a corporate voice chat feature that allows colleagues and co-workers to meet in an online room and discuss work-related issues. Employees could schedule daily meetings, gather up spontaneously to discuss an idea without having to get all dressed up because they have to switch their camera on as their boss will see them in their PJs. This would almost have the same mission as a walkie-talkie/handheld transceiver, while the company wouldn’t have to pay an extra $300 on just a pair of two but just download the app! This could become an app that would make companies’ workflows much more efficient and could be used by most companies worldwide!

Why New and More ‘Clubhouses’ Are Needed

Clubhouse is a great new app with millions of users already. It was created mainly for people to listen to some experts or famous people’s live conversations and have the opportunity to be a part of a live podcast type of voice chats. The app has been very successful over the last year, but it may not be the exact match for every person. There are plenty of ideas about new voice chat apps that would target different groups of users, such as families, truckers, those desperate to find a partner, teachers, co-workers, and many more. All these ideas could not only help many people communicate and chat in a faster and easier way, but they could also be the beginning of a new way of interaction in the 21st century! The global mobile application market is growing at an incredible pace, and people are making huge profits out of it!! 2021 is proof of how apps can become the number one headline worldwide, and even without looking at Clubhouse, there are still plenty of apps coming to change the world!!! Are you someone who plans to do that?? Let’s see…

Written by | Luka Botchorishvili

[ptolemaydev]

Why Flutter Is the Best Software for Mobile App Development

Mobile app development is the process when a mobile application is developed for mobile devices. Since smartphones gained popularity around 2007 many programming tools emerged for developers to use. In the early stages, mobile developers were struggling with having to work on different platforms in order to create an app for Android and iOS. However, later on, many platforms were introduced that made developers’ lives much easier, those that allowed an app to be developed on a single platform for both iOS and Android. This is when Google took the floor and introduced Flutter in May 2017.

https://ptolemay.com/2021/03/02/why-flutter-is-the-best-software-for-mobile-app-development/

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐅𝐥𝐮𝐭𝐭𝐞𝐫? Flutter is a product of Google, created to develop apps for Android, iOS, Mac, Windows, Linux, Google Fuchsia, and the web from a single codebase. Flutter is an open-source mobile SDK allowing developers to create native mobile apps with one code base and programming language. A Software Development Kit is one of Flutter’s two parts. These are tools that help developers build an app. The UI library with widgets is the second part of Flutter, which are customizable UI elements.

In order to develop Flutter applications, developers must use the programming language Dart. Dart is an object-oriented programming language used to code on Flutter. Dart is much like C, so developers familiar with C or Java will not meet too many challenges in getting used to Dart. Overall, Dart is considered not only as a tool for mobile development but as a programming language as well.

𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐅𝐥𝐮𝐭𝐭𝐞𝐫 𝐰𝐨𝐫𝐤? Flutter mostly focuses on its widgets, which enable developers to build the whole UI. It has already developed widgets stored that fit with native Android and iOS apps, while developers can also create some custom widgets as well. As Flutter uses Dart, it keeps away from performance problems coming from using a compiled programming language that serves as a JavaScript bridge. This cuts the need for a JavaScript bridge for Flutter and today it is also considered to be the single software development kit offering reactive views without the JavaScript bridge.

Flutter’s programming language Dart is mainly focusing on front-end development. It also includes stored software packages that allow developers to extend the potential of the apps. Some packages offer access to Firebase in order to build serverless apps, while others also help to access a Redux data store, platform services, or even hardware like the camera.

𝐅𝐥𝐮𝐭𝐭𝐞𝐫’𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 Even though Flutter is not the only platform offering stunning capabilities for mobile app development, it does stand out from its competitors. There are many software development companies out there but the challenging part is to choose the right one. Some competitors of Flutter are Progress Kendo UI, Xamarin, DevExpress, and React Native. These are only a few software companies competing with Flutter and despite the number of its all competitors, Flutter still tends to be confidently chosen by a huge number of mobile developers.

𝐅𝐥𝐮𝐭𝐭𝐞𝐫’𝐬 𝐁𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐜𝐞 – 𝐓𝐢𝐦𝐞-𝐒𝐚𝐯𝐢𝐧𝐠 Flutter can be considered as a quick development tool for two major reasons. Firstly, Flutter is a cross-platform tool, and this way it saves time as developers can use the same code base to build an app for both iOS and Android. Its cross-platform abilities play a crucial role in mobile app development. Secondly, software developers can bring the app to life in milliseconds with Stateful Hot Reload. Flutter also provides a rich variety of fully customizable widgets that allow you to create native interfaces in a very short time!

