New TLDs, Who Wins?
The full list of applicants for top level domains was released today by ICANN. In total there are almost 2,000 potential new extensions, up from the 22 that are currently in existence. The story of the day is not how ICANN is making nearly $350M (each application cost $185K) off this process, with US corps. leading the expenditures by a large margin, but how they will determine who gets what extensions.
ICANN claims it will take between 9-12 months to sort this whole ordeal out, but which entities wind up with what is a bit of a toss up. Over 200 applicants tried to win the battle over the "similarity clause" by incorporating a new entity with this naming scheme "dot TLD Name LLC or INC." Seems like an interesting ploy and is part of the official criteria but are they "technologically and operationally" capable of running a registry and what financial risks they may be susceptible to. In other words, this could get very very ugly due to the breadth of the criteria. A great example is Google and Unregistry Corp. both trying to win the .LOL extension. Unregistry corp. (http://internet.pro/) are "legal services for the domain industry" and have an expertise that exceeds that of Google hands down. Will they be able to win the battle against the big G? That question remains unsolved.
I'd also like to raise two questions. Does anyone actually want to deal with almost 2,000 new domain names and how does ICANN plans to spend ~$1M per day on evaluating these applications? Both of which seem equally fitting.
The Full list is located here: http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en
The Announcement and Criterion are located here: http://newgtlds.icann.org/en/announcements-and-media/announcement-30may12-en








