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Social Media Optimization Trends in 2019

Social media is always-changing. In new platforms, different consumption habits or varied forms of communication, social media platforms such as Facebook, Instagram, WhatsApp etc. are continuously coming up with inventive features that include different dimensions to the platforms. These changes not only helps users engage in a number of diverse ways with their top choice brands online but also allow marketers a chance to fascinate their audiences through an array of tools and tactics.

It is important for marketers to remain ahead of the game and keep themselves immersed within the most recent social media promoting trends, as well as those within the future, so they can equip themselves with the technology and skills required to form the most of online platforms. Here’s what Savvy Insights predicts are the best social media trends in 2019.

Instagram Stories

Instagram is known by everybody, particularly if one is within the age bunch of 18 to 35. Yes, it is pretty popular for youth and Instagram has over 700 million users. after presenting Instagram stories similar to Snapchat, it has pick up  lot of attention of nearly all the influencers and marketers to make it another source of income. It is estimated that Instagram is going to overtake numerous other social media platforms in terms of popularity.

Instagram has made stories a worldwide trend for people independent of their age and culture. Facebook, YouTube, and LinkedIn also have too come up with Stories. It clearly demonstrates that the trend of stories will pick up strength within the coming years. As per a survey, over 400 million individuals consuming Stories on Instagram every day. This number will increase in 2019.

Stories have few characteristics that make them colossally well known among the people.

Easy creation

Engagement and entertainment

Authentic and relevant

Fresh and instant

Influencer Marketing

According to numerous great organizations and companies who believed in social media-Influencer marketing techniques connect with new audiences and visitors, and proved it as one of the most supportive for improving engagement with both returning and new guests. And next year, it is likely that more brands will grasp influencer marketing as a brilliant technique and source to connect with audiences.

In any case, it is fundamental to keep in mind that entrepreneurs need to discover the influencer who is an expert within the domain related to their trade. For case, a restaurant app owner can take help from a well known chef to promote the app on a social media stage.

Video Content

Specialists believe that around 80% of what we consume online will soon change into video content. We have presently entered within the age of live videos. Such videos are as of now well known on YouTube. Soon, Facebook and Instagram will too follow it. Instagram has brought Instagram Stories and this feature has become very well known among Instagram users.

Live videos are more true and interesting and they can increment the reliability of any business. When the viewers watch the live video of a item or brand, they find it exceptionally useful and can take the purchase choice right away.

If a picture is worth a thousand words, the video is worth a billion words! As the most well known tool, videos are all set to grow in the year of 2019.

Live Streaming

Live and unfiltered video are changing the game of social media completely. A quickest developing social media sites Facebook, Twitter and Instagram has already launched their own live video streaming platforms. And, as they are getting an astonishing reaction they all are already up to give many new things to it. Facebook Live is getting to be so well known that numerous new media company is utilizing Facebook live for making stories.

Augmented Reality (AR)

Augmented reality (AR) astoundingly shouts that ‘Future is here’ after the very first event facilitated in Steve Jobs Theater, will declaring iPhone 8 and X. It says that both the gadgets have integrated with the new chip that will permit the phones to provide users with remarkable augmented reality (AR) experience.

And now that Snapchat has already begun supporting filters that permit users to take a selfie with their Bitmoji character via AR.

This clearly defines that brands might soon be able to project their products into the timeline of social media users through some special filters with augmented reality (AR).

User-Generated Content

The user will stay in the center of a social media marketing campaign in years to come. Presently, when we say the user-generated content, it is made either by the faithful customers or fans of businesses.

The user-generated content is one of the most successful ways to involve customers along with your business because it is possible to provide an improved client experience with the assistance of such content. In coming years, influential YouTubers will play a noteworthy part in spreading word-of-mouth marketing within the online world. Thanks to the audio-visual content produced by customers, individuals can see how various products can be utilized in real life.

Private Social Messaging

Private messaging over social media websites is more like a huge trend that's developing day-by-day significantly over the following year. Facebook Messenger is a awesome case that already has more than a billion active monthly users.

This is also getting a place into the social media strategies because it empowers deeper and two-way conversations online between the people or organizations to people. Apart, Artificial Intelligence (AI) and Chatbots will provide brands to offer adjusted and way better shopping experiences on messaging platforms such as Messenger including Whatsapp.

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Importance Of Content In Digital Marketing

contentwriting,In today’s online world, everybody spends their significant portion of the day over gadgets like cell phones, tablets or laptops. In reality, in today’s situation, we are able live without food but never need to time with our mobile phones. This leads to the direct expansion of online commerce world. This habit of our own has thrived thousands of e-commerce ventures and several online ventures. Moreover, when we scroll our cell phones or tabs all day long and go through the newsfeed on Facebook or browse on Google, we get pulled in by the amazing set of lines displayed nicely and convey a few message.

Content is the way to associate with people, and that’s why we get attracted to the links and brands that show great content on the website or utilize nice taglines for their product or service line. Let’s talk about more the role and importance of content in advanced marketing methodology.

Let’s take a look at the reasons why content is so vital to your digital marketing strategy!

1. Content boosts your websites SEO

Search engines are a best resource just about any time somebody has a question or concern. This means that optimizing your content to appear in relevant searches can assist you attract new leads to your site. However, in order to boost your Search Engine Optimization (SEO) technique, you need to have solid content.

SEO spins around keyword placement, backlinks, and site visitors, and your content enables you to make web pages that fuel each of these components. Without content, you’d have no place to put your keywords, no page for your visitors to perused, and no data for other websites to connect to. However, if you’re making great content that your target audience is excited to engage with, you’ll discover it’s not difficult to reach the best of the search engine results lists.

Content creation and SEO should continuously go hand-in-hand. Once you consider your readers first and foremost, you may be able to create content that gives clear esteem to your audience. In case your target audience is engaging intensely with the content you make, your SEO methodology will be that much more effective.

2. Content boosts your SMO

Your social media platforms are one of the finest ways to connect along with your target audience. As a effective tool for building up genuine relationships with your client base, social media gives you a direct way to have discussions, get feedback, and thrust new leads to your website. However, this can be all boosted by solid content creation.

Your content enables you to take your social media conversations more profound. Whereas there is only so much you can say in a Tweet or Facebook post, incredible content encourages your audience to follow through to learn more. This helps you build up a far better connection along with your target audience. Additionally, you can also gain more visitors to your site, where you can collect their data and bring them into your sales funnel.

Your social media technique should use content that gives a high amount of value to your target audience. Whereas content is vital for creating solid connections, you also have to be keep in mind that your audience wants information they can take an interest in. If you’re basically posting links to your content, you can’t expect to see high amounts of engagement.

3. Content builds Backlinks

Backlinks, or links from an external site back to your content, are an important portion of bringing new traffic to your site. A backlink back to your site can encourage a visitor of another article or website to tap through and learn more about you.

Of course, you’ll only see backlinks when your content contains ideas, opinions, or data that's worth sharing. If you’re creating average content or basically relaying information that your audience can find elsewhere on the web, you’re going to battle to get other websites to link to you. This means that you’ll have a more difficult time attracting new consideration and establishing authority online.

Backlinks, can too contribute to your SEO technique. They show Google and other search engines that you create content worth suggesting. The more backlinks you've got, the more authority a search engine will expect your page holds.

