Radical Marketing

Here at Radical Marketing, we specialize in helping you fill up your seminars and webinars with quality participants. Our mission is to partner with real experts who have amazing, life-impacting content that we can help bring to the world and better the lives of people it touches.

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Most 2026 Marketing Tips Are FakeHere's What's Real

Most 2026 Marketing Tips Are Fake—Here's What's Real https://www.youtube.com/watch?v=uaHrWozhxJQ Most of what you've read about marketing trends in 2026 is already outdated. Half of it was written by AI, and nobody's checked if it's actually true. In this episode, I break down the 4 trends that are genuinely changing marketing this year, and exactly what to do about each one. If you're a coach, course creator, or service business running ads and webinars, these are the shifts that decide whether your funnel still works in 2026 or quietly stops. ⏰ TIMESTAMPS: 0:00 - Why Most 2026 Marketing Advice Is Outdated 1:09 - Trend 1: AI Made You Faster, Not Smarter 4:20 - Trend 2: AEO (Answer Engine Optimization) 5:40 - The Owen Case Study: From 2 Sales to a Full Room 8:05 - Trend 3: Meta's Andromeda Is Reading Your Message 10:25 - Trend 4: Why Generic Follow-Up Costs You Sales 13:00 - Which Trend Matters Most to You? 📚 RESOURCES MENTIONED: - Lead Surge (free book on lead generation): https://ift.tt/Xa3Le9Y 🔗 CONNECT WITH US: 🌐 Website: https://ift.tt/PhZWE0U 📅 Book a Call: https://ift.tt/oBCTcyh 📖 Free Book - Lead Surge: https://ift.tt/Xa3Le9Y 🎧 Spotify: https://ift.tt/yNGxt2q 🍎 Apple Podcasts: https://ift.tt/OWQLKAf 📱 FOLLOW TERENCE TAM: LinkedIn: https://ift.tt/bFWjCOz Facebook: https://ift.tt/4ONlXwf Instagram: https://ift.tt/J7QSBcV Drop a comment with which trend hits closest to home: AI, AEO, ad platforms, or follow-up. I read every one, including the ones that just say "AI" because you got tired of typing a full sentence. via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA July 10, 2026 at 05:55PM

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The Long-Tail Webinar Sequence: 6 Components to Recover Post-Event Revenue

The Long-Tail Webinar Sequence: 6 Components to Recover Post-Event Revenue https://www.youtube.com/watch?v=6Ke5v7dZV_U You finished your webinar. 300 people registered. 80 showed up. 5 bought. What do you do with the other 295? If your answer is "send a replay and a few follow-up emails," you're leaving 30-40% of your potential revenue on the table. And you probably don't even know it. This is for coaches and course creators who run webinars and want more revenue out of every event, without touching the ads, the offer, or the presentation itself. ⏰ TIMESTAMPS: 0:00 - The 300/80/5 webinar problem 0:33 - The real problem isn't your webinar 1:37 - The predictable pattern (and why it fails) 1:59 - 4 reasons post-webinar sequences fail 3:09 - The Long-Tail Webinar Sequence 3:57 - Component 1: Segmentation 5:29 - Client result: from losses to 6x ROAS 6:16 - Component 2: AI-powered follow-up 7:36 - Component 3: Personal outreach 9:07 - Component 4: Survey & quiz 10:43 - Component 5: Value content 12:07 - Component 6: Multi-channel presence 13:45 - Key takeaways 📚 RESOURCES MENTIONED: Free webinar funnel training — https://www.youtube.com/playlist?list=PL2ffkgFveTjSdmDzYomKHni11BisOQ5v- 🔗 CONNECT WITH US: 🌐 Website: https://ift.tt/7gvjE35 📅 Book a Call: https://ift.tt/CwNxeAg 📖 Free Book - Lead Surge: https://ift.tt/yJcPVjY 🎧 Spotify: https://ift.tt/LnbPqyN 🍎 Apple Podcasts: https://ift.tt/KH8ZNBY 📱 FOLLOW TERENCE TAM: LinkedIn: https://ift.tt/xKsWweT Facebook: https://ift.tt/G6jhmd5 Instagram: https://ift.tt/Lhrtycl If your post-webinar emails still go "buy now", "bonus expiring", "last chance", "final reminder" — congratulations, you're doing exactly what everyone else does. Hit subscribe before your next webinar ends. #PostWebinarSequence #WebinarROI #RadicalMarketing #WebinarMarketing #HighTicketSales #postwebinaremailsequence #webinarfollowupstrategy #webinarsalesfunnel #webinarmarketingtips #webinarfunnel #highticketwebinar #coachmarketing #emailmarketing #webinarconversion #RadicalMarketing via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA July 2, 2026 at 10:19AM

