Get Electric
Ever since I bought the Urban Decay Naked 2 palette, I have become obsessed with the UD brand and have followed them on various types of social media. When looking at UD’s social media profiles, I noticed the company is very active in interacting with its followers by providing contests, makeup tutorials, and giveaways. Although they attract many consumers through hashtags and retweets on Twitter, their most successful campaign was the #UDGetElectric campaign on Pinterest to promote the new Electric palette.
Another thing I noticed about UD’s digital presence is that it has a clear focus on a younger audience. For example, many of UD’s tweets and Instagram posts refer to teenage activities such as Spring Break and “going out.” Even the successful “Get Electric” campaign clearly aims toward a younger audience since the prizes are tickets to a popular music festival.
However, Urban Decay could improve their efforts on digital media by making their product experience seem more personal. Although the company often provides video makeup tutorials on Instagram and Twitter, they are usually extravagant and difficult. I suggest that UD provides more tutorials that will apply to a broader audience, particularly those inexperienced with makeup. I also suggest that UD post videos and pictures of ordinary people using their product, rather than just celebrities and models.