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How To Look Intelligent (Source: pussiesonparade, Kaori Sakata)
(Source: jeffshit)
One Coin for All Your Cards
Entrepreneur Kanish Parashar has an ambitious goal: He wants to replace every credit card, gift card and loyalty card in your wallet.
To do that, Parashar has founded a company called Coin. Unlike other companies like Square and PayPal that are trying to do the same thing with mobile apps and proprietary services, Parashar plans to use something quite different -- something that looks like a credit card.
Coin is a Bluetooth card that can be used in the place of the cards in your wallet. Any card with a magnetic strip can be added to Coin, and a button on the front allows you to easily swap between cards. With each button press, the magnetic strip on the card essentially becomes your card of choice, giving you the ability to carry around your whole wallet in just a single piece of plastic. A tiny LED screen displays the last four digits of the card you're using along with its expiration date.
The final version on Coin will also allow you to give each card a four-character nickname such as "Bank" or "Work" to keep them straight.
Parashar got the idea for Coin after another payment startup of his, Smartmarket, failed.
Smartmarket was a mobile payment solution that used "geofencing" to allow customers to pay for goods when they were physically near a store. While Smartmarket got quite a few downloads, it wasn't actually being used for payments. "Turns out we had a chicken and the egg problem," says Parashar. "Customers couldn't find merchants who adopted it, and merchants didn't see customers use the app, so they didn't have a reason to adopt it."
With Coin, Parashar hopes the process will be intuitive. "A card is something that we're used to using," he says. "We have a habit [of using a card], and we trust it."
Read more: http://www.entrepreneur.com/article/229937#ixzz2ke7xa6b9
(Source: Only Coin, Kanish Parashar)
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Photo and source courtesy of Protos Eyewear
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Governments will always play a huge part in solving big problems. They set public policy and are uniquely able to provide the resources to make sure solutions reach everyone who needs them. They also fund basic research, which is a crucial component of the innovation that improves life for everyone.
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