Making the Web best place on Earth

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7 Tips to Choose your Right Web Development Company

The online marketing increase by each day. To rise up your business, you need to pay more attention towards the quality of your website, that is responsible to attract more customers for your respective business. Therefore, it is essential to pick the right web development company, that will include all of the internet marketing tactics and also ensure that your website is inviting more customers.

Choosing the right web development company is your first step to establish an online presence of your business. So, choose the best firm to develop a responsible website for your organization, you need to note down the following tips in your mind:

Check Portfolio

Before hiring a web development company, it is necessary to get knowledge about their expertise, skills and web site development services via their company portfolio. It is best to hire an organization who has an impressive portfolio. It is also important that their portfolio matches up with your specific industry needs. If they don't have any portfolio online, then you can ask them to email some samples.    

Client Testimonials and Reviews

You want to hire a trustworthy and reliable firm, that promised to fulfill your all desires that depends on designing a visual appealing and engaging website. So, you required to check client testimonials and reviews of that particular organization. Also, you can contact those clients and ask them about the web designing services they received from the company.

Check Skills and Qualification

Choosing the right company, you need to ensure about their qualification and skills. Make the right decision by checking the expertise and skills of different website development companies

Check the Company's Own Website

Before making any decision, check the company's own website. So that, you will get an idea about their skills and expertise knowledge. Before confirming about any firm, ask them for a detailed proposal and explain them about your exact requirements. Make sure about the time limit they required complete your project work.

Work on Update Technology

You required to confirm about the technology, that they will use to implement your project. Most of the companies use updated web development tools and strategies. You must give priorities to a company that has switched its development team and designers to a latest technology.

Easy Support and Communication

Your decision will be right, when you hire a firm that live support to clear things relate to your project and communicate properly. If you are willing to hire a right web development company, then you must discuss and get answered all of your queries rightly.

Cost of Services

Price is always matter for any organization whether we're talking about the small industry as well individual webmasters. So, you must evaluate the cost of Web Application Development and rest of services which you required before select any firm for your business website.

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How to Improve a Website Conversion?

Websites using as an online communication tool for your business, that convert visitors into client or customers. But, this isn't easy. Therefore, you need to improve your website, that will help you to increase the user experience while they’re visiting and navigating your website.

How you can improve your website? Many times, you heard about the conversion rate optimization.

As the name indicates, it's the process of improving the conversion rate of your website. It will increase the numbers of users who convert into your respective client or customers. Here, We're describing the simple strategies that will improve your website conversion.

Choose the Simple UX design

Various sites using fancy coding and complicated layout design, that looks pretty but more difficult to launch without later discovering serious problems. So, choose a simple UX design for your website, that perform well and provide good user experience.  

Webpage load Speed

Some businesses neglect the load speed of their web page. They use a lot of images and code that bogs down load speed. It is the main cause that decreases your website conversion. Beside affecting your conversion, Google and other search engines have made it clear that page load speed will have a direct impact on rankings. So, If your web page consumes lots of time to open, then you need to reduce it.  

Perform Search Engine Optimization

When you're in top of search results, people will automatically find you trustworthy. Consequently, you required to perform Search Engine Optimization for your business. Before doing SEO for your website, avoid the link spamming techniques to reaching at top page at search engine. Use the quality content and link building strategy to optimize your website.    

Build Customer Loyalty

When you get success to give a user friendly experience for your consumers, they become more likely to turn into repeat customers. Because customer loyalty is the most critical aspect of increasing revenue without needing to boost your marketing budget. In fact, you will optimize higher conversion rate via great user experience on your respective website.  

Focused on Mobile Users

In 2015, Most of people want to access internet via their mobile devices. Therefore, businesses need to focus on the mobile design for their respective website. To take the next step in the growth of your business, you required to obtain the responsive design concept for your website, that can be adaptable into any size of screen.

Add Testimonials

Most users are not going to automatically trust your website. You have to create trust via adding some testimonials. Testimonials show users what another happy customers have to say about you. Here are features of effective testimonials:

Name of the person and detail about them such as position, location and company etc.

Use testimonials of people that are in your target audience.

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How to images make more Sharable your Post on Social Media?

