Red Peak

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Watch a life-size origami elephant come slowly to life in this video. It's mesmerizing!

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Clever Reebok ad featuring supermodel Amanda Kerr. Part of Reebok's effort to position itself as a fitness brand.

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Just a few weeks ago, The Type Directors Club declared Red Peak a Communications Winner for the clever mailer (shown above on top) created for Lisa Sanders Public Relations. Soon thereafter, the Art Directors Club awarded Red Peak a Bronze for the Free Arts identity system (stationary pictured below), launched in November of 2013 to great acclaim.

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A Japanese designer created a new line of eyeglasses inspired by two of the world’s most famous fonts.

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Designed by British sculptor Anish Kapoor and Japanese architect Arata Isozaki, the portable balloon-like purple structure known as Ark Nova is home to an annual two-week music festival that travels across the northeastern region of Japan devastated by the 2011 tsunami.

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RescuTime monitors how much time you spend browsing certain websites and using certain programs during the workday. Says creator Robby Macdonell, "I could usually remember some things I did, but trying to account for a full eight hours always ended up with a bunch of blank spots." 

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These simple print ads will restore your faith in the power of advertising.

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This fun clip created by Red Peak's talented designer Joon Cho chronicles our Movember participation. 

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And thus concludes another Movember at Red Peak. Great job, fellas! 

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Another great write-up for the A to Z Project in Creative Review. 

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The A to Z Project, released to the public just last week, is featured in Fast Company today. 

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Last night Red Peak celebrated the official launch of the A to Z Project for Free Arts NYC, a nonprofit organization that helps bring art into the lives of underserved kids. 

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Auto Aerobics, a series of stretched and interlinked classic cars by UK-based illustrator Chris Labrooy, will stretch your mind.

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Let's be honest, helmets are annoying. And ugly. Not to mention essential if you care about your brain.

Leave it to those dashing Swedes to come up with an ingenious solution. 

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You'll never look at a glass the same way after watching Glas, the Academy Award winning documentary short by Dutch filmmaker, Bert Haanstra.

Made in 1959, the film captures the artistry of glass blowing in contrast to mechanized bottle making – in theory, a more productive method, but as Haanstra reveals, not necessarily.

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Malta-based architect William Bondin envisions a world populated by living sculptures that interact with their surroundings.

Morphs are metal sculptures decked out with electronics that constantly assess light intensity and water presence so as to make the best decisions about their paths. 

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Design agency Stranger and Stranger moved beyond labeling to cloak bottles from winemaker Truett Hurst head to toe in paper, thus creating a sexy new look and more space for, well, branding.