James Broad Lecture
Designer James Broad did a talk about his work in apparel that our class went to. It was a really interesting insight into designing for fashion/sportswear brands. The main thing I didnât realize going into the talk that I thought was really interesting was the prevalence of patterns in apparel. It seemed like a lot of the work he did was creating new pattern designs to be integrated into the clothing. I think itâd be really interesting to just do a series on creating patternsâwith no real central area. I havenât really explored patterns that much in my own work and think itâd be really fun. Jamesâ typography was also really interesting, I thought his site letters were really well done and fluid. I think the most important thing I discerned from his work was the amount of intention and historical background put into each piece. He talked a bit about delving into the archives of the brands he was working on to create backgrounds. I think I really learned a lot about how important intention is in design this year. It seemed a lot of his more powerful and successful pieces were drawing from a story or other context that was informing the work. He referenced the trend in Japan of keeping the security tags on clothing as a style, and then incorporated that into his next work. For his designs for Usain Boltâs jersey, he referenced older Jamaican running icons into the design. I enjoyed how much thought was put into these designs and it made me reflect on how I work. In my own pieces, I tend to make things based on if they look how I want them, and less about context. I think employing more historical and other real world references would make a lot of my pieces more effective. I thought the talk was really informative and I thought his style was really interesting. (https://www.automaticletters.com/)












