Representation at Pixelberry: The Follow-Up
One year ago, on June 15, 2020, Pixelberry released a statement regarding representation at the company. Here is the LINK to the original blog post, and here was MY RESPONSE. Oh, how naïve and optimistic I was. It contained a list of goals and promises they hoped to accomplish within a year. Well, a year has passed, and here is my attempt to hold PB accountable. I'll be going over the five main points of their representation plan and if they achieved what they promised. All criticisms are about content released after June 15th. Long post beware, but I'm not putting it under a read more because I feel like it's important for all to see.
1. Commitment to diversity of Love Interests - FAIL
We’ve already been moving towards having Love Interests have customizable skin tones. We will continue to do this with some stories, while also having some characters with clear ethnic identities. At the same time when we have multiple love interests of different ethnicities, we are aiming for those Love Interests to have equal game time.
"LIs with customizable skin tones" mean they come in three flavours: white, black, and ambiguously Asian/Latinx interchangeably. So far I have rarely seen an LI as connected to their culture/ethnicity as Rafael Aveiro, and he just talked about his Vovo's food if he ever were on screen. They had many chances with the other OH LIs as well. Even Ayna Seth and Tatum Mendoza were confirmed to be Indian and Filipino, respectively, though FA gets a little leeway, as it was set in a fictional west-European continent.
As for equal game time? I'm sure the biggest example we can all think of was the mess that was Open Heart 3, which was written during the hiatus (which only existed because they were going to straight up kill Rafael in Book 2). Game time was not equal among LIs, and the white male LI was heavily favoured. PB also continues to pay female LIs dirt by giving them no screen time. In addition to that, LGBT+ players, who are consistently underrepresented, receive one (1) unprepared pride month survey, prpbably only because someone asked them about it on Twitter.
This is the meat and potatoes of everything because it's what they're outputting to their audience. It's what the people see. Given that things haven't been going so well lately in this department, consider this promise a big fat fail.
2. More authentic and diverse hairstyles for people of color - QUESTIONABLE
Our team will focus on providing more authentic and representative hairstyles. We are prioritizing these hairstyles outside of our normal book processes and will introduce them in new books as they are ready.
While, yes, they have added two new hairstyles in WEH, they also just took Jade Bonet's hair and recycled it for LoA F!MC. PB recycles all their hair more often than not.
3. More diverse book covers - QUESTIONABLE
This is an initiative we started in January of this year. As a result the number of Black, Latinx, Asian, Native American, Pacific Islander, mixed, and other characters on new book covers increased from 35% of characters in 2019 to 60% characters in the first half of 2020. However, the number of black characters is still not high enough this year. More are already scheduled for books later this year. We will make sure that Black characters are well represented on our covers in the future.
"Diverse" does not just mean by race, but also gender, sexual orientation, etc. FA has the only recent MLM cover. And don't tell me that the FA and LoA covers are any different from each other. The only black characters on covers are Zoey Wade (QB), and Black!Gabe Ricci (LoA) and Bastien (WB), which aren't even their canon races unless you choose them to be. This is the case for many single-LI books, such as Cassian Keane (W:ABR, which technically premiered on Mar. 16, but the sentiment is the same), Sam Dalton (TNA), and Dakota Winchester (WEH). Not to mention the customizable/multi LI books like DS, RT, BaBu2, MTFL, etc. Majority of these covers are just cishet couples delicately cradling each other's bodies or whatever. And we're not even gonna get into how PB literally put the Open Heart LIs in order of their favouritism on Book 3's cover.
4. Writers/Staff - QUESTIONABLE
We will be engaging in professional training on historical and current racism for our writers to ensure more of them have a better understanding and more context for views of diverse characters in Choices. We will also create a program that gives more authority to people of color in the studio to advise writers and artists on more authentic portrayals in both writing and art of black, brown, and minority characters.
A story with a Black-led cast is something I have asked for in the past, but failed to follow-up on. We will very likely start this with a Black-led cast story led by Chelsa, one of Pixelberry's Black writers.
We will increase the number of diverse writers we source for new stories, starting with hiring more Black and Latinx writers to lead the charge.
For all teams at Pixelberry we will actively work to bring in more Black and Latinx candidates with the goal to increase the number of Black and Latinx employees at Pixelberry. Although Pixelberry is over 50% female, on teams where females are not at 50% we will actively work to source more female candidates.
This promise seemed like a copout from the start because we have no way of knowing who works on what at PB unless we very meticulously stalk their LinkedIn or Twitter or whatever. We have no solid statistics except for what they feed us. I do know, however, that they recently let the Ms. Match writers go and were hiring for external writers, but there really is no way of knowing what's going on behind-the-scenes with their 112+ employees, and of course there would be NDAs involved. We are yet to see a book with an all-Black cast, and receive rare development updates with new books. Actually, I think a really good way to promote diversity is to do staff showcases on their social media. Just a way to show the public who's responsible for what. Writers, game devs, the art team, etc. Don't think it'll happen, but it's always a good idea.
5. Donations - QUESTIONABLE
Pixelberry will also be making $100,000 in donations to Black Girls Code, the Black Writers Collective, and the Latinx Writers Collective at Techqueria. Rather than as a lump sum, we will be making these donations over the course of a year to remind us that we are not making short term changes, but are committed to long term sustainable actions. We’ll also be donating up to an additional $100k from profits for this week, 6/15-6/21.
There has been no proof, no receipts, no evidence from PB that they have donated anything to anyone, and as far as we're concerned, their word doesn't mean anything. No news or updates news about it. I would love to believe that they did something, but as you can see, I've become quite the pessimist. BWC still uses PB's old logo (like, pre-Choices) on their sponsors page, and the last interaction they've had with BGC was in 2013. They don't even follow each other on Instagram. In fact, BGC received a huge donation from MacKenzie Scott, formerly Bezos last July. Yes, that billionaire Bezos, and that got coverage from them. Obviously donations don't need to be for publicity, but in this case I think it's important there should be proof. Again, it's really hard to tell with these behind-the-scenes things, but given how PB loves to gloat and hates to keep promises, we can assume that none of this happened.
~~~
So, what's the takeaway? That PB's fallen down the drainhole of shitty content and empty promises and has no intention of climbing out as long as they still make that bank? Seems counterproductive, because good representation gets good feedback and income. They pump out bad books with barebones "representation" if you can call it that, then drop their precious merch and pretend all is fine and dandy. But just as I suspected one year ago, none of this matters, because people forget things, and people move on, and shit gets swept under rugs. Yet, here I am, yelling at a company in a post I for sure doubt they'll see. Because if not me, then who?
@playchoices Your move. It's been your move for a year now. When will you actually make it?