4. Content educates your target audiences

Education is the primary step a potential client takes when choosing whether a item or service is right for them. Before they can make a choice, they need to completely understand the choices available to them. This means you need to have content that legitimately educates client individuals on what you'll provide.

Educational content regularly takes the shape of blog posts, product pages, your home page, and your company’s ‘about’ pages. However, it may also include tutorials, audits, and other content that gives your clients with the resources they need to make educated obtaining decisions. Educational content should focus on educating your target audience more around your business and products.

Conclusion

With all those benefits  described above, it’s easy to understand why is content is important for businesses Marketing. Not only does content promoting help you boost SEO & SMO, but it can also assist you build stronger connections together with your leads and clients.

If you need to learn more about how collaborating with a content marketing agency like Raghbat can help you drive more traffic and increase conversions, be sure to check out our Content Marketing page for more data. Contact our team to discuss your content marketing plan.

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SEO Vs. PPC what is difference between SEO and PPC.

In order to know what is difference between SEO and PPC,  Let us know what is SEO and PPC

What is SEO ?

SEO, also referred as Search Engine Optimization is a popular digital marketing technique used by millions of businesses around the world. If you have business and you need to attract more customers to your site, at that point SEO could be a great way to do it.

Since customers use search engines like Google to assist them discover products and services, it only makes sense that you should invest money into positioning higher. After all, the top few results on Google for a specific keyword usually get the most results. If you’re not within the best 3 at that point many users will never tap on your website, never see what you have got to offer and never purchase your product.

Investing time and money into SEO can do wonders for your website and business and can Rank your website to rank higher in google result. But this does not happens overnight, you have to be calm and patient. 

Being in google's top few results is big and time consuming procedure and you will have to spend a handsome amount of money. BUT, what if there is any shortcuts to be at the top in google results? Easier and Less time consuming?

Yes there is, And its PPC.

What is PPC? 

PPC, also referred as Pay Per Click, is another popular digital marketing technique that a lot of businesses use. Basically used on platforms such as Google, Bing and Facebook, PPC varies significantly from SEO. 

Pay per click allows you to jump over all of the other websites in order to get the number 1 spot. All you have to do is pay money for every click! Depending on the keyword you need to be number 1 for this could extend from a few cents to hundreds of dollars. 

Rather than taking months of hard work to appear within the search results, you can appear within the paid sponsored results overnight. All you have got to do is basically set up a PPC campaign and adjust your bids appropriately.

Difference between SEO and PPC ? 

Now coming to the point, the difference.

What is the Difference Between SEO vs. PPC ?

SEO takes a long time and a lot of money  to make it worthy for your while. Running a full SEO campaign takes lot of time and you most likely won’t see results for many months.  SEO, takes a lot longer, and there’s not guarantee that you’ll indeed make it into the top results! The downside of this is that you simply can feel like you're spending money for no reason.

However, in case you do stick in there and manage to make it into the top, at that point you’ll be highly rewarded. The traffic you’ll get to your site will be super focused and will almost continuously cover your costs. 

On other hand, with PPC you'll be able tell if you’re campaign is beneficial or not within a number of days.

PPC is very different. A campaign can be setup within minutes, and you’ll be able to track in real time visitors coming to your site. Although PPC can boost you to the top  on Google overnight, the costs can be very high depending on the keywords.

Cheap PPC keywords that have a great sum of searches can be a incredible little way to bring additional traffic to your site that converts. The more costly and difficult keywords are, usually, they are best left to SEO as they require much more effort and time.

 Click fraud is a huge issue within the PPC industry and often results in thousands of dollars being spent falsely. Each time your competitor clicks on your PPC advertisement they waste your PPC budget. This means no deal for you, but you still got to pay it!

We at Raghbat, Offers remarkable SEO & PPC service at price next to nothing. Take a look at the packages we provide or call our experts.

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How to Get High Quality Backlinks in 2019

The reason, “Backlinks” is still the foremost important ranking factor for all the search engines. Backlink implies a link from another site to your site.

To induce the beat ranking on search results, you must have a high number of quality backlinks. And getting quality backlinks isn't difficult work. You'll get it by doing smart work.

Here, Raghbat has provided 9 ways to get the quality backlinks for free in 2019.

1. Use Reverse Image Search to Build Backlinks

In case you've got a conventional sum of visual content on your blog (infographics, screenshots, charts, etc.), there's a high possibility that somebody on the internet is utilizing your images without giving proper link attribution.

Fortunately, there's a straightforward way to resolve this issue. Just follow these steps:

Step 1: Open a new Google Sheet and list down the URLs of all the important visual resources on your website.

Step 2: Use Google Image Search to discover websites that are utilizing your images without attribution. Enter the Image URL within the Google search box and after that press on ‘Search by Image’ to find all the websites which are utilizing your image in the “Pages that include same images” section of the search.

Step 3: Send a mail to the webmaster requesting a link attribution for utilizing your image on their site. You can utilize the e-mail format underneath: 

Hi [Name],

I’m [Your Name] from [Your Blog].

I've taken note that you’ve utilized one of my images in your post: [insert link to the article].

However, you have not included a link back to my website.

I’d really appreciate if you could add a link to my website below the image.

Here is the link where the image is taken from: [insert your post URL]

Thanks,  [Your Name]

  2. Submit Your Site to Blog Aggregators

In spite of the fact that they don’t have the same sum of link juice they once had, you can still get a better than average sum of referral traffic from these blogs.

You'll get high-quality ‘dofollow’ links from most blog aggregators for free in three simple steps:

Submit your website:

Add a special HTML code to your site to affirm your ownership of the website

Wait for the blog aggregator to audit your website

When it’s approved, you may get your own page on the blog aggregator listing all your articles.

3. Use Brian Dean’s Moving Man Method

This is often however another procedure which we learned from one of Brian Dean’s articles and I’ve found it greatly valuable.

Here’s how the Moving Man Method works:

Step 1: Find websites in your niche which have either closed or changed their names and URLs.

Step 2: Find websites connecting to the old URL.

Step 3: Reach out to these websites and let them know about their outdated links.

To clarify this technique in a much better way, let’s take the illustration of Moz, a prevalent SEO tool run by SEO Master, Rand Fishkin. A while back, Moz was operating as an SEO organization named SEOMoz. As a result, they had to change the URL from seomoz.org to Moz.com. 

Sure, in case you visit seomoz.org, it diverts to moz.com. So the links used by websites connecting to seomoz.org aren’t broken, but they are outdated. Usually since the link focuses to the old URL and the anchor text has the old brand name. 

As you’ll realize, this can be a huge opportunity for people running SEO/Marketing blogs to reach out to sites that are still utilizing the seomoz.org link in their content. And there are bounty of sites doing just that. 

In order to form this technique work for you, you would like to keep an eye out for destinations that are either rebranding or changing names. Utilize PRWeb to see whether there are any brands in your niche that have rebranded recently. Utilize this look string – “your keyword” + rebrands”. Do a comparative check on Google News as well.

Once you have found a website which has rebranded or changed its URL, it’s time to reach out to sites which are still using the old URL in their content. All you need to do is just copy the URL and paste into your backlink checking tool of choice. You’ll discover dozens of websites which are still connecting to the old resource. 

The last step within the Moving Man Strategy to reach out to these sites and give them a heads up about the outdated link they are using in their content. And then give a subtle recommendation to include your link to their site. 