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The Long-Tail Webinar Sequence: 6 Components to Recover Post-Event Revenue

The Long-Tail Webinar Sequence: 6 Components to Recover Post-Event Revenue https://www.youtube.com/watch?v=e837j3JApEY You finished your webinar. 300 people registered. 80 showed up. 5 bought. What do you do with the other 295? If your answer is "send a replay and a few follow-up emails," you're leaving 30-40% of your potential revenue on the table. And you probably don't even know it. This is for coaches and course creators who run webinars and want more revenue out of every event, without touching the ads, the offer, or the presentation itself. ⏰ TIMESTAMPS: 0:00 - The 300/80/5 webinar problem 0:33 - The real problem isn't your webinar 1:37 - The predictable pattern (and why it fails) 1:59 - 4 reasons post-webinar sequences fail 3:09 - The Long-Tail Webinar Sequence 3:57 - Component 1: Segmentation 5:29 - Client result: from losses to 6x ROAS 6:16 - Component 2: AI-powered follow-up 7:36 - Component 3: Personal outreach 9:07 - Component 4: Survey & quiz 10:43 - Component 5: Value content 12:07 - Component 6: Multi-channel presence 13:45 - Key takeaways 📚 RESOURCES MENTIONED: Free webinar funnel training — https://www.youtube.com/playlist?list=PL2ffkgFveTjSdmDzYomKHni11BisOQ5v- 🔗 CONNECT WITH US: 🌐 Website: https://ift.tt/7gvjE35 📅 Book a Call: https://ift.tt/CwNxeAg 📖 Free Book - Lead Surge: https://ift.tt/yJcPVjY 🎧 Spotify: https://ift.tt/LnbPqyN 🍎 Apple Podcasts: https://ift.tt/KH8ZNBY 📱 FOLLOW TERENCE TAM: LinkedIn: https://ift.tt/xKsWweT Facebook: https://ift.tt/G6jhmd5 Instagram: https://ift.tt/Lhrtycl If your post-webinar emails still go "buy now", "bonus expiring", "last chance", "final reminder" — congratulations, you're doing exactly what everyone else does. Hit subscribe before your next webinar ends. #PostWebinarSequence #WebinarROI #RadicalMarketing #WebinarMarketing #HighTicketSales #postwebinaremailsequence #webinarfollowupstrategy #webinarsalesfunnel #webinarmarketingtips #webinarfunnel #highticketwebinar #coachmarketing #emailmarketing #webinarconversion #RadicalMarketing via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA July 2, 2026 at 08:58AM

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Selling Information In 2026 Is A Dead Business Model

Selling Information In 2026 Is A Dead Business Model https://www.youtube.com/shorts/PL3IE-f1B5Y Your prospects can get your information for free in 30 seconds. Here's what the smartest coaches are selling in 2026 instead. #Shorts #RadicalMarketing #OnlineBusiness #CourseCreators #marketingstrategy via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 25, 2026 at 07:00AM

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Why Your Prospects Are Immune To Your Pitch

Why Your Prospects Are Immune To Your Pitch https://www.youtube.com/shorts/aSRameS4oxI Your prospects have heard every pitch. Every hook. Every "limited time" offer. Here's what the Sales Antibody Effect means for coaches in 2026. #Shorts #RadicalMarketing #SalesTips #MarketingPsychology #CoachingBusiness via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 24, 2026 at 03:17PM

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He Had 300 Webinar Attendees and Made Almost Nothing. Here's Why.

