Email Marketers Respond to Responsive
Website Magazine, May 2015: Email conversion rates saw a significant jump last year – and that’s because more marketers embraced mobile. A new benchmark report from Yesmail reveals that brands’ use of mobile-friendly strategies, such as responsive design, paid off with mobile email conversion rates jumping more then 70 percent year-over-year. During the same period, consequently, desktop conversion rates dropped by 4 percent.