4. Scoop.it Backlinks

Scoop.it may be a site where people aggregate their favorite content around the internet into a magazine format. 

It’s too an excellent place to get high-quality “nofollow” backlinks and boost your referral traffic. So how you will get backlinks on Scoop.it? It’s really that simple. 

An active Scoop.it client usually has curated magazines which have hundreds of followers. This implies that your content can be get in front of hundreds of people. Follow these two basic steps to get people to share your content on their Scoop.it magazine: 

Step 1: Search on the topic of your content. Ex: Social Media Marketing. Find clients who have magazines with lots of followers and views. 

Step 2: Curate your content to these people by using Scoop.it’s ‘suggest’ feature. You'll be able to share the same content with 5 individuals in a day and chances are that almost 50% of them will share it with their network.

5. Provide Testimonials

Consider giving a testimonial for a service or product that you just really adore using. All companies cherish showing off client testimonials on their home page or have a devoted page for them. 

Once you’ve composed the testimonial, make sure you let them know that they can include your testimonials on their home page or testimonials page.

6. Create Pen.io Backlinks (with Caution)

Link building with Pen.io may be a web 2.0 technique, but it’s one of the most effortless and quickest ways to induce a quality backlink (pen.io encompasses a DA of 67). Having said that, I’d encourage you to continue with caution. Web 2.0 connect building is not exactly black hat, but it’s certainly a gray hat method which may arrive you a Google penalty. Utilize this link building technique only in case the other strategies recorded here are not attainable.

With most of the web 2.0 properties like Blogger, Tumblr, etc. it’s frequently prescribed that you simply spend time composing 300-500 word quality articles from time to time to create the backlinks seem genuine. In spite of the fact that many bloggers just post a link and picture on pen.io, we recommend you spend a few time on your article so that the link looks authentic.

7. Get interviewed

Getting an invitation for interviews may be a small hard thing for beginners. But don’t stress, you'll do this by contacting websites which publish interviews frequently. Tell them about the information you'll share with them and after that they will distribute it including your site link in their next roundup.

8. Request link for your brand mention

In case you've got too many high quality contents then it is conceivable that numerous websites have mentioned your brand name in their content. You'll use google alerts to discover which site has utilized your brand name.

In a few websites, you may find your brand mention without giving a link to your site. Here you'll contact those webmasters and ask them to add your site link on your brand name.

Conclusion

The days are gone when you can effortlessly build backlinks by doing link submissions. Today, to build backlinks you have got to work in smart ways as said over. At Raghbat, we keep a close eye on our link building tactics & keep up with the latest trends. Reach our experts, if you’re looking for someone who can help you build quality backlinks.

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Advantages of Cloud Hosting Over Traditional Hosting

In the modern trade climate where companies are looking to cut costs and maximize effectiveness, individuals are trying to find more effective ways to manage their web hosting necessities. This is often a domain that's forever evolving. Technological advancements have driven to cloud hosting becoming a well known and revolutionary strategy. The cloud is getting to be a buzzword. With everybody moving to this strategy you will be wondering why cloud hosting is better than traditional hosting? You might also inquire, how does the cloud work?

Reasons why your business needed to moved to cloud:

To meet growing hosting needs of the customers.

To provide easy solutions and well developed hosting environment for the growing business needs.

To counter the confinements of traditional hosting

Why choose cloud hosting over traditional hosting?

Cloud hosting provides many benefits and some of them are listed below.

Server Uptime Is Increased

Server uptime is specifically proportional to the performance of your site. Cloud hosting gives maximum network uptime and ensures no single point of failure. Because it could be a system of interconnected servers so if at any point, one server is unable to take your request then another one out of the different servers will take over the working load of the failed server by default.

While, in traditional hosting, a single server set up risks equipment failure and downtime for your website and applications.

Security Is Increased

In traditional hosting you must share the resources & CPU needs with other web sites on the same server or keep up a private server to secure sensitive information which costs too high.

Cloud hosting comes with such an infrastructure which secures your information at different levels-network, information, application and physical security. Cloud service providers guarantee information security through customer’s identity management, appropriate data and storage isolation, secure & encrypted solutions, firewalls and backup recoveries.

It Is Location Independent

Traditional hosting servers are kept to a settled place and hence, you wish to be specific while choosing your server as the area of server plays a great role in loading speed of web site. While cloud hosting servers are present over the world .They are open universally by means of an internet connection and with any device-PC or mobile.

It Provides Backup And Disaster Recovery

Cloud hosting gives disaster recovery feature as data is consequently backed up in inter connected server because cloud is a multi-server setup.

Traditional hosting does not offer disaster recovery as there's only one single server where you can have your data and applications. You need to arrange for backup & disaster recovery of your data yourself.

It Provides Resource Scalability

Immediate allocation of resources with the developing needs of the website is quite easy and basic with cloud hosting. A cloud hosting set up allows sites and accounts to include or reduce resources like bandwidth, storage, Slam etc. from the bank resources maintained by the network of multiple servers.

While physical machine in a traditional hosting set up always has limited resources and non-flexible specifications. So you cannot incline up the resources instantly on the server whenever the need arises for the same.

Group Collaboration

Cloud computing permits for access anyplace on the go. Employees of an organization can work on the same records and indeed share applications, regardless of the area where they work from. For illustration, you'll be able access data from home, or indeed if you're on visit with Office 365-a business productivity suite that enables quicker and savvy working and also adaptability in work practices. But you cannot enjoy this feature of group collaboration in traditional hosting.

You have to pay for only those resource you need

In cloud hosting model you do not need to stress around the capital expenditure as you don’t need to invest in any infrastructure and opex is also lesser as you just need to pay only for the resources/services which you really use. Whereas in traditional hosting model you need to pay a settled amount for the services whether you use them or not.

Better performance

The site hosted in a cloud environment performs way better than that hosted on a traditional server set up. People who require page loading faster, flexible and quicker resource allocation, disaster recovery, energy saving and environment friendly server set up and over all, more in less costs, at that point cloud could be a idealize solution for them. If you'll think of any other benefit of cloud hosting over traditional hosting, feel free to include to the list.

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Content Marketing Tips for 2019

Content marketing is changing. Here’s how to create sure that your content marketing methodology is still relevant in 2019.

Marketing is changing. Traditional marketing strategies are not as fruitful as they used to be. How can you make sure that your content marketing strategy isn't staying behind?

It is the perfect time to start thinking ahead to adjust your plans for the next 12 months.

Here are seven tips to get you considering of what you wish to improve in 2019.

1. Get The Basics Right

A great way to begin the year is to audit your existing methodology. Discover the time to get together with your team to talk about all the things that worked well in 2018 and what should be improved in 2019.

A closer look at your strategy can assist you understand whether your plans are still relevant for the next 12 months. If you haven’t created a written content marketing strategy yet, then you'll begin drafting your plans to make it easier to communicate them across different teams.

Concurring to CMI’s recent report, only 39% of B2B marketers have a documented content marketing strategy. This means that a huge number of marketers is still not able to demonstrate how their plans are set to form a case about the value of content marketing to the rest of the company.

The easiest way to change your content marketing technique once a year is to contribute time in setting up a documented content marketing plan. Indeed, a basic overview of your strategy can still be compelling.

2. Improve your distribution tactics

Content marketing can be a key portion of your content marketing strategy. It’s not sufficient to create good content in case you cannot appear it to the right audience. Dispersion is changing and 2019 will energize marketers to spend more time finding the proper tactics to reach their target audience.

