RocketFuel Says...

We're a digital media consultancy based in New York City. We help companies jump start their digital strategies, evolve brands, delight audiences and realize new revenue opportunities.

[rocketfuelsays-blog]

Yeah! No more blue tooth just-one-more-apple-product-you-need-to-support-another-apple-product keyboard for iPad! Sort of.

[rocketfuelsays-blog]

Facebook just announced plans to abandon the "Places" feature inside its mobile application.

Round 1 To Foursquare: Facebook Is Scaling Back Its Places Check-Ins

[parislemon]

[rocketfuelsays-blog]

parislemon:

Oblong Has Built The Future Of Computing. I’ve Seen It. Used It. It’s Beautiful.

[rocketfuelsays-blog]

Google has done some fancy 3D modeling on many famous landmarks and buildings worldwide.

[rocketfuelsays-blog]

The San Francisco Fed has come out with a research paper connecting the dots between the retiring baby boomers and stock prices. Read more: http://brucekrasting.blogspot.com/2011/08/fed-economists-we-see-15-year-bear.html#ixzz1Vwi4oh9H

[rocketfuelsays-blog]

Are we in a tech bubble? A lot of strange things are happening that make us think so.

11 Signs It's A Tech Bubble

[rocketfuelsays-blog]

PETA has never been shy to try to grab your attention with sexually explicit ads, but its latest ploy takes it to a whole new level. Read more: http://www.businessinsider.com/peta-takes-its-sex-crazed-marketing-to-the-next-level-by-launching-a-porn-site-2011-8#ixzz1VwgoN1SY

[nosql]

[rocketfuelsays-blog]

nosql:

There’s no new data in this infographic about BigData, but the amount of stored data by sector is very interesting:

The top 5 sectors:

Discrete manufacturing

Government

Communications

Process manufacturing

Bank

I was expecting to see Communications, Banks & Investment Services, and Healthcare as being at the top together with the Governmental data.

Dion Hinchcliffe’s recent article is a must read about the enterprise opportunity of Big Data.

Original title and link: The Potential of Big Data Infographic (NoSQL database©myNoSQL)

[rocketfuelsays-blog]

[rocketfuelsays-blog]

[rocketfuelsays-blog]

[rocketfuelsays-blog]

[rocketfuelsays-blog]

[rocketfuelsays-blog]

[emergentfutures]

[rocketfuelsays-blog]

emergentfutures:

CHART OF THE DAY: People Only Want iPads

As you can see, people are pretty much only interested in iPads right now. They don’t want tablets running Android, or any other operating system. They want iPads. Until someone does something mind blowing with its software, or hardware, we don’t expect this to change any time soon.

Full Story: Business Insider

[ibmconsulting]

[rocketfuelsays-blog]

smarterplanet:

 IBM VP : My Three Essentials For Creating Innovative New Products | Co. Design

BM’s Lee Green provides a road map for generating disruptive technologies, objects, and experiences.

No matter the forum or platform, designers, executives, and consumers love to discuss (and use) products and services that seem to break the mold. These ideas are disruptive, creative, and often counterintuitive. A decade ago, who could have predicted that mobile phones would take the place of digital cameras, for both still and video images, in the minds and hands of consumers? Or that serious chefs would consider food-truck businesses, once the domain of low-end services but now a trendy, fast, and cost-effective way to open a “restaurant”?

Onlookers often think that such marketplace and marketing successes are products of one-off “aha” moments of inspiration or unique research methods. But there are actual strategies that designers and businesses can follow to create such disruptive technologies, objects, and experiences. Here are my three tried-and-true tactics:

1. Support what is likely to fail.

By this I don’t mean prioritize experiments and concepts that look like they might not sell; I mean consider technology and designs that might not seem to work for their intended purposes. This is the approach of James Dyson, the British engineer and vacuum entrepreneur, and the company that bears his name. While developing breakthrough products, such as the energy-saving hand-drying machine known as the Airblade, Dyson and his team take note of what ideas and prototypes aren’t achieving their goals and then find new uses for them.

[rocketfuelsays-blog]