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Throughout my second year of Media Studies, I have contsructed three products, using reseach from existing media products so I could both challenge and conform to the conventions. I produced a music video, a digipak and a magazine advert for ‘Bonkers’ by Dizzee Rascal.
I challenged a number of the stereotypes of hip-hop and rap music videos with our characters and our lack of artist. However, we conformed to the conventions by creating a performance video, using fast-paced editing and locations.
My digipak and magazine advert were created to reflect the themes in the music video and establish a brand identity. I achieved this through the use of colour, bold style and symbolism.
My audience feedback was extremely useful in identifying some of the problems with our music video, and what our audience enjoyed and disliked. From the feedback, I understand that we need to be more prepared in some shoots and make sure all our footage is to a high standard.
I used a huge amount of different media technolgies to create my three media products and present them in the way I did. Tumblr and YouTube, as well as Adobe Premiere Pro and Photoshop were some of the most important tools I used.
Overall, I am happy with my finihsed products, given the time frame in which we were given to complete them. Every member of my team brought something to the table and we all helped each other to complete some quality work.