Have a look at your data to find your best procurement channels and explore your audience’s habits when it comes to content consumption.

Begin by replying a few of these questions:

Which channels are the best performing? 

What is the journey of our visitors to the site?

What are the devices that our audience use to consume content? 

Which is the best time to reach our audience?

Which messaging works better to promote our content? 

What is the ideal frequency in terms of content promotion?

These questions can assist you update your content marketing strategy to alter to your audience’s needs. They can assist you improve your tactics around content distribution to guarantee that you remain as effective as possible.

3. Focus On Your Best Performing Channel

Content marketing is changing. We’ve left behind the need of being present on as many channels as possible.

Now it’s time to investigate your best-performing channels to utilize them more strategically. Find the channels that your target audience spends the most of their time on and craft a strategy to reach them.

Use your learnings from 2018 and improve your success by utilizing the correct channels at the correct time. Don’t be afraid to start using a channel that's not working for you.

Just because all your competitors use e.g. Twitter, doesn’t mean you merely should be on it in case it doesn’t yield the desired results.

We’re moving away from the time that we’ve added channels to our marketing blend essentially because ‘everyone was on them’.

Begin 2019 with a more strategic approach to 2019 and use your energy to your best-performing channels.

4. Narrow Down your audience

Content marketing isn't necessarily about reaching as many people as possible. Even if you’re not pointing for a large-scale campaign to improve your awareness, you still have a target audience in mind.

Modern marketing isn't around shouting hoping that somebody will tune in to your message. It’s time to set more particular targets and content tactics to increase the success of your promotion.

Don’t be afraid to focus in a niche audience in case this implies that you can improve your engagement or conversion rate.

In reality, niche marketing can be your key to success. It can prove that you very well know your audience and you improve the chances of having a great ROI to your content marketing efforts.

5. Don’t Create Content Just For The Sake Of It

It’s tempting to come up with new content ideas even on a day by day basis. In any case, we’ve come to the stage that there’s too much content out there but not enough time to consume it.

Right before making your next piece of content, think of the objectives that you want to achieve from it.

Does it fit into your content marketing goals?

It is important for your target audience?

Does it offer something modern and valuable to your audience?

More marketers are increasing the time they’re spending on updating their older content rather than making modern one. It’s a great way to maintain a great SEO strategy whereas updating your best performing content.

If you’ve made a very successful blog post earlier in 2018, you'll audit its relevance for 2019 and upgrade it where necessary. This way you’re keeping up its great SEO performance, whereas you'll include it to your new plan of promoted content.

Evergreen content still takes time to stay new and successful so treat it as part of your strategy rather than making new content that might capture your past success.

6. Allow Time and Budget for Experimentation

It’s great to utilize most of the time focusing on your best-performing channels, but it’s still useful to allow a few time (and budget) to try out unused ideas.

Discover the modern emerging channels and promotion tactics that can be your next big parts of your strategy. There will surely be good and bad lessons, but there may also be a big opportunity to stay ahead of the curve when it comes to emerging technologies.

Whether it’s about spending more time on voice technology, AI, Snapchat or anything else that could be relevant for your target audience, it’s worth the effort to leave space for experimentation.

7. Put Your Audience First

The most perfect way to ensure that your content marketing strategy stays successful for the next 12 months is to keep listening to your audience’s needs.

In case your target audience or your objectives changed over the final 12 months, then you need to reflect this changes on your content marketing strategy.

Spend the time to dive deeper into your data to get it your audience’s behavior and what they need from you.

It’s simple to expect that we know as marketers what we want but sometimes we may end up being surprised. We may even take note that there’s a changing behavior that we need to consider, whether it has to do with developing technologies, modern products or indeed modern habits.

Where Should You Start?

The most perfect way to begun is to go back to your content marketing strategies that you’ve utilized in 2018.

Bring your team together to analyze your past campaigns, whether they’ve met your targets and what you can progress in 2019.

Find your best performing channels and alter your strategy towards spending more time on them.

Don’t stop listening to your audience and always be adaptable enough to address any changing habits.

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Digital Marketing Made Simpler Then Ever

Digital marketing can be defined as the marketing of products or services using digital channels to reach customers. The key objective is to promote brands through different forms of digital media. Digital marketing expands beyond internet marketing to include channels that don't require the use of the internet.

Digital marketing is in demand from years and nowadays digital marketing is made simple for understanding it better.

Following are some Digital Marketing tactics that plays major role in it & makes digital marketing simple.

1. SEO Marketing

An inherent portion of any digital marketing strategy, Search Engine Optimization, or SEO is a focused component that helps in motivating customers to visit your business site through online platforms. It’s all about marketing the modern way!

From knowing what your target market is to realizing truths that drive home this point, SEO nowadays aims at attracting potential customers who are curious about what you have got to offer.

You too need to consider important factors such as mobile markets and optimize appropriately. In case potential customers are not looking at desktops but mobile gadgets, at that point you need to guarantee that you give a quality user experience.

Make use of your keywords well. Keywords are presently much more about knowing and understanding what your target audience is really keying into the search engine.

2. SEM Marketing

Search engine marketing (SEM) refers to paid online marketing efforts that are designed to extend visibility and drive traffic to your website.

Examples of SEM includes social media advertisements, sponsored posts, display advertisements (such as before a video), local advertisements, and paid search, such as pay-per-click, banner advertisements, remarketing, and Google shopping advertisements.

The vital things to keep in mind when making these sorts of advertisements is to optimize them with keywords and negative keywords, include a call to action, create the advertisement with your target audience in mind, and target the advertisements to reach the proper prospects.

3. Email Marketing

It refers to using personalized emails to communicate with the (potential) clients, building a relationship with them, educating them about your new offerings, and tenderly asking them to try or purchase them.

Emails form a vital element of digital marketing funnels. Expert marketers frequently offer free trial versions of their services, free courses, or indeed free credit to unused guests to collect leads and utilize smart mail promoting strategies to convert those leads into deals.

From an ROI point of view, for each $1 spent, e-mail showcasing creates $38. No wonder why it is the most popular digital marketing channel and is utilized by 82% of B2B and B2C companies.

A well-defined e-mail marketing technique is 40 times more likely to obtain a customer than Facebook and Twitter campaigns combined.

4. Content Marketing

This is often a strategic marketing approach that lays emphasis on making valuable, relevant, and steady content to attract and hold a clearly-defined audience — and, ultimately, to drive profitable client action.

So rather than talking just about what you sell or need to sell, you're doling out suitable and valuable content to your prospects and clients that might really help them within the long run to address certain issues.

From large organizations like P&G, Microsoft, Cisco Frameworks, and multitudinous more, to small and medium businesses, content showcasing is used by one and all.

Content marketing helps to increase sells, cost savings and better customer loyalty.

5. Social Media Marketing

Using the immense power of content along with social media marketing can assist you take your customer base to an all-new high. Once you know what your target audience needs, you'll go for social media optimization (SMO) that acts like a technique to drag new visitors to web site.

For this you would like to include social media links to content, such as RSS feeds and share buttons or promote different activities through social media by updating statuses or tweets, or blog posts.

Also keep in mind that a highly-focused social media and content marketing technique tall in quality has a superior chance for success than an all including strategy that needs to be all things to all people.

