68: The pseudo-needs imposed by modern consumerism cannot be contrasted with any genuine needs or desires that are not themselves also shaped by this society and its history. Commodity abundance represents a total break in the organic development of social needs. Its mechanical accumulation unleashes an unlimited artificiality which overpowers any living desires. The cumulative power of this autonomous artificiality ends up by falsifying all social life.
Guy Debord: Society of the Spectacle (via dailydebord)