He Had 300 Webinar Attendees and Made Almost Nothing. Here's Why. https://www.youtube.com/watch?v=ZbATak8KgBE 300 people showed up to his webinar. He came in pumped. Big smile. The whole thing. Then I asked him one question: "How much did you actually make?" He went quiet. A full room doesn't mean a profitable funnel. And in this video, I'm going to show you exactly why — and what to do about it, both ON the webinar and in the weeks after it ends. This is for coaches and course creators who are getting attendees but not getting consistent sales. If that's you, stick with me. ⏰ TIMESTAMPS 0:00 - The Coach with 300 Attendees Who Made Nothing 0:45 - Why Attendance Is a Vanity Metric 1:15 - The 4 Reasons People Show Up But Don't Buy 2:50 - The 10/80/10 Rule (This Changes Everything) 3:57 - Part 1: How to Convert More People ON the Webinar 4:37 - 3 Levers That Move the Needle 5:49 - Real Result: 6% to 28% Conversion Rate 6:17 - Part 2: Where the Real Profit Hides (After the Webinar) 7:08 - The Long-Tail Webinar System Explained 8:03 - Client Mark: The Encore That Outsold the Original Webinar 8:17 - The Total Mind Share System 9:17 - Trading Client: 12x Return on Ad Spend 9:51 - The Perpetual Webinar Profit Engine 10:06 - The Only Metric That Actually Matters 📚 RESOURCES MENTIONED Free Online Masterclass (how we build the full system — webinar, follow-up, all of it): https://www.youtube.com/playlist?list=PL2ffkgFveTjSdmDzYomKHni11BisOQ5v- 🔗 CONNECT WITH US 🌐 Website: https://ift.tt/KdWFtsv 📅 Book a Call: https://ift.tt/Bzl14MK 📖 Free Book - Lead Surge: https://ift.tt/qjTGFbJ 🎧 Spotify: https://ift.tt/V9nBoGQ 🍎 Apple Podcasts: https://ift.tt/JMYf9a6 📱 FOLLOW TERENCE TAM LinkedIn: https://ift.tt/al6z3xg Facebook: https://ift.tt/X3gl7fi Instagram: https://ift.tt/PlijtWb #WebinarMarketing #RadicalMarketing #WebinarConversion #HighTicketSales #WebinarFunnel #webinarconversionrate #howtoconvertwebinarattendees #webinarfollowupstrategy #webinarsalesfunnel #webinarmarketingtips #profitperattendee #webinarfunnel #highticketwebinar #coachmarketing #radicalmarketing via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 24, 2026 at 02:27PM

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The Guarantee That Makes Clients Trust You Instantly

The Guarantee That Makes Clients Trust You Instantly https://www.youtube.com/shorts/fmOM4cK6-IQ Most coaches dodge guarantees. Here's what happens when you lean into one instead. #Shorts #RadicalMarketing #WebinarMarketing #CoachingBusiness #HighTicketSales via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 22, 2026 at 12:27PM

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You'll get fewer sign-ups this way. Good.

You'll get fewer sign-ups this way. Good. https://www.youtube.com/shorts/20txd1ARpAk A hundred committed registrants beat a thousand tire-kickers #webinar #leadgeneration #coachingbusiness #marketing #funnels #webinarmarketing via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 20, 2026 at 09:00AM

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Your webinar is exactly like a dinner reservation

Your webinar is exactly like a dinner reservation https://www.youtube.com/shorts/eVxGjS_0-bY Why people skip your webinar (it's not your reminders) #webinar #webinartips #marketingstrategy #coaches #onlinebusiness #webinarmarketing via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 19, 2026 at 09:00AM

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This client went from 11% to 19% show-up with three text messages

