Send Social Media

All In One Social Media Dashboard For Brilliantly Manage, Monitor, Engage & Publish On Multiple Social Networks

[sendsocialmedia]

5 Content Types That Can Help Your Business Go Viral

When used to talk about things that are published online, the word viral refers to content that people consume and are then compelled to share with others. For a business, the benefits of publishing viral content include increased awareness about their brand, more visitors to their website and improved search engine rankings as a result of more people linking to their site.

Although there’s no way to guarantee that a specific piece of content will go viral, there are best practices you can follow to maximize your chances of success. So without further ado, here are five viral marketing tips you’ll want to keep in mind:

1. Inspirational Stories about Real People

Humans are hardwired to respond to stories. And given how moved we all are by emotion, it’s easy to understand why human interest stories are such a powerful recipe for viral content. What’s great about this specific kind of viral content is it can help create a very positive association with your brand.

2. Quizzes

Blog posts are the most common type of online content. While the right type of blog post can definitely go viral, it’s worth noting that there are other forms of online content. Quizzes are the perfect example. BuzzFeed and other publishers have perfected this type of content. The great thing about quizzes is not only are they very engaging, but it’s easy to build in a viral hook that makes people want to share them with friends after taking them.

3. Motivational Content

Some of the most popular pieces of content on YouTube, reddit, Instagram and other social platforms are focused on motivation. The reason is most of us need a kick in the pants every once in awhile and are well aware of that fact. So when a piece of content has a strong message that’s very motivating, the people who enjoy it want to then share that same positive feeling with others.

4. Long Pieces Packed with Value

A lot of viral marketing tactics focus on crafting content that’s fun, entertaining or brings out different emotions. As we discussed above, those approaches can definitely work really well. However, you don’t necessarily have to go down that route in order for content to go viral. Another strategy is to craft “epic” pieces of content. By choosing a topic and then publishing the longest & most authoritative piece of content on it, you can make it go viral within your industry. This strategy can also work really well to rank for highly competitive keyword phrases.

5. Infographics

Even though they’re by no means a new type of content, info-graphics are still very popular. That’s why including at least one in any viral marketing campaign is a very good idea.

If you’re looking for a way to monitor the content you publish to see how well it performs, take a look at our social media management dashboard and all of its very useful features.

This is the syndicated copy of an original article posted at http://sendsocialmedia.com/5-content-types-can-help-business-go-viral/

[sendsocialmedia]

How the Right Social Media Marketing Dashboard Can Help Your Business Grow

At Send Social Media, we are very passionate about social media. But that passion isn’t just because we think social media is fun. Instead, it comes from the firsthand experience we have of seeing just how much social media can transform businesses. Whether you’re in a B2C or B2B space, social media makes it easier and more cost-effective than ever before to connect with highly targeted prospects.

 Although social media can work extremely well for just about any type of business, that doesn’t mean this form of marketing is always intuitive. Plenty of businesses dive into social media with big expectations, only to be disappointed by the lack of traction they end up seeing.

 Whether you’re currently in that position or you’ve been hesitant to even get started with social media, we want to explain why the right social media marketing dashboard can help bring all the necessary pieces of a successful strategy together:

 Eliminate Guesswork

 One of the most common reasons business struggle with social media marketing is they have a hard time telling what’s working and what isn’t. This stems from the fact that even though most social platforms now provide analytics data to businesses, that data isn’t always presented in an actionable way. Since our social media dashboard for businesses was specifically designed to easily monitor and compare key data, we solve this important issue.

 Streamline Your Activities

 Another challenge for businesses is being able to stay active across multiple social platforms. Given that different social sites can require their own strategies, manually managing all this activity can consume a lot of time and resources. Fortunately, our dashboard brings everything you need into one location. And thanks to our white label social media management, it’s even possible for agencies to stay on top of all the accounts for multiple businesses.

 Make Consistency Your Default

 Social media is something that builds momentum over time. So when a business is unable to stay consistent with their activity, it greatly reduces their likelihood of finding traction on that platform. Our social media marketing dashboard solves that problem by giving businesses the ability to schedule posts and updates. That means you can sit down and take care of a week or even month’s worth of updates all at once.