– 𝐂𝐨𝐬𝐭-𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 Flutter is an easy-to-learn and use platform that doesn’t require a big number of developers to build an app. The quick development and small team give companies an amazing opportunity to develop a mobile app with limited resources and put in most features for less money. These advantages of Flutter allow companies and mainly startups to kick-off and effectively develop an MVP.

– 𝐈𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐚𝐧𝐝 𝐌𝐕𝐏 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 When launching a startup and beginning the development of an MVP, the main target is to use the least number of resources and time to get the best result. In this case, Flutter cannot be more perfect than ever. Startups seeking to get a mobile app developed and present it on the following investment rounds should be aware of Flutter! It will save them precious money and time, while it does not affect the quality at all. An MVP developed on Flutter could not be differentiated by a native mobile application.

– 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲 Many people believe that as Flutter is not native it may have issues with performance but that is by far a false statement. Flutter is usually compared with Facebook’s open-source mobile development software React Native, while Flutter overcomes it in performance by a large margin. All important platform variations, such as scrolling, navigation, icons, and fonts, are integrated into Flutter widgets, while the Flutter code is adapted to native ARM machine code that uses Dart’s native compilers. For scalable initiatives, Flutter mobile app development is the perfect solution. Considering that developers on Flutter can use a unified code for different platforms is fascinating in terms of efficiency, maintenance, and, most importantly, business-wise.

– 𝐂𝐨𝐧𝐜𝐢𝐬𝐞 𝐚𝐧𝐝 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐔𝐈 Flutter’s concise and flexible UI allows developers to ship features easily when concentrating on native end-user experiences. In addition to that, because of the layered architecture, complete customization is possible, resulting in extremely quick rendering and expressive and dynamic designs. Besides this, as Flutter has its own widgets this will lead to reduced compatibility problems on different OS versions. Since Flutter doesn’t use native widgets, whenever a new version of iOS and Android come out, Google’s Flutter will have to update their widgets as well in order to keep up, while developers can be confident that their apps will work on future versions as well.

𝐅𝐥𝐮𝐭𝐭𝐞𝐫’𝐬 𝐃𝐨𝐰𝐧𝐬𝐢𝐝𝐞𝐬 – 𝐀𝐩𝐩’𝐬 𝐅𝐢𝐥𝐞 𝐒𝐢𝐳𝐞 Flutter is a great software to develop mobile apps on, however, the apps’ size in their final stage might be frustrating for some people. Sometimes this issue is more significant and forces mobile developers to choose a different platform. The big file size might not be a great deal of a problem for many users but still, older devices are unable to store big apps and people might be struggling to organize their phone’s storage.

– 𝐃𝐚𝐫𝐭 Even though Dart is a great and easy to learn programming language for Flutter, some developers might be criticizing it for not being quite as good as other languages, such as JavaScript or Objective C. Developers will still need some time to get familiar with Dart and companies should keep this in mind too, when planning to develop a cross-platform app.

𝐖𝐡𝐲 𝐈𝐬 𝐅𝐥𝐮𝐭𝐭𝐞𝐫 𝐭𝐡𝐞 𝐁𝐞𝐬𝐭 𝐟𝐨𝐫 𝐌𝐨𝐛𝐢𝐥𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭? While considering Flutter’s benefits and downsides, it is clear that it has more positive than negative aspects for mobile app development. Flutter is an amazing software to build stunning, high-performance, and incredible cross-platform apps. Flutter is really worth considering when looking to develop an app both on iOS and Android in a short period of time and with reduced costs. Its expressive and flexible UI alongside its native performance allows developers to build an ideal app on different platforms.

Written by Luka Botchorishvili

#mvp #appdevelopment #mobiledevelopment #startups #investors #ptolemay

[ptolemaydev]

Which Metrics Should Be Tracked in Order to Reach the Next Investment Round?