Publish unique and extraordinary quality content and you may see your followers share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

6. Pay Per Click Advertisement

PPC (pay per click) basically refer to content advertisements that are showcased on search engine pages. The results show up due to the keywords used by the searcher. Thus, it’s fundamental to use at least 12–15 imperative keywords in your advertisement. In arrange to advertise on a search engine, you'll require an Adwords account which could be a very simple tool given by Google

7. Mobile Marketing

Mobile promoting is a multi-channel strategic digital marketing technique centered on marketing a business, a item, or a benefit to mobile (mobiles/tablets/handheld gadgets) users utilizing mobile-based techniques like SMS, MMS, mobile applications, mobile websites, voice-calls, etc.

With over 80% web users owning a smartphone, mobile marketing has ended up one of the highest needs of digital marketers. It is indeed favored by customers as they get more personalized and more controlled marketing experience on their mobile phones as compared to web.

Types of Mobile Marketing are

SMS marketing

MMS marketing

App-based marketing

Mobile web-based marketing

Proximity marketing

Location-based marketing

Voice-based marketing

Micro-moments marketing

QR codes

Being a Digital Marketing Agency since 2004, we at Raghbat follow all the standard tactics falls under Digital Marketing. We've provided remarkable results for our clients when it comes to SEO, SMO, PPC, SEM, Content marketing & the list is long.

In any case, if you need any guidance for Digital Marketing, our experts are always apt to help you. Send us an email or Contact us directly, we're there to help you all the way.

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Why You Should Go For Internet Marketing

1. YOUR CUSTOMERS ARE ON INTERNET.

As per statistics presented in January 2019, There are 4.4 billion people who remains active on internet. And that is why its a great opportunity to receive direct leads from the one who are interested in your business.

Individuals use the Web to discover all sorts of information. They’re always conducting searches to discover important information about businesses, products, and services. By contributing in Internet marketing, you’re helping your company reach those interested leads.

People work, live, shop get information, and get entertained at only one place and that is “Internet”. So being a marketer the best place to reach potential customer is Internet. And that is why you should go with internet marketing to expand your business.

2.IT'S CONVENIENT AND PROVIDES QUICK SERVICES.

The extraordinary comfort of marketing online is one of the greatest advantages of web marketing. The web has amazingly simple accessibility with customers utilizing the web and coming to markets anywhere within the world. Since of this, acquiring products from across borders presently decreases the cost of transportation.

For merchants, this can be a tremendous advantage because it means they can order online right from the comforts of their home. In addition, you'll effectively track sales items online as they make their way into conveyance. You'll be able to download digital items from the web with fair a tap of a mouse. Internet marketing is awesome for business because it gives customers a better comfortable shopping experience.

3. IT CREATE TWO-WAY COMMUNICATION.

With traditional advertising, the communication is one-way. You make a TV advertisement or print advertisement in a daily paper, and that’s it. You hold up and trust that your audience will see your advertisement and visit your business. So, what happens in case your audience has questions or concerns? What if they need to learn more about your business, product, or service? It’s a hard task to complete once you don’t have a two-way conversation. The importance of Web promoting lies within the capacity to make two-way communication.

After you have two-way communication, your audience doesn’t look at it as you attempting to sell them things. Instead, they will see you as a profitable source of information that helps them in the purchasing process.

4. ITS MEASURES AND TRACKS THE RESULT.

A viewpoint of internet marketing that's once in a while accessible with traditional marketing is the capacity to measure and track results. With online marketing, your business can utilize different tools, such as Google Analytics, Hootsuite, Doppler and Crazy Egg, for tracking results of your advertising campaigns. Utilizing these tools, not only can you measure and track the effectiveness of your online marketing campaigns, but moreover outline its advance in detailed graphics.

Measuring & tracking results gives you a better idea of how your marketing campaign is faring. It gives you a knowledge into the real effectiveness of the campaign, tells you what works and what does not, and gives you a direction as to how you can way better develop your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot modify or adjust your marketing campaign to guarantee it conveys way better result.

5. IT ALLOWS YOU TO MARKET YOUR PRODUCT GLOBALLY.

The capacity to market your products and services over countries is one of the greatest advantages of worldwide marketing for business. Within a few months of following aggressive SEO strategies, you'll expect a tremendous number of hits to your site, secure millions of viewers and reach audiences from over the world.

By using internet marketing you can reach clients from all over the world unlike traditional marketing internet marketing has huge span and more leads.

6.IT ALLOWS YOU TO MULTITASK.

The importance of online marketing moreover includes its capacity to run numerous campaigns at once. The Internet makes it simple for you to take on a high level of clients and give them with a quality experience.

You can handle millions of clients at one time when they’re on your website. Your website can take on different transactions, which permits you to get more conversions for your business. It’s a extraordinary opportunity to grow your business.

In addition, you'll run multiple marketing campaigns at once. This means you'll be able to reach leads through multiple channels at the same time, maximizing your business’s reach. You’ll gain more profitable leads by investing in Internet marketing.

7. IT ALLOWS 24/7 MARKETING.

Internet marketing decreases cost and runs around the clock. Which means  your marketing campaigns run for 24 hours a day and 7 days a week. Compared to traditional marketing, internet marketing does not have any restrictions in terms of opening or closing hours. At the same time, you would not need to stress about overtime pay for your staff.

8. IT ALLOWS YOU TO DRIVE QUALITY TRAFFIC.

One of the greatest obstacles with traditional advertising is getting interested leads. When you use traditional marketing, you don’t know how many profitable leads you'll reach. Your advertisements show up in front of interested and uninterested leads, which makes it troublesome to drive an abundance of quality traffic.

Internet marketing is vital since it helps you drive more qualified traffic. You reach more leads that are interested in your business. The ability to target particular leads helps you drive traffic that takes interest in your company.

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Facebook Marketing - Tips & Tricks

Social media is a huge way to increase presentation and traffic for your business, make loyal customers and create leads and sales. As we all know how basic it is to have a business Facebook presence, With over 1 billion daily active Facebook users, marketers got to be smart in terms of how they develop their audience and business through Facebook. Here are a few keen Facebook Promoting – Tips & Traps.

Target a Particular Audience:

Portion your audiences and then create highly targeted advertisements pointed particularly at that niche showcase. It isn't the amount of reach you should be concentrating on, but the percentage of that reach that's engaging. Once you've got “niched down” your audiences, think about things like what their interests are, where are they particularly located, what they are watching, who are they following and when that particular segment is active – and after that make highly specific advertisements pointed at them. Facebook’s custom gatherings of people is built for this, and that’s what sets this promoting platform apart.

Integrate Your Facebook Strategies:

Whether you’re creating a PPC advertisement or Facebook page content, your objective should be the same: giving highly important content that your potential clients need to engage with. Beyond any doubt your objective may be different, with PPC advertisements driving traffic to your store and page posts used to keep followers engaged or educated, but for results for each you need to guarantee you’re making amazing, interesting content.

Which is why it is so important to coordinated your organic and paid Facebook strategies, to ensure you’re giving great content that's similarly inline with the voice of your brand. There's a big chance your potential customers will experience your brand through organic and paid social posts and so any struggle in your messaging can result in mixed messaging, eventually undermining your showcasing efforts and your ROI.

Choose & Schedule Your Facebook Content

Each social network has it’s own style of content, but Facebook tends to hop the line. With Facebook Stories, Live, picture and recordings posts, your brand’s substance strategy has endless opportunities.