 Power-Up with Email

 While social media is great for bringing targeted prospects into your funnel, it’s generally not the best for converting them into customers. Since email does a better job of that task, we’ve built our dashboard to seamlessly integrate email marketing into your social efforts. That combination makes it possible to fully unlock the power of social as a key driver of growth for your business.

 To see just how well our social media marketing dashboard can work for your business, be sure to schedule a live training session with our team.

  This is the syndicated copy of an original article posted at http://sendsocialmedia.com/right-social-media-marketing-dashboard-can-help-business-grow/

[sendsocialmedia]

Monitor and Engage Your Social Media Reviews from Send Social Media

Social media has developed at a very rapid pace. It was less than a decade ago when most social media activity was limited to people under the age of 25. Since then, platforms like Facebook have grown into global drivers where people from all walks of life go on a daily basis.

As social media has become more ingrained into people’s daily routines, the companies behind these platforms continue to roll out new features to ensure they’re not left behind like previous front runners such as MySpace. One area where Facebook, Twitter, Instagram and Pinterest have all focused a lot of effort is on appealing to businesses.

Since almost all social media revenue comes from advertising, these platforms know that they need businesses to care about them. By providing features and tools that appeal directly to businesses, the platforms are able to accomplish those goals.

An Important Feature of Facebook Business Pages Even though they started out as an online network exclusively for college students, Facebook has emerged as the clear leader in the social media space. With over a billion active users, Facebook plays a role in everything from elections to letting people know that someone they care about just had a baby.

Beginning in 2007, Facebook committed to helping brands reach the people they care about. This started with brand pages, followed by the concept of becoming a fan in 2009. Facebook also introduced contests and promotions in that year. While a few page features have come and gone over the years, one that has remained is the ability for people to leave reviews of pages that are associated with a local business.

Although some businesses were initially concerned that the ability to leave reviews could negatively impact their online reputation, most have found that as long as they take care of their customers, the ability for people to leave reviews is something that’s been useful. In the event that a customer does leave a mixed or negative review, promptly responding can help turn the tide. That’s why having a reviews monitoring dashboard in your mix of tools is so useful. It’s also why this feature is one of many that’s available in our social media analytics dashboard.

Send Social Media Makes Social Media Review Management a Breeze While Facebook has been a leader in encouraging users to review businesses, this type of activity occurs across all major social platforms. Since you want to know when someone is talking about your business but don’t want to spend all your time refreshing information on your screen, you’ll be happy to know that Send Social Media’s ability to monitor reviews extends across social media.

If you want to learn more about this functionality and all the others we offer, be sure to take a look at all the features of our social media monitoring dashboard.

This is the syndicated copy of an original article posted at http://sendsocialmedia.com/monitor-and-engage-your-social-media-reviews-send-social-media/

[sendsocialmedia]

Monitor and Engage Your Social Media Reviews from Send Social Media

Social media has developed at a very rapid pace. It was less than a decade ago when most social media activity was limited to people under the age of 25. Since then, platforms like Facebook have grown into global drivers where people from all walks of life go on a daily basis.

[sendsocialmedia]

Solve These 4 Marketing Challenges with Social Media Automation

Although social media usage and influence only continues to increase, plenty of businesses still struggle to stay on top of their social channels. Even after a business clears the initial challenges that often come up when getting started with social, it’s common to feel overwhelmed by how much there is to do. If you want your business to take advantage of everything social media has to offer but worry that you simply don’t have the resources to do so, we want to share four different ways social media automation can help you out:

Efficiently Handling a Large Number of Responses

As you build more momentum for your business through social media, the number of people who interact with your profiles will increase. While this is a good problem to have, it’s still a problem. The last thing you want to do is make potential customers feel ignored or miss a very important message. Since trying to manually go through a large number of responses across multiple platforms can take a lot of time, the ability to aggregate all responses into a single dashboard through social media automation is a huge help.

