Branding & Packaging for SEOULMATE SOJU
A Korean liquor created for the new generation of drinkers by Nuvola Spirits.
Approach: A playful yet simple design language that blends Korean cues with a contemporary Gen Z aesthetic.
Illustration artwork by Sumit Nahar. --------
Concept: Usage of Korean drinking game "Titanic" as part of design on the label
The label design incorporates the famous Korean drinking game "Titanic".
A playful mix of tension and fun where soju and beer come together. To bring this moment alive on the bottle, a comic-style illustration was used as the main visual language.
The comic approach helps capture the energy, expressions, and storytelling that happen around this game. It allows the label to feel spontaneous and engaging, almost like a snapshot from a lively night with friends. Through bold lines, expressive characters, and scene-like framing, the design translates an everyday drinking ritual into a small visual story right on the bottle.
Using the comic style also gives the label a lighthearted and youthful personality that instantly connects with the social and fun spirit of Soju culture. It makes the packaging more relatable, memorable, and full of character, while standing out visually on the shelf.