Do you want more engagement and traffic on your Website? Therefore, you required quality content that get more shares on Social media. Because, Social Media is a better option to promote your content. But only quality content is not enough to boost your traffic, it is also considered images too. If you're not regularly sharing images that resonate with your audience, you're missing out on a ton of engagement. So, if you've a well content skills and want to heightened your post on social media, then you need to evaluate images before posting them.

In following blog, you'll get some tips to achieved more shares and likes on your Social Media post with the help of images. But, firstly we need to know why images are great factor to boost user engagement on Social Media.

Why Images drive traffic and user engagement on Social Media Channels?

In past years, Images concentrated on image-centric platform like Instagram and Pinterest. But nowadays, It gets more attention towards all Social Media channels like Facebook, Twitter, Linked and more. All of the major Social Platforms are highlighting the power of images. Most of businesses that can leverage the power of original, optimized images are getting noticed. Let's move on further details:

Unique and Creative Images

Visual also work on similar concept as unique and quality content. If you want to improve social media shares, then with the quality content you need to improved your image's design also. It should not be copied pictures, build own unique and creative images for your post.    

Relevant to Your Post

Picture should be relevant to your post. Like you have a post "How to Social Media Boost your Website Traffic", you need to mention in your image. Because, user firstly see your image, that helps to understand what you want to say in your content.

Optimize Image

You required to optimize your image, it'll improve your page load speed. When user click on your post and it takes time to open, then people closed the page. So, decrease the page load speed and increase the user attention towards your post , optimize images on your post.  

Make Image Sharing Easy

After creating engaging image, encourage your website visitors to share them. To make sharing easy, add more social buttons on your viral picture. SumoMe allows you to put social sharing icons on images. Therefore, when someone hovers over an image in your blog post, they will see an option to share on Facebook, Twitter, and Pinterest.

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3 Content Marketing Challenges You face in 2015

After the Google updates, Most of marketers are busy to search one of the best strategy to grow their business further. Most techniques are adopted by today's marketers like Search Engine Marketing, Social media Marketing, PPC, Content Marketing and many more. But, Which one is most valuable. Ofcourse, It is content marketing. Its concept is not just limited in writing only, but it expand much further.

For today's marketing strategy, Content is a huge source to ranking up on Google and other search engine. But, only content is not enough, its concept is more bigger than your expectation.

In last few years, Google focused only two strategy: Create Content and share it on various social media channels. But now it is not limited in creating and sharing. In 2015, Many changes you have to seen in content marketing. In following blog, I'm discussing the  top challenge you faces in content marketing 2015. Let's see here:      

Increase Competition

It is the world of internet and every enterprises wants to see their business online. So, competition is tough between small as well as big industries. It is the major challenge, that how can you take your content marketing efforts up on search engine result page with increasing competition. Produce content for your business is easy task, but write good and engaging content is more harder. Create better and quality content require time, money or both. How to overcome

Create effective and user engaging content for that you need to proper research on your topic.

Add effective data in your content like researches, stats etc, so that your content become realistic for your audience.

Use attractive images and graphics in your content.

Visual Content

Only creating content with some images in not sufficient nowadays. It is the age of visual world, people move forward and they love visual information on your website rather than your content writing. So, you need to present your content ideas in visual form to increase your audience. What content form you need to develop in your content strategy Many content form you can present in your blog and website such as Infogarphics, SlideShare presentation, Video, Voice, Guides, Ebook and many more. Use your creative mind to put your efforts to create beautiful visual content form. Definitely, it will works to engage more audience on your content.

Promotion, Promotion and Promotion

For your content popularity, you need to present it in front of your audience. You need to develop better way to promote your content. It is also one of the great challenge in today's content marketing strategy. How to overcome it There are three ways to promote your content Social Media Channels: It is one of the best way to share your content in front of your audience. It drive organic result. Email: Send your content to your influencers via emails. It is also great platform to share your post. Paid Promotion: Facebook ads and Twitter ads are the best paid promotion way, that getting your content in front of new readers.

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3 Strategy you must follow to Earn Trust and Links for your Website

In the Search Engine Marketing industry, we have seen many changes in search engine optimization. With the modifications in the Google algorithm and updates, search marketers focus on the users behavior in prospect of their website. Why search engine marketing is so important?

