A Level Media Studies Blog

Sam Rogers

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Here are the links to each stage of my work, bearing in mind they will include work for the Year 12 film opening project as well as this years music video:

Research - https://samrogersmedia.tumblr.com/tagged/research

Planning - https://samrogersmedia.tumblr.com/tagged/planning

Production - https://samrogersmedia.tumblr.com/tagged/production

Evaluation - https://samrogersmedia.tumblr.com/tagged/evaluation

EVALUATION WEBSITE - https://sjroger88.wixsite.com/bonkers

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Evaluation Summary...

FOR EVALUATION WEBSITE CLICK HERE

Throughout my second year of Media Studies, I have contsructed three products, using reseach from existing media products so I could both challenge and conform to the conventions. I produced a music video, a digipak and a magazine advert for ‘Bonkers’ by Dizzee Rascal.

I challenged a number of the stereotypes of hip-hop and rap music videos with our characters and our lack of artist. However, we conformed to the conventions by creating a performance video, using fast-paced editing and locations.

My digipak and magazine advert were created to reflect the themes in the music video and establish a brand identity. I achieved this through the use of colour, bold style and symbolism.

My audience feedback was extremely useful in identifying some of the problems with our music video, and what our audience enjoyed and disliked. From the feedback, I understand that we need to be more prepared in some shoots and make sure all our footage is to a high standard.

I used a huge amount of different media technolgies to create my three media products and present them in the way I did. Tumblr and YouTube, as well as Adobe Premiere Pro and Photoshop were some of the most important tools I used.

Overall, I am happy with my finihsed products, given the time frame in which we were given to complete them. Every member of my team brought something to the table and we all helped each other to complete some quality work.

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Home

FOR EVALUATION CLICK ABOVE

Here is the link to a website I have created in order to answer my four evaluation questions. An answer to each question is included in a different format, and the website also features the music video itself.

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Bonkers - Unofficial Music Video... Final Cut

This is the third and final version of our Unofficial Music Video for Bonkers by Dizzee Rascal. After a lot of work and a lot of tinkering we finally have a product we are happy with. Hope you enjoy our take on the song!

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Music Video... Finished Magazine Advert

Here is my finished magazine advert for Bonkers by Dizzee Rascal.

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Music Video... Finished Digipak

Here is my finished digipak for Bonkers by Dizzee Rascal.

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Digipak... Prodcution Update

Here is the final stage of the production of my digpak, where I put all of the elements together into a coherent media product.

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Magazine Advert... Production Update

This post details the production of my magazine advert. It did not take me very long as I had already created most of the assets for my digipak.

I first created an orange border for the advert to fit in with the overall colour scheme of my products. I also added the same flame image that I used on the digipak.

This shows the text that I added, using the same font, and also the same format, with the artist’s name above the title, as I used on the digipak to retain the continuity between the products. The date is partially obscured, which will mean people have to pay more attention to the advert to read it, improving its effect.

Here I have added the three cartoon characters, with a few minor edits so that they look effective next to each other.

Finally, I added the record labels to make the advert look professional, and also the Spotify and Apple Music labels which will catch the attention of younger music listeners.

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Digipak... Production Update

This post shows how I constructed the cartoon version of the businessman character.

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Digipak... Production Update

Again, here I show the progression from a screenshot of the lifeguard, to the fully-fledged cartoon character.

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Digipak... Production Update

This post shows the second half of the creation of my cartoon old woman.

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Digipak... First Plan

Here is a quick plan of my digipak I drew up just so that I can visualise what I want it to look like when it comes to creating it in Adobe Photoshop.

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Unofficial Music Video - Bonkers... Version 2

We are getting close to our finished product, but noticed a couple of continuity issues. We are going to see if we can re-edit some areas in a way that removes the problems.

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Digipak... Production Update

This is some of my very early work on my digipak. I have decided to create a cartoon version of the three main characters. This involves using the pen tool on photoshop, and is very time consuming. You can see the progression of the character as I use solid colour fill layers to draw the different elements of the character.

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Album Billboard Advert Analysis... Blackstar

This billboard advert for David Bowie’s last album ‘Blackstar’ shares its colour scheme and style with the digipak, as you would expect with any album. By looking similar, the audience will associate the colour scheme and style with the album and will become more prevalent to them, encouraging them to buy the product.

The advert features Bowie in the centre, and he stands out as the only non black and white element on the advert. The start-style lettering over him spells out ‘Bowie’, but in an obscure way that might make viewers look twice. The star that represents the ‘o’ in his name also represents the name of the album, ‘Blackstar’. The date is also displayed underneath his name, so that people know when to look out for the album, either in stores or online. 

The two white eyes on either side of the picture of Bowie make the billboard resemble a face, which heightens its effect, especially when you glance at it quickly. The black and white colour scheme allows the advert to stand out in most situations, and draw people’s attention towards it.

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Album Advert Analysis... Blackstar

David Bowie’s Blackstar album advert is simple yet effective with its use of colour and bold imagery.

First of all, the advert obviously features Bowie, as most of his album covers did until Blackstar. This is an up to date photo of Bowie, showing him as he would have looked when the album was released in early 2016. He is depicted melancholoy, staring off into the distance, which fits in with the general themes of the album surrounding illness and death. The black star that hangs above Bowie not only states the name of the album, but also symbolises Bowie as the ‘blackstar’ himself. This may be refering to how he was very ill while creating the album and died a few days after its release. Many believe the album was Bowie’s way of saying goodbye.

Bowie’s name is alsoo represented with the stylised star letters, and so the advert does feature both the name of the album and the artist, though not in the standard way. Also added is that it is a new album and the date so that people understand the purpose of the advert at a glance. The background here is a mix of light and dark, seemingly fitting with the deathly tone of the album. It alllows Bowie and the print to stand out while still being aesthetic. There are some copyright details at the bottom as with most adverts.

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Blackstar Digipak Analysis

Blackstar Digipak Analysis - authorSTREAM Presentation