The Web’s impact on the entertainment industry
3. Since the rise of the personal computer, World Wide Web, and mobile device, we've seen an explosion of innovation that has shaped today's digital culture. In your opinion, what one technology, service, or application caused the greatest disruption to one of the industries below during this period?* When the World Wide Web was first released it created a massive surge within the entertainment industry, impacting many forms of popular media such as movies, music and video games. It created a brand new faster and easier way for companies to advertise and market their products. Having an open network designed to share data allowed the filmmakers and game developers to release trailers, commercials, and other forms of media promotion to reach out to wider audience. The average consumer could now download and stream music, tv shows, games, etc. People would no longer have to go to the local store to buy CDs, DVDs, or game disks because they now had access to fully digitized copies. The sudden ability to share content for your own and other people’s enjoyment led to the invention of many new websites, streaming services, and applications such as YouTube, Netflix, Steam, iTunes and many more. The sudden ability to record post your own video and audio creations allowed for numerous new forms of digital entertainment such as live streaming gameplay from your video games, filming funny videos, uploading original cartoons/animations, etc. This technology has offered so much potential for innovation that other machines such as mobile phones and video game consoles which initially lacked the capability to connect to the web were redesigned to support online connectivity due to the rapidly increasing demand of being able to stay “plugged in”. Like the majority of services provide online, many of the entertainment applications offered require a paid subscription to be made by the user. There are certain exceptions among subscription based services where the user does not have to pay with real currency and is instead forced to give away his or her personal information in exchange for the ability to access the application. However, despite the many opportunities the World Wide Web offers for producers to advertise and distribute their content, their insistence on charging consumers for the usage of their content has given way to a significant amount of internet piracy. Individuals with the knowledge and skills to gain access to entertainment products through illegal means so that they may share copyrighted videos and songs on their websites for free. Naturally, companies disapprove of their material being distributed to their consumers by hackers and thieves since it makes them less compliant to purchase their products, which in turn greatly lowers their revenue. The users of these illegal websites have brought about a large amount of controversy surrounding their belief that the user subscriptions and paid applications contradict the founding principles of the World Wide Web that were created by Sir Tim Berners-Lee. Consumers argue that companies charge their customers too much for the products they purchase digitally, and that they should have free access to the content being shared on the web as it is meant to be a open network. These advocates for absolute freedom and control of the World Wide Web believe that companies have no rights when it comes to their involvement online and should not be permitted to place any restrictions on their products, especially when it comes to them putting prices on their films, songs, games and shows.