Startups do not have an initial large amount of capital, as investors have no factual evidence of their success. When launching a startup, the founders firstly look for investors that will give them the appropriate capital to launch and start working on the early stages of business, such as developing an MVP. Followingly, startups keep track of various metrics depending on their industry and the investment round that they will be pitching for. Choosing and tracking the correct metrics will allow startups to provide investors with some essential data that they will need in order to invest in their company. Tracking metrics is not only needed for getting funding for the startup but also to identify the key strengths and weaknesses that will help with future success. 𝐖𝐡𝐚𝐭 𝐀𝐫𝐞 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐚𝐧𝐝 𝐖𝐡𝐲 𝐀𝐫𝐞 𝐓𝐡𝐞𝐲 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? Business metrics are quantifiable measures used to evaluate and track the level of success of a certain business process. Tracking metrics allows businesses to run much easier. When analyzing and observing the key metrics, it is clear what departments are succeeding, where the startup should invest most of its resources, and where to focus more in order to improve. Metrics play a key role in establishing the main focus areas so that the team follows the right direction and they also measure the company's success. The main point of tracking certain metrics is to get data on both success and problems. Their essence is to demonstrate the areas where a company is doing well, as well as instantly indicate issues that the team is facing. This data is essential for the company itself, while it also represents great importance for investors. Metrics, such as the cost to acquire customers (CAC), current sales, churn rate, the customer lifetime value (LTV), users count, etc. are some of the most crucial data that investors require before making some investment decisions. 𝐖𝐡𝐚𝐭 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐀𝐫𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐨 𝐑𝐞𝐚𝐜𝐡 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬? 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 (𝐦𝐚𝐢𝐧𝐥𝐲 𝐟𝐨𝐫 𝐁𝟐𝐂) The customer retention metric is a structure that is tracked in order to calculate the number of visiting customers and get them coming back. In order to bring customers back to the store, the company should also understand their purchasing habits. There are 4 main kinds of customer retention: Bringing them back, tracking the retention efforts, estimating loyalty, and maximizing income. 𝐂𝐡𝐮𝐫𝐧 𝐑𝐚𝐭𝐞 (𝐦𝐚𝐢𝐧𝐥𝐲 𝐟𝐨𝐫 𝐁𝟐𝐁) Churn rate is the rate at which clients end cooperation with an organization. It can also be defined as the rate of the customers that don’t continue their subscription plan over time and also the rate when employees tend to resign. Tracking this metric is crucial due to the fact that a constantly rising churn rate will be destructive for the company’s future growth while forecasting the churn rate can lead to total success. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐂𝐨𝐬𝐭 (𝐂𝐀𝐂) The customer acquisition cost is one of the most fast-growing important metrics, along with the boost of online marketing and internet companies. CAC is mainly the cost that a company spends on persuading a potential customer to purchase a service or product. It can be calculated by taking the sum spent for acquiring new customers and divide it by the number of gained customers. This metric plays an essential role in the company’s decision-making process and gives analytical data of how much the team spends on obtaining a new customer base. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐕𝐚𝐥𝐮𝐞 (𝐋𝐓𝐕) The customer lifetime value is a metric that forecasts the total revenue that a company can anticipate generating from a single client. This metric is often used to determine the company’s most relevant customer segments. LTV is one of the essential metrics to track in any growing company. With tracking LTV as to CAC, companies evaluate the time in which they will retrieve the resources to gain new customers. 𝐔𝐬𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭

The users/active users metric illustrate the number of users that are engaged with the company’s mobile app/website. It also identifies how useful and relevant the content is for the users and if it leads to the acquisition of new ones. By tracking the user engagement metric, a company determines if they provide interest and decide how to continue attracting new leads. 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 Conversion rate is one of the most crucial metrics for marketing. It is used to illustrate what proportion of the traffic is actually doing what the company desires them to do. The conversion rate means different things and it depends on the business industry, as it can be a purchase, lead gen form, scheduling a call, subscription, download, etc. This metric can be calculated by dividing the conversions by the total number of visitors. 𝐇𝐨𝐰 𝐃𝐨𝐞𝐬 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡 𝐅𝐮𝐭𝐮𝐫𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬? Tracking correct metrics generates essential data that is demonstrated when pitching for investors. Illustrating correct metrics to investors will help them better understand your business success and decide if your company is worth the investment. Reported metrics differ by the stage of a startup, company size, and the following investment rounds. Tracking and knowing what is going on inside your business is very important. This allows companies to identify if their anticipations are correct and if their marketing and financial strategies are succeeding. But mainly it gives the company the right direction to what investments to look for and what kind of investors to approach. Showing successful data to investors will highly likely result in a beneficial investment.

Written by Luka Botchorishvili

#metrics #investors #investing #tracking #startups #appdevelopment #mobileappdevelopment #ptolemay

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Why Startups Are Better at Developing an MVP for Startups

Why Startups Are Better at Developing an MVP for Startups and How This Affects the Likelihood of Meeting KPIs Growth Before the Next Investment Round

Every startup knows what it is like to develop an MVP. Many startups strive to get their MVP done to present it to potential customers, investors and get as much feedback on the product or service so that the team can improve it during the following iterations. However, dozens of startups are failing even before they can approach the market and therefore it has become essential for startups to develop an MVP. This will have a major impact on advancing to the next investment round and receiving all the resources to develop the final product. Who can be more experienced in building an MVP for a startup if not startups themselves? The great thing about building an MVP is that a startup can reach out for help and consult another one and accelerate the whole process. All startups are in the same boat trying to succeed and avoid early failure. In this case, companies that once were in that same position have gone through the same road and are proficient to develop an MVP for a startup in the first place! This will serve as a great foundation for future successes of the startup and will give the beginning company a great chance of receiving new investments in the next round.