This client went from 11% to 19% show-up with three text messages https://www.youtube.com/shorts/NOXczw8TkEY How 3 text messages nearly doubled this webinar's attendance. #webinar #webinarmarketing #coachingbusiness #leadgen #marketingtips #webinarattendance via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 18, 2026 at 10:20AM

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The Show-Up Formula: How to Increase Webinar Attendance

The Show-Up Formula: How to Increase Webinar Attendance https://www.youtube.com/watch?v=h72pS9Pw7Vo Most of your webinar no-shows were decided before you ever went live. Here's how to fix that. This is the Show-Up Formula: 5 levers that get more of your registrants to actually turn up live. Getting people to register is easy. Getting them to show up is where most webinars fall apart. The average live attendance sits around 40 to 50 percent, and most coaches and course creators are below it. In this video I break down the 5 levers we use to push show-up rates as high as 84 percent. We cover why attendance is really a commitment problem, how your registration page and landing page quietly decide who shows, the reminder sequence that took one client from 11% to 19%, how to make the live event worth more than the replay, and why a shorter webinar can actually get more people in the room. Pick the one lever that's costing you the most and start there. WATCH NEXT: How We Got an 84% Webinar Show-Up Rate (Case Study): https://www.youtube.com/watch?v=E_5NcY1NO_g LINKS MENTIONED: - Free guide (Lead Surge): https://ift.tt/xjKJoAC - Work with us: https://ift.tt/xjKJoAC ⏰ TIMESTAMPS: 0:00 - The no-show was baked in before you went live 0:39 - Why show-up rate is not luck - it's a formula 1:35 - The dinner reservation test (commitment vs. booking) 2:16 - Lever 1: Sell the seat, don't just take the booking 3:51 - Lever 2: Make your landing page do the heavy lifting 5:15 - Lever 3: Win the gap between sign-up and live 6:19 - The SMS result: 11% to 19% from 3 text messages 6:51 - Lever 4: Give them a real reason to show up live 8:27 - Lever 5: Shorten the commitment (Sprint Webinar) 9:32 - The Show-Up Five Formula: summary and where to start 🔗 CONNECT WITH US: 🌐 Website: https://ift.tt/xjKJoAC 📅 Book a Call: https://ift.tt/GbD4U9E 📖 Free Book - Lead Surge: https://ift.tt/qghfMi8 🎧 Spotify: https://ift.tt/vYV4Zix 🍎 Apple Podcasts: https://ift.tt/AwNrtIT 📱 FOLLOW TERENCE TAM: LinkedIn: https://ift.tt/mhR84DK Facebook: https://ift.tt/sjwNziE Instagram: https://ift.tt/RxS7ojw #WebinarMarketing #WebinarTips #HighTicketCoaching #CourseCreator #RadicalMarketing #WebinarAttendance #IncreaseShowUpRate via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 17, 2026 at 01:42PM

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Webinar Statistics 2026: The Ultimate Benchmark Report

