Iâm here to express the history and my thoughts concerning Rise of the Guardians and Dreamworks Animation. Â
First off, we know how badly ROTG did in theaters.
$145 million budget, and only $306.9 million in box office money.
ROTG was blamed for the start of many lay offs and failed quarterly income.
http://www.hollywoodreporter.com/news/dreamworks-animation-takes-87-million-424648
I donât know whether or not Dreamworks pays attention to their competitors or not, but considering what ROTG was up against in November of 2012, ROTG actually did really well.
Wreck it Ralph came out November 2nd, with $165 million in budget and $471.2 million in box office money. This kids movie had a more complex plot and was very modern and relatable to kids because of video games. Not to mention Wreck It Ralph has the privilege of the Disney logo plastered onto it, deeming it stereotypically a good movie for kids and family members (which can automatically make a Disney movie now a days do well no matter what kind of story it is)
Skyfall came out the 9th of november and earned $1,108 billion in box office money.
Twilight Breaking Dawn part 2 came out november 16th, with an earning of $829.7 million.
Life of Pi came out the SAME DAY as ROTG (november 21st) and got $609 million in box office money.
There were many other movies that came out in November as well besides these few. But considering all this competition in november and a rotten tomatoes critic of 74% (3 and a half stars), Iâm surprised ROTG got past $200 million.
There are many articles with âROTG FAILUREâ written all over them.
The fandom got together and started a âcampaignâ in a way. We tried to make up for the bad income of the box office money in dvd sales. AND WE DID. We were at the top of the dvd /blu-ray sales for a while!
http://articles.latimes.com/2013/mar/25/entertainment/la-et-ct-rise-of-the-guardians-rises-to-top-of-dvd-sales-chart-20130325
http://variety.com/2013/biz/news/dreamworks-animation-toons-up-earnings-with-the-croods-1200428525/
âThe animated family film âRise of the Guardiansâ has risen â and landed at the top of the DVD and Blu-ray sales chart, a surprise second chance for the DreamWorks box-office disappointment.â
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âThe animated film, which earned just $304 million worldwide in the fall, has sold around 3.2 million units on disc and as digital downloads since March, contributing $9.6 million in revenue to DWAâs first quarter results, which were announced Tuesday.â
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â âRise of the Guardiansââ homevid performance helped lift DWAâs first quarter results, besting analystsâ expectations for the three-month period that wrapped March 31, during which it posted $134.6 million in revenue and profits of $5.6 million (down from $9 million for the same year-ago period). Wall Street had expected revenue to come in at around $99 million. â
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âIt really is a showstopper,â DreamWorks Animation CEO Jeffrey Katzenberg told Variety. âThereâs no other way of categorizing it. The performance of âGuardiansâ was significantly above the distributorâs projects, significantly above our internal projections and above the purchase intent.â
Even when the ROTG normal holiday edition dvd came out months after the blue-ray version, people who already owned a copy of ROTG still bought a second dvd and gave it to friends and family! (there used to be a blog called âmission of wonderâ that allowed people to submit a post saying they had bought the holiday release. I am one of those people that participated with that.)
Hope still seemed to be slipping, but with the help of The-Guardian-of-fun, and a list of others:
http://guardiansoftheguardians.tumblr.com/post/78043059567/book-of-belief-team
They started creating âThe book of belief.â These people knew they wouldnât get paid for their work in assembling this book. A lot of them were professionals who had jobs and such, yet they still took the time out of their lives to help put this book together. They have my total respect.
The Book of Belief had over a hundred submissions and letters sent in by the fans. They could barely fit everything into the book!
It was incredible how many participated and helped donate and assemble it!
http://guardiansoftheguardians.tumblr.com/post/114237959476/the-guardian-of-fun-thank-you-for-downloading-the
The book of belief PDF had over 6 K downloads, and two or three hard cover copies were made of the book and one was given to William Joyce, and one was sent off to Dreamworks!
There were countless ROTG role-play and fan blogs back in the day. Everyone was super active and inspiring. Lately a lot of those blogs have disappeared or have become inactive sadly. But some still hang around.