There are only two reasons for marketers to perform search engine optimization:

1. Ranking on Search Engine result page

2. Visitors

So, what are the things you consider to achieve these goals for your business. In our industry, many marketers objectives are content, design and user behaviors to earn trust and links from audience. In following blog, I'm describing  3 major points in detail that surely helps you to earn trust and links for your website. See here:

Design

When people interact with your website, they notice only two things: Design structure and Site loading speed. For a great user experience you need to make sure that your website include visual appealing and ease navigation. Also the high quality images and graphics are more considerable part for any website. According to some research, most of people access website on their smartphones and tablet to consume time and efforts. So, you need to build your site design mobile responsive.

Quality Content

To earn trust and link from your target audience, quality content is important element. Most search marketers focus on the content marketing to earn valuable links on their website. But the most challenging task is how you can develop effective content for your website. Before writing your content, you need to consider following points:

1. Understanding what your audience want from your website

2. Research about your content  before writing

3. Use some creative form of content like infographic, PPT etc.

4. Avoid thin content and keyword stuffing

Write the meaningful and engaging content and share on social media. If you're success in your content skills, it will really work for you to earn links for your site.

Link Quality

In past days, most of search marketing companies believes in quantity of links. But now link quality is more better than quantity. The link says that this information can be trustable. You need to build links on high authoratiative website. Reputable sites produce quality backlinks for your website. Backlinks are earned by understanding the user needs and making sure that your website have professional page, that satisfy the user needs. When other see that your site is worth visiting,  you will have a link friendly site that can improve organic results and reputation.

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4 Killer Content Ideas that Boost your Search Engine Ranking

Most of companies focus on the Content Marketing to generate leads. In search Engine Optimization, it is an important factor that drive higher visits in your website and also building trust and loyalty of your audience. If you're getting success to produce healthy and unique content for your business, it directly affected your search engine ranking. But, How can you improve your content marketing strategy? In following post, we're sharing with you some content ideas that definitely help you to drive engaging content for your business.

Impressive Headline for Your Post

Do you ever think about the Headlines seriously before writing your post? Surely, 6 out of 10 content writers didn't think about the title. But, it is an influential part of your post, it makes content more clickable. Here are some ideas to presenting impressive headline for a content:

How to Rank Youtube Videos

18 Areas Knowledge Every SEO must Possess

7 Proven Strategies to Increase Your Blogs traffic by 206%

Many tools are really helpful to find out the clickable Headlines such as Buzzsumo, Headline Analyzer.

Make Infographics with Found Data

The Human brain processes visual data 60,000 times faster than text, according to WebDam. In this terminology, Visual Marketing receives more attention toward from targeting audience. In that way, Infographics are the best method to get more clicks and sharing. Building an infographic for your found data, you need to consider some things that making it more sharable:

Use perfect Color Scheme

Research Your Data Properly and present via Infographics

VisuallySpread your Infograhic

If you're not perfect to design an impressive infographic, then  you can hire an professional designer to design it from Freelancer, Elance, Odesk, and many other websites. Also, Few tools are available that help you to create amazing infograhics with ease like VisualLy, PiktoChart, Canva, Infogram etc.

Build Presentation

To represent your content in the form of presentation also good method, that assist to drive more traffic for your business. It is also reduce your work efforts via making some easy slides with impressive images and short content. Slideshare is the world's popular website to share your presentation online. Infograhics also you can share on that platform.

Video Sharing

Video Marketing is the most valuable idea to create effective short content and boost visits in your website. If you have online business and wants to sell your products online, then a short video clip help you to engage with your customers. Making short videos related to your website's products and share on YouTube, Instagram and other Social Platforms.

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Tips For Successful Business Through Facebook

Facebook is the world's largest Social Platform to grow your online as well as offline business. More than 1 billions users are active on this platform daily.   In fact larger businesses using this platform as a marketing to promote their brand. Also, it is more beneficial for small Enterprises. In following post, we're introducing you some healthy tips to make your business successful via Facebook.

Make a Business Page To introduce your business on Facebook, first of all you need to create a business page for your organization. You should be mention all information correctly in that page. You have to consider following information in that page:

Profile and Cover Photo

Correct Information regarding your Enterprises

Adding a tagline of your business

Invites Friends Many friends are connected with your Facebook network. Invites them to join your business page and share your post or business page with their other friends circle. It is easy way to promote your business page on Facebook.