What is Developing an MVP?

A minimum viable product (MVP) is a product that includes only its basic features and functions that allow a company to let it be used publicly. It is necessary to build an MVP in a short period, yet it should include all the essential features in that early stage. It is then released to users and stakeholders to receive relevant judgments on it and improve it until it reaches the final stage. This allows a startup to realize if their idea works, without having to spend the whole budget and use up all the resources.

The MVP’s Intentions

Developing an MVP has the intention to keep the balance between what a startup wants to offer to the public and what users desire. The MVP allows a startup to receive useful feedback from users, identify the flaws/strengths of the product and use that information in the following iterations. The whole idea behind the MVP is to start building some before building all! The minimum viable product is a sort of a tester that shows if a startup is developing something useful to people!

How (Ex-)Startups Help Other Startups?

Launching a startup is a brave thing to do and not everyone has the guts for that. A startup is like a venture or a company that mostly focuses on a service or product that the founder is seeking to put out in the market. Initially, startups don’t always have a fully-developed business model and are most eager for finding investors to finance their ideas. One of the main things that startups tend to focus on in the beginning is developing an MVP. It takes time and effort to develop an MVP good enough to release to the public and to pitch the minimum viable product to investors. In this case, a great solution to developing an MVP quickly and with the least number of resources is to ask for help from an ex-startup or even an existing one. Ex-startup companies have gone through all the same processes of developing an MVP, pitching their ideas to investors, using sufficient resources, planning, seeking feedback, etc. All these have made ex-startups successful and most importantly experienced. Our company, Ptolemay, is also an ex-startup that has over time grown into this great company that now develops mobile applications and consults startups in the IT field. We are a mobile development company that mainly focuses on helping startups develop an app for their product/service by using all of our past experiences and put a lot of effort into using those to help new startups resolve their problems.

What are KPI and Investment Round?

The Key Performance Indicator (KPI) is a metric that describes how successfully a company accomplishes the key business objectives. Startups use KPI to assess their effectiveness in reaching organizational goals. Every company chooses different metrics to track depending on their targets and industries. When a startup chooses the right ones, they set themselves goals for some time and the KPIs evaluate how successfully the startup has been achieving its key objectives. When KPIs are correctly established, they serve as a clear and analytical snapshot of the startup for potential investors to understand the current state of that company. Startups are good at tracking and achieving significant growth in their KPIs and show off their remarkable success to investors in the next investment rounds. They do not raise tons of money at the beginning of their launch. Startups have to go through multiple investment rounds to finance their ideas. The investment rounds include pre-seed (selling just the idea), seed round (mostly for research and product development), and rounds A, B, C, and more. The following investment rounds take place when startups have some factual evidence of success and investors assess how previous capitals were used for further development, as they will be investing tens of millions of dollars in these rounds. Once a startup begins to succeed and expand, each following investment round serves as a foundation for future advances.

How Does the Help from Startups Influence KPIs Growth and How It Will Help in Next Investment Rounds?

When a startup asks for help from an ex-startup it is the same as a child asking for help from his parents. Ex-startups are more experienced, they know how the industry works and they will be most effective in the help developing an MVP. This will allow startups to meet the industry and identify its key objectives. Ex-startups can consult beginning companies, help them set and track relevant KPIs and give a brief look at how to pitch their idea to investors. With that said, startups will gain enough appropriate experience and information to develop an MVP, establish and track correct KPIs and be ready for the next investment round.

Written by Luka Botchorishvili

[ptolemaydev]

Why A Product Development Team Is Better Than Outstaffing

Companies today are presented with a variety of outstaffing and outsourcing services they can choose from, to get projects done with some help from outside the house. Still, many companies and startups, in particular, are fond of product development teams that often play a crucial role in the success of the firm. At Ptolemay, we have our small product team that mostly relies on the strengths and talents of each team member in a specific area that leads to a productive workflow and a successful organizational structure. Here is an article from our blog that will tell you why we believe a product development team is better than outstaffing!!!

https://ptolemay.com/2021/02/21/product-development-team/

#productdevelopment #mobileappdevelopment #outstaffing #productteams