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How Rytangle works in Retail

Marketers see today’s consumers as web-savvy, mobile-enabled data sifters who pounce on whichever brand or store offers the best deal. .Companies have realised that more interaction and information they provide, better are the chances that their customers stick to them.This stickiness is further enhanced by the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options and can provide valuable feedback . What consumers want from marketers is, simply, simplicity. Rytangle , our wifi based feedback system, is easy to use as well as a powerful tool to help you know what your customers require. Here's how Rytangle has helped a renowned jewellery retail outlet chain make the best out of customer feedback. This customer of ours are a retail chain coming from one of the most eminent business houses of India. They have multiple brands from casual accessories to high end jewellery. They required an unsolicited feedback system so that the 'customer experience' can be fully tracked, understood and reported for analysis and service improvement action. Additionally the system must also provide all information about the store, the brands, new arrivals and any ongoing offers. The store chose an option of getting feedback using tabs. The stumbling blocks here were multiple. Fluctuating internet connection was irksome. Over that, the ground level staff weren't IT savvy enough to solve problems erupting relating to the tablets, rather they were disinclined to take responsibility of these gadgets over and above their routine work. So this option of using tabs defeated the purpose of getting feedback. One solution to all these was “ Rytangle”. Rytangle captures customer experience feedback through multiple channels, which enables us to give you omni-channel visibility. In this case, it was easy to connect with customers as what is required is nothing more than a simple wifi connection. Thru this Customer can connect using their own mobile phones. This saved the store from the cost of buying and maintaining tabs. We keep it simple, actionable and usable. It made it simple to actually interact with the respondent in real-time. Over 1000 unsolicited customer feedbacks and 8000 unique customers connected in a little over 2 months. Hence enabled operational and strategic decisions to be made quickly on fresh intelligence from customer feedback. If you feel Rytangle is what your organisation is on need of, why wait.Let’s talk!!!

A research finds that companies with strong word of mouth and customer devotion behave like high-performance athletes when it comes to focusing on customer feedback. Customer feedback drives their marketing strategies, product development and service expectations. It has been found that for every person who complains, there are 26 who do not. That means if you have 1,000 customers and 100 of them complain, another 260 may have quietly dumped you, never to call again. To know what customers are thinking, we must ask. Gather customer feedback at every opportunity.Every customer interaction is an opportunity for feedback. Dont stick to a single channel to get feedback. Use multiple channels. Leverage technology to aid your efforts Products like Rytangle make it very easy to gather feedback via omnichannel. It is typically fast, efficient, and easy to use. The system automatically tabulates data and don’t require a techie to launch. Translate feedback into product innovation. Use customer observations, ideas and feedback to drive product and service innovation for your company. Quite often, customers have ideas you haven't considered since they're the ones actually using your products and services on a daily basis. Use customer feedback to identify needs that haven't been solved - or even articulated - yet. You can’t move a mountain in a day, but you can make it easier to climb by clearing a path. Customers love a responsive organization, especially ones that keep interacting with them. Work to strengthen this customer relationship by listening intently to customer feedback. As the wise Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Running a successful business has to do with relationships, professionalism and the ability to accept feedback and turn it into something good. Your employees are clearly a big part of your success but surely some of the most important people for your business are your customers, right? By asking how your customers feel about your service or range of products, you will have an updated picture of your strong and weak areas. It will make you open to feedback and your customers will help you to reach the top! It is essential to talk to your customers and find out what they like about your business, and more importantly, what they don’t like. Their preference for your product may rest on something as simple as a lack of other options. Without knowing what’s important, you cannot implement the changes that are necessary to keep up with the market. Channels to gather feedback are easy to set up, and represent a great return on your investment of time. Having omnichannel for feedback has also an additional benefit that people usually feel pleased and appreciated to be asked their opinion and they will identify more closely with your business as a result. 1. Gather First, you need to gather your data collected from all the channels into one place. This allows you to see the voice of your customer all together, monitor it, and engage with your customers. Your customers are turning to feedback because they want to be heard. Make sure you are hearing them by using products such as Rytangle to keep this information organized and actionable. 2. Analyze Once you have gathered the data in one place, you need to analyze it. Looking at this data in aggregate allows you to identify trends and pain points that you can address.Certain software’s identify sentiment and emotion in your customers and pinpoint the areas that need to be addressed. Analyzing your data is a critical next step. Even if you are deeply imbedded in engaging with your customers , it can be difficult to step back and see the bigger picture.Data from all the sources of customer feedback can be combined to give you an even more complete picture of the customer’s journey with your brand. 3. Share Once you have analyzed your data and identified actionable insights, it’s important to share this information with your executives and the teams that can implement necessary changes. Products like Rytangle have dashboard that allows you to display all this data in an easily digestible and shareable format. You must share this data to become a customer-centric business. Just listening to your customers and understanding what they are saying is great, but the real differentiator comes from what you do with that information. It needs to become central to your organization and accessible by those who will make improvements. Collect the Feedback, Read it, discuss it, interpret it and then make a step by step improvement plan for those areas that need to be improved. Action!Contact us at Rytangle to grab more information.