Webinar Statistics 2026: The Ultimate Benchmark Report https://www.youtube.com/watch?v=gc5qM-OGvjU What's a good webinar show-up rate in 2026? What's a realistic conversion rate? What day and time gets the most people in the room? Most webinar hosts are benchmarking against 2019 data. In this video, I go through the latest industry reports — ON24, Univid, Goldcast, Wistia, Content Marketing Institute — so you know exactly where your funnel stands. 📊 TIMESTAMPS 0:00 - Introduction 1:45 - Show-Up Rate Benchmarks (warm vs cold traffic) 5:30 - Best Day and Time to Host 8:00 - How Long Should Your Webinar Be? 10:15 - Webinar Conversion Rate Benchmarks 12:30 - Engagement Stats: The Hidden Conversion Driver 14:00 - No-Show Rates and Follow-Up Strategy 16:30 - Industry Stats and Market Size 18:00 - Key Takeaways 📈 KEY 2026 WEBINAR STATISTICS (SOURCES BELOW) • Average show-up rate (warm traffic): 40–57% • Average show-up rate (cold/paid traffic): 15–30% • 71% of webinars have under 100 live attendees • Best day to host: Wednesday — 51% attendance • Best time to host: 3 PM — 58.3% attendance • January = highest-attendance month of the year (51%) • Average CTA conversion rate: 22% • With all engagement features active: 33% • With high audience reactivity: 69% • Average webinar CPL: $72 vs $198 (trade shows) vs $811 (conferences) • Post-webinar follow-up emails get 4.5x higher click rates than standard emails • #1 reason people don't show up: they forgot (67%) • Webinar software market: $9B in 2024, projected $32B by early 2030s 📚 SOURCES • ON24 2025 Webinar Benchmarks Report • Univid Webinar Insights 2026 (2,000+ webinars, 325,000+ participants) • Goldcast 2024 B2B Webinar Benchmark Report (6,000+ webinars) • Wistia 2025 Webinar Benchmarks (900+ marketers) • Content Marketing Institute B2B Content Marketing Report 2024 • GoToWebinar Big Book of Webinar Stats • BrightTALK 2024 Platform Data • BigMarker Platform Data (via Zoom) • Market Research Future 2025 --- Want a webinar funnel that beats these benchmarks? 👉 Book a free 30-minute strategy call: https://ift.tt/uBWAT0k We'll assess if webinars are the right vehicle for your business and build a bespoke strategy — no obligation. --- 🎙️ ABOUT TERENCE TAM & RADICAL MARKETING Terence has generated 2M+ event leads for coaches, course creators, and service businesses since 2014. Radical Marketing is a specialist webinar funnel agency — we only do webinars. 🔗 FOLLOW: LinkedIn: https://ift.tt/jSlO64i Facebook: https://ift.tt/xjLodzU Instagram: https://ift.tt/LXVr83U Website: https://ift.tt/TkEJyuP #webinarstatistics #webinarmarketing #webinar2026 #webinarfunnel #onlinemarketing #webinarconversionrate #webinarstats via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 13, 2026 at 12:32PM

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74% of People Don't Trust You Right Now

74% of People Don't Trust You Right Now https://www.youtube.com/shorts/k1moc7S1cyY The Edelman Trust Barometer just dropped a stat that should make every coach and creator uncomfortable. Here's what it means for your webinar funnel. #WebinarMarketing #CoachMarketing #CourseCreator #WebinarTips #OnlineBusiness #DigitalMarketing via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 11, 2026 at 02:24PM

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How to Pick the Right Webinar Format and Stop Burning Money on the Wrong One

How to Pick the Right Webinar Format and Stop Burning Money on the Wrong One https://www.youtube.com/watch?v=nDBm3FlcyoA Let's discuss which one suit your business: https://ift.tt/BawMC8T A SaaS founder was burning money on Facebook ads with a 5% webinar show-up rate. We didn't change his offer. We didn't touch his ads. We just changed his webinar format — and his show-up rate jumped to 28.3% while his cost per trial dropped from $200 to $40. If you're running webinars and wondering why people aren't showing up, this is probably why. This one's for coaches, course creators, and SaaS businesses who are using webinars (or thinking about it) and want to make sure they're not accidentally setting themselves up for an empty room. #WebinarMarketing #LiveWebinarVsSprintWebinar #SprintWebinar #WebinarFunnel #HighTicketMarketing #CoachMarketing #SaaSMarketing #LeadGeneration #WebinarStrategy #RadicalMarketing ⏰ TIMESTAMPS: 0:00 - The SaaS client with a 5% show-up rate 0:54 - Who is Terence Tam? 1:13 - What this video covers (the two formats) 1:40 - Why most people get webinars completely wrong 2:18 - Breaking down the two webinar types 2:30 - The Full-Length Live Webinar explained 3:15 - Real example: Michael's No Money Down property investing business 4:40 - When to use a full-length webinar (and the exact price range) 5:00 - What is the Sprint Webinar? 5:50 - Sprint Webinar results: up to 84% show-up rates 6:10 - The SaaS result revealed (5% → 28.3%) 7:30 - Why shorter formats work (the data doesn't lie) 8:15 - The 2 questions that tell you which format to use 9:40 - What most businesses get wrong 9:55 - How we can help + where to find us 🔗 CONNECT WITH US: 🌐 Website: https://ift.tt/lwzWec6 📅 Book a Call: https://ift.tt/fdgewVr 📖 Free Book - Lead Surge: https://ift.tt/oYCfNSX 🎧 Spotify: https://ift.tt/XArwhOD 🍎 Apple Podcasts: https://ift.tt/7hz94qp 📱 FOLLOW TERENCE TAM: LinkedIn: https://ift.tt/D6szIm7 Facebook: https://ift.tt/mt0xFgB Instagram: https://ift.tt/NmhJGX5 If this saved you from building another webinar funnel that nobody shows up to — hit subscribe. Your future self (and your ad budget) will thank you. via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA June 5, 2026 at 12:54PM