Identifying the Best Content to Share

There’s an incredible amount of content on the Internet. However, that doesn’t make it any easier to know what you should share through your social profiles. The good news is social media automation can make this decision easier. By automatically collecting analytics about how every post performs, you’ll be able to gain a better understanding of what you should be posting. You can also use an integration like RSS to keep your feed interesting. And to top things off, automation gives you the ability to schedule as many posts as you want to share in advance.

Using Social Media for Customer Service

Many of the features that you’ll find on any of the major social media platforms make them ideal for providing customer service. The only downside is if you start getting too many customer service requests, it can overwhelm your current resources and cause your business to drop the ball. The good news is social media automation can solve this dilemma. By bringing all customer service issues into a single location and making it very easy to reply, your business will be able to keep up with this task regardless of the volume you receive.

Engaging with Followers in a Meaningful Way

Engagement is a huge part of social media. So how can you take your interactions with followers beyond quick comments? A great option that’s possible with the help of social media automation is group messaging and/or email marketing. These approaches will allow you to communicate in more depth with your followers.

If you want to overcome common marketing challenges by taking advantage of social media automation, get started today with a free 30-day trial of the Send Social Media Dashboard.

This is the syndicated copy of an original article posted at http://sendsocialmedia.com/solve-4-marketing-challenges-social-media-automation/

[sendsocialmedia]

Instagram Management and Like Automation Now Available in the Send Social Media Dashboard

Every month, half a billion people get on Instagram. Because Instagram is a huge platform that will only continue to grow in 2017 and beyond, Send Social Media is very excited to announce that our Dashboard now supports Instagram.

[sendsocialmedia]

Instagram Management and Like Automation Now Available in the Send Social Media Dashboard

Every month, half a billion people get on Instagram. Because Instagram is a huge platform that will only continue to grow in 2017 and beyond, Send Social Media is very excited to announce that our Dashboard now supports Instagram.

By talking to businesses, marketers and agencies about the type of help they need with their Instagram marketing, we were able to build an excellent set of management and automation features. Since this addition to our platform presents an exciting new opportunity for social media marketing, we want to highlight the best Instagram features that are now available:

Inbox

The Inbox of our Dashboard brings all your Instagram activity into one convenient location. This makes it super easy to engage with people who are interested in your content. From this single view, you can easily see activity on all of your posts and then expand conversations, repost content or reply to comments. Advanced features available with a single click include translating, archiving or assigning to a specific member of your team.

Schedule and Queue New Posts

When we talk to businesses about why they aren’t using Instagram or what issues they’re encountering as they try to scale their marketing on this platform, we often hear that trying to post on a consistent basis is a stumbling block. We help solve that problem by making it easy to schedule and queue new posts. Instead of needing to start from scratch every time you want to make a new post, you or a member of your team can log into your Send Social Media Dashboard and then get weeks or even months worth of posts ready to go!

Search for Relevant Posts

Whether you want to research competitors, are looking for new types of content to post on your own account or are trying to find where you can engage with other users, our powerful search tool makes this type of work a breeze. Simply type in what you’re looking for and our tool will help you find the most relevant results.

Organically Grow Your Following with Powerful Instagram Automation

While we’re proud of every feature we built into this new component of our Dashboard, we are most excited about our Instagram Automation features. These features are specifically designed to turbocharge your growth on Instagram.

As you can see from the screenshot above, our tool allows you to automatically like other photos with a specific hashtag. You can choose how many photos to like each time, along with how long to wait between likes. You also have the ability to automatically follow other users and/or unfollow those who don’t follow back.

If you’re an existing Send Social Media customer and have any questions about our new Instagram features, don’t hesitate to contact us. And if you’re ready to see for yourself why so many businesses, marketers and agencies use our social media management dashboard, be sure to check out our free demo or trial.

This is the syndicated copy of an original article posted at http://sendsocialmedia.com/instagram-management-like-automation-now-available-send-social-media-dashboard/

[sendsocialmedia]

Most agencies that offer online marketing services to clients understand the importance of social media. Because social media has become such a significant component of most people’s daily online routine, an online marketing strategy is going to be incomplete without a social media component.