Lend an ear to the voice of your customers!!!

There is pervading evidence of businesses and brands recognising the critical importance of listening to the voice of the customer The need to get feedback from one’s customers is not a new imperative in the quest to improve the customer experience and gain competitive advantage. What has changed,, is the range of ways to capture customer feedback; some customer feedback tools are traditional but others are increasingly tapping into latest voice of the customer technology to both capture and analyse the data: surveys and requests for feedback on web sites e-mailed requests for feedback SMS smart phone surveys IVR [phone] touch screen surveys. The benefits to the customer of these emerging customer feedback tools arguably include: • timeliness i.e. ability to give feedback when it is fresh in the customers’ minds; when a more prompt and meaningful resolution can be achieved e.g. if the temperature of the store they are shopping in is uncomfortable • convenience of giving feedback e.g. in the palm of my hand as in the case of SMS • the choice given to customers in how they wish to give their feedback e.g. some brands provide a wide range of feedback routes e.g. comment cards, SMS, phone, web site. Arguably, as ever when listening to the voice of the customer, you need a system which has the following features:  be able to capture the most appropriate data at the most appropriate moments in the customer journey, in the most appropriate way  have relevant analysis tools or the ability to assist you in any in-house analysis  produce appropriate reports and summaries e.g. dashboard summaries, executive level reports, branch reports etc  help you disseminate the feedback to the relevant stakeholders and colleagues in your business  help you use the information to assist you in operational and strategic direction. There are simple-to-use systems like Rytangle that help you gain the best out of the feedback collected. Rytangle is an Omni-channel system that would collect information from all the sources and makes available analysis as result that would help in effective decision making. As with any feedback, receiving it constructively and as a means to provide continuous improvement is the way ahead and it can really help motivate and provide direction within a company. By the company communicating to its customers that is has listened to them and is acting upon the feedback it allows customers to feel that it is worth their while to do it all again, and improves their overall perception of the company being customer focused. If you would like to find out more how to use Rytangle to hear the voice of the customer more clearly, please get in touch.

Let's make feedback efficacious

In the competitive marketplace that restaurants and takeaways share, keeping customers happy is of the utmost importance. Unsurprisingly most restaurants will say that they aim to do this. But how can a restaurant be sure they are getting it right? The only way to really find out whether your customers are happy, and what they might be unhappy about, is to solicit feedback from them. And the more channels through which this feedback can be taken, the better. Setting up a range of different feedback channels will ensure that a wide and detailed set of customer feedback is collected. What next once feedback is collected? A true omni-channel system is needed, that integrates all the channel information seamlessly and makes available analysis that facilitates quick decisions. What should such a system provide? • Intelligent Data Management : If you seriously collect feedbacks and consumer insights, soon the data grows into unmanageable behemoth of information repository and keeping track of inputs vis-à-vis actions is not possible. You need tools to summarize data, filter information and get triggers when your attention is needed. •Deep Insights: Real-time customer view of your business and long term tracking of changing parameters and preferences. •Process Automation. Streamlining and automating business processes to improve efficiency and keep costs low. •Active Omni-Channels. Customers should be able to interact with your business when they want and your business should respond to their inputs without escalating cost too much. •Workforce effectiveness. Encouraging your staff to embrace new ways improving customer treatment by providing tools and training to deliver better service. The goal of your business in terms of its guest interactions is to generate loyalty. There's no better way to do that than to offer quality products and services and to be responsive to your customers. Restaurants need to look at ways to create a customer focused culture where your guest is treated like king. Because, lets face it, at the end of the day your guest is your pay check!!! Talk to us to understand how Rytangle can partner with you in your quest to better customer service.

Customer Feedback: Vital tool for your business

You might love everything about your product — it’s your baby — but do your customers?

Your consumers are connected, intelligent, opinionated and often times have a lot to say about your products and service. Customer feedback is the greatest gift today. Whether a negative or positive opinion, when your customer provides feedback, they are actually demonstrating an interest in your product and voicing out the needs. Although it takes time and effort to remedy some issues customers may have, properly handling compliments and complaints will directly impact your profits. Competition among businesses is fierce. The analysis of customer feedback is essential for knowing how customers view a company's products and services versus key competitors. Companies typically study and analyze customer data that is collected through various sources.

With technology making its presence felt, there are devices like Rytangle, that collate feedback from all sources and give you insights by way of analysis on how your products and services stand in the view of customers. Such analysis provided by Rytangle will help various departments . Product managers often analyze customer feedback to determine what price range they prefer for a new product. An advertising department may want to determine which customers saw their latest television ad and what aspects they recalled about the ad. Ultimately, the analysis of customer feedback is used to adjust the price of a product, correct certain problems with a product or the distribution of products, or adjust the advertising mix. All in all, acts as a catalyst in decision making.