Post Content Regularly Content is an effective way to connect with your target audience. You need to post content regular in different ways. Most of people gives the more preference to read and share the video and visual content. So, always try a unique and attractive method before post your content or information in your business page.

Join Different Groups to relevant your Business You have a good business page with impressive content, but also you failed to consume a huge crowd on your business page. Why??? Because, you work less to promote your business in relevance of similar enterprises. So, you need to add other groups, that relevant for your organization.

Create Adverts To get more audience for your business, that have interested in your products and services, you can use Facebook adverts. It will help you to send the business message for right people at right time, when they discovering your business page.

User Engagement User engagement is the most important factor to keep growing your enterprises on Facebook. You can engage with your users via following attribute:

Attractive Conversion on your post

Give a reply  of user's comment

Personally connect with your audience

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Quick tips to increase your website speed to boost seo.

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How to Reduce Bounce Rate on your Website

In Search Engine Optimization, most of us talking about the higher traffic and visits for our websites, that depends on the user engagement or user behavior. But, How you can measure the user engagement on your website? SEO Experts heard about a term Bounce rate in Google Analytic. It is a user behavior metric, that tell you how much traffic you earn on your website.

Bounce rate is the percentage of visitors, who appear on your website and leave without seeing any other pages of your site. It measured via Google Analytic Tool. Bounce Rae of a Page= Total Number of bounces on a Page/ Total number of Entrances on the Page If your website is not useful for users, then they closed your site without viewing other pages. It will increase your site bounce rate, and decrease the site traffic. How can you reduce the bounce rate on your website? Here are some tips, that help you to decrease bounce rate on your website:

Impressive Design Poor website design cause to decrease the traffic on your website. Think about the user friendly design, so that user can easily engage with your business.

Avoid Pop-up Too much pop-ups on your website irritate users, that directly impact on users behavior. Avoid the pop-ups on your site, it will make your site clean and user-friendly.

Load time Your website speed is also a great factor to reduce the bounce rate. If your site have more time to load, then users close your website. It will increases bounce rate. To decrease the load time of your website, you need to optimize your website.

Informative Content To decrease the bounce rate, content is also a great factor. Content on your website should be informative and attractive for a user.

Mobile Usability Mobile usability increasing with the vast use of smart device in daily life. Make your website mobile friendly, so that users can easily read content or information on  your website.

Internal Link Add more link on your website's content, it will help people to reach more other pages on your website.

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How to Prevent your Website from Negative SEO

SEO is most effective strategy in online marketing to increase Google's ranking and generate more revenue for your business. In Search Engine Optimization, everyone know about the term 'Negative SEO'. In following blog, We will explain in detail about the what it is and how you can save your website from this term. Let's start:

What is Negative SEO?

Negative SEO occurs, when anyone want to get rank down on search engine result page. It mostly harm a competitor's website with unethical techniques. Many SEO expert hires for that work, it will attacks on your website in different ways, such as:

Many Spam links build for Website

Pointing links to your website using many unwanted keywords

hacking your website

Copying the content for your website and distributing it around the internet

Injecting scripting code into your links

placing a noindex tag into a page

These types of attack harm your website. Google already find the best solution to prevent from these types of methodologies, such as introduced 'Disavow links feature' for Google Webmaster tool. There is also more ways to prevent your website from these attacks or improve the site ranking on search engine result page.

How to prevent your Website From Negative SEO?

Set up Google Webmaster Tool Alert Firstly, you need to turn on the email alert on Google Webmaster tool. When some malwares and spamming links attacks on your website, you will receive notification regarding that issue.

Check your Backlinks To prevent your website from spamming links, you required to check your backlinks time to time. many services are available to check your all backlinks like Ahrefs, Open Site Explorer, Link Research Tools, or Google Webmaster Tools. Also, some automate approach works in this direction such as MonitorBacklinks.com or CognitiveSEO.com. You will get a clear notification, when some new backlink added for your website. use these services to monitor your website backlinks.

Remove Disavow Backlinks Google introduced disavow backlink feature to remove spamming links from your website. You can report about the spammy backlinks to Google through Spam Report Form.

Protect your Best backlinks Most of spammers will try to remove your best backlinks. They approach the website owner using your name and request to delete your backlink. To protect your best backlink, you need to track it or always use an email address from your domain.

