Final Major Project Evaluation
My Final Major Project has been one to remember!
Due to the length of the FMP my initial research varied massively, however it has always been clear to me that I have an interest in issues/topics surrounding women - most probably because I can relate to them.
My decision designs were informed by primary and secondary research throughout but the most influential finding was probably the discussion surrounding the pill being sold over the counter this year. I utilised this finding to frame my project in a way that made it relevant for women in the current day - and therefore more impactful. Normally, my projects are based heavily on academic research - however this time, I have made the conscious effort to use physical tests, and experimentations as research, instead of relying so heavily on content that is already out there. I wanted my FMP to be original and I definitely think I have achieved that.
It is fair to say that my project has gone through many changes and developments throughout. The most drastic was the packaging change from a box to a sachet. Although this was stressful in the moment, I am extremely happy I put the effort in to make this change, as one of my main aims was to break the codes and conventions of medical packaging as a tool to get women to change their existing views on the pill. By changing the packaging form completely, I challenged negative conceptions of the pill and give the packaging a completely contemporary approach, more suited to the modern day woman. Throughout the process I was testing my designs as a way to highlight any issues and therefore develop them further.
My FMP consists of multiple elements: the packaging, leaflet, stickers and instagram presence. This is the most elements I have ever created for a project and I am happy that I pushed myself to do so. In my opinion, all the outcomes are cohesive and express my FMP's aim of celebrating the pill as a symbol of women's control clearly. There is no room for question, which I am happy about as I wanted the outcomes to be powerful opposed to weak. I think the outcomes are successful due to a strong, thought through brand identity, style and tone of voice which is carried throughout. Every decision was made carefully to ensure that control, power, freedom and rights for women were expressed - right down to the type face choice which has impact as well as softness to reflect femininity.
In regards to time management, I am proud of myself for always keeping on top of the work that I set myself. I can confidently say that the previous years at University have allowed me to master my time management and highlighted tools such as to do lists and weekly planners as my best friend. I was strict on myself in regards to time as I wanted this project to reflect industry as much as possible.
In my opinion the tutorials and sign ups were a great opportunity for me to highlight my progress to my tutors and also welcome feedback, which I enjoy hearing and take well. I find it helpful to get a second opinion on my designs however, at the same time - I am independent enough to make my own decisions regarding my FMP. This was the last project I was ever going to do in an education setting, and although I took feedback well, I also made my own choices as it was my project at the end of the day.
This project really allowed me to work on many areas of design e.g. packaging, editorial and animation etcs which I loved! Despite this, I always think I can improve - especially with regards to animation which I find the hardest. I found that watching youtube tutorials really helped me and After Effects really doesn't seem that scary anymore!
My FMP taught me so much. I actually ended up educating myself on the history of the contraceptive pill which has resulted in my own opinion of it being changed. I now feel much more appreciative for the tiny pill that I take everyday and encourage my friends to feel the same. Additionally, this project has strengthened my online skills, for example, how to present myself and my work through a webcam - which I know will be a vital skill going forward into the post covid world.
On reflection, I wouldn't make any drastic changes to my process, as I really did enjoy the topic and felt confident in my choices throughout. If I had more time, I definitely would have spent more time on the animations for social media as I resulted in creating gifs due to them being easier. I know if I had more time, I could have created some really great assets to encourage community further. I also would have loved to get my packaging printed properly so I could get a feel for how all the elements would work together.
In regards to my self promotional pieces, I am happy with my the branding and design, although I have an internship at this moment, I know I will use them for future job opportunities.
Overall, I am proud of myself not only for this project - but for the three years!