[sendsocialmedia]

What are Some Social Media Challenges Businesses Face?

Each month, hundreds of millions of people across the United States and billions more around the globe log into at least one of the major social media platforms. Because so many people have integrated social media into their regular routine, these platforms have turned into very powerful marketing platforms for businesses. But that doesn’t mean social media marketing is easy. Businesses of all sizes encounter a variety of challenges when they attempt to market through social media. To help your business avoid or solve these challenges, we want to highlight four right now:

[sendsocialmedia]

How Agencies Can Best Help with Social Media in 2017

Most agencies that offer online marketing services to clients understand the importance of social media. Because social media has become such a significant component of most people’s daily online routine, an online marketing strategy is going to be incomplete without a social media component. While social media can be a powerful way to reach a target audience, that doesn’t mean it’s easy. As all the major platforms continue to grow in size and change how they allow businesses to connect with users, it’s important for agencies to keep up with the latest strategies and tactics that actually work. Since this is a topic we’re very interested in and have a lot of hands-on knowledge about, we want to take a look at some of the areas where agencies can best help their clients with social media in 2017:

 Increasing Organic Reach

 There was a time when any business that put in the minimum amount of effort with social media could build quite an impressive following and then reap the benefits of having significant organic reach. But as social media platforms have gotten more crowded and the companies behind these platforms have felt more pressure to boost the revenue they drive via advertising, most businesses have struggled to get the organic reach they desire. The good news is it’s still possible for businesses to increase their organic reach. The key is to understand what an audience truly works, which is something agencies can help their clients comprehend with tools like a social media analytics dashboard.

 Creating Things Like Infographics and Videos

 If a business uses a social media engagement dashboard, chances are they will see that content like infographics and videos perform very well. While content that generates lots of engagement is something all businesses want, that doesn’t mean producing these types of things to share is an easy process. A big opportunity for agencies is to use their expertise and resources to make it much easier for businesses to create the type engaging content that tends to perform very well on social media.

 Producing the Right Content

 One trap that plenty of businesses fall into is cranking out content without putting enough thought into how they’re going to distribute it and what they expect it to accomplish. As social media continues to get even more crowded, thinking that content quantity is going to win over quality is generally a losing proposition. Agencies can really help a business by identifying what the goal is for different content efforts, followed by coming up with the options that have the highest likelihood of accomplishing those goals. And with a tool that’s focused on social media management for agencies, this is something that can be done with the help of very clear data.

  This is the syndicated copy of an original article posted at

http://sendsocialmedia.blogspot.com/2017/04/how-agencies-can-best-help-with-social-Media-in-2017.html

[sendsocialmedia]

What are Some Social Media Challenges Businesses Face?

Each month, hundreds of millions of people across the United States and billions more around the globe log into at least one of the major social media platforms. Because so many people have integrated social media into their regular routine, these platforms have turned into very powerful marketing platforms for businesses. But that doesn’t mean social media marketing is easy. Businesses of all sizes encounter a variety of challenges when they attempt to market through social media. To help your business avoid or solve these challenges, we want to highlight four right now:

 1. Creating a Real Connection

 Now that social media has become table stakes for online marketing, it’s not enough for businesses to simply be on these platforms. Instead, they have to give their target audience a compelling reason to connect. One solution to this challenge is to prioritize responding to everyone who comments or reaches out through social media. If you’re worried about not being able to keep up with comments across multiple social media platforms, a social media dashboard can make this task much easier to manage.

 2. Putting Together a Comprehensive Strategy

 Many businesses create profiles across all the major social media platforms, only to become frustrated when they don’t see these channels driving any results. This generally happens because a business don’t have a comprehensive social media strategy. Without identifying why a business is on social, specific steps to move towards those goals and a way to measure success, the odds of accomplishing anything meaningful are slim. By taking the time to put together a comprehensive strategy, you can maximize the likelihood of your business being able to harness the full potential of social media.