Secure your Website from Hackers Security is an important factor to prevent your website fro malware attacks. If you have WordPress website, then you need to install Google Authenticator Plugins to protect your website from malicious attacks. Also, you keep you website secure with create strong password.

Conclusion Website security and search engine ranking is main important factor to increase business revenue. So, keep these simple tips in your mind to prevent your site form malware attacks.  

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The Benefits of Using PHP Web Development

For Online Business, Websites play such an important role. It becomes less static and more dynamic, and PHP makes it easy to develop a website that reflect the current state of user engagement. PHP stand of Hypertext Preprocessor, which is a server side open source scripting language.

Currently, 82% websites developer use PHP as their server side scripting language. Many organization or companies need to Hire PHP Team to get output in designing and development fields. Why it has more importance nowadays? Let's talk about its benefits here in detail:

It's Easy: PHP is the combination of C and Perl language. It is more easy to learn, who already has the knowledge about C language. Compared to other complex languages, it is more simple, eloquent and understandable for programmer as well as for newcomers.

Cost Effective: It is completely free of cost, that is also an important factor to use PHP. These is no need to install any kind of expensive software or purchasing to license agreement. PHP  works with the Apache, PostgreSQL, MySQL database etc.

Efficiency in Performance: PHP is fast, efficient, and work smoothly in any browser. It support almost in all major operating system with great flexibility. With that, PHP includes many new and attractive features to customize your website.

Availability of Resources: PHP has huge popularity. So, it's resources also growing online as well as offline. No matter what your need are, it is likely that someone has already developed something very similar, be related to frameworks, CMS, ecommerce, blogs, or something else. You might be find some PHP communities to willingness to help you more.

Easy Integration: In practically PHP runs on many platform including Unix, Linux, Window and many more. It is easily integrate on any server, so that we can re-use current software component.  

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A brief History of Web Designing

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How to get Good Backlinks to Drive Traffic on your Website?

Web traffic is most important factor for any business to grow their business. Without web traffic, you can't achieve customers, and without customers you won't be able to sustain your business for long time.

In today's SEO, high quality and relevant backlinks weight is the most valuable. So, How do you get these backlinks to drive higher traffic on your website? Many SEO Experts give different tips and advice, but most of time it confuse people. To remove these confusion, here we've some tips, that you should follow to get good backlinks to your website. Link to Relevant Sites: Link to relevant website is more important factor to get good backlink. Choose authoritative websites with high PR and PA. When, you get backlinks from these higher priority websites, not only does it send potential customers but also helps your website climb up in ranking on search engine. Post Informative and Usable Content: Content on your website and blog drive traffic for your business. Start writing informative and great content, that provides massive value to your potential customers. When, people read your content, they'll share it, and become regular visitors to your website. Creativity in Infographic: Search Engine Optimization changed according to Google's algorithm and user's requirements. Now, most of peoples prefer visual information to read and share it, if they like it. Create an interactive inforgraphic related to your services, business, products etc, and share them on Social media such as Pinterest, Instagram. If people will find interesting visual information, they share it and link back to your website. Participate in Industry Forums: Forums are also best approach to generate more visitors on your website. Many forums available online, join them which are related to your industry and stay active. You can easily use your signature to drive traffic. A good online forum community can benefit you in several ways. You not only get to meet with new people, but you can also utilize your signature, profile section and create useful post. Comment on other Blog Regularly: Comment on other blogs can be a great way to get traffic back to your website. Put your thoughts and views. If people notice it, they appreciate and link back to your site. Communication on Social Media Various Social Media channels are available, that can send you significant amount of visits for your site, if you have your followers and friends on these networks. Share content that your target audience like, and engage them in conversations by asking polls and questions. Social Media is not just a way to selling your product and service, but also it is a medium to communicate with your customers and build relationship with them.

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Link Building Strategies for 2015 | Infographic

According to some myths in SEO, some say that there is no future for link building, it is just a waste of time. But, the world of digital marketing increase rapidly from last two years. The link building helped a lot of websites not just with ranking, but also increasing conversion rate. So, here we're presenting an infographic that show some strategies of link building in 2015.

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Social Media tips to rule 2015

Today, Social Media is a great source to gain effectively productivity or traffic for your business. Social media marketing is more important for any king of business. Here, we're presenting an infographic, that show some few tips regarding Social media marketing, which is very important for your business.

