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Numerous industry reports have consistently shown that, in comparison to other research methodologies, online research remains the dominant methodology of choice for research practitioners. With nearly 90% of the US population online, followed by 76% in Europe, it’s no surprise why online data collection remains king. When it comes to eCommerce, online sales are projected to reach $523 billion in

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Consumers enter a store and hear the sound of music, smell a fresh cologne, and see floral displays paired with the latest spring garments. These elements that enhance the shopping experience have been sewn into the fabric of the retail industry and better known as “retailtainment.” In George Ritzer’s Enchanting a Disenchanted World: Revolutionizing the Means of Consumption, the term

#market research

qSample conducted a survey to understand millennials’ alcoholic beverage preferences. The young professional millennial cohort are the agents of change in this industry.

#survey

reThe first thing to consider when discussing the role of market research within the pharmaceutical industry is the time from a new drug being developed to when it gets into the local pharmacy.This is quite different from other consumer lead industries. In these industries, market research forms the basis for everything from product development to marketing. In the pharmaceutical industry,

Guest blogger Ewart Richardson shares insight on the pharmceutical industry and market research!

#pharmaceutical

During the 2016 Election, the majority of the polls did not render the correct outcome. This election served as a pivotal moment for market research.

#polls

We are now in the period of innovations. Start-up businesses that offer social leverage, car rides, grocery delivery, and much more are skyrocketing. Everyday more new companies are emerging. However, what keeps a start-up company from stagnation is creativity and research. It is obvious that the product or service must have a unique edge to attract the client base, but

#start-ups

Insurance companies need to jump on the millennial bandwagon and implement marketing tactics geared towards the digital natives.

#millennials

The driving force behind the retail industry is the trends followed by the consumers. Market research is essential to track consumer behavior

#retail industry

One phrase we often hear repeatedly from research practitioners is that: “Survey participation is declining and online data quality continues to plague the industry.”

#survey

One phrase we often hear repeatedly from research practitioners is that: “Survey participation is declining and online data quality continues to plague the industry.”

#survey

Pet food companies have identified a highly profitable market, by offering products influenced by human food trends such as: organic, natural and non-GMO.

In the sea of options, what is the best choice for your pet?

#veterinarian panel

shreyas-desai

What does it take to tell a powerful visual story? http://ift.tt/1p2LuqZ

One topic that Mashable is particularly excited about is the rise of new visual platforms like Snapchat, Vine and Instagram. This is something we’ll be discussing and demoing at the Mashable Media Summit on Dec. 5, a one-day conference that focuses on the how digital storytelling is revolutionizing the media industry

We interviewed Mashable’s Jeff Petriello, a short-form video producer and manager on the marketing team, to get the conversation started on the latest visual trends.

Q: What are the newest visual tools in marketing and what do they do? JP: It seems like it’s less about what’s new technology-wise and more about what’s become easier for everyone to do. Photography, videography, animation, editing and manipulation - these used to be crafts with barriers to entry that now are much easier to break through. For marketers, especially in the digital realm, this change shifts targeting to a huge audience with significant creative power, and lets them do more with less cash. Read more…

More about Marketing, Vine, Media Summit, Instagram, and Business

Dogs in the USA. Breed, behavior and buying for the holidays. Get the facts. www.qsample.com

txchnologist

WiFi Drones Stand Up Network During Emergencies

by Michael Keller

Some of the first responders to enter future disaster zones might be tiny drones equipped with transmitters designed to reestablish WiFi and cellphone communications.

University of North Texas electrical engineers have unveiled prototypes of the multirotor aerial vehicles that they are designing to fly in pairs after the network goes down. One drone would land in the area—perhaps on a rooftop—and the second would be placed in line of sight of the first up to almost two miles away.

See the video and read more below.

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