WOW! The one word that can make your business strike in to profits. In today’s competitive world making the customer feel “WoW” is no longer an option but a compulsion. There has been a great change in the business trends. Average life expectancy of businesses world wide. In 1957, the average life-expectancy of a company in the S&P 500 index was 75 years. Today, it’s just 15 years. A decade and a half from now, most of the companies in the S&P 500 will be ones we’ve never heard of. This is because many companies are not innovative enough in giving the customers “WoW” feeling and they are just finding an alternative. As you know many new companies are taking birth every day. Customers expects yo receive a product or service in a way that you AT-LEAST meet their expectations. If you don’t they can create enough damage to your business just by a single post in social media. As the social media became par of every one, the referrals influence the business in a great way. Be it positive or negative. Follow the blog to know more about the “WoW” factor that your business should contain to sustain and excel in this competitive world.
Best Marketing is when it never appears like marketing In today’s world, marketing is the toughest job because the customers are the smartest and are not ready to invest time in boring and bragging advertisements. Only a few companies are following Craig Davis’s saying – “We need to stop interrupting what people are interested in and be what people are interested in” The following are the few…
Crazy Marketing
“Surgical strikes”, for sure this is the term that has been rocking Indian media for the past few days.
NEW DELHI — India announced on Thursday that it had carried out early morning “surgical strikes” on terrorist camps in Pakistani-controlled Kashmir, a step that risks escalating the conflict between the two nuclear powers.
However, Pakistan denied that a cross-border strike had…
Digital marketing as a concept is an ocean and it is impossible to master all the concepts of digital marketing. However if one plans to become a Full stack Digital marketer one has to understand the major concepts of digital marketing and try to gain knowledge in major areas.
Any Business has the types of media to concentrate on:
Marketing is not just throwing the qualities of the product in a random direction. The people must get connected to it.
Heinz surely know how to get connected to Indians. I always cherished to imitate and say Hh . .Hh . .Heeeinz to the shop keepers and friends and this one connection is enough to pick the Heinz at the super store.
The following is the advertisement – simple funny yet so damn…
There are many countries in Europe that provide quality education at affordable prices.
Latvia is a country on the Baltic Sea between Lithuania and Estonia known for its strong national identity, diverse culture, modern cities and landscapes ranging from wide beaches to dense, sprawling forests. Latvia’s capital is Riga, home to museums and churches, notable wooden…
Cadbury Dairy Milk - Global Story telling can make wonders!
Cadbury Dairy Milk – Global Story telling can make wonders!
Challenge:
Cadbury Dairy Milk had lots of local market pages, but no essential market strategy; Brilliant local campaigns, but no over all brand story.
Cadbury needed to identify a content message that brings the joy of Cadbury Dairy Milk to life for a global audience; across 20 countries in four continents. Some of them had grown up with Cadbury Dairy Milk, some others of them? Not so much.
Dominos! Well it came out of a serious crisis with a different marketing strategy
Dominos! Well it came out of a serious crisis with a different marketing strategy
Domino’s Pizza: A bad day for it
At some point in time, we’ve all dealt with a customer who was unhappy. It’s natural. They’re promised a certain deliverable, feature, or service, and something breaks down. Some customers call you up, but others will express their disappointment to their colleagues, to their social media followers, and anybody else who will listen.
The story of Nokia and Ericsson (Supply chain Risk)
When faced with a supply chain disruption, proactive and reactive supply chain risk management can in fact make or break a company’s existence. One of the most famous (or rather infamous) cases is the fire at the Philips microchip plant in Albuquerque, New Mexico, in 2000, which simultaneously affected both Nokia and Ericsson. However, both companies took a very different approach toward the…
Ericsson versus Nokia - classic case of supply chain disruption When faced with a supply chain disruption, proactive and reactive supply chain risk management can in fact make or break a company’s existence.
FORD - Best known for its service.. now even better!
FORD — the American giant is now rocking all over the world including Asia, UK. This is not just because of the product quality but the service that the Ford provides.
The Ford has introduced the game changing “service app” in UK and Europe.
This comes with Amazing features like below:
1) Park Me (GPS)
2) Petrol Station Search
3) Ford One Call – Just one click to call and receive road side…