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Tips of Social Media Marketing in E-Commerce Business

In 2015, no one can deny the vitality of social media as a tool for business-customer relations.  Social media have the potential to significantly influence your brand reputation and directly affect revenues.

For e-commerce companies, social media is a critical network for driving sales. Many social media networks are an effective medium to reach the target audience. It targets the right consumer having relevant interest. Not just Facebook but even Instagram, Google plus, Twitter, and Pinterest help smaller startup business to find a niche crowd in e-commerce space. Different e-commerce companies are using different networks. Here are some tips of using social media that will help your business in 2015.

Social networks helps to build brand awareness: Social media helps you to get connect directly with your customer. It is most effective at enhancing the shopping experience as opposed to leading to direct sales. For a good approach, you should build relationship and loyalty with your customers and post regularly in many media channels.

You can share posts about your business, company news, photos and videos with your followers. It gives followers an opportunity to get to know your business better and even interact with you. Because of this interaction, social networks are also a great place to do some research.

Directly Conversation with your consumer research: For an e-commerce business, it is a great chance to get know more about your customers. You can ask your consumer directly about your services and products, which you offer. Also, you can see what they like more about your business. Which Social media channels beneficial for your business? Which social media channel more suitable for your business? It is the most common question for every e-commerce business. You don't need to join every network. Different channels provide different benefits. Regarding this issue, the most important thing to consider is the audience. Which social platform your target audience use? How can you use these different platform in your business? Here are some basic information regarding each network: Facebook: Many small e-commerce sites prefer Facebook to grow their business. It can work effectively, if it's used properly. It helps you to get higher visitors, because it has people of all ages which uses it regularly. Create your own business page and sync posts to show up about your business's services and products. Twitter: It is also a great player in social media networking sites in 2015. Twitter is a powerful tool for all e-commerce business, and can easily be used to increase customers engagement and sales. Share effective post for your targeting audience, so that people can interact with your services and products which you offer. LinkedIn: LinkedIn is a professional networking sites, which is more effective for only B2B business. Instagram and Pinterest: Instagram and Pinterest both are image based sites, which helps you to share photos or images. You can easily add-on Facebook and Twitter. This network helps for all type of business. Images could be your business or products, which you provide. YouTube: YouTube network is video based, which is perfect for any business. You can create video of your products and post tutorials for how to use your products. It is more worthful to get higher visitors and consumer for your site.

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How to Use Social Media For Your Business???

Social media is an inexpensive way to promote your business and brand value. It gives you an offer to build brand loyalty and trust regarding your business and products by letting them get to know your business more personally. There are many social networking site, which allow to post various information about your business to interact with your targeting customers. If you do well, these customer becomes real fans. Plus, using various social media channels can be a way to share new products, promotions and sales, without paying any penny.

Social Media is a very broad topic. There are many different ways to use social media for your business. Here, we cover some basics related to Social Media Marketing and their benefits for your organization. Social Media Marketing: Likes and sharing can be spread like a wildfire in a few hours. Engaging with your customers and sharing information, they respond too well and can be help to exposure and promote your business online. Facebook, Twitter pages are most common social media tools, but there are many other networks we use like Instgram,  Pinterest, LinkedIn, Google+ etc. They are integrated with Facebook and Twitter directly.

Why and how to use Social Media: Facebook for Business: Facebook has more than 1 billion user. Set up a Facebook page for your business and post there regarding your products, services etc. When followers interact with your business there is  chance, their friend will see it. People check your post and share it in their friend circle.    Twitter For Business: Twitter is a great platform to sharing news, information, question and even complaints. On twitter, people connect with anyone interesting-from celebrities to total strangers who tweets about things they're interested in. Use Twitter to tweet your interesting things and facts related to your business or products and provide a relevant link of you site. Google+ For Business: Google Plus is also effective social media tool for share news and promotion with your customers. But you can get one more advantage of Google plus, it is immediately indexed by Google, which can help your business with SEO. If you gain more visits for your business page and posted information, then Search Engine also noticed that too. You might also improve your search engine ranking on Google. Apart from these social media tools, there are many other option available to promotion of your business. For example, you can share your attractive image with post on Instagram and Pinterest. If you provide business products and services, having a good LinkedIn pages might be right for you. Videos related to your business, you can post on YouTube.