Rosie Young

BCU student : graphic communication

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My first entry for octobers edition competition #designapapergangbox Went with the october/autumn feel. Love autumn colours!! @ohhdeercompetitions @thepapergang @ohhdeer #rosieyoung0705 #illustration #autumn #whatthefox #foxy #designcompetition #sketchbook #creativetime

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Loyalty cards for street feast summer campaign 2018. 

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Hawker house poster for street feast in situe on streets. 

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Branded assets as a reward for loyalty of Street Feast. Illustrated and design myself. Photos taken by Kheyyam. Collaborative project for street feast.

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Collaborative practice outcome for uni course. T-shirt and sweatshirt reward for loyalty card scheme. Illustration created by Kheyyam. Mock up created by myself. Street Feast Brand Summer campaign brief. 

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Images often speak louder than words. Here are the Best 100 Guerilla Marketing examples i’ve seen. Guerrilla Marketing (Guerilla Marketing) takes consumers..

For this collaborative project, we have been tasked to design a campaign for London's Street Feast Brand. Whilst doing research, i came across this page which has helped my idea generation progress.

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Final Outcome GIF:

Here is one of my final outcomes for the Drink Driving brief. From feedback, i was advised to put more emphasis on the death consequence, so i made this feature more prominently on the GIF. I also added a road background to put it in context. This GIF would be featured on social media, as well as printed on lenticular beer mats to represent the ambient media element of the brief. I would also place this on digital bus stops around the city to attract its audience when they are ‘out and about’

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Drink driving idea development

As part of this brief, i created an animated gif of a breathaliser. (See previous post). I have since got feedback from my tutor and peers who loved the idea. I was then given feedback on how to further develop this idea and create an ambient media piece.

I was introduced to the technique of lenticular printing which is more commonly known as ‘holograms’ in Britain. It was suggested that the changing text element of my idea could be printed on lenticular lenses so that they change as you move the image around. Thiscould then be used as beer mats / coasters in pubs. I decided to do further research into lenticular printing.....

Lenticular printing is a technology in which lenticular lenses are used to produce printed images with an illusion of depth, or the ability to change or move as the image is viewed from different angles. Also known as holograms. They are increasingly used on cups, gift cards, bus shelters, movie theaters, novelty toys, postcards, book covers and stamps. There are 3 types; transforming prints, animated prints, and stereoscopic prints.

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This is another mock up poster design. I used the same bottle of champagne and smashed glass overlay and set it in front of car headlights. This design is stronger in my opinion as the drink driving message is more obvious. I would like to mess around more with the composition though, to make it more impactful.

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This is an experimental mock up design for a poster for the drink driving brief. I overlayed images of exploding champagne bottles, with smashed glass and brushed on some blood splatter effects to convey the aftermath / potential consequences of drink driving. 

The red blood splatter is quite eye catching and many people believe red is the first colour the eye is naturally drawn to, so in that respect, the poster is successful. However, it is a bi ‘cartoony’ which means it is less likely to appeal to the target audience and may not have the desired effect.

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For the drink driving campaign i quickly created a gif to draw attention to the consequences of drink driving. I created the breathalyser in illustrator. Then used photoshop to create the gif itself.

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Today i went to a painterly screenprinting workshop. I had never done screen printing before so learnt a lot from the workshop. Although quite messy, i like the effect that screenprinting produces and is relatively easy to do. This may be a technique i use in future projects... :)

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Retail Store Merchandise and Window Display Guide

One of the most creative and fun aspects of running a pop-up shop is managing the visual merchandising elements of the retail environment.

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5 Creative Ways Stores Are Experimenting With Immersive Retail Experiences – Shopify

Since the dawn of ecommerce, experts have predicted the death of physical retail.Bombarded by a revolving door of platforms and providers, today’s consumers expect big things from their favorite brands. But even in a world that demands a digital presence, a report from brand intelligence firm L2 suggests 72% of online shoppers worldwide consider the brick-and-mortar experience most important when making a purchase.Despite this, the physical and digital experience retailers offers is often dis...

When looking into retail experiences, i came across this website, giving examples of ways to boost interactivity within retail environments. Examples include: Ikeas virtual experience app, and interactive fitting room mirrors. 

This has given me an idea of what is possible and how i could potentially design an experience for paperchase stores.

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Interview: Paperchase boss Timothy Melgund writes the retailer's future

Paperchase’s chief executive Timothy Melgund speaks exclusively to Retail Week about paper versus digital and his global ambitions for the premium stationery retailer.

Been given a new brief to design an interactive retail experience for a retail space. I decided to look at Paperchase and how they could improve their displays to attract customers into their stores.

Whilst doing initial research, i came across this interview with the boss of Paperchase Timothy Melgund. He discusses his initial opinions of the brand as well as his ambitions for the company in the future.

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Barry m is a brand I have been loyal to since the age of 13. I regularly bought there cosmetics, especially there nail varnish. 

Barry m is a leading british colour cosmetics company, founded in 1982. Theye are famous for their range of colourful, cruelty free, on trend products and are dedicated to offering high quality products at affordable prices.

Founded in 1982, in London by Barry Mero.

They target a female audience aged 40 and under. I love there range of nail art pens and often experiment with different patterns/drawings on my nails. I love how the bright colours allow individuals to express themselves in an affordable, subtle way.

They also mainly target there audience through social media platforms. They have 155k followers on Facebook, 140k followers on twitter, 312k followers on Instagram and are also active on snapchat and tumblr.

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Missguided is a fashion line, mostly selling online. However, it has recently expanded and opened stores in London, Kent and Manchester. In March 2016, they even opened  in Selfridges in Birmingham’s Bullring. 

I have only recently started purchasing items from their website and have fallen in love with the quality of their products and the easiness of the whole process. There mission is to ‘empower females globally to be confident in themselves.’ They class themselves as ‘Bold, straight talking and forward thinking fashion brand.’

All their clothing is designed by in-house talent, who aim to offer up to 1000 brand new styles every week. They mainly target women between the ages of 16 and 35, which is evident through their use of models and bright feminine colours. 

Nitin Passi, is the founder of Missguided. He studied fashion in New York for many years, and created the affordable, unique fashion brand in 2009. 

They connect to their audience through their blog, as well as social media sites. They have 2.4million followers on Instagram, 1million follower on Facebook, 416,000followers on twitter. They also have snapchat and Tumblr followers.

They don’t have many advertisements around as they mainly draw in their customers through social media. They has a television advert out in 2006, however since then, there main form of advertisement in posters. The posters are composed of a bright, usually pink toned, photograph of the product they offer, and simple text logo.