For your business, it’s about the quality of content and what your audience ought to come to expect from your Facebook Business Page. Keep in mind that being overly special can have its drawback.

Create Short, Enticing Video Posts

Unless you’ve been living under a rock for the last two years, you likely already know just how important video content is to Facebook promoting. One of the most excellent video content reach you'll be able get is with Facebook’s live video. According to Livestream stats, 82% of brand audiences prefer live video over any other shape of social media posts.

Tip to Increase Reach

Want to maximize your organic reach? Try your hand at tagging your fans when you are sharing UGC or tag partner businesses, publications or Facebook pages you’re working with.

Optimize your Facebook Page for Search

Increasingly people are using Facebook's search as a way to find businesses. So you need to optimize your page for that search. Even in case you're not focusing on engagement, creating your Fanbase or driving customers, your Facebook Page is still an incredibly vital asset for individuals looking to find your address, contact information or a little about what you are doing. So make it "findable."

Make Your Image Advertisements More Engaging

With all image advertisements, you need to guarantee your content stands out.. Try using multiple image carousel ads to create an image story, or use single images that pop and stand out from the crowd.

Pro Tip: Keep your promotion content short, concise and on point when doing image posts to ensure you don’t lose your potential shoppers’ attention after you’ve snared them in with an engaging picture.

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Busting 7 Internet Marketing Myths

The term internet marketing has spread like wildfire since its inception. Marketing is no longer limited to traditional one-way communication of spreading the brand message to an uncategorized audience. It is rather about offering a personalized experience to individual prospects and target customers.

Internet marketing exposes businesses, no matter how small or big, to a large customer base - a reason why business owners seek the best internet marketing agencies to handle their branding and promotion operations.

There are many internet marketing theories and techniques proposed by experts and novices available across the web. However, remember that just because it’s popular doesn’t mean it’s true. What was once a surefire trick might hurt your marketing efforts today. Check out the popular internet marketing myths debunked below. 

#1 Interaction On Every Social Media Platform Is Important Social media offers an excellent medium to interact with the target audience. However, that doesn’t imply every company should build a profile on every available platform. For instance, tech industry should build presence on LinkedIn, Twitter, Facebook, whereas fashion industry should target Instagram and Pinterest.

#2 Internet Marketing Is Not For Boring Industries No matter what niche you operate in, there’s always scope for online marketing. You just have to find your target clients. Your competitors can offer great insights understand how they’re luring customers and one-up them.

#3 Negative Reviews Equal Bad Business No review is bad (except the offensive ones) if you know how to turn it around to build your reputation. Responding to negative reviews by legitimately catering to customer’s problem will cast a good impression and help you build brand loyalty.

#4 Blogging Is A Waste Of Time Offering content that people can sink their teeth into establishes you as the hub of credible information. Write about trending topics in your niche. Once readers start chiming in, the ball is in your court. Persuade them to take up your offerings. 

#5 It’s All About Traffic Wrong. It’s all about targeted traffic! Your business should attract prospects, not mere visitors. Let’s say, you run a local footwear store in Texas. Attracting traffic from the entire country will do no good to your business. You will have to hire an internet marketing company in Texas to get the local potential customers for you.

#6 Link Building Is Obsolete Backlinks still stand a reliable source to evaluate authority and credibility of a website. Sure, the link building methods have changed over time, thanks to Penguin and Panda, but they still send strong signals to search engines. However, steer clear from spammy link building tactics. They can hurt your website rank. 

#7 Email Marketing Is No Longer Effective Email marketing has proven to drive revenue and deliver highest ROI compared to other marketing channels. It lets you interact with an audience that has engaged with your business previously. Moreover, the results are instant and easy to measure. 

Whether you want to increase social media followers or announce new product launch, email campaigns will help you increase brand exposure and meet desired goals in a couple of clicks.

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5 Digital Marketing Elements To Go For In 2019

Digital Marketing is an ever-changing landscape. With social media, search engines, and other marketing platforms transcending their limits to offer unparalleled online experience, digital marketing agencies are striving to gain a competitive edge. There is cut-throat competition across the web, and to stay ahead of the game, you need to formulate your marketing strategies surrounding the upcoming trends.

Innovation holds the reins of digital marketing companies. With online users becoming tech-savvier over time, it is equally harder to hold their attention and achieve business targets. Implement these five rising digital marketing trends in your strategy to dominate your target niche.

Artificial Intelligence (AI)

Marketers are incorporating AI in their campaigns to improve performance and deliver higher ROI. Leveraging Artificial intelligence to optimize campaigns and product recommendations is a growing trend. On average, 27% of marketers prefer AI and this statistic is anticipated to rise steeply in the coming years.

AI facilitates personalization to achieve desired business goals. In fact, there are numerous business goals that a business can achieve using AI. Some of the popular ones include improving customer experience and build new products and services.

AI-powered Chatbots

Customers are social beings. While social media has bridged the communication gap between businesses and their customers, it might get overwhelming to instantly respond to them across all the platforms. This has paved the way for chatbots.

AI-powered chatbots are known to effectively engage with customers and handle basic conversations. According to research, chatbots have proven to increase the conversions for businesses. They are hard-wired to answer popular visitor questions similar to an actual customer support representative.

Voice Search Optimization

Voice assistants, like Google Home and Alexa, have changed our lives for good. Performing daily chores has become so much easier with their help! It’s safe to conclude voice assistants are here to stay.

Smartphones incorporate voice search with Siri, Google, and similar voice models. In fact, users on the go are more likely to use voice search over typing. All these trends indicate a surge in popularity of voice search in the coming years.

Native Advertising

Online users don’t like to watch ads - a bitter truth of digital marketing world. In fact, people are increasingly using ad blockers to hide them. So, how do you increase your reach with prospects? Native ads come to the rescue!

Native ads are paid ads that take up natural form and blend in with the platform where they are placed. A trending example would be social media. The Instagram and Facebook ads you often scroll down to on your timeline which look exactly like normal posts are nothing but native ads.

Live Videos

Admittedly, video marketing is not a new tactic, however, live videos are gaining momentum in digital marketing. Social media giants, Facebook and Instagram, offer users to upload live videos, thus, encouraging businesses to record live product launch, customer buying experience, and similar engaging activities to capture the interest of target audience. They look authentic and are thrilling to watch, but, above all, they drive sales to your business.

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How To Plan Your Ideal Digital Marketing Strategy?

It’s never too early to begin planning your digital marketing strategy for another year. Your competitors are already looking to pick up any edge they can within the marketplace. There’s no time to sit back and get smug about your current position. So, begin pulling together your important digital marketing learning resources and begin lying out another year’s plan.

Don’t repeat the content strategy from 2018 and expect you’ll have the same success rate in 2019. Whereas there are benefits to your strategy, trends change and you have to keep up. There’s continuously more you can do to grow the reach of your company brand over different platforms. Be willing to go back over your current strategy and shake things up and incorporate new ideas.

COMMON GOALS FOR BUSINESSES

• Increasing foot traffic in physical stores

• Getting more individuals to form purchases online

• Increasing the number of individuals signing up for your e-mail lists

• Selling more of a particular product line

• Growing by and large deals through the year

• Attracting a diverse sort of audience

• Improving your brand position within the marketplace

Setting clear objectives assist you refine your targets and gain a clearer understanding of your 2019 game plan. What didn’t you accomplish in 2018 that you simply trust to discover success in during 2019? What areas of your business do you need to fortify? Where are you proceeding to miss out on opportunities?

