Lint Roller? I Barely Know Her
Doug Jones
Cosimo Galluzzi
ellievsbear
❣ Chile in a Photography ❣
$LAYYYTER
Interview Vampire Daily
The Stonewall Inn
"I'm Dorothy Gale from Kansas"
PR's Tumblrdome
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Claire Keane
let's talk about Bridgerton tea, my ask is open
Product Placement
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The Bowery Presents
gracie abrams
★
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Mike Driver
seen from India
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seen from Belgium
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seen from United States
seen from Lithuania
seen from United States
seen from Malaysia
seen from Pakistan
seen from South Korea
seen from United States
seen from Malaysia
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@re-evaluations
The tagline reads: “Finally cutting-edge technology comes to the cutting edge.”
I like the use of a different paper material for this ad! I think the visual is nice, especially integrated across different platforms. I think it would be fun to see life-sized because of the illusion. I’m on the fence about the copy. I like it the more I reread it, but at the same time I think it’s a bit corny and something most people would roll their eyes at.
The design of these ads reminds me of images I used to download from a minimalist wallpaper site. I think if you can get the point across in an ad without having to say a lot, then it’s good. At the same time, I don’t really get any urge to look further into the brand from this. It feels more like a post one would share on social media as a reminder to cut back during the New Year, but with no CTA to check out the goods in the Dietwatchers’ store. I don’t see anything that’s different about the brand compared to going to a grocery store. My other minor qualm with this is that popcorn is considered a low-calorie snack already, as long as it’s not heavily buttered, drenched in caramel and salted.
Comparison and contrast is nothing new in ads, but it’s still something I like to look for to see the execution. Nothing groundbreaking about this series, however, and the giraffe head looks weird floating like that. For a tagline like ‘Flying Reimagined’, I don’t see anything being flipped on its head.
This is one of those annoying ads that would be completely forgettable without the backing track, that they keep playing over and over in cinemas, on the radio, and on Youtube. It’s really short and makes use of local celebrities to endorse the product, but the entire thing seems to be based off pure randomness.
Our quote of the day is from German philosopher Martin Heidegger
When I was younger, I had a fascination with hypnosis. I would watch video after video of stage hypnosis shows, as well as Derren Brown’s shows on the subject. Hypnosis is controversial and hard to believe, but it in part involves the mental coaxing of a subject to steer them into a direction that they were already mentally willing to go to. In the case of stage hypnosis, most of it is theorised to be acting under result of peer pressure. This ad first interested me and then pissed me off.
Everything about it feels incredibly crafted and unnatural, which would be okay if it didn’t seem to be trying so hard to seem genuine. Maybe I’m wrong and these were not paid actors just pretending to have fallen under a hypnotic trance, but the entire ad just feels like a whole bunch of pretending.
In terms of the narrative, I would have found it more touching if he had actually given them back the memories of the experience at the end rather than just sit them down to watch footage of what they did. Ultimately, though, the latter is probably just what “looks” better in the ad.
Puffs has, since the early 2000s, been releasing a cute series of commercials for their lotion facial tissues. It’s a riff on nursery rhymes that’s fitting for their tagline: a nose indeed deserves a Puffs indeed. Even though it’s been years since they started, the formula doesn’t change much from ad to ad. Still, the animation looks as pillowy as the tissue advertises, and I like the gentle orchestral transitions in the background. It looks like a family-friendly ad that would fit in nicely within the commercial time of Disney Channel. The most jarring part of the ad is how the Puffs Plus bit is tacked onto the end with a completely different character.
The tagline for Jackson is super absorbent tissue, but without the tagline I wouldn’t really understand the brand’s USP from this series of ads. The patterns are really nice but need to be examined more carefully to even understand what the visual is. In the case of the ad with the wine glass pattern, the wine glasses almost look like hot air balloons at first glance.
Having known nothing about Jackson before seeing this ad, I assumed before reading the tagline that it was a brand of kitchen rolls because that is what the texture and patterns on the tissues resemble. I did a search and discovered that they are in fact a brand that sells many different types of tissues. Based on the vagueness of the ads, this feels more like an ad to introduce the brand into the market by showing what the product is and what it’s meant to be used for. Cool visual, but I personally feel like it’s a weak delivery because it’s style without substance.
Scotties: The tissue for any issue. A nice rhyming tagline (if just a little corny). I personally find the idea for this campaign to be on-the-nose, but it gets the point across quickly and simply. Any more copy would just be beating a dead bush. The visual style is nice and minimal; the colours of each ad coordinate very well with the represented tissue boxes. I like the placement of the tissue boxes in front of each person, because it feels like where the box would be positioned in the actual scene of the moment.
This is definitely one of my favourite ads of the year, but it’s only effective if you go in completely blind. Since first watching it, I’ve seen several posts urging people to watch it but also asking them to see if they could keep a careful eye on each scene and “spot the signs.” When I first saw it posted on Adweek, I wasn’t even aware it was a PSA, and even knowing the foundation that funded this makes the twist at the end less effective. While I had been expecting a twist, I thought it would be another clichéd riff on the mystery of the library romance. I expected something comedic and forgettable. The ad definitely plays on that expectation. It’s a great example of why the little details in each scene of an ad matters. People are used to zoning out on them and focusing on the story overall, but a good ad is one where every detail ties back to the message — even the ones we may have missed.
Getty Images brilliantly made 4 famous faces entirely out of stock photos: http://adweek.it/27DmR7d
Stock photos open up so many possibilities! Too bad that as students, we don’t have the access to these libraries.
The thing about Ikea is that no matter where you go in the world, if you find an Ikea store it will always look the same. This ad feels like that aspect of Ikea: familiar and comforting.
Initially I thought the ad was going to have some sort of relation to how kids see the world differently, but it ended up taking a more emotional path. It starts off looking like it’s going to just be about a son tagging along with his mother on an Ikea shopping trip to offer his own thoughts, but the way he seems mature beyond his years hints at the final reveal.
This ad resonates with me especially because Ikea has been part of my own journey growing up; I’ve gone from being a regular at their kids’ play area to being part of the shopping.
The ending has a bit of something that many can relate to, whether from the mother’s perspective or the son’s. Even when we become adults, to our parents we will always be the child they watched grow. Yes, it’s been done before, but I think that Ikea executed it well.
