So throughout this tutorial, letās say that Iām a new and budding photographer and I
Iām starting my new wedding photography business called āSam PhOHtography.ā
Yup, Iām pretty awesome...
but I donāt have any friends, so referrals are out of the question.
Step 1 is to find relevant keywords that people are searching for and see how these search
queries fit into your business.
The easiest way to start finding relevant keywords is to put yourself in the shoes of
So I would think that a bride or groom looking for some magical wedding photos would search
for āwedding photographer in Toronto.ā
So Iāll go to Ahrefs' Keywords Explorer tool, which is one of our SEO tools that provides
rich data on Google searches, and Iāll enter in that search query here.
Iāll also change the country to Canada since people in other countries, they probably
arenāt looking for a Toronto based photographer as often.
Now, Iāll run the search.
And you can see that there are only around 60 or so monthly searches for this keyword
phrase, which is far from exciting.
But looking below, youāll see that the parent topic for our query is different.
The parent topic determines if you can rank for your target keyword, so the one that we
originally entered here, while targeting a more general topic on your page instead.