This tweet's original post is full of stories about networks and creators derailing, ruining and canceling shows once they earned a female fanbase. People ask for an example of a TV show where the opposite happened. Would they believe me if I mentioned a little show called Rick and Morty? (No, they wouldn't.)
Despite season one's issues, including a whole episode where the writers spewed through Rick "Girls are DUMB and don't understand science! No girls allowed!!", the series attracted a huge female and LGBT fanbase.
Instead of doubling down to scare us off, Adult Swim famously hired more female writers for season three, dismissing the dudebros' ire. This could've been a token gesture to ward off bad press, but they continued hiring female writers for later seasons.
Other developments include selling merchandise at Rue 21 and Charlotte Russe, collaborating with Dolls Kill and Glamlite, introducing another female character (Space Beth) and firing a certain misogynist creep despite his status as co-creator and lead voice actor, which the dudebros didn't take very well. Elon Musk publicly whined about it.
Seasons six and seven are when the writers really started emphasizing Rick's attachment to his daughters, granddaughter and late wife. He flat-out says that he respects Summer and she reminds him of Diane. "No" also disappears from his vocabulary when one of them wants something.
The series also starts giving the Tumblr side of the fandom what we want: Rick in a suit and tie, Rick announcing that Rickcest is canon, Beth and Space Beth dating, Rick giving Morty his lab coat when they're cold (a fandom staple since season one), more acknowledgement that Rick is autistic, etc. Meanwhile, the bro contingent gets increasingly angry about Rick and Morty going "woke," which Adult Swim ignores.
But good luck saying this outside the fandom because the general reaction is "haha you like the cringe pickle man show 🤪"
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