Varesa's design is as bad as it is good.
Before we start, I'd like to apologize in advance for my tone. I usually prefer to write my analyses in a neutral and somewhat professional voice, but I feel that for this case study, not filtering my emotions towards the character helps drive the point I'm trying to make. So please bear with me for a moment.
Firstly, Genshin has a bad record of putting significantly less effort into accurately representing cultures that are not East Asian or European. So one would hope that, at the very least, they refrain from using harmful clichés or negative stereotypes for the characters of the nation supposedly based on Latin American cultures, African cultures and also indigenous peoples.
Secondly, Varesa is the first “plus size” character of Genshin Impact. Which should be celebrated! Hooray for representations of diverse bodies, even if her body type still remains a perfect hourglass figure! Except that milestone is immediately cancelled out by the fact that it is her main character trait.
Look! She is a plus size character… because she is part cow! And look, she is even depicted in her official art eating a damn taco. Added in case you didn't know that she is a glutton and that is why she is so fat! Just a gentle reminder, this girl is fat and also Mexican! And just in case it wasn't clear enough that she is fat, they also made sure to make her a competitive eater!
Just wow… how original. Like come on, is it really necessary to center her entire character around her body weight? Is there really nothing interesting that could be made with her concept?
Worst of all, her design barely contains any elements that would tie her to any real-world latin culture. And as far as I know, being a competitive eater is not typically Latin American, and neither are cows.
“Oh! But she's also supposed to be a wrestler!”
True, she is a wrestler! Except she's not even based on Mexican wrestlers. Instead, she takes after the fashion and fighting style of female Japanese wrestlers. They had the chance to base her design and move set on actual Mexican luchadores. AND THEY DIDN'T DO IT.
The only element of her design that remotely resembles Mexican influence is the mask that appears on her face in her splash art and in game when as you play as her. Which is similar to that of the mask seen on the undeniably WWE inspired belt tied around her. But that is about it.
Varesa's design was never meant to be a heartfelt depiction of any kind of culture, or a thoughtful take on a well-known stereotype.
Varesa is, plainly put, a marketing strategy. And a good one at that.
Here is the point I am actually trying to make.
Given how far into its development cycle Genshin Impact is, and the success of rival gacha games such as Zenless Zone Zero or Wuthering waves. Both of which have earned quite the reputation due to the very appealing “characteristics” of their female characters. Interest for the game is decreasing, and in order to stay in the mind of the public, they need to do something. And at the moment, the gacha genre is seeing more success by leaning into highly sexualized female characters whose thighs and breasts jiggle aggressively when they walk. Bonus points if they also have cute animal features.
Therefore, Varesa. A character that fits into the current trend in the genre. And she does so perfectly.
Her design is the epitome of cuteness. Her color palette, composed of soft pastels, suit her sweet and innocent personality and is in line with the kawaii fashion typical of the previously mentioned Japanese wrestlers. The black present in the skirt and crop top greatly contrast with the lighter colors in a way that draws attention to the size and shape of those parts of her figure.
The knitted sleeves and the leg warmers provide her design with a cozy and comfortable look. One can almost imagine the tactile feel of these clothes. They look soft, the kind of soft that you want to cuddle, and therefore so does she. The over-accessorizing of the outfit with hearts, band-aids and ribbons is also reminiscent of a particular Japanese fashion called Decora-kei. And lastly, she notoriously is the only female character in the game not wearing high heels or platforms, but rather sneakers.
As much as I despise Varesa's design for being such a painfully unoriginal, insulting stereotype, made solely to follow a trend in a desperate attempt to maintain the game's relevance. It does an excellent job at what it was designed to do.
Attract a demographic that is willing to give Hoyoverse their support and money, while riling up the biggest critics of the game, who will complain online and put more eyes on their product.
In the discipline of online marketing, any kind of attention, is good attention.