It may not be conceivable to go all the way up to #1 in your sphere if you’re right now positioned #58. A more practical objective may well be improving 10 to 20 positions in Google over the following year. Choose how forceful you need to be and schedule your time, resources, and budget to make it happen.

It’s not possible to account for each outcome in business through planning. You'll be able do everything you can to line up good digital marketing learning resources to help you in your quest. Doing this gives you a better chance of accomplishing new heights for your company during the upcoming year.

GO THROUGH YOUR ANALYTICS DATA

You’re doing yourself a damage if you’re not utilizing analytical tools to evaluate your current marketing strategies. It doesn’t help to shell out money for promoting and other digital marketing placement if you have got no idea how well your content is performing. Here are a few key performance pointers (KPIs) you'll review.

Click-through rates on your digital ads (Facebooks, Google Advertisements, Instagram)

The Google quality scores on your landing page and the significance of keywords in your ads and content

How much activity your ads generate

Conversion rates once visitors arrive on your site

How regularly your social media posts get shared

Positive reviews you’ve received

The number of guests your landing page gets from social media platforms

How regularly your company’s brand comes up in discussions about products or services you offer

How well do you understand the tools you’re utilizing? Make sure you’re referencing your digital showcasing learning resources for your analysis tools and leveraging them successfully.

CREATE YOUR TARGET AUDIENCE

What sort of audience is being drawn in by your recent digital advertising efforts? Do they coordinate the client persona profiles you drew up? It may be time to move your strategies in case you’re not pulling in your intended target audience.

You may be pulling in accurately who you set out to draw at the begin of the year but changed your business priorities. That may have your company looking to move their focus to a more appealing audience.

FOLLOW YOUR AUDIENCE

Make sure you’re set up to reach your audience once you’ve figured out who you need to target. On a few channels, this implies creating a new demographic to engage. Do investigate on the normal customer in your store and make an audience that looks like your client. You'll recognize buying habits like time of day to research online or even their zip code. Along with your RMS, POS, and site analytical tools, you'll be able to make your store’s special buyer persona.

Once you have got your audience built, make sure they see your brand online in those places. Meaning being willing to break out of your comfort zone and finding better approaches to form content that offers to them.

EVALUATE THE HABITS OF YOUR VISITORS

Retailers with a good site should have a great picture of their client interaction online. In case not, it’s time to evaluate your analytics. At the end of the day, you wish to discover out which client request through your website turned into sale in your store?

Outside of the retail industry, service-oriented companies ought to be looking into similar insights. How regularly do visitors give you with reasonable data for future contacts? What advertising efforts draw in visitors who take advantage of your service? How many of them end up losing interest and abandoning your website after only staying a short while?

You can’t start to set goals if you have got no idea what’s working right now. Analyzing and understanding what’s happening along with your digital marketing efforts assist you begin your 2019 digital marketing strategy.

DOCUMENT YOUR SOCIAL MEDIA STRATEGY

Utilize the data you assembled from reading your analytics and analyzing the habits of your target audience to shape your efforts here. You would like to back up your strategy with numbers due to the sheer number of social media platforms on the web. Here are some of the more well known spaces you should be considering.

Facebook

Twitter

YouTube

Instagram

Snapchat

Yelp

Pinterest

LinkedIn

Most of these platforms permit you to purchase ads to go together with the content you make. More youthful audiences float towards visual mediums, whereas older ones find themselves drawn towards more in-depth substance. Will you get a greater payoff spreading yourself around as many spaces as possible, or focusing on building up your brand in one or a few niche places?

What social platform brings more traffic to your site? How well do they work in permitting you to push visitors to visit your business in person? It pays to do careful A/B on your ad and content output and measure the feedback before letting it go live. Doing this legwork could anticipate you from wasting cash and time on an effort your audience eventually deems unappealing.

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What Is Digital Marketing?

Digital marketing is actually an umbrella term. It signifies all of your efforts in regards to online marketing. Modern business strategies make use of digital channels such as social media, email, search engines and their own personal websites, to connect with both their current and potential customers. This works, mostly due to the fact that people spend a lot of time online nowadays. This has completely changed the way people shop and buy, and offline marketing just doesn’t cut it anymore. To make sure you’re not affected by that, you can give the customers what they need, where they already are – online.

Do You Need A Digital Marketing Agency?

The short answer is yes, yes you do. And it’s best that you get a local one. For example, if you’re located in the Houston area, look for a digital marketing agency in Houston. This can make sure you can constantly reach your agency, and even head to their office if needed, without spending too much time. To better understand why you need such a thing, let’s look at what exactly is digital marketing, in details. 

First of all, you should be aware of all your assets. From the website itself, to branding assets, you need to know that you have a lot of power, and be completely aware of your online presence. This lets you have control over your digital marketing efforts. These assets include your website, as mentioned earlier, as well as any e-books, infographics, blog posts, online brochures, branding assets such as fonts and logos, and social media channels on the popular social networks such as Facebook or Twitter.

When you’re fully aware of everything you have, you need to know how to manage those things. However, many people really don’t. You might be competent and completely capable of running your own business, but that doesn’t mean that you can successfully lead an online campaign as well. That digital marketing agency in Houston, however, can. That is why they exist, and they do keep up with all the trends lately. This is key, especially since things regarding digital marketing an online advertising continue to change from day to day.

 What works today, might not be even close to working tomorrow, and you need to keep up with all of that. That might be a bit of a problem, since running your business is actually your obvious priority.

A digital marketing agency can help you a lot in this regard. They’re usually run by people who have been in the field of online marketing for a while, and have a complete knowledge of the technologies and strategies that work, and those that don’t.

This can save you a lot of time, and money as well. Time and money that you would’ve otherwise spent on trying to run an online campaign, only to figure out later, for example, that Google really doesn’t care about your EMD anymore. Yep, that exact same EMD you overpaid a week ago, thinking it would be great to have for your online efforts. Just hire an agency, and save yourself the trouble – you won’t regret it.

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What do we mean when we say Search Engine Marketing?

Nowadays, everything is evolving. New technologies take the place of older ones, and new methods work where the old ones don’t anymore. Marketing is an area where the evolution is present at all times. Online marketing doesn’t lag behind either. At one point, search engine marketing was a term that encompassed both paid search activities, and search engine optimization. However, nowadays, search engine marketing only refers to paid search. This usually encompasses activities such as PPC (pay-per-click), paid search ads and advertising, CPC (cost-per-click) etc.

Can I do it myself?

Well, yes and no. It actually depends on your knowledge, your ability to learn fast, and adapt to new environments, as well as the time you’re able to invest into learning the essentials and advanced techniques. Let’s dive in deeper.

By far, the most popular paid search platform is currently Google AdWords. It is followed by Bing Ads, and Yahoo Search Ads. There are plenty of introductory tutorials, as well as getting started guides, but they seldom tell you everything you need to know. This is to be expected. The people who write those tutorials have actually spent quite some time on learning things themselves, and you can’t really expect them to tell you everything.