So this fandom despite after 3 years still hangs around, with their fingers crossed. Theyâve been amazing and very creative.
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I would like to address Dreamworksâ other movies and how âpamperedâ they have been compared to ROTG.
HTTYD :
Budget: $165 million
Box Office: $495 million
Result: a tv special(Gift of the night fury), a short film(Dawn of the Dragon Racers), 2 sequels, and a two or three season tv show
Monsters Vs. Aliens:
Budget: $175 million
Box Office: $382 million
Result: got a tv series in 2013 (4 YEARS LATER.)
The Croods:
Budget: Â $137 million
Box Office: $587 million
Result: a sequel and a future tv series
Turbo:
Budget: $127 million
Box Office: $283 million
Result: Still got their own tv series on Netflix ! (tv series was put into production A YEAR before the film was even released!)
Mr. Peabody and Sherman
Budget: $145 million
Box Office: $273 million
result: still got a remake tv show!
(extras:
Penguins of Madagascar - budget $132 million, box office $373 million
Home- Â budget $137 million , box office $388 million )
Megamind:
Budget: $130 million
Box Office: $322 million
Result: got a 16 minute short!
ROTG :
Budget: $145 million
Box Office: $306 million
Each of these comparisons have significance compared to ROTG. HTTYD got around 200 million more in box office money, and Dreamworks saw potential in it, and that flared up like crazy.
Monsters vs. Aliens got around 70 to 80 million more in box office money compared to ROTG, but still got a tv series 4 years later!
Peabody and Sherman did worse in Box Office money than ROTG, around 30 to 40 million in difference! Yet theyâre still getting a tv series.
Turbo got 10 million more above Peabody and Sherman, but they had a tv series planned a year before the movie came out, and apparently ROTG has had 3 shorts planned around the time of movie production as well yet we havenât gotten anything yet.
Some people wonder if ratings have to do with box office popularity, but the Croods got a 70% on Rotten Tomatoes while ROTG got a 74%, and yet the Croods got around $287 million more than ROTG!
Same goes for Home, which got a 46% compared to the 74% and they still got $80 million more than ROTG. Penguins of Madagascar got a 71% and they still got around 60 to 70 million more in box office money as well.
The most notable comparison to me, is Megamind vs. ROTG.
Iâm sure we all loved Megamind. Cute movie, really dorky and fun. It got around 16 million more in box office money than ROTG. That is the closest box office comparison yet.
And Megamind (despite it only being 16 min) still got their own short.
What does that say about ROTG?
We thought there was nothing else but the Guardians of Childhood books to cling to.
But from recent information posted on William Joyceâs twitter, tells us otherwise.
âThere are several shorts they wonât release. 2 that I directed, and a 3rd by the art director. It breaks my heart.â
William Joyce goes on to say one was about man in the moon, one was about Pitch, and the other was about the single egg that survived during the nightmare attack on the warren.
Peter Ramsey (the director of ROTG) says ROTG shorts make sense to him, but thats somewhat out of his control.Â
What needs to be answered, is what stage these three shorts were in.
Were they only planned? Were they half way completed? Or are they entirely complete?
*If they were only planned, then we would all try and keep up our support and push Dreamworks into making just even one of those. It also begs the question as to why planning material for the shorts wasnât released yetâŚ. (is this a hint that maybe Dreamworks isnât sure whether theyâll continue with ROTG in the future? This means thereâs a possibility if they havenât released all the previs or concept art yet.)
*If they were half way done, that gives us a better stretch. This makes the odds in our favor since Dreamworks might eventually be pushed to finally just complete them since theyâve already come so far with it. Especially if shorts are under 20 minutes, that work should take less than a year with their production team.
*If theyâre complete? âŚ. then what in the name of pickled double crispy broccoli pancake waffles is Dreamworks doing over there.
I have a hard time believing these shorts would be complete, because why would you wait so long to release them??? Its been 3 years! The fans have shown tons of support for ROTG, especially with the DVD sales, that should have wavered Dreamworksâ decision making at least a year ago.
