real deal.

Green quotes, greener quotes.

[quotesbyberil]

Audi Green Car - Super Bowl 2011.

[quotesbyberil]

Greenwashing.

”Greenpeace coined the term ‘greenwashing’ in 1991,

to “describe corporate deceptions, exaggerations, and cosmetic changes

undertaken purely as public relations ploys.”

.

.

Greenwashing is the misuse of the principles of environmental marketing

and means that consumers cannot trust the content of advertisements.”

.

.

Another type of greenwashing

“occurs when companies advertise their ‘environmental friendly’

products or processes,

while failing to share that these standards

are the minimum required by law.”

,

Muldoon, A. (2006). Where the Green Is: Examining the Paradox of Environmentally Conscious Consumption. Electronic Green Journal, 1(23).

.

.

.

.

“Green advertising without environmental emphasis

in strategies and appropriate connections

between strategies and marketing operations,

leads to greenwashing.

,

Kärnä, J., Juslin, H., Ahonen, V., Hansen, E., (2001). Green Advertising: Greenwash or a True Reflection of Marketing Strategies? GMI [e-journal] 33, Spring 2001 Available through: EBSCOhost database [Accessed 12 December 2010]

[quotesbyberil]

"We'll be remembered more for what we destroy, than what we create."

Invisible Monsters - Chuck Palahniuk

.

.

[it is the same case for the environment.]

[quotesbyberil]

Plant This Letter. (Inferno, London)

[quotesbyberil]

Advantage.

Environmental leaders see their businesses

through an environmental lens,

finding opportunities to cut costs,

reduce risk,

drive revenues,

and enhance intangible value.

.

They build deeper connections with

customers, employees, and other stakeholders.

.

Their strategies reveal a new kind of

sustained competitive advantage

that we call Eco-Advantage.

.

.

Etsy, D., and Winston, A. S. (2006; reprinted 2009). Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. USA: John Wiley & Sons, Inc.

[quotesbyberil]

Green Is the New Black. (JWT, Puerto Rico)

[quotesbyberil]

Failure.

Environmental missteps can:

create public relations nightmares,

destroy markets and careers,

and knock billions off the value of a company.

.

Companies that do not add environmental thinking

to their strategy arsenal risk

missing upside opportunities in markets

that are increasingly shaped by environmental factors.

,

Etsy, D., and Winston, A. S. (2006; reprinted 2009). Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. USA: John Wiley & Sons, Inc.

[quotesbyberil]

Ecobility. (Y&R , Dubai).

[quotesbyberil]

Manifesto.

People said in the mid 1990s that,

it (internet) would never make any money,

that it was a lot of fuss about 'glorified mail order',

that people would never trust it with their credit card details.

.

And then one day, one by one, they 'got it'.

.

It's like a conversion.

.

A total change of mind.

Sometimes too much so.

.

I do meet people who have so 'got religion' they aren't thinking straight.

.

But that's what it's like; new ideas release energy for action, even if (like falling in love) they can also suspend your critical faculties.

.

We do need to be believers; moral questions aside it's an inoculation against exploiting the issue (and the high risk of this being exposed).

.

.

But as strategists we need to keep our heads.

.

.

Not everything that is 'green' will work.

Far from it.

It still needs to be well planned and executed, and not just well intentioned.

,

Grant, J., (2007; reprinted 2010.) The Green Marketing Manifesto. Sussex: John Wiley & Sons, Ltd.