Not all content is created equal - SEO wise
Content is a tricky subject, some posts and articles can be 700-1000 word long and still have nothing of value to offer.
Sometimes articles have little information, and a lot of pictures, and have no real value as well, even if people do like and share such content, it still is with no value, other than time wasting!
Search engine, and Google in particular, prefer the mix of both types.
But, not all content is created equal, without even taking in consideration the information this content is providing …. Shocked ? You should be!
Know this: depending on the platform you are using, the content have a different chance of ranking high in search results, if you have the same information posted on : a wordpress blog, a tumblr blog, and a self hosted wordpress blog …
they will rank differently in the search results page, and here’s how:
- Tumblr blog will barely be listed in the results, you might even not find it, even if you did an exact term search operation. (Sometimes even the indexed link is the one without the keywords in the URL)
- Wordpress blog will rank in the 1st page if the exact title is used as search term.
- Self hosted blog will be treated according to how Google view the site, it might rank first in search results or even rank very low, in the second or third page.
- Blogger, usually rank a little bit less efficiently than wordpress.