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Direct Response Copywriting vs Long Form Copywriting

There are several different types of sales copy but today I am going to be talking about direct response and long form. You have seen both of these types of copy and probably a lot more often than you might think. When I compare these please keep in mind I am only talking about print copy, not audio or video. Direct response copy is a great type of copy to use in the direct mail marketing industry. if you are trying to get a sell right away and there’s no time to nurture your lead. Some could consider it a hard sale and it kinda is. The objective is to get the person reading to become stimulated enough to want to buy right away. So you will see a call to action that looks a little like this, “act now because supplies are limited”, “call now, while we still have stock” etc… Long form sales copy is a little different. While it might have calls to action, it’s not nearly as agressive as direct response. Long form focuses more on educating the person on the products, services, features and benefits which is why it has it’s name. Many people are scared to use this type of copy because it goes on for several pages and almost seems like it’s overwhelming. The idea is that you supply and educate the lead with as much information as possible just in case the reader has an objection. That’s it for today but visit again for our next blog.

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sanderdraws

Redrew an older piece, to see how much I’ve improved and in what way I would tackle the same brief now. It’s a mock editorial piece based on an article about when a cat café opened up in London!

Pretty good stuff from DME Delivers

#DME Delivers #Marketing

The Most Dreaded Defense For Muay Thai Kicks

In today’s mma world there are obviously many ways to defend kicks. But the most effective is the classic defense which is the inside and outside shield.

How is this defense effective?

Well, I can begin with telling you that the best fighter in the world broke his shin from getting his switch low kick defended with a knee. When knee meets shin, you are bound to be in huge trouble. This also happened to one of the world’s greatest kick-boxers, Tyrone Spong. The reason this is constantly happening is because fighters are not setting up their kicks.

If fighters were setting up their kicks with punches, then it would be much harder to know when to shield. If you are constantly throwing the same kicks to the same spots without any type of setups you are bound to fail. Here in Virginia Beach we are constantly focusing on leading with punches into our kicks at OutFox Academy.

The better the setup, the better the result of your kicks. You will better your chance of landing the kick and it will be a lot more accurate. If I am constantly setting up my low kicks with other techniques then the likely hood of me failing will deteriorate. The fact is you should not always kick to the same spot either and that’s why these guys shins are being destroyed. Their are three different places you can kick, the head, body, and the legs. A lot of these guys are only kicking the legs and forgetting about the other two body parts. To be effective at striking you have to attack the entire body.

Why Do People Get Knocked Out?

Well, if you are an mixed martial arts or Muay Thai enthusiast, please note that this is very important to your game as far as the striking department goes. In this day and age, you see many people get knocked out or stunned very badly in fights for several reasons, maybe because they are flat footed and standing right in front of the opponent or maybe not using enough head movement.

How do I make myself less of a target in a fight?

For starters, if you stand directly in front of any opponent, that is a recipe for disaster. You get into these wild and crazy exchanges and it only takes one good strike to clip you on the chin and the fight is over. You should never stand directly in front of an opponent. You should always practice good footwork and good in and out evasive movement, that will help you avoid strikes and stay out of your opponent’s range, but get into your striking range.

If you stand in front of an opponent and you aren’t moving your feet enough, I can almost guarantee as soon as you stop moving your feet, that is when your opponent will strike, you should always be constantly light on your toes and moving your feet.

As well as foot work, you always want to move your head. Lots of head movement is one of the keys to not being a stagnant target for your opponents. If you keep your head in the same spot the entire fight, then you are an easy target and are bound to get lit up.

#I love Muay Thai

DME Delivers

What is it that DME does? This corporate overview video showcases the value in DME’s array of services and introduces who they are, what they do, and why they do it better. http://present4.com/portfolio/DME_Delivers.php

#DMEDelivers

DME Delivers

#DMEDelivers #DME Delivers

DME Delivers

DME Delivers - Relevance. Relationships. Revenue. We achieve relevance with today’s chameleon-like customers, build relationships with them, and generate revenue for your bottom line. About Celebrating 30 years of success in personalized cross-media marketing strategies, DME achieves trackable results that affect behavior, and more important, improve return on marketing investment. DME works as a team to identify our clients’ needs, and bring their products to market. From concept to fulfillment – the entire account and channel-planning process is managed in-house at our state-of-the-art 11-acre campus.

#DME Delivers

Benefits of Women Training Muay Thai

These days, women are going beyond traditional physical activities like jogging, treadmill walking, and group aerobics classes to really test their mettle. Increasingly, they are trying out and excelling at martial arts, and if the growth of specialized martial arts gyms and academies are any indication, “women in combat” are here to stay.

This article references general kickboxing, all the while acknowledging the Thai (Muay Thai), Japanese (karate), American and other variations. Our main goal will be to isolate kickboxing’s benefits for females, and highlights the results that can be achieved by women who devote their energies to this exciting martial art.

Getting into Better Physical Shape, a Renewed Outlook on Life.

Why would a petite or not so petite woman want to get into Muay Thai kickboxing? For most, it starts by wanting to improve their physique.

A vanity play? Sure, intense kickboxing workouts will sculpt your body for the better, but most women have other intentions. Whether your goal is weight loss, cardiovascular endurance, or better overall strength, kickboxing training can help you achieve it. A commitment to excellence and a passion to succeed will get you started, even if you have no interest in becoming a professional kickboxer.

Here are just some of the benefits of kickboxing training, especially for beginners:

Improved cardiovascular health and overall conditioning.

Learning practical self-defense techniques.

Better stress management to tackle day-day living.

More energy.

Increased self-discipline and motivation.

Better mental health.

Breaking through the Barriers of Women’s Fitness.

There lingers the stereotype of combat sports as being “un-feminine”, and thus inappropriate for women of all ages. Nothing could be further from the truth, especially when it comes to kickboxing.

For starters, all that punching and kicking does not make you more masculine. Instead, it will tighten your core and build up your strength endurance, especially as you extend your sessions. Cardio workouts certainly won’t add bulk, and proper resistance training will keep you lean and mean, not excessively muscular.

Kickboxing training is especially well-suited for women, because the skills and strategies you learn are designed for smaller and supposedly “weaker” combatants.

Here’s a shortlist of what an accredited kickboxing gym should offer in a female-specific program (One-hour sessions, three times a week):

Cardiovascular drills (e.g. skipping rope).

Circuit Training.

Focused mitt work.

High intensity interval training (HIIT).

Strength conditioning.

Stretching (e.g. Pilates and yoga).

Various kickboxing drills.

Kickboxing will improve your overall flexibility and reflexes, and help you focus and concentrate better at work, home, and play.

Source

Best leg kick ever.

Buakaw Banchamek training [x]

satingown-blog

Buakaw is the man.

#buakaw

forfightersnotlovers

Michael Page vs. Evangelista Santos Bellator 158 (July 16, 2016)

Venom deactivates Cyborg with a well-timed flying knee.

satingown-blog

Down and out.

nojillnolife

Tenshin Nasukawa destroyed the reigning Lumpinee super flyweight champion with a spinning backick in the first round. Believe the hype!

satingown-blog

Didn’t see that coming.

mma-gifs

muaythaigifs

Sityodtong

theronindiaries

So fucking smooth, look at he goes low just once to feel his distance and keep the hands low then just nails it. I’m in awe. I swear every time I watch UFC now a days I get kick envy.