Companies that appropriate the analysis of customer feedback in the proper manner will be more likely to increase sales and profits. The key to using customer feedback is to align marketing strategies with the customer's needs and expectations. Companies need to provide all ears to their customers and accordingly provide them what they want. Technology changes as do consumer preferences. That is why it is important to stay ahead of the competition with the analysis of customer feedback.

Customer Feedback- momentous aspect for your business

Today’s customer is well travelled and well informed. Their preferences and expectations from any brand are changing faster than an eye blink. Businesses have to be on their toes all the time to cater to this ever dynamic customer. The customer feedback process cannot be slow, businesses should be visibly taking action on customer inputs and that too very fast. Latency in response can lead to a customer becoming a detractor very soon. Customer feedback is an amazing source of new ideas and insight from the people who actually pay for your product. Make best use of this tool to pave your way towards success. All the Innovative companies understand the feedback collection should be omni-channel(more on omni-channel later) and that response from company should be lightening fast. Not only that, but the business should evolve in long term by shedding the baggage that customers are not delighted with. For that, decisions must be fed with actionable insights and data. Most of the people agree on the need of collection of feedback. Having said that what data points are collected will impact the decisions going forward. Businesses should be vigilant on the parameters that they are looking to capture. The collection interfaces must be thought through and well executed so that you should not get false positives or false negatives. More on false positives and false negatives later. Building a feedback system is double edged sword. For a customer it is the testimony of what you think is important and if they see their issues is neglected in it, it leaves them pondering the value of this exercise. It also demands that business should respond to all the feedbacks that need attention, at a scale it is a huge issue but also a great opportunity to delight a customer. There's never too little or too much feedback. Each input is an insight into how your business is viewed and what can be improved. Feedback system should not be measured on volume of inputs but by number of customers that are delighted by use of it. Value of feedbacks is not only in collection or creating a cluttered dashboard; it is in how promptly it enables the businesses to respond to customers and also how much confidence it instills in the customer about the Brands seriousness to meet their expectations. About Ryatngle It is cutting edge end to end customer interaction platform for businesses. It offers feedback designs, omni channel collection system, actionable analytics, deep dive insights, ticket management and response system.

Customer feedback, though, creates a competitive advantage, the advantage doesn't come from merely collecting the data, it's how you act on feedback that really makes the difference. Every day, companies solicit feedback from customers, yet only a few translate that feedback into meaning. If you handle it right, the dialog between you and your customers can become the lifeline of your business. Customer today want to be heard and respected and to have their guidance incorporated into your vision and strategic plan. With Rytangle, we make sure that the customer feedback gets most effective and the entire company listens and responds to the voice of the customer. Use Rytangle to gather customer feedback thru omnichannel interfaces. Not only that,we even provide you escalation systems and strong data visualization to make impactful decisions.

‘Customer is King‘. While this adage is true for all businesses; it assumes an ever greater significance in service-based industries like restaurants. At restaurants, service is paramount, sometimes as important as the food itself. Patrons are likely to pay more for better service and ambiance. Considering how important customer experience management holds for your business, getting timely and relevant information, and customer feedback about services is crucial. It not only helps in getting insights into customers’ feedback and general vibe about the business, but also provides great inputs for improvement – a peek into what’s working and what’s not. Many customers, especially in times today, are perfectly fine in sharing feedback and in fact, love giving suggestions. With our Rytangle system we offer guests a chance to share feedback using their mobile devices, wherein making it easy for them to share their thoughts. Armed with this information and even analysis provided by Rytangle, you can then tailor your offerings to suit the customers even better and maximize the satisfaction levels of your customers.

Use Rytangle and converse with your customers!!! Customer feedback offers a direct line of communication with your customer so you can determine if they are not happy with the product or service you are delivering before you lose their business. A happy customer is a retained customer. By requesting customer feedback regularly, you can ensure that you keep the finger on the pulse. If a customer becomes frustrated or perceives a competitive offer to be better, they will start exploring their options and may cancel their contract or stop doing business with you. By listening to your unhappy customers, you can use the feedback to ensure all of customers have a better experience and continue wanting to do business with you. Rytangle gauges the importance of customer feedback and gives you the easiest way to get it from your customers. Customers can provide feedback on their mobile phones as it connects to the Wifi. Get Set Go, the Rytangle Way!!!

The beauty of feedback is that customers or users put issues and improvements into their own words. Customer satisfaction, when measured properly, predicts sales, loyalty, and recommendations. At Rytangle , we understand this aspect that what value does the customer voice hold for any business. So we have made it as simple as possible. Customer can now communicate with you using his own phone with a simple wifi connection. The feedback will allow you to be more proactive and stratergic, giving you an advantage over competetors who might be still running around oiling squeaky wheels!!!

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