Jay Z 'Magna Carta...Holy Grail' album review
On the day that the United States of America celebrate their independence as a nation, Jay Z, a man the very embodiment of the American Dream, releases Magna Carta...Holy Grail to the masses. Promotion-wise, Hov has followed his former protege Kanye West's lead yet with his own inimitable Jay Z twist. No other artist in music history can brag that (with no single to speak of) they have sold a million records before the album is even released for purchase. And brag about it Jay Z will, because that's what he does best. And that's no slight on the man who is undoubtedly the most successful rapper of all time, as relevant and integral to the genre at 43 as he was when he was 26. Ruthlessness has always been one of his defining traits and continues to be so in 2013, dropping an album out of nowhere, with no regard for the releases of close friend Kanye West and his polarizing sixth album Yeezus and Jay's Roc Nation flagship signee, J. Cole with his sophomore project Born Sinner. Perhaps the secret to Jay Z's unmatched longevity is this lack of compassion towards other artists paired with the respect he demands in the game. With a habit for craftily pouncing on who is hot right now (it's Justin Timberlake and Timbaland's turn this time around), Jay has never been afraid to discard anything once it has served its purpose. As such, always the smartest of businessmen, Jay's Samsung-sponsored album drops in and adds even more weight to this fundamentally hip hop moment.
Channelling the opulent sonics of Watch The Throne, Jay Z's latest solo release has several standouts. One of which is 'Picasso Baby', where Jay raps nimbly around some vicious guitar riffs immediately reminiscent of perhaps Jay's most recognisable hit, '99 Problems'. Crucially though, Picasso Baby is more comfortably familiar than it is repetitive. The rock and roll undertone to Jay's music, evident ever since '99 Problems' and in collaborative work with both Linkin Park and Coldplay, is perhaps most prominent on this twelfth studio album, in tracks like the aforementioned and on 'Jay Z Blue' in addition to interpolations of famous Nirvana and REM lyrics. The Travis Scott-produced 'Crown' is another darker offering, sounding suspiciously at once like a Yeezus throwaway but also significantly less minimalist than a lot of the tracks on Kanye's latest project. Added to the album at the eleventh hour, surely it is no coincidence that Hov joins Mr West in proclaiming himself God on this track. Other highlights include 'Nickels & Dimes', a magnificently produced yet sombre closer. The beat is again cinematic with verses bringing to mind the revelatory Jay on evidence on the Watch The Throne cut, 'Welcome To The Jungle' and is as close to vulnerable as Jay has been in years.
Yet, these insightful moments are few and far between on Magna Carta with Hov's stories and brags just not as engaging as they used to be. It seems to be that, as an artist, Jay doesn't really have anything meaningful to talk about at this point in his life. Give him a concept like 2007's American Gangster and he shines but for several years now, most of what Jay Z has rapped (often expertly) about is just how rich really is. The only real topic of any meaning is his newfound fatherhood, explored on 'Jay Z Blue'. But, it is debateable how many rap listeners relate or even desire to hear about the daughter of two global megastars. Any mention of Blue Ivy seems to come off as slightly saccharine and despite a well-place Biggie sample, Jay's own father issues have been explored in far more interesting ways on past tracks. In this way, the album sometimes comes off as a Kanye-less Watch The Throne and as such lacks both his single-minded direction and trademark panache. The result is an album that is undeniably enjoyable but neither memorable nor progressive.
However, Jay is most experimental with flows on the album, aping a forced Chief Keef / 2 Chainz-esque flow on both 'La Familia' and 'Tom Ford'. These tracks are arguably the only time in Jay's long career that he has ever noticeably sounded like he is straining for relevancy, with the attempts actually becoming quite grating. Yet the tracks are loaded with quotables that wonderfully sum up Sean Carter's almost overseer role in the game, particularly the latter ('I don't pop molly, I rock Tom Ford). His change of flow also works perfectly on tracks like 'F*ckwithmeyouknowigotit', again expertly displaying the triple time flow from Watch The Throne's 'Who Gon Stop Me'. Like most Jay Z work there are several double entendres which will likely be missed on first listen (including a clever shot at Robert De Niro on that Rick Ross collaboration) As such, those quick to condemn Jay's lyrical performance on this album are somewhat premature.
The real strength of the album lies in its, at times, stunning production. While some of the beats – however good – seem to lack a sense of progression, with Heaven falling victim to this, Jay prospers on the numerous piano-led beats on the album as well as the knocking bass-heavy sounds, with Timbaland having a hand in the majority of production. Nonetheless, for all of his, Pharrell Williams' and Swizz Beatz' experience, arguably the best instrumentals on offer are produced by relative newcomers; Hit-Boy with 'Somewhere In America' and Travis Scott with 'Crown'. Much like how a young Kanye West rose to prominence on Jay Z's The Blueprint (2001), it remains to be seen which one of these producer / rappers will soon shoot to stardom.
As a whole, Magna Carta lacks a bit of Jay Z's usual grittiness but on tracks like Timbaland's 'Picasso Baby' and the Boi-1da produced 'F*ckwithmeyouknowigotit', Jay's prowess as an emcee really comes to the fore. The latter track boasts a solid Rick Ross verse before Jay Z bursts through sounding revitalised over such a menacing beat. Although already having a stellar 2013, the seemingly forever young Pharrell Williams also provides some jazzy, if at times a little stale sounding production for Brooklyn's prodigal son. 'Oceans' (featuring Frank Ocean) falls a little flat while 'BBC' is definitely a case of too many cooks, with the instrumental cluttered. Regardless, Nas continues his fine form of guest verses and most definitely brings the best out of his once rival. Much like the 'B*tch Don't Kill My Vibe (remix)' released earlier this year, where Jay Z traded bars with man of the moment Kendrick Lamar, verses like his own on 'BBC' indicate that the reason Jay has dropped below his former lyrical standard is because he isn't challenged often enough. It showed on the aforementioned remix as Jay was undeniably out-rapped by young Lamar. Has one of the greatest ever to do it lost a step? Magna Carta doesn't really make a case for or against in that lyrically, it's very much a mixed bag.
Furthermore, for all the grandiose, cinematic beats, they infrequently feel like they're from two different albums; a glossy, jazzy album battling against a more gritty, rock infused one. The album's title references duality but, on this album, the balance just isn't quite right. While it possesses undoubted variety in both production and content, the album lacks a true theme binding it all together, with the exception of the faux religious motif suggested by the albums double-edged title. In recent years, religion has been used as a hip hop gimmick, an effort to add meaning or weight to the genre that verges on cliche. And Jay Z, in his position at the top of the game is not exempt from that. Still, this album feels less a collection of singles à la 2009's The Blueprint 3 and more of an album project. It even lacks a natural chart-topping single, minus perhaps melancholy 'Holy Grail' with its ominous pianos and impassioned Justin Timberlake hook. Nevertheless, it is hard to shake the feeling that on Magna Carta, Jay Z is often just rapping for the sake of it.
As such, Magna Carta...Holy Grail as an album is more of a reminder of Jay's presence in the game than it is his skill as a musician. His preaching of new rules and bypassing labels is all very well and is possibly the way of the future, but a platinum-selling album lacking singles and any real promotion is only really possible for an artist of Jay Z's fame. What the album does suggest is that Jay Z's spot at the top will soon be there for the taking, if it isn't already. Magna Carta may not be as genre-shaking as Yeezus but sees a reclined Jay Z over perhaps the cleanest production of his career. Not his lyrical best, but with more than enough gems, Magna Carta will be remembered as a good but not great Jay Z album; nowhere near his best but certainly not his worst.
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