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The 3-Layer Headline Stack That Boosted Webinar Sign-Ups by 50%

The 3-Layer Headline Stack That Boosted Webinar Sign-Ups by 50% https://www.youtube.com/watch?v=_Yxd3-7y-pc Your ads are working. People are clicking. They land on the page... and they leave. The problem isn't your ad. It's the psychological sequence of your landing page copy. Here's the formula we use to write webinar registration pages - the same approach behind over 2 million event sign-ups. This one's for coaches and experts who are getting traffic but not getting sign-ups. If your webinar registration page looks fine but isn't converting, this is why. 📚 RESOURCES MENTIONED: 📖 Lead Surge by Terence Tam - Free download: https://ift.tt/Fzrw1Lu 🔗 CONNECT WITH US: 🌐 Website: https://ift.tt/23eXmL4 📅 Book a Call: https://ift.tt/sAhWbDQ 📖 Free Book - Lead Surge: https://ift.tt/Fzrw1Lu 🎧 Spotify: https://ift.tt/LUZM34N 🍎 Apple Podcasts: https://ift.tt/MAvLy1b 📱 FOLLOW TERENCE TAM: LinkedIn: https://ift.tt/vM048fJ Facebook: https://ift.tt/HC3Fmiv Instagram: https://ift.tt/g07R6C5 If you got value from this, hit subscribe - it's free, it helps, and frankly it's the least you can do after I just handed you a 50% conversion lift. 😄 Drop a comment below with your biggest landing page headache and I'll see what I can do. #WebinarLandingPage #WebinarMarketing #CoachMarketing #RadicalMarketing via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA May 30, 2026 at 11:45AM

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The 3-Step Funnel Stack That Turns Cold Leads Into Buyers

The 3-Step Funnel Stack That Turns Cold Leads Into Buyers https://www.youtube.com/shorts/vgGRqBsvHoc What do you do with leads who didn't buy? Most coaches just... let them go. In this episode, we reveals a practical, step-by-step multi-funnel system — mini course funnel, VSL funnel, and monthly webinar — that gives every lead multiple opportunities to convert, without spending more on ads. Plus, there's a 4th and 5th layer one client is already using. Full details in the episode. #VSLFunnel #MiniCourseFunnel #WebinarMarketing #FunnelStack #RetargetingAds #CoachingBusiness #RadicalMarketing #LeadConversion #HighTicketMarketing via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA May 23, 2026 at 12:00PM

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The Counterintuitive Way to Cut Your Ad Costs in Half

The Counterintuitive Way to Cut Your Ad Costs in Half https://www.youtube.com/shorts/VwaRtpNiX6o More funnels = lower cost per acquisition? It sounds backwards, but it actually makes perfect mathematical sense. In this episode, we break down how adding a second funnel to your marketing system can dramatically reduce your cost per sale — and unlock a new level of profitable scaling. #AdCosts #MarketingROI #PaidAds #FunnelStrategy #CoachingBusiness #RadicalMarketing #ScaleYourBusiness #LeadGeneration #webinarmarketing #webinarfunnel via Terence Tam https://www.youtube.com/channel/UCIB4P2AZeVChl_N1DdFQgnA May 22, 2026 at 10:30AM