RSDNCY

We tell stories, build brands, and spotlight creatives shaping Africa’s future.

[rsdncy]

We Built the Buzz. The System Broke the Brand. (A Goodbye to Ami Colé)

An honest look at what happened with Ami Colé — and why it matters..

[rsdncy]

via @amicole

She Didn’t Fail. She Built a Legacy. (A Goodbye to Ami Colé)

An honest look at what happened with Ami Colé — and why it matters.

Diarrha N’Diaye-Mbaye is leaving the industry as one of its most important voices. She raised millions in venture capital, got stocked in hundreds of Sephora stores, and created a product line that was thoughtful, clean, inclusive, and genuinely loved. More importantly? She created belonging.

"You can be exceptional and still not win in this system." — Diarrha N’Diaye-Mbaye, Founder of Ami Colé

And while the beauty world is quick to celebrate moments of “diversity,” it’s far slower to sustain them.

( Read more )

[kp-brain]

[rsdncy]

The Bellmer Ball Earrings by Sterling King

[rsdncy]

via @theyarnstory

[rsdncy]

Colman Domingo for @ifsthetic

[rsdncy]

Branding Starts with Asking Better Questions

It’s never about fonts first.

Before I design anything — logos, packaging, websites — I always start with questions. Not the surface-level stuff like “What’s your brand color?” but the kind that feels a little uncomfortable:

Why does this brand need to exist?

( Read Memo 001 )

[mona-l1sa]

[rsdncy]

How Dye Lab Turned a DJ Lineup Into a Cultural Celebration

Every now and then, a brand doesn’t just release a campaign—they release a feeling. That’s exactly what Dye Lab did ...

[rsdncy]

shot by Edmond Luu

[jordevity]

Enchantée sunset by jordevity

[rsdncy]

Ramadan Kareem (2025) by Tolibian, ODUMODUBLVCK ft. BOJ

[achillesinhighheels]

Photographed by Gabriel Moses

[melaninexcellence]

Lupita Nyong’o, Letitia Wright and Danai Gurira on the cover for the latest issue of ELLE Magazine November Issue 2022, Photographed by Shaniqwa Jarvis.

[aestheticjunkyard]

Mona Tougaard by Davit Giorgadze for The Travel Almanac October 2024

[rsdncy]

Temple Road (2024) Yoshita 1967 by Anil Padia

[rsdncy]

zoë kravitz photographed by tyler mitchell