7 Ways to use AI for your Amazon Business
2023 is the year when AI’s popularity grew. It became an everyday staple and not just a random word we hear in sci-fi shows.
From big box brands to mom and pop stores, everyone’s tapping into the power of AI. They’re using it to understand customer behavior, boost sales, and manage their business efficiently. If you’re not, you’re falling behind the curve.
But don't worry, you don’t need a Ph.D. in computer science or a huge budget to leverage AI. Integrating AI into your Amazon business is simpler and more accessible than you might think.
Is using AI the right call?
Absolutely! Using AI is definitely the right choice, but it's not always a one-size-fits-all solution. AI is your trusty assistant, capable of handling repetitive tasks and processing vast amounts of data with speed and precision. However, you should still be the one calling the shots because, let's face it, we've all seen Terminator a few too many times to trust AI with everything just yet! The best results happen when AI and human intelligence work hand in hand.
For instance, AI can analyze customer data to identify trends, but it's up to you to interpret those insights and make informed decisions about product development or marketing strategies.
#1: Conversational Alexa: Amazon has used AI to enhance Alexa’s conversations. By leveraging advanced language models optimized for voice interactions, Alexa is now able to engage in more natural conversations with users. This improvement not only allows for smoother interactions but also ensures a better understanding of context.
#2: Improved product listings: Through the use of generative AI, Amazon helps sellers create more comprehensive product listings with minimum effort. This not only saves time for sellers but also ensures that customers receive thorough information for confident purchase decisions.
#3: Engaging advertisements: Generative AI helps brands create visually appealing and engaging ads with ease. By selecting their product and utilizing the Amazon Ad Console, advertisers can quickly generate multiple ad variations to optimize performance.
#4: Review highlights: Amazon uses generative AI to create review highlights. This gives shoppers a snapshot of product feedback. Shoppers who do not want to go through all the reviews can look at the review highlights and still make an informed purchase decision.
How do you use AI for your Amazon business?
#1: Optimizing Amazon Listings
Using AI for Amazon listing optimization is a bit like walking a tightrope. It is not right to hand over the reins and let AI write your listing from scratch - that's a recipe for disaster. But here’s what you can do. Brands can use AI’s excellent analytical capabilities to identify the weak spots in your competitor’s listing and the strong points of your product.
First, gather up all the critical reviews (<3 stars) your competitors are getting, along with any negative reviews your product has received. Throw in your positive reviews too. Then organize and feed all that data into your AI and ask it to pinpoint the things missing in your competitor’s product, highlight your product’s unique selling points and spot any hidden problems in your own listing.
Leveraging this data can help you write a killer copy that speaks directly to your shoppers. So, while AI should not be trusted for penning your listing all by itself, it can definitely be your helping hand, like we said, “a reliable assistant.”
#2: Efficiently managing inventory
Have you ever struggled to figure out exactly how much inventory you need to stay in stock while avoiding long term storage fees? We’ve all been there. But that’s where AI can help. It looks into the current trends to gauge how many items you will sell in the future. Using the right AI tools also helps you figure out the perfect amount of stuff to keep on hand so you don’t waste money on extra storage or risk not having enough for your customers.
SoStocked and Skubana are some of the most efficient tools that handle all the grunt work, like keeping track of what you’ve got, so you can focus on other important aspects of your business.
#3: Creating Amazon search terms
Search terms are something that often gets overlooked, but they actually have a significant impact on your Amazon ranking. Despite its seemingly minor role, the 249-byte search term field plays a major role in getting your product to the right customers.
Here’s the catch, the keywords used in your title should not be repeated in your search terms. For example, if your product is a “baby bib” and you have used the words “baby” and “bib” in your title, you cannot use them again in your search term fields. This makes finding the right and relevant keywords for your search term field, even more challenging. This is where AI steps in to help. Using AI, you can generate a list of long tail keywords specific to your product. These keywords will contain specific phrases and word combinations that potential shoppers might use when searching for a product like yours.
#4: Improving product images
Just like we cannot depend on AI for writing a listing from scratch, we cannot depend on it for creating Amazon infographic images from the ground up. For now, it is better to rely on human intelligence for tasks like that. But there are some pretty cool AI tools out there, like CREATORKIT. These tools can't whip up Amazon-ready listing images (just yet!), but they are great for jazzing up your existing product photos. You can add unique backgrounds and make edits to images even if you have zero knowledge of Photoshop.
Using AI tools like CREATORKIT is a smart move, especially when it comes to product photography. Instead of spending a buttload of money on clicking lifestyle images, you can use these tools to fix your product photos in a snap.
#5: Replying to customers
When it comes to customer service, completely trusting AI might not be the best move but it can definitely lend a helping hand and make your life a whole lot easier in this department.
Ever find yourself at a loss for words when it comes to responding to a customer's question or complaint? Don’t worry, it happens to the best of us. In situations like this, you can use ChatGPT to do the heavy lifting for you. Chat GPT is pretty darn good at generating responses that hit the mark. Sure, you might need to fix a thing or a tow here and there, but most of the time, it’s spot on.
And the best part? ChatGPT excels at handling dissatisfied customers. How? It dishes out replies with a cool and collected tone-no emotions attached. This way, you can send professional and composed replies to your unhappy customers and keep things smooth and classy.
#6: Optimize Sponsored Ad campaigns
When it comes to Amazon PPC optimization, there are a number of tools out there to help you out. Take Sellozo, Trellis, and SELLERMETRICS, for example. These battle tested tools have been put through the wringer over the years.
But you shouldn't rely on these tools for absolutely everything. After all, human intelligence is still crucial when it comes to making strategic marketing decisions. But, at the same time, you don't have to do it all by yourself either. AI-powered software tools like these can provide you with valuable data to shape your campaigns and strategies.
So, while you shouldn't hand over the reins completely, there's no denying the value that AI-powered tools bring to the table when it comes to fine-tuning your Amazon PPC campaigns.
#7: Reprice pricing on Amazon in real time
You know those tools that help sellers adjust their prices on Amazon? They've been around for a while now, and they're actually a pretty cool example of early AI.
The tools RepricerExpress and Feedvisor do all the heavy lifting for sellers by automatically adjusting prices based on what competitors are up to. These tools work 24/7 to keep your prices competitive and maximize sales and they’re way more advanced than Amazon’s own repricing tool. While Amazon's tool does the basics, these ones go above and beyond, offering real-time adjustments and a bunch of other handy features.
If you're looking to stay ahead of the game, checking out these AI-powered repricing tools is definitely worth a shot.
Use AI; it’s not that bad
AI is here to do the grunt work, give you valuable suggestions, simplify complex data, and most importantly, it’s here to lend a hand.
Human smarts still matter for making big marketing decisions. So, while you shouldn't let AI take over completely, it's definitely worth tapping into its power to fine-tune your Amazon strategies.
If you're ready to leverage AI in your strategies but need a human touch too, we’ve got you covered. At Seller’s Umbrella, our team of Amazon experts can provide you with the expertise and support you need to make the most of AI tools while ensuring your strategies are backed by human intelligence. Get in touch to get started.
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