 3. Dealing with Changing Algorithms

 All of the major social media platforms are in the advertising business. As these platforms grow and become publicly traded companies, they find themselves in a position where they have to drive as much revenue as possible. This leads to algorithms changing, which can leave businesses who relied too heavily on specific tactics in a bind. You can avoid this dilemma by taking a diverse approach to social media marketing and ensuring that you’re keeping up with the latest channels for connecting with your target audience.

 4. Finding the Right Tools

 It doesn’t take long for the task of manually managing multiple social media profiles to become overwhelming. That’s why it’s crucial to find the right tools. A Social Media Management Dashboard is a great starting point. By using a social media monitoring dashboard, you’ll be able to eliminate all the stress and friction that goes along with constantly jumping between multiple profiles. This tool will help you streamline everything that your business needs to do on social media.

  This is the syndicated copy of an original article posted at

http://sendsocialmedia.blogspot.com/2017/04/what-are-some-social-media-challenges-businesses-face.html

[sendsocialmedia]

What Do Agencies Need from a Social Media Management Tool?

Social media has become an integral part of the work that many agencies do. One of the challenges that agencies often face as they grow is being able to keep up with posting for all clients across multiple platforms. Because this is something that’s obviously too time-consuming to manage manually and is actually too demanding for many social media tools, it’s vital to find a tool that’s built for the specific needs of an agency. Here are the types of features that are essential for a social media management tool used by agencies:

Bulk Scheduling

Not having this feature is a deal breaker. When you want to work on social media content for a client, it’s important for a member of your team to be able to sit down and fill up a queue with lots of posts. Not only is this essential for the sake of efficiency, but it’s also very important for being able to take a strategic approach to social media posting. By choosing a tool that makes it a breeze to queue up plenty of posts, an agency will be able to keep the social profiles active for all its clients without feeling constantly overwhelmed.

Email Integration

Although social media has become an absolutely essential part of online marketing, it hasn’t eliminated email. In fact, as more activity has moved out of people’s inboxes, being able to communicate through this channel is arguably more valuable than ever. That’s why the best agencies know that integrating email into the marketing efforts for their clients is a must. With the right tool, you can easily manage this type of activity. Having this ability is great for using social media as a lead generation tool and then converting those leads into customers.

Ability to Respond

Regardless of the specific platform, social media activity is driven by engagement. If people try to communicate with a profile and never get a response, they’re going to lose interest. Since many agencies handle this type of interaction for their clients, having a tool that pulls all messages into one location and then makes it easy to respond is incredibly useful.

Detailed Analytics

Without analytics, it’s very difficult to know what’s working and what isn’t working as well. With a social media management tool that offers detailed analytics, you’ll be able to use this data for the agency, as well as easily share it with clients on a regular basis.

If you want a social media management tool that you can count on to handle all of your agency’s daily needs, be sure to take a product tour of Send Social Media.

This is the syndicated copy of an original article posted at

http://sendsocialmedia.com/agencies-need-social-media-management-tool/

[sendsocialmedia]

What Do Agencies Need from a Social Media Management Tool?

Social media has become an integral part of the work that many agencies do. One of the challenges that agencies often face as they grow is being able to keep up with posting for all clients across multiple platforms. Because this is something that’s obviously too time-consuming to manage manually and is actually too demanding for many social media tools, it’s vital to find a tool that’s built for the specific needs of an agency. Here are the types of features that are essential for a social media management tool used by agencies:

[sendsocialmedia]

Join the a large number of organizations who utilize Send Social Media Dashboard to mechanize content, connect with clients, measure results and screen their image crosswise over 30+ online networking channels on the double.

[sendsocialmedia]

Social Media Manager App

Get to any of the contacts you've imported into your Send Social Media record and contact them through Email, SMS and more.

[sendsocialmedia]

Social Media Marketing Certification

At that point this instructional meeting is for you! Learn EVERYTHING you have to know to be a Social Media Manager for your organization! You can likewise procure Social Media Certification from Web Media University!

[sendsocialmedia]

Oversee represents numerous customers and patrons or make logins and permit them to oversee things themselves. Make client progressions and oversee consents.