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Now to talk about Dreamworks Contact information..
Weâve all heard the endless âwrite letters to dreamworksâ or âsign petitionsâ
âŚ.But honestly?
Petitions arenât really going to do much. This isnât some political significance, weâre only showing how many people support a sequel or further ROTG franchise.
Its not like we can shove that in their face and expect them to make a sequel based off that. Its all up to them.
âKeep writing to Dreamworks.â Iâve done some research lately, and Iâve found that its nearly impossible to write Dreamworks. They have legal issues about it too. They have their home base address that you could attempt to write to, but they donât specify who looks at or receives those letters. Who would you write it to? Who is in charge of authorization of further franchise? There are a lot of questions that donât have specific answers.
Sure, they have a youtube, twitter, tumblr, Facebook, ect.. you could attempt to contact them through those sites, but sometimes there are only site managers. They probably get spam all the time. The odds are low that the site manager would even care about your message let alone send it to their higher ups.
The only out-front contact information Dreamworks gives you is concerning their financial shares and stock information, only for people who wish to invest and support Dreamworks financially. We canât go using that address to send fan letters to since they might not read them. I doubt the person that would pick up the Dreamworks phone would want to sit their listening to thousands of fans ramble on about some random movie their company did, they canât do anything about that either.
Dreamworks specifically says they do not want unsolicited mail either. There may be ways to get around it so it wonât be considered illegal, but here are some examples:
1. Illegal material they will not read:
âHi! PLEASE MAKE A ROTG SEQUEL WE LOVE IT LOTS! Maybe you could have Jack Frost in it with a new guardian and Sandy could have a new outfit or Pitch could show up and suddenly plot twists, ectâŚâ
- They do not want to take the risk of being sued if they make a movie that coincidentally uses your idea. They donât want to get into such a mess, so your letter will most likely be thrown out without a second thought. It will be considered junk mail. They do this for any movie idea.
2. A questionable but reasonable letter that has potential:
âHello, my name is ******, and I would like to thank you so much for all the magical times youâve all given the fans. The movies are incredible. I especially loved Rise of the Guardians, that was my favorite. I heard recently there were planned but unreleased shorts for the franchise? I understand consideration of a sequel is asking a lot and considering the box office results the production team would be highly weary, but honestly with all the support and excitement of the fans and accounting the success of the dvd sales, I was wondering if you would consider going through with the ROTG shorts? Is there a problem as to why you wonât release them? Is it money or something else? Is there anything the fans can do? Or do you plan on not continuing ROTG? We would really like to show our support for ROTG no matter what, so if thereâs anyway you could somehow get back to us, we would highly appreciate it. Sincerely, *******â
That is a lot more professional, and has no story suggestions because weâve already been alerted that these shorts were already planned or in production. We are just showing support and interest for something that already exists, so this wouldnât be considered illegal. Whether or not they would still read it, is still questionable.
So at this point, all we can really do is cross our fingers and contribute. Its been nearly 3 years, and William Joyce is still hanging on and this month and next month are going to be big ROTG support months because of the ROTG Inktober challenge and the release date anniversary month of November.
So even if petitions or sending letters/emailing Dreamworks seems questionable, still attempt to do things based off my guidelines. Keep tweeting producers, directors, or Dreamworks employees and let them know your love for ROTG is still going strong. (donât annoy them with constant comments though! Make them sincere and meaningful.)
Sign all the petitions you can find, continue to tweet Dreamworks your excitement or support for ROTG, keep up the great work.
Perhaps if another few years go by down the line we could create a second Book Of Belief or something equivalent? Maybe a video style support? Who knows?
What matters is that we stick together, stay active, and stay hopeful.
Iâve been here since the beginning, since the trailer release in 2012. Iâve watched this fandom for 3 years now, and its been very fun.
Whether youâre a veteran fan or a new fan, I hope you continue your support and love for ROTG and create more wonders.
Thank you.