You should also be aware of local search engine marketing. For example, if your business is in Houston, you might want to find someone who knows a bit more about search engine marketing in Houston, specifically. This kind of marketing is all about attracting the right kind of people, and someone with a general knowledge about the demographic in that specific area you’re working in, can be very helpful. There are search engine marketing agencies, as well as individual specialists, that can do this for you. Those are usually people who have been tracking the trends and standards for a while, and have a good grasp of the entire knowledge you need, in order to run a successful campaign. They can promote your business website, or your personal website for that matter, and increase the visibility in the search engine result pages.

At the end of the day, you can always try it yourself. However, keep in mind that you will need to spend quite some time on research. You will need to know how the paid search platforms work, you will need to track which exact methods and strategies can help here. This might take months, and in those months that you spend on learning the current standards, the standards will evolve, change, and you’ll need to learn most, if not all, from scratch. This can be very unproductive, and cost you a lot. It is even worse if you’ve already spent money on online advertising, since you might never see that investment actually return. However, that guy, or that agency, who specializes in search engine marketing in Houston, already knows the current things. And he’s constantly learning about the new ones. You should save yourself the trouble, and hire someone instead. It’s usually worth it.

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What is SEO and Why does your website need it?

If you’ve ever wanted to increase your online presence, you have undoubtedly run into the term ‘SEO’. But what is it, and why do you need it? SEO, or search engine optimization, is a discipline which grows the visibility of your website in non-paid search engine results.

There are elements, both creative and technical, that are encompassed by this method, and it is used to drive traffic to your website, increase the ranks on the search engine result pages, and increase the awareness as well. SEO has many aspects, from the words and content on your page, to the links to and from your site on the worldwide web. Often, it only takes as much as re-structuring your website in a way that the search engines can understand it better.

How Can You Get It?

 There are three major search engines that drive the vast majority of web traffic, Google, Bing and Yahoo!. Although you might get traffic from social networks or other sites, those search engines is still the primary way of navigation for many users. And this applies regardless of what your website provides. SEO is actually fairly complicated. However, many people tend to be able to understand the basics.

 Even though you’re most likely in that part of the population, and you can understand a lot of things in regards to SEO, it is generally one of the things that’s best left to professionals. There are a lot of things that should be kept into consideration, and you can often find a service or company that does everything for you. It is also best if you keep things local, so for example if your business is in Houston, look for an SEO service in Houston or the surrounding area. This will make sure that whoever is working on your website can also use some local SEO knowledge and make the website pop more often for local users.

 Getting someone to do things for you can actually save you a lot of both time and money. If you want to learn things yourself, you will need to begin with the basics. Those are how the search engines work, how you can improve the site to make it better for one search engine or the other, etc. Then, you will need to figure out what of those things you’ll incorporate. And then it’s just a matter of trial and error, until you have an exact image of which techniques work, and which don’t. 

On the other hand, that SEO service in Houston, or any other area for that matter, already knows what works and what doesn’t. They keep up with the trends and know what the search engines prefer and favor, and what they completely disregard. With this knowledge that can only be acquired through experience, as well as trial and error they can help you with your website and you’ll see results much faster than learning these things yourself. At the end of the day, you pretty much can’t go wrong with hiring an expert.

[raghbatdm-blog]

What is Digital Marketing?

Digital marketing is actually an umbrella term. It signifies all of your efforts in regards to online marketing. Modern business strategies make use of digital channels such as social media, email, search engines and their own personal websites, to connect with both their current, and potential customers. This works, mostly due to the fact that people spend a lot of time online nowadays. This has completely changed the way people shop and buy, and offline marketing just doesn’t cut it anymore. To make sure you’re not affected by that, you can give the customers what they need, where they already are – online.

Do you need a digital marketing agency?

The short answer is yes, yes you do. And it’s best that you get a local one. For example, if you’re located in the Houston area, look for a digital marketing agency in Houston. This can make sure you can constantly reach your agency, and even head to their office if needed, without spending too much time. To better understand why you need such a thing, let’s look at what exactly is digital marketing, in details.

First of all, you should be aware of all your assets. From the website itself, to branding assets, you need to know that you have a lot of power, and be completely aware of your online presence. This lets you have control over your digital marketing efforts. These assets include your website, as mentioned earlier, as well as any e-books, infographics, blog posts, online brochures, branding assets such as fonts and logos, and social media channels on the popular social networks such as Facebook or Twitter.

When you’re fully aware of everything you have, you need to know how to manage those things. However, many people really don’t. You might be competent and completely capable of running your own business, but that doesn’t mean that you can successfully lead an online campaign as well. That digital marketing agency in Houston, however, can. That is why they exist, and they do keep up with all the trends lately. This is key, especially since things regarding digital marketing an online advertising continue to change from day to day. What works today, might not be even close to working tomorrow, and you need to keep up with all of that. That might be a bit of a problem, since running your business is actually your obvious priority.

A digital marketing agency can help you a lot in this regard. They’re usually run by people who have been in the field of online marketing for a while, and have a complete knowledge of the technologies and strategies that work, and those that don’t. This can save you a lot of time, and money as well. Time and money that you would’ve otherwise spent on trying to run an online campaign, only to figure out later, for example, that Google really doesn’t care about your EMD anymore. Yep, that exact same EMD you overpaid a week ago, thinking it would be great to have for your online efforts. Just hire an agency, and save yourself the trouble – you won’t regret it.

[raghbatdm-blog]

Best Strategy To Enhance Your SEO Rank

A brief introduction

80% of the traffic on any website, begins with a search query. You might not realize this at this point, but this is exactly what makes search engine optimization so important. Having more traffic on your site leads to increased revenue, and the best way to get more traffic is to have your site rank higher on Google’s search result pages. SEO is basically a collection of techniques that let you increase the ranks on your website. Below, you will find a list of the best techniques that are currently trending, and might help you rank your website.

The techniques

Examine your site

Examining your site is something you can use as a hacking technique for growth which helps you both attract new customers, and retain the old ones. Look at how fast your site loads, how readable your content is, pay attention to title or heading length. Maybe fixing things like these won’t help you with ranking, but it gets more clicks and more clicks mean more traffic.

Don’t neglect local SEO

If you’re in a specific area, for example Houston, you might want to look into local services, such as an SEO company in Houston. They might know more than you do about the demographic and what locals want, and that can always be helpful, especially with local businesses.

Optimize your landing pages

A well-made landing page can improve your sales. And, the more landing pages you have, the more passages you open for search traffic. It is true that almost half of the traffic actually goes to the homepage, instead of the landing page, but it’s the landing page where you’ll initiate the relationship with your customer.

Ensure you have a responsive, mobile friendly website

The trend these past years has moved towards mobile. Search queries from mobile devices have had a 5x growth rate in the last two years only. The mobile market is picking up steam, and it is something you mustn’t neglect if you want to get traffic to your website.

Infographics are your friend

Having a bunch of information can be useful. However, having it displayed in something that is visually appealing, easy to read, and doesn’t neglect any part of the information. Those infographics will get you traffic, and they might even get you some backlinks, which are always useful

Don’t be afraid to ask for help

SEO is a pretty extensive field of work. Even if you start learning about the basics, it’s easy to get confused and give up. If this happens, but you still want some traffic on your site, don’t be afraid to ask around for some professional help. If you can’t really get your site optimized, and you don’t get enough traffic on the website of your burger shop in Houston, maybe that SEO company in Houston can give you a helping hand. After all, it is what SEO experts are for, don’t be afraid to ask for them.